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    Marketing Management - Lesson4 - Activity

    Uploaded by

    Jeremie Argoncillo
    This document provides a lesson on positioning and discusses different products that family members prefer, including bags and shoes. It analyzes the positioning of these products based on the 4 P's of marketing - product, price, place, and promotion. For bags, consumers prefer them for feminine or functional reasons. Shoes are seen as more masculine. Pricing and branding strategies differ between the categories. Online shopping is prominent. The document also discusses favorite brands of bags and shoes for different family members and why they prefer those brands. Repositioning may occur when an organization sees an opportunity to boost consumer demand.

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    © All Rights Reserved
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    Marketing Management - Lesson4 - Activity

    Uploaded by

    Jeremie Argoncillo
    81 views2 pages
    This document provides a lesson on positioning and discusses different products that family members prefer, including bags and shoes. It analyzes the positioning of these products based on the 4 P's of marketing - product, price, place, and promotion. For bags, consumers prefer them for feminine or functional reasons. Shoes are seen as more masculine. Pricing and branding strategies differ between the categories. Online shopping is prominent. The document also discusses favorite brands of bags and shoes for different family members and why they prefer those brands. Repositioning may occur when an organization sees an opportunity to boost consumer demand.

    Original Description:

    Marketing Activity 4

    Original Title

    Marketing Management- Lesson4_Activity

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    This document provides a lesson on positioning and discusses different products that family members prefer, including bags and shoes. It analyzes the positioning of these products based on the 4 P's of marketing - product, price, place, and promotion. For bags, consumers prefer them for feminine or functional reasons. Shoes are seen as more masculine. Pricing and branding strategies differ between the categories. Online shopping is prominent. The document also discusses favorite brands of bags and shoes for different family members and why they prefer those brands. Repositioning may occur when an organization sees an opportunity to boost consumer demand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    81 views2 pages

    Marketing Management - Lesson4 - Activity

    Uploaded by

    Jeremie Argoncillo
    This document provides a lesson on positioning and discusses different products that family members prefer, including bags and shoes. It analyzes the positioning of these products based on the 4 P's of marketing - product, price, place, and promotion. For bags, consumers prefer them for feminine or functional reasons. Shoes are seen as more masculine. Pricing and branding strategies differ between the categories. Online shopping is prominent. The document also discusses favorite brands of bags and shoes for different family members and why they prefer those brands. Repositioning may occur when an organization sees an opportunity to boost consumer demand.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Lesson 4: Positioning Duration:

    Name: Salmorin, Jeremie A.


    C/Y/S: BAMM – 3C

    Warm – up Task
    Look for any products in the following categories: Remember, the segments’ needs are
    different.
    Shoes
    Sportswear
    Sports equipment
    Bag, etc.
    Answer the following questions:
    1. Interview your family members which of these following products above they like
    the most? Choose only one product for each member of the family.
    My sister, mother, auntie, and little sister prefer bag while my little brother and older brother
    prefer shoes.
    2. Identify and explain the different positioning in terms of 4 P’s: Product, Price,
    Place, and Promotion about their chosen product.
    For bag in terms of product itself, I think consumer especially females prefer this kind of product
    because they perceive it as more feminine than anything else. Maybe because they always
    wanted to be associated with their personal necessities that’s why they always carry a bag
    everywhere they go. However for shoes, I think some people perceive this kind of product as
    more inclined to man’s essentials maybe because they are more active to outdoor activities. For
    bags in terms of price, I think some smart consumers will buy bags that are not too expensive
    but more valuable like bags from online stores, it depends on the capabilities and behavior of
    consumer in buying. For shoes, I think more consumers will buy branded shoes because they gain
    satisfaction and confidence when they buy expensive product for them, but since online business
    is more prominent today, many consumers now prefer to buy shoes online. For place, I think
    many consumer prefer the brand of product that are accessible for them. I think the most
    prominent place where consumers can access their favorite brand of bag is on the internet. The
    same with shoes products customers often buy shoes to stores that are very convenient to access
    in their area or buying it from online stores is best alternatives. In terms of promotion, I think
    there are only few TV commercials offering bag and shoe products it is mostly promoted in the
    internet. Many customers can easily attracted to online promotions and advertisement because
    they offer fashionable and sophisticated items .
    3. What are their favorite brands, and why?
    In terms of brand of bags my mother and auntie prefer COACH bags because they have
    good quality and sophisticated look. My younger sister prefer Jansport bags because he
    like hiking with her friends and used to wear school bag to place her necessities while my
    little sister wants any kind of bag as long as there’s Disney Princess characters printed
    on it. However both my little and older brother prefer Nike brand of shoes because they
    both inspired with basketball celebrities both local and international. They are also fun of
    basketball games.

    Cool Down Activity Check Your Understanding: Repositioning


    What prompts an organization to know that it's time to reposition a product or service?
    C. When it sees the potential or the need to boost consumer demand for its goods and
    services.

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