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Course 1 Week 3 - Glossary of Terms and Definitions

This document defines terms related to user experience (UX) design. It includes definitions for terms like advertising agencies, apprenticeships, assets, brand identity, design sprint, design studio, design thinking, empathy, end user, five elements of UX design, framework, freelancers, generalist, graphic designers, information architecture, interaction designers, iteration, motion designers, platform, product, production designers, prototype, responsive web design, retrospective, specialist, sprint brief, startup, T-shaped designer, user, user-centered design, user experience, UX engineers, UX program managers, UX research, UX researchers, UX writers, visual designers, and wireframe.

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Marija Stankovic
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144 views4 pages

Course 1 Week 3 - Glossary of Terms and Definitions

This document defines terms related to user experience (UX) design. It includes definitions for terms like advertising agencies, apprenticeships, assets, brand identity, design sprint, design studio, design thinking, empathy, end user, five elements of UX design, framework, freelancers, generalist, graphic designers, information architecture, interaction designers, iteration, motion designers, platform, product, production designers, prototype, responsive web design, retrospective, specialist, sprint brief, startup, T-shaped designer, user, user-centered design, user experience, UX engineers, UX program managers, UX research, UX researchers, UX writers, visual designers, and wireframe.

Uploaded by

Marija Stankovic
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Glossary

Google UX Design Certificate


Terms and Definitions

A
Advertising agencies: Teams of creatives hired by clients to build marketing campaigns

Apprenticeships: Provides on-the-job training to help people develop real skills

Assets: Everything from the text and images to the design specifications, like font style, color,
size, and spacing

B
Brand identity: The visual appearance and voice of a company

D
Design sprint: A time-bound process, with five phases typically spread over five full 8-hour
days. The goal of design sprints is to answer critical business questions through designing,
prototyping, and testing ideas with users

Design studio: A one-stop shop for the look of brands, products and services

Design thinking: A way to create solutions that address a real user problem and are
functional and affordable

E
Empathy: The ability to understand someone else’s feelings or thoughts in a situation
End user: The specific audience a UX designer creates something for

F
Five elements of UX design: Steps a designer takes to turn an idea into a working product.
The five elements are strategy, scope, structure, skeleton, and surface, where each element
refers to a specific layer involved in creating the user experience

Framework: Creates the basic structure that focuses and supports the problem you’re trying
to solve, like an outline for a project

Freelancers: Designers who work for themselves and market their services to businesses to
find customers

G
Generalist: A UX designer with a broad number of responsibilities

Graphic designers: Create visuals that tell a story or message

I
Information architecture: The framework of a website or how it’s organized, categorized,
and structured

Interaction designers: Focus on designing the experience of a product and how it functions

Iteration: Doing something again, by building on previous versions and making tweaks

M
Motion designers: Think about what it feels like for a user to move through a product
P
Platform: The medium that users experience your product on

Product: A good, service, or feature

Production designers: Make sure first and final designs match in the finished project
materials and that the assets are ready to be handed off to engineering team

Prototype: An early model of a product that demonstrates functionality

R
Responsive web design: Allows a website to change automatically depending on the size of
the device

Retrospective: A collaborative critique of the team’s design sprint

S
Specialist: A designer who dives deep into one particular type of user experience, like
interaction design, visual design, or motion design

Sprint Brief: A document that you share with all your attendees to help them prepare for the
sprint

Startup: A new business that wants to develop a unique product or service and bring it to
market

T
T-shaped designer: A designer who specializes in one kind of user experience (e.g.,
interaction, visual, motion) and has a breadth of knowledge in other areas
U
User: Any person who uses a product

User-centered design: Puts the user front-and-center

User experience: How a person, the user, feels about interacting with, or experiencing, a
product

UX engineers: Translate the design’s intent into a functioning experience

UX program managers: Ensure clear and timely communication so that the process of
building a useful product moves smoothly from start to finish

UX research: Understand users and learn about their backgrounds, demographics,


motivations, pain points, emotions, and life goals

UX researchers: A type of researcher that conducts studies or interviews to learn about the
users of a product and how people use a product

UX writers: Create the language that appears throughout a digital product, like websites or
mobile apps

V
Visual designers: Focus on how the product or technology looks

W
Wireframe: An outline or a sketch of a product or a screen

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