Site Map for FERO.

AI

Header: Logo, Contact number, Email, Social Media links

Menu: Products and Services, Solutions, About Us, Contact, Support /Demo request tabs/Enquiry
forms( can be stickers outside the Menu), Login

Sub Menu:

1. Products and services:

a. TiA - Intelligent Virtual Agent
b. ERP’s serving the transport sector
i. FAST with TiA - Freight Aggregation Software for Trucking
ii. DASH with TiA - Delivery Automation Software Hub
iii. TAME with TiA - Transportation Automation & Management ERP

2. Solutions
a. Industries and Solutions

3. Technology

4. About us:
a. Introduction
b. Why Fero.Ai
c. Messages from the CEO and other Founders
d. History/timeline
e. Blogs/ News/Updates/Accolades (any winning awards,prizes etc.)
5. Contact
1. Partner Network contacts
2. Enquiry form
3. Office address
4. Email [email protected]
5. Google Map location
6. Careers

Homepage

1. Banner with TiA video( New one, Maybe TiA introducing FERO and the USPs)

3 boxes (which are currently on the landing page pls let's use them with the below headers: )

Automation: Automation is the key to get more with few resources as processes are
handled simultaneously and at scale. Automating processes from vendor to customer
visibility and communication will allow your business to scale at any time.

Optimisation: Optimize your last-mile delivery through Artificial Intelligence-powered Routing,

Capacity and resource planning. Reach your customers at the best time while saving fuel
costs and Driver time in transit. Retail, FMCG, trucking and others taken care of.

Website Site map March 2021

Visibility: Power your business visibility of Transporters and Shippers. Smart analytics helps
you to analyze how to improve your logistics and supply chain. Let the AI agent connect you
through WhatsApp and Google Assistant to every milestone you want to see.

NOTE :As per landing page by Dhruv & Kushagra

Page 1: Products and services

a) TiA - Intelligent Virtual Agent

A white- label product powered by artificial intelligence providing you with a virtual assistant

to tackle all your questions through ‘Talk to TiA now’ on your WhatsApp and Google
Assistant and managing the freight transactions in a go. Being exclusively standing outside
the race, Fero.Ai brings to you the World’s 1st Intelligent Virtual Assistant for the freight
industry, which is magnifying the bits and pieces where there was no visibility and saving
your time to go to the system to get the updates and follow-ups on orders, contracts and
invoicing giving you suggestions for the best fit.

Freeing up your human resource and force to focus on more skilled tasks by automating the
whole process, earlier which had many redundant tasks with high repetition across
processes. ‘TiA’ available 24/7 on 365 days to bring up your operational time with all-time
availability. The advantage part of it is the integration can be done with your existing ERP’s
and with 3rd party ERP. This provides a seamless process flow without any hustle to
unceasingly calling the middlemen and client for updates and follow-ups but to just pick up
your phone and ‘Talk to TiA now’ – Welcome to the World of Ai.

b) ERP’s

FAST with Tia

What is FAST:

FAST stands for Freight Aggregation Software for Trucking and is a white-label ERP that
helps you manage your trucking assets via a 2 sided marketplace.

Who is a typical FAST customer?

Any company such as a retailer or a freigh forwarding company that manage external and
internal trucking asstets. This allows managing two sides of the cargo transport business of
having the list of vendors and transporters specifically them being the aggregators in the
market. This solution is for the clients who have a set of shippers and transporters in the
database by taking the orders from shippers - adding a markup to it and then displaying the
rate in the transporter market.

What benefits does it bring to your business?

Through integration with WhatsApp, it can bring all parties involved in the logistics processes
together on a single integrated interface, from your supplier through to your customer and
Procurement and pricing teams don’t have to be restricted to an internal pool of carriers.

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Customers nowadays are used to a high degree of visibility in real-time. Using TiA with the
FAST module can help with that. With the assistance of ‘Ai’ freight coordinator for functions
such as Customer service, operations, and procurement executive. You can deal with your
inward and outside resources in a single-window window system. Enjoy the power of
controlling the freight transactions with 100% visibility over every step involved.

Using FAST provides you with an alternative to workflow processes that usually depend on
human coordination in the freight coordination process all on one Dashboard.

INSERT FAST on Laptop screen with video here pls

The software is backed by today’s generation of power technology of Artificial Intelligence,

Machine Learning and Natural Language Processing, providing end – to – end logistics
software solutions for you, your customers, and your suppliers.

We provide “Uberization” with a meta platform, an integrated system of getting client,

vendors and middlemen on-board on the same interface starting tom from

Order generation → Bidding → Contract creation → Lane management and Route

Optimisation → Assigning of transporter → Deliver of the product to the client →
Generation of the invoice all of the steps above are automated and triggered by the order
generation.

