PGP-DSBA

P O S T G R A D U AT E P R O G R A M I N

DATA SCIENCE
& BUSINESS
ANALYTICS
FORMERLY PGP-BABI
 HOTTEST JOB OF
THE 21ST CENTURY

In 2020 global 50% data By 2020, ANALYTICS

estimate calls for scientists & India will face
2.7 million job business a demand- 8.6% CAGR IT sector
postings for analysts have supply gap of
analytics & data a Master’s 2,00,000 28.8% CAGR Indian
science roles degree data science analytics industry
professionals Indian Analytics Industry is growing rapidly
as compared to IT.

G R E AT L E A R N I N G
I N D I A' S L E A D I N G P R O F E S S I O N A L
L E A R N I N G C O M PA N Y

20+ 750,000+
Top Ranked Programs Learners

2000+ 160+
Industry Experts Countries Reached

Best Ed-tech Company

400+ of the year*
*
EdTechReview Awards 2020
Hiring Partners
PROGRAM BENEFITS

India’s No.1 Industry

Analytics Relevant
Program Curriculum

Great Lakes is one of the premier The curriculum combines academic

business schools in the country and elegance and business relevance to
has been ranked within the top ten in facilitate the participants learn
the country by Outlook, Business basics of management, followed by
Today and Business India. This analytical techniques and weaves
program has been ranked No. 1 by them with applications for
Analytics India Magazine fourth time data-based decision making.
in a row and No. 2 by Analytics
Vidhya.

Corporate Hands on
Partners Exposure

The program is designed, delivered An integral part of the learning

and endorsed by leading analytical, experience is the use of Data
technology and consulting organi- Science and Analytics tools
zations. Our corporate partners are wherein the candidates get
involved in curriculum design, hands-on exposure to R, Tableau,
facilitating projects, industry SAS (online) and Python.
lectures and also suggesting peda-
gogical improvements.

Flexible Certificate from

Learning Top B-school

The PGP-DSBA program provides Get an industry-recognised

utmost learning flexibility. Learn certificate from one of India’s
while you earn with online ses- top 10 B schools Great Lakes
sions. We accommodate transfer Institute of Management
cases and sabbaticals and provide
the option to catch up even when
you have missed classes.
PROG R AM PE DAGOGY

Program Delivery
The program is delivered in an online format
with 30 weekend mentorship sessions
that span over 11 months.

Online-Learning Management System

All candidates have access to the online LMS that hosts
content (lecture recordings, discussion forums, assignments,
reading material) and live webinars to enable the candidates
continue their learning during campus. The LMS provides an
innovative learning environment that encourages collabora-
tive approach between the candidates thus paving the way
for maximizing learning effectiveness.

Capstone Project
All candidates would be pursuing an application oriented
capstone project in the field of Business Analytics. The
project shall be mentored and evaluated by faculty from
Great Lakes or Industry. The project will be presented to
the faculty board as part of the requirement for successful
completion of the program.

Industry Perspective Lectures

This is an important component of the program that
complements and substantiates the learning with an applied
orientation. The participants get the opportunity to listen to
eminent speakers from leading analytics companies and
assimilate the best practices discussed by them in their
lectures.

Experiential Learning
This program is designed to transform candidates to
business-ready data science and analytics professionals
through hands-on experiential learning on relevant tools.
This is achieved through practice exercises, hackathons,
quizzes and assignments on software packages such as R,
Tableau, SAS (online) and Python.
PROGRAM CURRICULUM

FOUNDATIONS
Introduction to Analytics Business Finance
• Python/R for Data Science • Fundamentals of Finance
• Introduction to Python/R • Working Capital Management
• Dealing with Data using Python/R • Capital Budgeting
• Visualization using Python / R • Capital Structure
• Python-Markdown
• Missing Value Treatment
SQL Programming
• Exploratory Data Analysis
using Python/R • Introduction to DBMS
• ER diagram
Marketing & CRM • Schema design
• Core concepts of marketing • Key constraints & basics of
• Customer Life Time Value normalization
• Marketing metrics for CRM • Joins
• Subqueries involving joins &
Statistical Methods for aggregations
Decision Making • Sorting
• Descriptive Statistics • Independent subqueries
• Introduction to Probability • Correlated subqueries
• Probability Distributions • Analytic functions
• Hypothesis testing and estimation • Set operations
• Goodness of Fit • Grouping and filtering

ANALYTICS TECHNIQUES
Optimization Techniques Advanced Statistics
• Linear programming • Analysis of Variance
• Goal Programming • Regression Analysis
• Integer Programming • Dimension Reduction Techniques
• Non-Linear Programming

Predictive Modeling Data Mining

• Multiple Linear Regression(MLR) • Introduction to Supervised and
for Predictive Analytics Unsupervised learning
• Logistic Regression • Clustering • Decision Trees
• Linear Discriminant Analysis • Random Forest • Neural Networks
PROGRAM CURRICULUM

