The Future

of Digital
Marketing Mix

mgid.com
 What is Native?
Native ads match the content and design of the web page they are located on

Native Ads:

● help avoid banner blindness, serving

ads that recommend the content most
suitable to the users’ interests; PROMOTED CONTENT by

● do not irritate and are organically PROMOTED CONTENT by

intertwined into the users’ interaction

with the website;

● suggest a more subtle and indirect

selling approach, rather than standing
out as hard-sell advertising;

● on average, have a 60% higher CTR*.

* Across all platforms and formats

2
 Native vs. Search/Display
Native Ads Display Ads Search

Has the look and feel of the

Stand out as a paid ad Stand out as a paid ad
page’s editorial content
Soft Sell Hard sell Hard sell
High CTR (average 0.5%) Low CTR (average 0.05%) Big bounce rate
Ideal for driving traffic to your
Ideal for retargeting campaigns Ideal for big CTR
website
Cheaper cost per click Higher cost per click Higher cost per click
More effective on cross platform
More effective on desktop More effective on desktop
traffic

Cost per click

$0,25 $0,4 $1,5

3
 Banner Blindness

Viewability
Banners that are never actually viewed by anyone

Click fraud
Websites that fake clicks on banners

Viewer fatigue
We have learned to ignore banners

Ad Blockers
How more and more of us try to avoid unwanted
banners

4
 Native ads Consumers looked at native
Banner ads
ads 52% more frequently
4.1 2.7 than banner ads.

Average number of times the ad was viewed in a session

Source: IPG & Sharethrough

25% more consumers were measured to Native ads Banner ads

look at in-feed native ad placements rather
than standard banners
25% 15%

Percentage of users who sow native ads vs. banner ads

Source: IPG & Sharethrough
5
 Native advertisements registered 9% higher lift for brand
affinity and 18% higher lift for purchase intent responses
than traditional banner ads.

Percentage of lift in brand Percentage of lift in purchase

favorability intent

Native ads Banner ads Native ads Banner ads

32% 23% 52% 34%

Source: IPG & Sharethrough

6
 Why MGID

A pioneer in Native Advertising with One of the TOP 3 biggest Native Fully responsive, adjustable
innovative approach and more than Ad Platforms, with global coverage and constantly updated ad formats
300 developers in R&D team and top publishers onboard selection

Direct relationships with top media Direct sales generation through 24/7 account and tech-support
agencies and brands in CIS, APAC, native ads (content campaigns, pre-
MENA and EU land campaigns, native widgets &
video)
7
 MGID Worldwide Statistics
*Impressions monthly

North Europe
Eastern Europe
America 30+ and Middle East
13+ billion
60+
billion billion

India
Asia
12+ Pacific

850+ million Latin

billion
44+
billion
unique visitors monthly America
18+
billion

185+ billion
content recommendations monthly

8
According to

MGID Network Statistics

70% 23% 7%
Smartphones Desktops Tablets

AGE HOUSEHOLD INCOME (US)

2-12 under 25K

57% 13-17 25–40K
18-24 40–60K
25-34 60–75K
35-44 75–100K
45-54 100–150K
43% 55-64 150–200K
65+ 200K +

9
 Publisher’s side –
Native monetization by MGID

The user is the

center of the whole
ecosystem

Publisher works with user. The most native ad formats control

That’s why ublisher initiates the over ad – content surrounding,
format creation (via constructor placement, engagement Innovating
or done by MGID studio) the monetization process

MGID serves monetization +

provides pub with assistance
over the process, but NOT force

10
 Advertiser’s side – MGID’s approach
MGID platform
More than 10 years of performance campaign

Data

Auto E-com BFSI Travel Beauty

We know what
is making sales
Direct sales generation
through native ads
We know what
affects the user
Content Native
campaign widgets User-to-
Pre-land product
Video
campaigns matching
algorythm

11
How We Work
 MARKETING MARKETING ADVERTORIAL
FUNNEL 1 FUNNEL 2 IDEAS

1. Common Infant and Newborn Problems

(solved with Bebelac)
Baby colic, diarrhea, teething, allergies – all of
these problems make a mom’s and a baby’s lives
harder. Bebelac helps to prevent and fight them.

AD
2. Tips and Tricks for Baby's First 100 Days
AD
A detailed illustrated article explaining how a
newborn is developing during its first 100 days,
ADVERTORIAL

SUGGESTED
and what parents should pay attention to.

3. Tips to Save Time on Cooking for a Baby

STRATEGIES Here we describe how much time it takes to

prepare infant formula or mashed fruit &
vegetables. And how fun this time could be
spent if your baby is fed with
Bebelac/NUTRILON.

4. How to Raise the Next Generation of

Innovators
We analyze the Indonesian labor market, and
what professions will be highly popular in 5-10
LANDING PAGE LANDING PAGE years. We describe what skills and qualities will
be needed, at what age they are formed, and
how Bebelac/NUTRILON helps to raise a smart,
healthy kid = successful person.