This gives a complete cutting edge solution for anyone that has a logistics and/ or supply
chain operation, minimising friction and allowing the team to focus on high-value add tasks
rather than tedious and repetitive work.

The ERP optimizes and automates the whole process that helps filling the blank points
where there is a lack of information and updates, giving access and control to every
parameter involved in the whole process.

Website Site map March 2021

Dash with Tia

What is DASH:
DASH stands for Delivery Automation Software Hub and is a white-label ERP that helps you
manage your own fleet assets for deliveries.

Who is a typical DASH customer?

This ERP product is a delivery management system that will be useful for clients having the
range of managing their fleets and drivers and doing last-mile deliveries. Displaying all the
modules and features requirements which covers all the pinpoints of the transport industry
from My fleets - Geofencing - statuses - report - projects - customers and insights giving full
time management of the fleets and visibility to all the stakeholders involved.

What benefits does it bring to your business?

The DASH product powered by ‘Ai’ & ‘ML’ gives your company an edge to increase
efficiency, reduce costs, save time, attain KPI’s, improve service quality, and reduce idle
time in the process.

By using the DASH ERP, you gain more visibility and transparency during the process with
an independent channel of communication with stakeholders through WhatsApp integration.

Using Dash provides you with an alternative to workflow processes that usually depend on
human coordination in the delivery process.

DASH brings the internal parties involved plus external parties involved, such as transport

Website Site map March 2021

vendors and customers, in the same interface so you can communicate with them at scale.

Managing your whole fleet within one system, starting from order generation to reports and
analysis, giving you actionable data for improvements.

Improvements include options to maximise your profit, cut down costs, optimise routes,
optimise time and vehicle utilisation, all of which are the pain points of any logistics or
transport company phases.

Connecting the dots from all aspects of the system like Warehouse Management system
(WMS), Customer Relationship Management (CRM), Point of Sale (POS) and many more
systems for managing parts of your operation, to achieve a holistic approach.

DASH is the only Driver Management System (DMS) that automates what usually is
managed by human coordination across external and internal stakeholders involved in
distribution management.

DASH is Increasing the logistics operations process’s visibility by having the option to
manage and control your own resources and projects from a single Dashboard.

INSERT DASHBOARD screenshot on lap-top (similar to below) suggest to also have video
run here for DASH

Giving you the ownership and power of knowing about your drivers, live tracking, route and
fleet
optimization at a single dashboard gives your company more access and ease to answer the
questions and doubts raised by your clients and your colleagues. Cutting down the
redundant tasks which are core to your business and being able to scale them is key in
order to grow, getting those tasks done with fewer resources in less time within a few clicks
will fast reflect in increased efficiency.

Website Site map March 2021

Tame with Tia

What is TAME:
TAME stands for Trucking Automation & Management ERP and is a white-label ERP for
managing internal and external trucking assets.

TAME is providing a whole management ERP product giving the power to digitally manage
all end – to – end freight transactions for your internal and external assets with a Dashboard
and WhatsApp integration.

Who is a typical TAME Customer?

This product suits the clients having minimal fleet, drivers and self transporters and
simultaneously outsourcing fleet from the market. This breaks the effort of calling the
transporters and negotiating with them and brings you to directly manage your orders with
3rd party clients, and also gives the feature option for assigning orders directly to your self
transporters from the database.

What benefits does it bring to your business?

TAME is an ERP software solution for the transport industry to allocate your resources for
cutting downtime and saving cost, in real-time.

The product is a holistic management enterprise resource planning product giving the power
to digitally manage all end–to –end freight transactions for your internal and external assets.
The product helps Shippers maximize the ability to handle Road Freight transactions using
cutting-edge tools like ‘Ai’ and ‘ML’. TAME provides Shipper’s complete visibility on how
their assets are utilisation and thereby enabling shippers to streamline their demand-supply
plan.

From Vendor management to fleet management system to end invoice management can be
accomplished through one single window system showcasing the marketplace at one
platform trimming out the elbow greasing work of finding out the medium of delivery from the
market and rigorous calls. For filling up the gaps where the visibility is opaque, our product
serves as the solution by integrating WhatsApp with the order transaction lifecycle giving all
stakeholders seamless transparency of communication for the entire process. This
integration will escalate the ramp for Shippers and Transporters to touch down every point
and parameters like – Pricing Enquiries, Rate Finalization using contracts, demand creation
notifications and on-demand execution updates.

INSERT DASHBOARD screenshot on lap-top (similar to below) suggest to also have video
run here for TAME

Page 2: Industries and Solutions

Fero.Ai is providing solutions for anyone business that has exposure to complex logistics
options with many different parties being involved covering all the sectors - freight forwarding
and transportation providing the cutting edge technology of Artificial intelligence (Ai) and
Machine Learning (ML).

