A Case Study of Vegetable Markets in Context of Kathmandu Metropolitan City
A Case Study of Vegetable Markets in Context of Kathmandu Metropolitan City
A Case Study of Vegetable Markets in Context of Kathmandu Metropolitan City
Submitted By
Madan Mahato
TU Regd. No.7-2-589-202-2016
Exam. Roll. No: 5890192
Rajarshi Janak Campus, Janakpur
Submitted To
The Faculty of Management
Tribhuvan University
Kathmandu
Kathmandu, Nepal
February 2020
1
DECLARATION
………………………..
Madan Mahato
Date: ……………….
2
Supervisor’s Recommendation
The project work report entitled “A CASE STUDY OF VEGETABLE
MARKETS IN CONTEXT OF KATHMANDU METROPOLITAN CITY.”
submitted by Madan Mahato of Rajarshi Janak Campus Janakpur, is
prepared under my supervision as per the procedure and formats requirements
laid by the Faculty of Management, Tribhuvan University, as partial
fulfillment of the requirements for the degree of Bachelor of Business Studies
(BBS) .I, therefore , recommend the project work report for evaluation.
…………………
Date:
3
Endorsement
We hereby endorse that the project work report entitled “A CASE STUDY
OF VEGETABLE MARKETS IN CONTEXT OF KATHMANDU
METROPOLITAN CITY” submitted by Madan Mahato of Rajarshi Janak
Campus, Janakpur in partial fulfillment of Rajarshi Janak Campus, Janakpur in
Partial fulfillment of the requirements of the degree of 4-year Bachelor of
Business Studies (BBS) for external evaluation.
…………….. …………………..
Date:………… Date:……….
4
ACKNOWLEDGEMENTS
This project work report entitled “A CASE STUDY OF VEGETABLE
MARKETS IN CONTEXT OF KATHMANDU METROPOLITAN
CITY.” has been prepared in partial fulfillment for the degree of Bachelor of
Business Studies (B.B.S) under the supervision of Mr. Linkan Karn, Lecture,
Rajarshi Janak Campus, Janakpur. It is my privilege of getting helps and co-
operation from different persons. It is not possible to enumerate the names of
all them. However, it will be matter of injustice if I forget the names of those
personalities whose valuable suggestions and co-operation escorted this
project work report.
First and foremost, I would like to offer special thanks to Dr. Binod Lal Karn,
Chairman, Management Research Committee, Rajarshi Janak Campus,
Janakpur, Mr. Neeraj Kumar Jha and Mr. Sanjeev Thakur, Assistant Campus
Chief (co-founder) of Rajarshi Janak Campus and Mr. B.D. Jha, Founder of
Rajarshi Janak Campus, Janakpur, Tribhuvan University and all the
professors, Lectures as well as staffs of Rajarshi Janak Campus whose
suggestion made me able to finalize the study.
I am very thankful to the librarians of Rajarshi Janak Campus for their kind
co-operation. I am alone responsible for whatever weakness it may still
contain.
Last but not the least; I would like to thank all helping hands that assigned me
directly or indirectly to complete this project work.
Madan Mahato
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CHAPTER -ONE
Introduction
1.1 Background of the study
The term public market has changed in meaning over time and still differs
from place to place. In the United States, a public market has traditionally
been defined as a municipally owned and operated building where vendors sell
fresh food from open stalls. They typically focus on the sale of a full array of
fresh, healthful, value added, and prepared foods – often locally grown or
produced. They usually include a seasonal, outdoor farmer’s market
component.
Public markets are located in and/or create a public space in the community.
This is the visible aspect of a market – the creation of an inviting, safe, and
lively place that attracts a wide range of people. As an effective place where
people mix, public markets can become the heart and soul of a community, its
common ground, a place where people interact easily, and a setting where
other community activities take place.