14
 MARKETING MARKETING MARKETING
FUNNEL 1 FUNNEL 2 FUNNEL 3

AD
AD AD

SUGGESTED INTERACTIVE
PRE-LANDER
ADVERTORIAL
QUIZ

STRATEGIES

LANDING PAGE LANDING PAGE LANDING PAGE

16
 INTERACTIVE PRE-LANDER ADVERTORIAL
Insight: Insight:
Adidas sneakers = Running (Health) + Style New sneakers will boost your popularity at work/college
among colleagues (men/women)

NATIVE What do you choose?

Fitness or style? Format:
CONTENT IDEAS Content article + Call to Action

Interactive illustration with buttons (Style or Health)

5 tricks to make your colleagues like you more
How to attract and seduce your hot colleague
Today, running is more than just a fitness option. It is
a lifestyle trend. To be fashionable when running, Do you really like someone at work?
wear Adidas sneakers. Here’s how you can make him or her fall for you.
(pickup tricks + the “wearing the right sneakers” tip)

OR

Adidas will boost your self-esteem

How to impress your potential boss at an interview

Want to shine like a gold coin on the first day
at work?
17
 1. INSIGHT: YOUR RESULT:

Wearing the wrong shoes for running can

affect your health and/or style

Visualization:
converter (calculator)

Format:
NATIVE Quiz – How to Have Proper Running Form
CONTENT IDEAS: (How to run properly)

Here's what you should be paying

QUIZ attention to when you run
you run … hours per year – it means your
Questions: shoes will last only … months
• How many times per week do you run?
When it comes to a healthy running routine,
• How many hours?
using the right shoes is the key.
• How many kilometers?
Today you can get a pair of new Adidas
sneakers at a sensational discount.

GRAB YOUR NEW ADIDAS!

18
 2. INSIGHT: YOUR STYLE LEVEL IS ….%

77%
Every Indian man pays tons of attention to
his looks.

How to stand out from the crowd?

Wearing Adidas Originals will make you

truly original.
NATIVE
CONTENT IDEAS: How to improve your personal style
57% 77% 100%
Questions:

QUIZ • Do you style your hair?

• Do you wear sunglasses?
Do you want to tweak your personal style to
perfection?
• Do you wear a beard?

Every young Indian man does what you do. Do

you really want to be original? Make your style
unique wearing Adidas Originals.

GET A DISCOUNT TO BOOST YOUR STYLE!

19
 3. INSIGHT:

India is the land of colors.

What does your favorite color

tell about your personality?

NATIVE A user chooses his/her fav

CONTENT IDEAS: color and reads a funny
description of his/her
QUIZ
60%
personality.

Adidas is giving away discounts for the

fans of (color name).

GET A PAIR OF (COLOR NAME) ONLY TODAY!

20
 MARKETING MARKETING MARKETING
FUNNEL 1 FUNNEL 2 FUNNEL 3

AD
AD AD

SUGGESTED INTERACTIVE
PRE-LANDER
ADVERTORIAL
QUIZ

STRATEGIES

LANDING PAGE LANDING PAGE LANDING PAGE

22
 1. INTERACTIVE GAME: SPOT 2. INTERACTIVE CAR REVIEW
NATIVE THE DIFFERENCE https://mobil.wuling.id/id/almaz/specification
CONTENT https://mobil.wuling.id/id/formo Visualization: A 3D image of Almaz model allows the
IDEAS: https://mobil.wuling.id/id/almaz/specification user to check all the info regarding a particular car part
by clicking on it. The additional info along with a close
up image of a car part will show up in pop up window.

INTERACTIVE Compare two images – Formo and Almaz – and

spot 10 differences between them.
PRE-LANDER 3. FUEL CONSUMPTION
CALCULATOR
By comparing the two vehicles, we are going to This calculator is designed to determine the fuel consumption
show all the advantages of a new Wuling Almaz. of a vehicle, based on the technical characteristics of a
chosen model (Wuling Almaz) and kilometers driven.

Thanks to this, you will be able to check how much gas the
car is going to use when driving from point A to point B, and
choose the car that suits you best.

23
 ADVERTORIAL QUIZ
This or that car? Finding the best car for What car you should buy?
your family
Some people love to go safe, some love to go fast, and some just love to
have fun. Take this short quiz and find out what car is your motoring
NATIVE equivalent of a soul mate.
What things to think about first if you want to
CONTENT IDEAS ensure you choose the right car for both you
Question examples:

and your family. Would you be willing to pay a fair amount of money for the car
but not tons?
• Yes
The car you choose must be safe and • No

comfortable, it must be suitable for taking you Do you want a sport car While looking for a car, is
to work as well as driving your family around for rather than a family SUV? safety and comfort your first
trips, school runs, etc... and Wuling Almaz is • Yes priority?
perfect for the job. • No • Yes
• No

YOUR RESULT:
It's fast, it's spacious, it's classy!
Wow! It looks like your motoring soul mate is a...
chic Wuling Almaz!
24
25
 See it in action

26
 Recommended price according
to the category (cents, $)

Services
Country Content campaigns E-commerce
(finance, insurance, etc.)

Indonesia Minimal Average Minimal Average Minimal Average

Desktop 1 3 3 7 2 6

Mobile 1 3 2 5 2 5

27
Brief, Anyone?
Native performance through innovation

Thank You!

mgid.com