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Shippers,
No matter the size, Fero.Ai can provide you with ERPs to manage your
logistics operation including equipping you with an intelligent combination of logistics
experts, state-of-the-art technology and a strong partner network, our team will match you
with the right digital freight forwarder.

Carriers
Connect with your customers and share updates on location and other customer set
milestones automatically for increased control.
Achieve Greater visibility of your lanes
Intelligent Rate Management
Smart Fleet Management
From quotation to invoicing in zero phone calls

more information here

Benefits of Fero.Ai products:

Everything on a Single Optimized Platform
Eliminate technology siloes, manage your fleet, quotations, bids, orders, contract creation,
trip documents, invoices and collaboration, all in a single-window solution.
PICTURE OF DASHBOARD & PHONE SCREEN
Unlock Time, Cost & Productivity Efficiencies
Replace human intervention for coordination and communication with automated machine
intelligence so that teams can focus on value creation.

From Quotation to Invoicing in Zero phone calls/emails/messages

No more engaging different modes of manual communication to achieve seamless
transactions, interact with carriers through the portal
PICTURE OF PROCESS FLOW FOR LOGISTICS OPERATIONS MAYBE SOMETHING
LIKE THIS:
link for modifiable chart (pls make a copy of the google deck need to have the same look as
new website has pls)

Website Site map March 2021

Use your data in a meaningful way
If you cannot measure it, you cannot improve it. Fero.Ai ERPs processes your data and
gives you access to it in a structured manner to give you powerful insights.
CAN WE HAVE A SCREENSHOT OF A REPORT HERE PLS.

Communicate in a natural manner:

TiA can act in WhatsApp integration, or it can act voice-enabled to support you with the
execution or extraction of data and reports.

Overview of customers based on asset class (BELOW PLACEHOLDER ONLY WE WILL

REPLACE IN OUR OWN STYLE NIHAN IS CURRENTLY WORKING IN THIS)

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Page 3 : Technology
Feel the difference in your freight and logistics options with revolutionary technologies like
narrow artificial intelligence, speech recognition, machine learning and computer vision that
automate collaboration communication while shorting the time and resources used.

TiA (Transport Interactive Assistant) allows you to replace human coordination and handle
more complex tasks at scale:

Applications

Website Site map March 2021

TiA Can –
Provide Instant Quotes
Automate Order Placement and Management
Give Trip Status Updates at any time
Provide Instant Order Notifications
Do Business Development
Invoice and Order Status
Create Spot closed-loop as well as market bids
Manage Customer Service

& much more round the clock

Learn More

Page 4: About us
1. Introduction

In 2018, with a strong passion for technology and a deep understanding of logistics’
pain-points, the team started Fero.Ai.

A strong team backing the products through high – end technologies – Artificial Intelligence
(Ai), Machine Learning (ML) and NLP (Natural Language Processing), Computer Vision and
Industry expertise together that makes Fero.Ai products unique in the market.

Based on our backgrounds and understanding the importance of the Logistics ecosystem,
the need for connectivity and automation, we designed the World's First Virtual Agent for
Freight and Logistics for shippers and logistics service providers.

Getting real – time information and data gives the real visibility and competitive edge to give
a boost to your current existing business process and revamp it to the ultimate zenith point.

We as Fero.Ai, have always been on our toes to improve customers’ pain points
continuously.

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What do we do?

We provide global and local companies with simplicity to manage a complex network
business such as logistics.

By focusing on automating the redundant tasks, which involve tireless and exhausting calls
and paperwork for simply getting a rate quotation or generating an order, valuable resources
can be saved by just a few clicks.

The automation provides a competitive advantage to the whole operation to maximise your
margins and cut down unorganised data flow elevating the entire platform to a Dashboard on
your computer and on the phone, giving you access to the data and transparency at any
point of the operation cycle.

Why Fero.Ai

Advanced Workflow Automation

Integrates with any Freight or Logistics ERP

Fero.Ai solutions are scalable on a global level

Custom Milestones for your business

Actionable Data in a managed securely

“Learning” system which tailors to your business realities

2. Messages from the CEO and other Founders

3. Mission, Vision, Values
4. History/timeline
5. Blogs / News/Updates (USE FROM EXISTING WEBSITE PLS)

Page 4: Contact
7. Enquiry form and Email address
8. Office address
a. ADGM is HQ (add small picture from “weworks office abu Dhabi)
b. DWC address
9. Google Map location
10. Careers (USE FROM EXISTING WEBSITE PLS)

FAQ

Website Site map March 2021

What is an IVA vs a ChatBot?

The IVA

https://docs.google.com/presentation/d/1R4DnVb_l8hPSEO42xoc3jOL6fb6k677W/edit#slide
=id.gc44ed50385_0_135

An IVA is A conversational solution that has the ability to understand and retain context,
account for nuances in language, and effectively deal with ambiguity can be considered as
an Intelligent Virtual Assistant, rather than a simple chatbot. With these capabilities and
more, IVAs have the ability to put a customer’s needs at the forefront, significantly
enhancing a brand’s customer experience and ultimately driving ROI.

What is Artificial Intelligence (Ai) and Machine Learning (ML)?

Artificial Intelligence refers to the simulation emulating human intelligence. It is programmed
to exhibit nature and traits like the human mind showing learning and problem solving
features. Building smart machines that have the capability of performing high tasks that
require human intelligence. Machine Learning is the branch of computer algorithms based
on artificial intelligence, which automatically improves through experience, learning from
data, identifying patterns and making predictions & decisions with minimal human
intervention.

What is an ERP?
An ERP is Enterprise Resource Planning applicable and integrated for business
applications. The software which is used for systems to plan and manage all the core supply
chain, manufacturing, services, financials and other processes of the organisation.
Consolidation of processes of gathering and organizing data through an integrated software
suite. The main intention of the ERP is to improve the organizational performance and
efficiency of an organization by managing and improving how organization resources are
utilized properly.

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What if I don't have an ERP yet, can I still use TiA?
We can provide you with a solution of TiA with an ERP. So, installation of ERP is a necessity
for TiA to work as she will fetch data from the ERP to perform the decision making process
and provide solutions for the best fit. Fetching data from the database and then providing
appropriate suggestions and answers for the problems.

Which cloud are you using?

We are using Microsoft Azure server and Digital Ocean for hosting our site and including all
other databases.

What are the advantages of a “white-label” solution?

A White-label solution is a unique feature that helps our clients to rebrand our product to
make it appear as their own product. This feature adds value and visibility to the brand.
White-label saves time and money as clients do not have to invest in developing a solution
but can use our product as their own product. White-label allows the clients to focus on its
core competencies and provide client satisfaction.

How can you save costs with Fero.Ai Products?

Fero’s products offer a streamlined freight management service using intelligent technology
that reduces your operational costs and provide you with real-time visibility and transparency
in your whole operation. A traditional business approach increases operational inefficiency in
the process, which reduces customer loyalty. Digitalisation and Optimization using Fero
products cuts back on operational and direct costs and increases customer satisfaction by
revamping your existing business model.

TMS vs Fero.ai ERPs?

TMS helps improve visibility in the supply chain and also saves time since services are
automated. Fero.Ai not only focuses on providing visibility but also ease to its clients where
all business can be handled by just one click or just one voice message managing all
business modules through a single-window system. Using AI and predictive analytics, our
products offer unique features like virtual price coordination, freight service coordination, and
freight operator coordination. Fero.Ai also provides white-label solutions to our clients, which
makes us unique. We serve our clients with end–to–end solutions for covering the whole
module in the existing business industry.

What about my ROI Impact - ROI Calculator.

Customer Testimonials:
STAR - Situation Task Action Result

3 statements in star format pls:

1 Trucking company
1 Freight forwarder a

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1 Retailer

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Website Site map March 2021

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Website Site map March 2021

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Website Site map March 2021

_____________________________________________________________________
Graveyard notes (not to be included in the website):

for their best fit which has proved to be one of best shots at making our name amongst all.
Giving all the circumstances and situational events we prove to strive for providing the best
services and products according to the customized demand.

Providing with the solution for the trucking, freight forwarders and manufacturers regards
giving them full visibility and elimination of human interference for every small part involved
in the process.

Our platform shows an efficient and seamless path for shippers and transporters to
experience a way to digitize and get the right truck at the right time for right rate fetching
from the market, facilitating payments – auto generate invoice, fleet management providing
end – to – end solution as a white labeled product and subscription label.

Content for the product on the landing page.

FAST: - A software tool called Freight Aggregation Software for Trucking, a completely white
labeled robust product for your company – the future of the freight industry bringing all
stakeholders on a single integrated interface. Bringing onboard your
shippers/manufacturers/forwarders/vendors and transporters on the same platform
managing all executions of processes from order generation to invoicing through a single
window platform having complete visibility on the two sides of the market.

TAME: - Stands for Trucking Automation & Management ERP – A real time solution for
companies who are involved in mid – mile deliveries and outsourcing of the vehicles with
minimum management of the fleet providing end – to – end visibility in the whole process of
doing the rate enquiry to the automatic creation of the invoice. A white – label ERP along
with the option of subscription model for managing all internal & external trucking assets.

DASH: - Delivery Automation Software Hub, a solution for your existing problems in the
company that will help you in management of your own fleet assets with latest features of
geofencing and route optimization for doing last mile and mid – mile deliveries. Providing the
complete visibility on driver’s management, fleet management, reports, and summarized
reports of orders and trips with a detailed insight feature of vehicles, current orders, current
trips to a display of total of it through a single window system.

Website Site map March 2021