ANALYTICS TECHNIQUES

Time Series Forecasting Machine Learning

• Introduction to Time Series • Handling Unstructured data
• Correlation • Machine learning Algorithms
• Forecasting • Bias Variance trade-off
• Autoregressive Moving • Handling unbalanced data
Average (ARMA) models • Boosting
• Autoregressive Integrated • Model Validation
Moving Average(ARIMA) models
• Case Studies

DOMAIN EXPOSURE

Marketing & Retail Analytics Web & Social Media Analytics

• Marketing and Retail • Web Analytics: Understanding
Terminologies: Review the metrics
• Customer Analytics • Basic & Advanced Web Metrics
• KNIME • Google Analytics: Demo & Hands on
• Retail Dashboards • Campaign Analytics
• Customer Churn • Text Mining
• Association Rules Mining

Finance & Risk Analytics Supply Chain &

• Why Credit Risk-Using a Logistics Analytics
market case study • Introduction to Supply Chain
• Comparison of Credit Risk Models • Dealing with Demand Uncertainty
• Overview of Probability of • Inventory Control & Management
Default (PD) Modeling • Inventory classification Methods (EOQ)
• PD Models, types of models, • Inventory Modeling (Reorder Point,
steps to make a good model Safety Stock)
• Market Risk • Advanced Forecasting Methods
• Value at Risk- using stock case study • Procurement Analytics
• Fraud Detection
PROGRAM CURRICULUM

VISUALIZATION AND INSIGHTS

Data Visualization using Tableau

• Introduction to Data Visualization • Dashboard design & principles

• Introduction to Tableau • Advanced design components/
• Basic charts and dashboard principles: Enhancing the power
• Descriptive Statistics, Dimensions of dashboards
and Measures • Special chart types
• Visual analytics: Storytelling • Case Study: Hands on using Tableau
through data • Integrate Tableau with Google Sheets

TOOLS & MORE

EXPERIENTIAL LEARNING

Capstone Project Case Studies Assignments Hackathons

CAPSTONE PROJECTS

Retail E-commerce
Actionable insights for improving Customer engagement and brand
sales of a consumer durables retailer perception of Indian ecommerce-
using POS data analytics A social media approach
Techniques used: Market Basket Analysis, Techniques used: Text Mining, Kmeans
RFM (Recency-Frequency- Monetary) Clustering, Regression
Analysis, Time Series Forecasting Trees, XGBoost, Neural Network

Web & Social Media Banking

Tapping social media exchanges on Developing best prediction model of
Twitter- A case study of the 2015 credit default for a retail bank
Chennai floods
Techniques used: Linear Discriminant
Techniques used: Topic Modeling using 9 Analysis, Logistic Regression, Neural
Latent Dirichlet Allocation. K-Means & Network, Boosting, Random Forest, CART
Hierarchical Clustering

Supply Chain Healthcare

Developing a demand forecasting Prediction of user’s mood using
model for optimizing supply chain smartphone data
Techniques used: Text Mining, Kmeans Techniques used: Logistic Regression,
Clustering, Regression Trees, XGBoost, Random Tree, ADA Boost, Random Forest,
Neural Network KSVM

Retail Insurance
Market basket analysis for consumer Personal insurance digital assistant
durables
Techniques used: NLP (Natural Language
Techniques used: Market Basket Analysis, Processing), Vector Space Model, Latent
Brand Loyalty Analysis Semantic Analysis

Entrepreneurship Finance & Accounts

/Start Ups Vendor invoicing grief project

Start-up insights through data Techniques used: Conditional Inference

analysis Tree, Logistic Regression, CART and
Random Forest
Techniques used: Univariate and Bivariate
Analysis, Multinomial Logistic Regression,
Random Forest
F A C U LT Y
Dr. Bappaditya Mukhopadhyay Dr. P. K. Viswanathan
Co-Director, Gurgaon, Professor - Analytics & Co-Director, Chennai, Professor - Analytics &
Statistics, Great Lakes Ph.D (Indian Statistical Operations, Great Lakes Ph.D (Madras
Institute) University), MBA (FMS Delhi)

Dr. Kumar Muthuraman

University Distinguished Teaching Professor - Dr. Srabashi Basu
McCombs School of Business, University of Professor - Analytics & Quantitative Methods,
Texas at Austin Director, Center for Research Great Lakes Ph.D (Penn State University,USA),
and Analytics, H. Timothy (Tim) Harkins MSc Statistics (University of Calcutta)
Centennial Professor, University Ph.D. - Stanford
University

Prof. Dan Mitchell Dr C P Gupta

Professor, Department of Financial Studies,
Clinical Assistant Professor at University of Delhi M.Phil. (Finance), Ph.D. (Finance)
The University of Texas at Austin Visiting Professor at IIMs, ICAI Delhi, MDI Gurgaon,
Ph.D, University of Texas at Austin Great Lakes Institute of Management
MS, Mathematics, New York University

