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N Addition To Greeting Cards, Hallmark Also Manufactures Such Products As Party Goods, Gift Wrap, and Stationery

The document discusses color schemes used in company logos and branding materials. It provides examples of two companies for each of three color schemes: complementary, analogous, and triadic. For complementary colors, the examples given are Hallmark Cards and 7 Up. For analogous colors, the examples are Mastercard and Firefox Browser. For triadic colors, the examples are Burger King and Microsoft. The document asks to name additional company examples and provide a description of the company and sample branding material for each.

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Jonathan Quiles
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131 views3 pages

N Addition To Greeting Cards, Hallmark Also Manufactures Such Products As Party Goods, Gift Wrap, and Stationery

The document discusses color schemes used in company logos and branding materials. It provides examples of two companies for each of three color schemes: complementary, analogous, and triadic. For complementary colors, the examples given are Hallmark Cards and 7 Up. For analogous colors, the examples are Mastercard and Firefox Browser. For triadic colors, the examples are Burger King and Microsoft. The document asks to name additional company examples and provide a description of the company and sample branding material for each.

Uploaded by

Jonathan Quiles
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Jonathan F.

Quiles
II – BSIT – D
Multimedia Technologies
Activity 4:
Module 3:

Name at least 2 companies (for each category) that use the complementary, analogous, and
triadic color schemes in their logos, branding or any of their marketing materials. Write a
description on what the company is focused on (their products/services) and paste a sample of
their material that uses the scheme.

Create and save your activity using Word document.

1. Companies that uses Complementary Color Scheme.

a) Hallmark Cards, Inc. - is a private, family-owned American company based in


Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and
largest manufacturer of greeting cards in the United States. In addition to greeting
cards, Hallmark also manufactures such products as party goods, gift wrap, and
stationery.

b) 7 Up - is an American brand of lemon-lime-flavored non-caffeinated soft drink.


The rights to the brand are held by Keurig Dr Pepper in the United States and by
7 Up international in the rest of the world.
2. Companies that uses Analogous Color Scheme.

a) Mastercard Incorporated - (known as Mastercard) is an American multinational


financial services corporation in Mastercard International Global Headquarters,
Purchase, New York, United States.[1] Its business is to process payments
between the banks of merchants and the card issuing banks or credit unions of
the purchasers who use the "Mastercard" brand debit and credit cards to make
purchases.

b) Firefox Browser - also known as Mozilla Firefox or simply Firefox, is a free and
open-source web browser developed by the Mozilla Foundation and its
subsidiary, the Mozilla Corporation. Firefox uses the Gecko layout engine to
render web pages, which implements current and anticipated web standards.

3. Companies that uses Triadic Color Scheme.

a) Burger King - is an American multinational chain of hamburger fast food


restaurants. Headquartered in Miami-Dade County, Florida, the company was
founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant
chain.
b) Microsoft Corporation - is an American multinational technology company with
headquarters in Redmond, Washington. It develops, manufactures, licenses,
supports, and sells computer software, consumer electronics, personal
computers, and related services.

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