In case of Nepal, public market refers to vegetable markets, which offer fresh
fruits and vegetables. Basically these markets can be permanent, semi-
permanent (morning- evening shift) and mobile vendor (source: RECPHEC,
Mapping Vegetable Markets and Vendors in Kathmandu Metropolitan City).
The study will focus mainly on permanent vegetable markets and semi-
permanent vegetable markets of Kathmandu Metropolitan City.
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Metropolitan City” ” (source: RECPHEC, Mapping Vegetable Markets and
Vendors in Kathmandu Metropolitan City). Furthermore, the existing
vegetable markets are not functioning efficiently, the need of appropriate
policies, bylaws, rules and regulations are felt due the degrading state
(physically, environmentally, socially and managerially) of these marketing
facilities.
Also urban areas in Nepal are mostly short of open spaces so socialization and
availability of fresh air for healthy living is difficult. Further, the recent
disaster, 25 April earthquake that caused huge loss of lives and property
valued the need of open spaces for evacuation and shelter. Thus the study for
the better planning of vegetable markets is necessary to be accomplished.
1.3 Objectives of the study:
The major objective of the study is to understand the policy environment and
develop recommendation based on the study, which protects and promotes
systematic development of vegetable markets. The specific objectives are:
To study and understand the existing problems and issues of vegetable
markets.
To review the existing reports and policies related to vegetable markets.
To recommend the policies for better planning and management of the
vegetable markets in KMC.
Policy:
In simplest terms a policy is a decision or action by someone in authority
effecting the opportunities and responsibilities of others and applying to those
in similar circumstances; for instance, the rules established to run a market and
the action of the market manager are a form of internal policy applying to all
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vendors1. A policy may affect a market directly; for instance, health rule on
what can food products can be sold; or the effect may be more indirect i.e.
government discounts on certain seeds, fertilizers etc.
Policy Framework:
The vegetable market system needs a policy framework for systematic and
efficient functioning and its development; typical marketing policies include
(White, 1999):
Liberalization of agricultural marketing and removal of price control to
increase the variety and quantity of market intermediaries.
Encouraging farmers’ groups and cooperatives in producing and marketing
higher value crops;
Upgrading rural markets to reduce post-harvest losses and to improve
handling;
Improving access to market facilities by:
o increasing the density of rural markets so that the average distance of farmers to
market facilities is reduced;
o facilitating construction of a network of wholesale markets, possibly in
collaboration with the private sector;
Encouraging the export of vegetables and fruits;
Establishing an effective market information service to promote trading;
Improving urban nutritional standards by increasing the availability of fresh
produce in urban areas;
Enhancing the revenue-earning base of local government; and
Enhancing the capacity of communities and small-scale entrepreneurs to
operate and maintain infrastructure.
Organizations to be involved:
The policy making process is an intensive task, which needs involvements
from various stakeholders and institutions/ organizations. According to White
(1999), major organizations that needs to be involved with the marketing
policy development are as follows:
These markets are larger in scale than rural markets where greater quantities of
produce are traded by producers or traders. These assembly markets are
usually located beside main highways or other transportation nodes. Usually
the produce is bought by traders or collection agents on their own, or on behalf
of urban wholesalers.
Wholesale Markets:
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by traders or by large farmers. Although traders predominantly handle the
transactions, many wholesale markets incorporate “farmer’s market”, where
farmers can sell directly to retailers.
Retail Markets:
These markets are intended to serve directly to the consumers, found in main
urban areas, such as provincial, town and city centers. These retails markets
may provide semi-wholesale functions too, creating provision for “farmer’s
market”; which is very common in developing countries.
Site Location:
For urban wholesale market its location is the major factor for its success. The
location is strongly guided by the transportation system of the place, modes of
transportation and transit stops. The preferred location for markets is usually
with good access to major road system, along with compatible land uses (such
as catering and agri-business industries). Urban retail markets must be
convenient for customers, usually within waking distance of the
neighborhood. However, these location requirements needs to be checked
against other factors such as suitability of site in terms of its cost, present
ownership, size, suitability for construction and availability of services. The
optimum site location is very crucial, as it will reduce financial costs of
transportation for both buyers and sellers, lowering costs of the produces. This
reduced cost will facilitate energy savings and reduce environmental pollution.
