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Jeb Blount Cold Calling

Jeb Blount believes that preparation is key to successful cold calling. Salespeople should research company details and potential pain points to have an informed conversation. The initial 8 seconds of a call are crucial - clearly state who you are, your company, and how you can help solve problems. Get the prospect's attention by using their name. Controlling the conversation from the start and communicating value through tailored questions increases the chances of setting up future meetings. Being bold in asking for time on the prospect's calendar also makes it easier for them to say yes.

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Poornima Sai
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1K views2 pages

Jeb Blount Cold Calling

Jeb Blount believes that preparation is key to successful cold calling. Salespeople should research company details and potential pain points to have an informed conversation. The initial 8 seconds of a call are crucial - clearly state who you are, your company, and how you can help solve problems. Get the prospect's attention by using their name. Controlling the conversation from the start and communicating value through tailored questions increases the chances of setting up future meetings. Being bold in asking for time on the prospect's calendar also makes it easier for them to say yes.

Uploaded by

Poornima Sai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Cold calling methodology according to Jeb Blount

- The best cold calling scripts are informed ones


- Jeb blount believes that preparing for the call is the most important factor in the
success of B2B sales
- Make note of essential company details, recent developments and its potential pain
points which could help the conversation
- While preparing for the call, be respectful of the prospect’s time constraint
o In less than 8 seconds, the person should be able to know:
 Who you are
 What your company is doing
 & that you would like to help them solve a pain point
- Make sure to get their attention by using their name
o Main reason behind success of cold calls is if you’re able to control the
conversation from the start
- Ensure to communicate value
o Ask tailored questions to confirm the established pain points and offer
potential solutions
o Avoid close ended questions
o Boost sales’ teams performance
- Be bold
o Don’t be afraid to ask for the meeting
o Set a time and date so that you make it easier for them to say yes
EMAIL

 Personalize the email will make it easy to grab the attention of the
prospects.
 Inboxwarm is a unique tool that ensures your emails go to inbox.

 When it comes to subject lines, follow these guidelines:

1. Use their name in the subject line when it makes sense.


2. Make the subject line as specific as possible. The more personal the
subject line, the higher the open rate.
3. If you wonder if it sounds too much like a "marketing email", then it
does sound too much like a marketing email.
4. Experiment with questions in subject lines.
5. Always deliver in your email what you promise in your subject line (if
the disconnect is too big, you're going to get good open rates but bad
responses).

 To write effective cold emails there are 2 approaches

1. You're emailing someone high up in the organization asking for a


referral down to the right person.
2. You're emailing the decision maker, directly pitching them to sign up,
hop on a call, book a meeting or otherwise.

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