Ans

wer#1:

T
hei
nfl
uenc
esi
mpa
cti
ngc
ons
ume
rst
obuyac
arf
romS
chool
fi
el
dHondaa
ret
hef
oll
owi
ng:
-

 Cul
tur
e.

Thecul
tureofthesoci
etyorcountr
yisthefirs
tinfl
uence.Becausethesocia
lclas
soft hes oci
ety
deci
desthee c
onomicconditi
onanddev e
lopmentofac ountry.I
ntheUS ,whenwedr i
v eac ar
ever
yonec aneas
il
ygeta nideaofourba nkbalance,oc
c upati
on,educ
a t
ion,pol
iti
cs.Pe opleof
Wichi
ta,Kansa
sli
kedScholf
iel
dcul
turebec a
useitsl
ikefa
mi lyonceyougetinorbuyac arfrom

i
tyouhaveenga
gedwi
tht
hem f
oral
i
fet
ime
.Al
so,t
heyg
etas
trongba
ckg
rounda
fte
rbuy
ing
f
romSchol
fi
el
d.

 S
oci
al
.

I
tal
soha
sani
mpa
ctonc
ons
ume
rsbuy
ingde
cis
ion:
-

 Ma
ybeS
chol
fi
el
disr
efer
redbyhi
sorhe
rfr
iendorf
ami
l
ymembe
r.

 MaybeSc
hol
fi
el
dist
hepl
acewhe
rehes
pental
otofhi
sti
me.S
o,heha
sve
rymuc
hex
per
ienc
e
ofS
chol
fi
el
d.

 Ma
ybeS
chol
fi
el
dha
sas
trongs
oci
albond.

 Pe
rsona
l.

T
hepe
rsona
lfa
ctor
stha
timpa
ctc
ons
ume
rde
cis
ionbeha
viora
re:
-

 Ma
ybet
hec
ons
ume
rha
sal
uxur
yli
fes
tyl
e.S
o,hewa
ntst
obuyac
arf
romS
chol
fi
el
dhonda
.

 Ag
eistheel
ementtha
tchang
esever
ythi
ngwi
thti
me.Young
ste
rwa nt
sasma
lla
nds
impl
eca
r
whi
l
eelder
swantafa
milyca
r.Sc
hol
fi
el
dHondaprov
idi
ngever
ytypeofca
r.

 Hec annota
ffordaluxurycarbutal
sodr
eamfori
t.S
chol
fi
el
dHondai
sof
fer
ingac
art
hati
s
a
ffor
dabl
eanda l
soha
v espec
if
icat
ionl
ik
eamodernc
ar

 Asa boveIha vedisc

ussa boutUScult
ure
.Peopl
ewa ntapersona
li
tyt
oa tt
ractot
her
s.
S
chof
ieldHondaisthebestdeal
ertha
townedHondaands
ellHonda
.Bei
ngaHonda'
scust
omer
t
hei
rpe r
sonal
it
yautomati
call
yg e
tsal
abel
ofaric
hman

Ans
wer#2:

Ihavev
isi
tedtheoffi
ci
alsi
teofHondaPaki
st
a n.AndIreal
lyappr
eci
atethatIhavef
oundmy
dre
a mc
ar.Obvious
ly,acarisademandofa
ppr ox
imatel
yevery
onebutforme,it
'sadrea
mto
haveacarli
keHondaAccord.Cart
hati
ssui
tableformyfamil
yandhasfeat
uresl
ikeamoder
n
c
ari
sthebe
stev
erc
arI
wantt
obuy
.

Ihavesearchedalotonmydr eamc a
rtobuyitbutit
'stooex pensi
vef ormet oge ti
t.Ihavealso
tak
ens omeque s
tionar
iesfrom peopleandmos tofthems uppor tHonda .Iha
vea lsocoll
ected
theinformationfrom itsoffici
alsit
ea boutthi
sc ar.It
ss pecif
icat
iona ndfeaturesarev ery
amazinglik
eamoder nc ara ndt hegoodthingisHondai sa f
fordablef ormea sc omparedt o
Me r
cedesorT oyotacompa ny. T
hemos timport
antel
ementt ha teveryoneha stoma int
ainisthe
budget.Becauseitisafamilyc aral
soandIc aneasi
l
yma nagemybudg etsothisisthetwobi g
reas
onswhyI wanttobuyt hiscar.