Internal Traffic Flows and Congestion:
Traffic congestion usually occurs when access to the market is limited to only
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one operating entry and exit; which is usually favored by the market authority
to control entry for maximizing revenues, as entry gates are used as check
points for revenue generation. The congestion is further intensified if the lead-
in length of the internal access road is very short and vehicular activity
(parking, loading and unloading activities) within the site is not rigorously
controlled. However, congestion can be controlled if road patterns are
regulated in one-way system and the market trading hours are extended or
changed. But, still it will depend upon the controlling of internal vehicular
activities, with effective traffic management.
Market Lay-out:
The efficiency and the success of any market is greatly influenced by its
physical lay- out. The market lay-out needs to achieve:
an unobstructed traffic circulation pattern and effective parking control with
adequate parking facilities being provided;
maximum possibility for interaction between the market users leading to the
possibility of optimum price formation;
provision and full utilization of support facilities;
adequate arrangements for display and sale of produce to maintain produce
quality; and
efficient produce handling (such as by pallets and forklifts).
2 to 4 square meters per trader in small retail markets and, a space around 100
square meters per trader for wholesale market can be taken.
Administrative office space shall be 10 to 15 square meters per office worker.
Tentative space for cleaner’s store and guardhouse can be around 10 square
meters for small market and 20 to 30 square meters for a larger market.
Private toilet space of 2 square meters per 25 market employees (separating
male and female) may be provided.
Public toilet space of 2 square meters per 1,000 peak period market users
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(separating male and female) may be provided.
Space for specialized uses should also be considered including auction slab,
fruits ripening rooms and public cold stores.
Requirements of ancillary space should also be considered banks, catering
facilities, sales outlet for packaging materials etc.)
Total of these figures is termed as net usable space, however further
allowance of 10 percent should be added for general pedestrian circulation,
such as main walkways; and the obtained area is total usable space. Normally,
5 percent further allowance should be made to total usable space, considering
the area that building structure and infill wall occupies; depending upon the
irregularity of site up to 10 percent shall be added. The final total area
obtained is termed as the gross market area, usually this space is considered as
covered space.
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Based upon this estimation of overall supply, demand and consumption total
sales area required is determined, considering the economic aspects.
Site size:
The total site area required to accommodate the given covered space
area(including sales, utility, administration, and other amenities) should be in
the ratio of between 1:4 and 1:3, but can be in the range of 1:5 to 1:2.5
depending upon the context. The overall site area required in square meters
can thus be obtained by multiplication of the gross market area and factor of
2.5 to 5, allowing traffic circulation, parking and site landscaping.
Desirable Market Characteristics:
The main factors to be considered while designing a new market or improving
an existing one are as follows:
Provision of adequate space is essential, for sales areas, administration,
storage, specialized facilities, circulation and parking.
The provisioned space should allow for future expansion needs as well as
flexibility according to changing social and economic circumstances of the
market.
This flexibility should be addressed by building design as well.
The building design should avoid different levels with road as far as possible
for use of simple handcarts and sophisticated handling facilities.
In simple rural and urban retail markets, especially for peak periods, emphasis
should be given to the use of low-cost covering of sales area, by using
permanent light-weight shade structures or retractable blinds.
For traffic control segregation of pedestrian and hand-cart movement from
heavy delivery vehicles must be carried out.
Physical aspects:
Poor site location and road access is often the main issue affecting the market
system.
Insufficient sales space, particularly of temporary spaces at peak periods and
during peak seasons, leading to produce being sold in the open, with
consequent spoilage.
Similarly, poorly designed and constructed sheds, makes the marketing
process inefficient and inhibits customer flow.
