Scribd
Upload
230 views2 pages

The 7 C's of Communication

The document discusses the 7 C's of communication - clear, concise, concrete, correct, coherent, complete and courteous. Each C is defined with examples of both good and bad communication. Clear communication has a well-defined purpose and message. Concise communication avoids unnecessary words and sentences. Concrete communication provides vivid details and focus. Correct communication uses appropriate language and avoids errors. Coherent communication presents a logical flow of connected ideas. Complete communication provides all necessary information. Courteous communication is respectful and considers the reader's perspective.

Uploaded by

Anosha Aslam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
230 views2 pages

The 7 C's of Communication

The document discusses the 7 C's of communication - clear, concise, concrete, correct, coherent, complete and courteous. Each C is defined with examples of both good and bad communication. Clear communication has a well-defined purpose and message. Concise communication avoids unnecessary words and sentences. Concrete communication provides vivid details and focus. Correct communication uses appropriate language and avoids errors. Coherent communication presents a logical flow of connected ideas. Complete communication provides all necessary information. Courteous communication is respectful and considers the reader's perspective.

Uploaded by

Anosha Aslam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

The 7 C’s of Communication

According to the seven Cs, communication needs to be: clear, concise, concrete,
correct, coherent, complete and courteous.
In this article, we look at each of the 7 Cs of Communication, and we’ll illustrate each
element with both good and bad examples.

1. Clear

When writing or speaking to someone, be clear about your goal or message. What is
your purpose in communicating with this person? If you’re not sure, then your audience
won’t be sure either.
To be clear, try to minimize the number of ideas in each sentence. Make sure that it’s
easy for your reader to understand your meaning. People shouldn’t have to “read
between the lines” and make assumptions on their own to understand what you’re trying
to say.
Information and actions required, must be clear so the reader has the information they
need to take action.

2. Concise

When you’re concise in your communication, you stick to the point and keep it brief.
Your audience doesn’t want to read six sentences when you could communicate your
message in three.

 Are there any adjectives or “filler words” that you can delete? You can often
eliminate words like “for instance,” “you see,” “definitely,” “kind of,” “literally,”
“basically,” or “I mean.”
 Are there any unnecessary sentences?
 Have you repeated the point several times, in different ways?

3. Concrete

When your message is concrete, then your audience has a clear picture of what you’re
telling them. There are details (but not too many!) and vivid facts, and there’s laser-like
focus. Your message is solid.

4. Correct

When your communication is correct, it fits your audience. And correct communication
is also error-free communication.

 Do the technical terms you use fit your audience’s level of education or
knowledge?
 Have you checked your writing for grammatical errors? Remember, spell
checkers won’t catch everything.
 Are all names and titles spelled correctly?

5. Coherent

When your communication is coherent, it’s logical. All points are connected and relevant
to the main topic, and the tone and flow of the text is consistent.

6. Complete

In a complete message, the audience has everything they need to be informed and, if
applicable, take action.

 Does your message include a “call to action,” so that your audience clearly
knows what you want them to do?
 Have you included all relevant information – contact names, dates, times,
locations, and so on?

7. Courteous

Courteous communication is friendly, open, and honest. There are no hidden insults or
passive-aggressive tones. You keep your reader’s viewpoint in mind, and you’re
empathetic to their needs.

You might also like