WhyIdeci
dedtobuythi
scara
ndhowIfeelaf
terha
vingi
ttot
all
yde
pendont
hee
xper
ienc
e
wi
thHondaandt
hatca
r.Ofc
ours
e,i
twi
l
lta
k et
ime.

Ans
wer#3:

T
hei
mpor
tantc
ons
ide
rat
iont
opur
cha
seapr
oduc
t:-

1. Pr
oduc
t.

What
evert
heproducti
sbutweshoul
dha
veal
i
ttl
ebi
tofk
nowl
edg
eofwha
twewa
nt
t
obuyorwhatwearegoi
ngtobuy.

2. Budg
et.

T
heonl
ythi
ngwhereev
ery
oneg
etsi
ntot
hiss
tag
ewher
etheyha
vet
othi
nka
boutt
his
i
sfa
vor
abl
eornot
.

3. Requi
rement
s.

Ofc ourse,ourr
equi
rementsa
rethebigges
treas
onsf
ork
eepi
nga
nyt
hing
.Tof
ulf
il
lour
requirementweshouldhav
eac l
ari
tyofwhatwewant
.

4. Br
and.

T
hatevery
bodypref
erses
peci
al
lywhenbuyinga
nyi
tem.Thati
ncl
udebr
andna
me,i
ts
s
tra
teg
iesofs
ell
i
ngproduc
tandit
sreput
ati
onint
hemark
et.

5. Pe
rfor
manc
e.

Theres
ultofthewor
kingofthei
nves
tor
sandt
hede
sig
ner
soft
hepr
oduc
t.Whi
ch
meansalott
obuyt
heproduc
t.

Ans
wer#1:
 T
odi
spe
ltha
tdi
ssona
nceoft
hec
ust
omerweha
vet
odot
hef
oll
owi
ngs
tepsc
aref
ull
y:
-

1. L
ist
ent
othec
ust
omerc
are
.

2. T
ellthe
ma l
lthepoli
ci
esoft
hec
ompa
nya
nda
llt
hea
ttr
ibut
esoft
hepr
oduc
ttog
ivet
hem
c
lari
tyaboutthatpr
oduct
.

3. I
fther
ehaves
ti
ll
anyt
ypeofdi
sbel
i
efordis
sona
nce
,Gi
vet
hemadi
scountofna
meds
pec
ial
c
ustomer
stomakeat
rus
twort
hyre
lat
ion.

4. Gi
vet
hemas
pec
ial
timea
nda
gai
ntel
lal
lthepol
i
cies
.

I
thi
nki
twor
ks!

Ans
wer#2:

Aswea
llknowaboutt
hetopa ndwel
l-
knownc ompani
esne
dSonya
ndS
ams
ung
.Rec
ent
lyt
heybot
h
hav
emanuf
act
ured3DTVsha
vingdi
ff
erents
tra
tegi
es.

Sonyhir
esouts
idema nufac
tur
erstobui
l
ditsTV.Thisisundi
ff
erent
iat
edmarket
ingt
hatmea
nst
heydo
notfoc
usonindiv
idua
l cus
tomersnee
ds,t
heyonlyfocusoncust
omerc ommonneeds
.

Whi
leSams
ungmanuf
act
ure
sitsowncomput
erchi
p.T
heyf
ocusonc
ust
ome
rcommonnee
dsa
lso.T
his
t
ypeofmar
ket
ingi
sca
ll
eddi
ff
erent
iat
edmark
eti
ng.

S
onyandSamsungpr
omot
ingthei
rbranda
ccor
dingtothemarke
tingmixbutSams
ungyetnotdi
scov
er
a
nyspec
ial
off
ertopr
omot
eitsproduc
twherea
sS onypromot
eitsbra
ndthroug
havar
iet
yofwa y
s.