A general lack of building and facilities maintenance.
Insufficient circulation space and traffic management measures, leading to
vehicular and pedestrian congestion.
Lack of parking provision and areas for unloading.
Poor condition of roads and paving.
Inadequate drainage and severe flooding problems, leading to produce losses
and potential health problems.
Inadequate site security and overnight storage facilities.
Inadequate hygienic provision for meat, poultry and fish handling, including a
lack of refrigeration facilities.
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Based upon these information farmers, traders, government officials,
consumers and concerned stakeholders can perform their activities effectively
and efficiently, boosting competitive vegetable market.
It is estimated that there are more than 247 cultivated vegetable crops, and
more than 50 crops are common in Nepal. Due to the wide range of climatic
conditions (ranging from alpine temperate to tropical), it is possible to grow
almost all types of vegetables within the nation (Awasthi, 2007).
The most prevalent vegetable crops grown in Nepal include (in terms of total
hectare of area): cauliflower (33,172 ha), tomato (19,724ha), cabbage (14,306
ha), pumpkin (9,757ha), cucumber (8,634ha), eggplant (8,172ha), okra
(7,473ha) hot pepper/chilly (7,007ha) and bitter gourd (4,250 ha)5.
In Nepal, there are 33 market centers for fruits and vegetables, 21 collection
centres, 8 wholesale markets and 4 retail markets constructed in the initiation
of government, while some are managed by the private sector (Awasthi,
2007).
Vegetable Market in the Context of Kathmandu:
The agricultural fertile land of Kathmandu are being encroached by built up
spaces, catering increasing demand of shelter, hence Kathmandu is not
sustainable in itself in terms of vegetable production. It is estimated that
around 50 to 60% of total demand of vegetables in Kathmandu is fulfilled by
vegetable production in hilly areas (Kavre, Dhading, Bhaktapur, Lalitpur,
Makwanpur, Kathmandu, Nuwakot, Sindhupalchok, Gorkha, Dolakha,
Rasuwa etc.), while remaining demands are sourced from Terai region, India
and China.
These large imports of vegetable produces and demands led to establishment
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vegetable markets, including wholesale and retail markets, semi-permanent
markets like haat-bazars, roadside vendors and mobile vendors. The
vegetables are also being sold on local retail shops (kiranapasal), people
without easy access to vegetable markets usually purchase from these shops;
however vegetables are being sold at few big departmental stores, which are
mostly used by upper middleclass people. The tendency of the majority of
people is to find the best market price for the vegetables, for which they are
drawn to places where there are more than one vendor available, so they can
compare for lowest price and quality also. People needing low quantity of
vegetables usually go to semi-permanent vegetable markets, and who needs in
large produce usually go for wholesale markets.The mechanism of vegetable
supply in Kathmandu, and different aspects involved, from vegetable
production to consumption. there are numerous vegetable markets within
Kathmandu Valley, among them Kalimati Vegetable Wholesale Market, under
government undertaking, is the largest market of Nepal.Other wholesale
markets (primary and secondary) in Kathmandu city can be located in the
respective areas - Tukucha, Balkhu, Kalanki, Baneshwor, Koteshwor, Balaju,
Chakrapath, Khusibu, Boudha, Minbhawan -2nos., BijuliBajar, Naksal,
Chabahel, Jorpati, Samakhusi, NakhuDobato, Sano Bharyang.
Semi-permanent Vegetable Market:
Semi-permanent markets usually have to clear demarcation of space or any
permanent structure, and timing of market is usually morning and evening
only. Most of these vendors are not required to pay rent, as they typically parts
of rights-of-way or spaces adjacent to temples (source: RECPHEC, Mapping
Vegetable Markets and Vendors in Kathmandu Metropolitan City).These
markets are usually located within the walking distance from the residential
areas, near the transit nodes or social spaces.
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social space, where people interacted, socialized and traded the produces.
