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Consumer Behavior Analytics Using Machine Learning Algorithms

The document discusses analyzing consumer behavior using machine learning algorithms. It aims to employ tools like data visualization, natural language processing, and machine learning models to understand consumer demographics and build recommender systems. The objective is to analyze user-generated content like reviews to gain insights into consumer intentions and requirements. This will help e-commerce organizations provide personalized shopping experiences and increase profits. Machine learning algorithms can generate visual representations of consumer behavior data to aid analysis and conclusions about platform-wide consumer behavior.

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Abdul Razzak
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343 views

Consumer Behavior Analytics Using Machine Learning Algorithms

The document discusses analyzing consumer behavior using machine learning algorithms. It aims to employ tools like data visualization, natural language processing, and machine learning models to understand consumer demographics and build recommender systems. The objective is to analyze user-generated content like reviews to gain insights into consumer intentions and requirements. This will help e-commerce organizations provide personalized shopping experiences and increase profits. Machine learning algorithms can generate visual representations of consumer behavior data to aid analysis and conclusions about platform-wide consumer behavior.

Uploaded by

Abdul Razzak
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CONSUMER BEHAVIOR ANALYTICS USING MACHINE LEARNING

ALGORITHMS

Abstract: User-generated content in the form of reviews, ratings, and comments can be analyzed
for greater insights for enterprise use. The analysis of such consumer behavior is helpful to
understand the consumer's requirements and predict their future intentions towards the service.
Through this cognitive study, E-commerce Organizations can track the usage and sentiments
attached to their products and take appropriate marketing approaches to provide a personalized
shopping experience for their consumers, thereby increasing their organizational profit. This paper
aims to employ data-driven marketing tools, such as data visualization, natural language
processing, and machine learning models that help in understanding the demographics of an
organization. We also build recommender systems through collaborative filtering, neural
networks, and sentiment analysis.

INTRODUCTION

1.1 Problem statement:


The use of E-commerce has vastly increased in this modern technological age. People prefer to
shop online rather than shop in markets. In e-commerce, the data generated by consumers in the
form of ratings and reviews of a particular product can be used as a means of authenticity and
publicity of the product. Consumers decide on whether to buy a given product by looking at these
ratings and reviews. Such content can be positive or negative reviews made by consumers who
have previously used the product. An accurate analysis of this user-generated content can be
helpful to e-commerce organizations to gain insights and understand their consumers' intentions
and requirements. Machine Learning Algorithms can help us plot accurate visual representations
of such consumer behavior. Such visual representations would help study the dataset in a more
detailed manner to understand and make certain conclusions of the overall consumer behavior on
the e-commerce platform.

Objective:

The major objective is to Protect Consumer Behavior Analytics using Machine Learning
Algorithms

Motivation:

Machine Learning Algorithms can help us plot accurate visual representations of such consumer
behavior. Such visual representations would help study the dataset in a more detailed manner to
understand and make certain conclusions of the overall consumer behavior on the e-commerce
platform. Natural Language Processing, a sub-field of machine learning, is used to analyze text
and identify positive or negative reviews given by the consumers. This is also called Sentiment
Analysis. Hence, the data which is generated in the form of reviews can impact the behavior of
consumers such as their purchasing intentions on buying a product.
Scope:
1
In e-commerce, the data generated by consumers in the form of ratings and reviews of a particular
product can be used as a means of authenticity and publicity of the product. Consumers decide on
whether to buy a given product by looking at these ratings and reviews. Such content can be
positive or negative reviews made by consumers who have previously used the product. An
accurate analysis of this user-generated content can be helpful to e-commerce organizations to
gain insights and understand their consumers' intentions and requirements. Machine Learning
Algorithms can help us plot accurate visual representations of such consumer behavior. Such
visual representations would help study the dataset in a more detailed manner to understand and
make certain conclusions of the overall consumer behavior on the e-commerce platform. Natural
Language Processing, a sub-field of machine learning, is used to analyze text and identify positive
or negative reviews given by the consumers. With this intuitive analysis, real-time
recommendations can be made to provide a personalized shopping experience, which can
encourage them to purchase more and hence improve the overall profit of these organizations.
This study aims to study factors that help in tuning organizational directions through vast amounts
of user-generated content.

Software & Hardware Requirements:

Software Requirements

The functional requirements or the overall description documents include the product perspective
and features, operating system and operating environment, graphics requirements, design
constraints and user documentation.
The appropriation of requirements and implementation constraints gives the general overview of
the project in regards to what the areas of strength and deficit are and how to tackle them.

• Python idel 3.7 version (or)


• Anaconda 3.7 ( or)
• Jupiter (or)
• Google colab

Hardware Requirements
Minimum hardware requirements are very dependent on the particular software being developed by a
given Enthought Python / Canopy / VS Code user. Applications that need to store large arrays/objects in
memory will require more RAM, whereas applications that need to perform numerous calculations or tasks
more quickly will require a faster processor.

• Operating system : windows, linux


• Processor : minimum intel i3
• Ram : minimum 4 gb
• Hard disk : minimum 250gb

LITERATURE SURVEY

[1] T. Yoshida, M. Hasegawa, T. Gotoh, H. Iguchi, K. Sugioka and K. Ikeda, "Consumer behavior
modeling based on social psychology and complex networks," The 9th IEEE International
2
Conference on E-Commerce Technology and The 4th IEEE International Conference on
Enterprise Computing, E-Commerce and E-Services (CEC-EEE 2007), Tokyo, 2007, pp. 493-494.
DOI: 10.1109/CEC-EEE.2007.36
[2] R. He, J. McAuley. Modeling the visual evolution of fashion trends with one-class
collaborative filtering. WWW, 2016
[3] J. McAuley, C. Targett, J. Shi, A. van den Hengel. Image-based recommendations on styles
and substitutes. SIGIR, 2015
[4] Ben Yedder, Hanene & Zakia, Umme & Ahmed, Aly & Trajkovic, Ljiljana. (2017). Modeling
prediction in recommender systems using restricted boltzmann machines. 2063-2068.
10.1109/SMC.2017.8122923.
[5] Bengio, Y. & Delalleau, Olivier. (2008). Justifying and Generalizing Contrastive Divergence.
Neural computation. 21. 1601-21. 10.1162/neco.2008.11-07-647.

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