Anthony Robbins Biography

Anthony Robbins
World Authority on Leadership Psychology
For the past three decades, Anthony Robbins has served as an advisor
to leaders around the world. A recognized authority on the psychology
of leadership, negotiations, organizational turnaround, and peak
performance, he has been honored consistently for his strategic intellect
and humanitarian endeavors. His nonprofit Anthony Robbins Foundation
provides assistance to inner-city youth, senior citizens, and the homeless,
and feeds more than two million people in 56 countries every year
through its international holiday “Basket Brigade.” Robbins has directly
impacted the lives of more than 50 million people from over 100
countries with his best-selling books, multimedia and health products,
public speaking engagements, and live events.
What began as a young person’s desire to help individuals transform the quality of their lives has grown
into Robbins’ lifelong crusade as he is called on by leaders from every walk of life—presidents, political
leaders, advocates for humanity, CEOs of multinational corporations, psychologists, peak performance
athletes, world-class entertainers, teachers, and parents. Since fathering the life coaching industry,
Robbins has produced the #1-selling audio coaching system of all time. He also is a corporate Vice
Chairman, and Chairman overseeing five private companies. Robbins has been honored by Accenture
as one of the “Top 50 Business Intellectuals in the World”; by Harvard Business Press as one of the “Top
200 Business Gurus”; by American Express as one of the “Top Six Business Leaders in the World” to
coach its entrepreneurial clients; by Forbes as a Top 100 Celebrity; by Justice Byron White as one of the
world’s “Outstanding Humanitarians”; and by the International Chamber of Commerce as one of the top
10 “Outstanding People of World.”
Peace Negotiator & Humanitarian

Robbins has been selected as Vice Chairman of Health, Education, and Science for the United Nations
Research Center for the International Council for Caring Communities (ICCC) NGO. Working with
the Organization of American States, the Carter Center, and the United States Agency for International
Development (USAID), Robbins helped negotiate an electoral solution for peace to the strife and conflict
that have devastated the Venezuelan people and their economy. Robbins has collaborated with political
and business leaders in diverse world communities such as South Africa, England, Cuba, Panama,
Venezuela, and the United States. Robbins is also a national spokesperson for the Wellness Community,
a nonprofit organization that provides support, education and hope to people with cancer and their loved
ones. Through participation in professionally led support groups and educational workshops, people
affected by cancer learn vital skills that enable them to regain control, reduce isolation and restore hope,
regardless of the stage of disease. Through his strategies for “Leadership in Times of Crisis” and his
systems for “Indirect Negotiations,” Robbins has participated in negotiations that have broken the patterns
of violence and de-escalated the rhetoric that invites it. Robbins has worked on teams that not only help
mitigate further devastation and facilitate peaceful decision-making among conflicting parties, but also
inspire conflicting parties to create a mutually beneficial and compelling vision that is aligned with their
respective values, raising the standard by which they live. He is also the recipient of the Timmie Award,
given by the esteemed Touchdown Club of Washington, D.C. for humanitarian efforts.
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Strategic Advisor to World Leaders
Robbins has met with, consulted, or advised international leaders including Nelson Mandela, Mikhail
Gorbachev, Margaret Thatcher, Francois Mitterrand, Princess Diana, and Mother Teresa. He has
consulted members of two royal families, members of the U.S. Congress, the U.S. Army, the U.S. Marines
and three U.S. Presidents, including Bill Clinton. Robbins has had the unique opportunity to identify
patterns and model the underlying strategies generating consistent results for some of the most successful
individuals in the world.
Successful Entrepreneur & Honored Business Strategist

A successful entrepreneur, Robbins serves as Chairman of five private companies and Vice Chairman
of one company that together generate nearly half a billion dollars in revenue per year. While diverse
in characterization, all six—plus their five holding companies—are geared toward Robbins’ creed of
improving the quality of life for people around the world—from Namale Resort & Spa, the award-
winning, 325-acre tropical paradise in the Fiji Islands, to Twinlab Corporation, the highest-rated
nutraceutical company honored in 2003 with the Consumer Satisfaction Award as Top Rated Retail Brand
by Consumerlab.com, an independent testing group. Robbins’ pursuit of creating and contributing to a
higher standard of living is reflected by one of his subsidiary companies, Rebus Publishing, a leading
consumer health and science publisher that has been communicating healthy ideas for more than 25 years
through such avenues as the “UC Berkeley Wellness Letter” and “Johns Hopkins Health
After 50” newsletter.
Leaders and achievers already at the pinnacle of success in their respective fields call on Robbins to
be their strategic advisor when they face critical decisions requiring creative options and a systematic
evaluation of probabilities and consequences. American Express asked its entrepreneurial clients
whom they would select if they could choose anyone in the world to personally coach them to take their
businesses to the next level if price were no object. Robbins was chosen along with Bill Gates,
Donald Trump, Warren Buffet, Lee Iacocca and Ross Perot.
Philanthropist
A founding strategist of the Presidential Summit for America’s Promise, Robbins helped design systems
that generated over two million mentors for young people throughout the United States. Four Presidents
and Secretary of State Colin Powell partnered with Robbins in the process. What began nearly 30 years
ago as Robbins’ individual effort to feed two homeless families has now grown into the Anthony Robbins
Foundation’s international holiday “Basket Brigade,” which feeds more than two million people in 56
countries every year. His foundation has provided support or initiated programs in more than 2,000
schools, 700 prisons and 100,000 service organizations and shelters. More than 12 years ago, Robbins
personally sponsored a class of disadvantaged fifth graders in Houston, Texas, by becoming their
personal mentor and sponsor of their college education. In 2003, these student “Champions” graduated
from college—an experience that Robbins made possible. Each year, Robbins oversees his foundation’s
Discovery Camp, which helps more than 100 students from 18 countries design and initiate leadership
programs to take home to their local schools.
Award-Winning Speaker
In addition to his global efforts to facilitate leadership, peace and philanthropy, Robbins is an award-
winning speaker who has addressed such distinguished audiences as the British Parliament, Harvard
Business School, the Gorbachev Foundation’s Cold War Forum, the Presidents’ Summit for America’s
Future, the State of the World Forum, Vice President Al Gore’s Putting Customers First Conference,
and the World Economic Forum. In 2006, he was invited to speak at the prestigious Technology,
Entertainment and Design (TED) Conference, attended by the world’s most influential thinkers and
leaders, including the founders of Google and Vice President Al Gore. Toastmasters International
recognized Robbins as one of the world’s greatest speakers, awarding him the Golden Gavel Award, its
most prestigious honor. One of the most sought-after speakers in the world, more than three million
people from over 80 countries have attended Anthony Robbins’ live seminars or speaking engagements.
Internationally Best-Selling Author

Robbins is an internationally best-selling author with five books published in 14 languages, and he is the
creator of the #1 personal and professional development system of all time—Personal Power; more than
35 million audiotapes have been sold worldwide. Robbins has created a system of total immersion that
produces the education, strategies, and momentum for measurable and lasting change. Robbins is also
the founder of Mastery University, which brings together the world’s leading experts from their respective
fields. In the past, Robbins’ co-facilitators have included General Norman Schwarzkopf and Secretary of
State Colin Powell on leadership, Dr. Deepak Chopra on psychoneuroimmunology, Peter Lynch and Sir
John Templeton on finance, and Vice President Al Gore on creating peace in troubled times.
Mass Media Veteran

Robbins has developed and produced five award-winning television infomercials that have continuously
aired on average every 30 minutes, 24 hours a day somewhere in North America since their initial
introduction in April 1989. His work has been featured in major media including Time, Newsweek,
Fortune, Forbes, Life, GQ, Vanity Fair, Business Week, Tycoon, Success magazines, the CBS Evening
News, NBC News, ABC’s Prime Time Live, Fox News, CNN and A&E as well as newspapers, radio
programs, and Internet media worldwide. Robbins has been mentioned or featured in 15 major motion
pictures, including a cameo role in the hit movie “Shallow Hal.” In 2007, he was named to Forbes
magazine’s “Celebrity 100” list
Authority on Peak Performance

Highly respected as the nation’s foremost authority on the psychology of peak performance and personal,
professional, and organizational turnaround, Robbins has advised and counseled Fortune 500 CEOs,
world-renowned medical doctors, legends in entertainment, and championship sports teams including
America’s Cup winner, America 3; Stanley Cup finalist, Los Angeles Kings; NBA Champion San Antonio
Spurs; and other teams from the National Hockey League, Major League Baseball and the National
Basketball Association. He has worked with elite coaches and athletes, including UFC Champion Chuck
Liddell, tennis greats André Agassi and Serena Williams, and golf legend Greg Norman, along with
champions from the National Football League, the PGA Tour, the U.S. Tennis Association and NASCAR.
Innovator in Psychology and Intervention
As a recognized catalyst for developing systems and strategies for accelerated and lasting transformations
in individuals worldwide, Robbins has been sought after by psychologists and psychiatrists for training.
He has joined forces with Cloé Madanes through the Robbins-Madanes Center for Strategic Intervention
to create training materials and programs for the therapeutic community. For more than 20 years,
Madanes has served as world-renowned teacher of therapists. Two of her books are considered classic
texts—Strategic Family Therapy and The Violence of Men. Robbins and Madanes are actively involved in
the Council for Human Rights of Children at the University of San Francisco, a prestigious international
think tank created to develop and codify methods to ensure the rights of children are maintained and
championed. Robbins was among the speakers featured at the Council’s 2005 meeting at the University
of Oxford, where he addressed “Alternatives to Institutionalization of Children and Youth in Crisis.”
He also has been a featured speaker at The Evolution of Psychotherapy Conference, the world’s largest
psychotherapy conference that brings together more than 10,000 industry leaders from around the world
every five years.
Family Man
Robbins’ commitment to creating an enduring legacy that will impact the world is surpassed only by his
passion for family as a dedicated father of four children and a loving husband to his wife, Sage Robbins.

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Anthony Robbins

World Authority on Leadership Psychology

Peace Negotiator & Humanitarian

Successful Entrepreneur & Honored Business Strategist

Internationally Best-Selling Author

Mass Media Veteran

Authority on Peak Performance

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