These market places were located at the transit nodes, temple areas and other
open spaces; so these spaces became part of the daily life of the people.
Market:
Kalimati fruits and vegetables market is majorly a wholesale market, which is
being functioning in the building and sheds. 322 stalls are being allocated for
wholesale marketing, among which 26 stalls are allocated for famer groups/
co-operatives. Main customers of the wholesale markets are wholesale and
retail traders of other markets, including cycle traders, cart traders, hotel,
hostel, restaurant, and schools; while regular people are also being catered.
Retail Market:
There is provision of retail market, in order to cater the people trading small
quantity of produces. Total of 81 stalls are being allocated for this purpose.
Traders have to take permit from the board in order to trade in this space,
monthly rent are fixed according to the space occupied by the traders.
Farmers’ Market:
sThere is provision for farmers to sell their fresh vegetable produces on daily
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basis in the Kalimati market area. Two sheds ahead of entry gate, and hard
paved open space in front of it are provided for this purpose. The market is
allowed to open for two times a day, from early morning to 9 a.m. and from 4
p.m to late evening. In order sell their produces farmers have to pay minimal
amount of NRs 10 each time they use the space to sell. It is estimated that 75
to 150 farmers arrive on daily basis to the Kalimati market to sell their
vegetable produces, and majority of farmers are believed to be of Kathmandu.
Fish Market:
Although this is a fruits and vegetable market, strangely there is provision for
fish market too. Twelve cages near the ice plant are allocated for the fish
market. Initially the market was at Khichapokhari, which is being re-
established in this market. Around 10 metric ton of fish are imported on daily
basis to the Kalimati market.
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Generator – 250 KVA capacity
Water tank – 160,000 litres capacity; with deep tubewell
Water purification plant
Toilets
Black topped road
Parking area
Loading/ Un-loading area, etc.
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The price fixing of produces is usually carried out by bargaining among
farmers
/suppliers, and traders; the committee is not involved in determining price of
produces. The price of vegetables if greatly influenced by its market demand
and supply, quality, source of supply, consumer’s desire, context and time
factor.
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CHAPTER - TWO
RESULTS AND ANALYSIS
Based upon the literature review, site study, interviews and observations
following analysis are carried out regarding vegetable markets in KMC.
Manpower per stall – Retail – owner and helper , Wholesale- owner, helper
and staff.; and these names aren’t mentioned in identity card of the owner;
making it difficult to monitor if the sellers of the stalls are the original owners
of the stalls.
It was suggested that Middleman sells vegetable at expensive rates before
farmer’s arrival or in absence of farmer and in low rate in front of farmer,
taking extra amount to the pocket of middleman, causing farmers and
consumers to suffer; which indicates towards major involvement of
middlemen and lack of monitoring mechanisms from the management.
The tendency of disposing vegetables instead of selling it at cheaper rates was
also known through informal interviews, this activity harms both producer and
consumers.
Fish market in vegetable marketcreates more unhygienic condition, smelly
areas for people buying vegetables, which questions the suitability of placing
unmanaged fish market near vegetable produces.
There is no provision of grading or packaging in the major wholesale market.
There is no emergency or safety plans during the scenario of disasters like
earthquake or fire hazards.
3.1 Conclusion:
The vegetable sector market in context of Nepal is expanding, and Nepal is
already sustaining itself in terms of fresh vegetable produce. In order to
properly manage, control and develop the vegetable market, comprehensive
vegetable market policy is required. From this study, the major aspects to be
addressed by the policy are considered as improvement of Market Information
System, Market Infrastructures, and Waste management system. It should also
give emphasis to inclusion and placement of markets in city planning and
design along with systematic management of existing markets in the city. This
will act as guidance for opening new markets, and for the systematic
development of existing markets. Various environmental aspects should also
be considered while planning and designing for (wholesale) vegetable
markets, EIA should be carried out for before commencing any type of
vegetable market projects.
References: