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Abstract-WPS Office

Evolutionary psychology hypotheses were used to examine gender differences in Facebook self-presentation through profile and cover photos. The study analyzed public data from 500 random Facebook users internationally. As hypothesized, males' profile photos accentuated status and risk-taking through objects, clothing, and outdoor settings, while females' photos emphasized familial relations through family photos and emotional expression through eye contact, smiling, and lack of sunglasses. However, gender differences were not found in cover photos, likely because they only supplement the self-presentation in profile photos.

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Aaron Asne
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58 views1 page

Abstract-WPS Office

Evolutionary psychology hypotheses were used to examine gender differences in Facebook self-presentation through profile and cover photos. The study analyzed public data from 500 random Facebook users internationally. As hypothesized, males' profile photos accentuated status and risk-taking through objects, clothing, and outdoor settings, while females' photos emphasized familial relations through family photos and emotional expression through eye contact, smiling, and lack of sunglasses. However, gender differences were not found in cover photos, likely because they only supplement the self-presentation in profile photos.

Uploaded by

Aaron Asne
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Abstract

Facebook is a popular social network that can be used for self-presentation. In the current study we
examined gender differences in Facebook self-presentation by evaluating components of profile and
cover photos. We used evolutionary psychology—a theory which holds many assumptions regarding
gender differences—to draw hypotheses. In order to eliminate the pitfalls of self-reported data, we
analyzed public data presented in Facebook pages of a random representative international sample of
500 Facebook users. As hypothesized, profile photos on Facebook differed according to gender. Males’
photos accentuated status (using objects or formal clothing) and risk taking (outdoor settings), while
females’ photos accentuated familial relations (family photos) and emotional expression (eye contact,
smile intensity and lack of sunglasses). Cover photos, however, did not show most of these gender
differences, perhaps since they serve only as a supplement to the self-presentation that appears in the
profile photos. These findings demonstrate that evolutionary theory rooted in the past can help us
understand new social tools of the future.

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