Impact of Training and Development On Employee Performance in Retail Sector: A Review Paper
Impact of Training and Development On Employee Performance in Retail Sector: A Review Paper
Impact of Training and Development On Employee Performance in Retail Sector: A Review Paper
Aditi Sharma
Email : aditirkl03@gmail.com
Abstract
This is a review paper, based on secondary sources, it is found that training and
development contributes significantly towards performance enhancement on whole in all aspects
of retail companies including customer survey, customer relationship management etc. A large
number of research studies have tried to identify relation between training and developmentand
sales opportunities.
Introduction
Training and development enhance employee performance and enable companies to
achieve their goals. There have many many studies with regard to training and development a
large number of studies have found that training anddevelopment significantly contribute
towards overall organisational development. Many studies have found training and development
to be contributing towards individual performance enhancement and some have found that there
The majority of cash inflow within the organization is in form of revenue. It is through
generation of high level of revenue that profitability within the business unit is increased. It is
seen that businesses in present day motivates employees to keep stake of customers at the top
most priority. It can be therefore said that employees tend to have an impact on revenue earned
on part of the organization.
The retail sector is growing at rapid pace within United Kingdom. It is seen that maximum
of employees within retail unit comprises of sales person. The continuous training and
development programme results in increasing sales opportunities within retail sector. As per
Stockdale and Kühne (2007), it is through training and development programme that the
effectiveness of employees improves in a significant manner. Moreover, direct contact of
employees with that of customers have an impact on brand image of customers. It is continuous
training and development programme that the business unit is able to increase capability of its
organization. The continuous training and development program helps in improving employees’
performance. According to Regis, (2008), the efficiency of employees decides success of
business into consideration. The employees’ efficiency is said to improve overall performance
of businesses into consideration. The business unit is able to achieve long-term growth when its
employees are highly efficient in nature. The revenue that is earned on part of business unit
determines its performance. Haines and Bandth (2002) argued that revenue is earned when
employees are able to convenience customers for making appropriate purchases decision.
Henceforth, the training and development programme is said to impact growth of business unit.
The organization is able to improve employees’ efficiency which in turn results in improving
revenue of the business unit.
The study of Cartwright (2005) has addressed that an effective training system leads
positive impact on the skills and performance of employees within organization from which
organization is able to provide new opportunities to employees related to career growth.
Therefore, retail organization is able to retain efficient employees within business entity so as
management gets appropriate services from staff members for long duration associated with sales
and other departments of company (Analoui, 2007). This approach is seen to play significant role
to revenue of retail organization. As per the study of Boella and Goss-Turner (2013) it has found
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The employee’s training is termed as one the most important important factor that
influences success and growth of firm in retail sector by maximizing sales opportunities. In this
regard, there are several factors identified associated with staff training which are playing
significant role for development of sales opportunities. In this context, the research of Brown
(2003) has found that communication skills is considered as a most important element of sales
executives within retail organization that leads direct impact on efficiency of employees along
References:
Analoui, F., 2007. Strategic human resource management. London: Thomson.
Angle, A. D. and et.al., 2008. International Human Resource Management: Managing People in
a Multinational Context. 5th ed. Cengage Learning EMEA.
Boella, M. and Goss-Turner, S., 2013. Human Resource Management in the Hospitality
Industry: a Guide to Best Practice. London: Routledge.
Boella, M. and Goss-Turner, S., 2013. Human Resource Management in the Hospitality
Industry: a Guide to Best Practice. London: Routledge.
Brown, P., 2003. Seeking success through strategic management development. Journal of
European Industrial Training. 27(6). pp.292-303.
Cartwright, S., 2005. Human Resource Management. 2nd ed. Mittal Publications.
Chatha. A. K, Butt. I. and Tariq. A., 2015. Research methodologies and publication trends in
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