Dr. Jones Mathew Dr. Mudit Kulshreshtha

Professor - Analytics, Great Lakes, Ph.D (IGIDR,
Professor, Great Lakes Institute of Management
Advanced Research Institute of Reserve Bank of India)
Ph.D, Indian Institute of Foreign Trade (IIFT),
MBA - Marketing, BIT-Mesra, Ranchi

Prof. Prashant Koparkar Prof. Rajesh Jakhotia

Corporate Trainer and Consultant - Machine Learning Adjunct Faculty, Great Lakes, SMP (IIM, Calcutta)
25+ years of experience in IT industry
(8+ years in UK & USA)

Prof. Abhinanda Sarkar

Prof. Snehamoy Mukherjee Consultant Data Scientist, Compegence, B.Stat.,
Adjunct Faculty, Great Lakes MSc - Mathematics M.Stat. (Indian Statistical Institute) Ph.D. in
and Scientific Computing (IIT, Kanpur) Statistics (Stanford University)

Prof. Vivek Anand Dr. Rohit Kapoor

Adjunct Faculty, Data Visualiation, Great Lakes Associate Professor, IIM Indore
MBA (Monash University Melbourne Vic.)

Dr. Narayana Darapaneni Prof. Krishna Mohan

Professor, Great Lakes Institute of Management
Sr. Manager - Technology, Thomson Reuters
PhD (Pierre & Marie Curie University, Paris)

Prof. Dipayan Sarkar

Consultant, Author, Visiting Faculty - Great Lakes Dr. Narain Gupta
Institute of Management. Master in Economics - Assistant Professor, MDI
Karnatka University,Post Graduate Program in
Business Analytics IIT Stuart School of Business

Prof. Gurumoorthy P Prof. Raghavshyam

Faculty, Data Science And Machine Learning Ramamurthy
Adjunct Faculty, Data Visualization

Prof. Saurabh Aggarwal Prof. Vinit Thakur

Professor, HBTI Kanpur. B.Tech, Indian Institute Data Science Consultant & Trainer
of Technology, Delhi. M.Tech, Indian Institute
INDUSTRY GUESTS
The Structure of the PGP-DSBA
Mr. Lakshmi Narayanan
program is very interesting, in which
Vice Chairman learning happens both inside and
outside the class.
Mr. Lakshmi Narayan
Vice Chairman,Cognizant Technology Solution

Mr. Abhinav Kumar Mr. Sanjoy Roy Choudhury

AVP, Decision Analytics Vice President

Mr. Muthu Ramanujam Mr. Titir Pal

Head, Retail Bank Finance Analytics Director, Research & Analytics

Mr. Sundar Varadarajan

Dr. Satish Raghavendran
Senior Vice President & Practice Head,
Vice President
Bi & Analytics

Mr. Manu Chandra Mr. Rajarajan TR

Co-Founder & Director Principal Data Scientist

Mr. Suresh Krishnaswamy Mr. Manish Gupta

Director, Analytics Senior Applied Scientist

Mr. Eron Kar Mr. Anshuman Gupta, PhD

Director & Head, Analytics Coe Director, Data Science

Mr. V Shekhar Avasthy Dr. Vinay M R

Chief Data Scientist & Principal Practice Lead Data Scientist
Consultant
MEET The PGP-DSBA class consists of professionals
across various industries, with a wide range
THE CLASS of experience across roles in technology,
consulting, analytics and marketing.

INDUSTRY EDUCATION
DIVERSITY BACKGROUND
2% 50%
M.E./ B.E /
8% M.Tech B.Tech
M.Sc/
MS
15%
B.Com/
BBA/BSc

42%
IT & Technology
25%
MBA/
PGDM/

14% PGDBM/
PGDBA

BFSI
13%
15+ years WORK
EXPERIENCE
13%
14% 12-15 years 35%
2-5 years

Others

16%
12% 5-8 years

Consulting, Research 23%

& Analytics 8-12 years

10%
Automobile & The PGP-DSBA class comes from leading
Manufacturing
organizations. Some of their current
3% Telecomm employers include:
3% Healthcare

1% 1%
Media Power
& Energy
STUDENTS’ SPEAK

“Capstone project during the program was a great learning experience and
helped me immensely during my statistical modeling projects.”

Vishranth
Senior Business Analyst

“I finally chose GL, being a blend of industry expertise and highly experienced
teaching faculty. It’s a reputed brand in the management space with a focus on
practical and tie-ups with many analytical firms. I did a compact yet quite
powerful one-year course in Data Science and Analytics. Of course, placement
assistance during and after course completion helped many candidates.”
Vilas Wakale
Independent Consultant

“The choice of Great Learning program over several others was a simple deci-
sion as this program allowed a blend of practical industry exposure and real life
capstone project interspersed with domain knowledge through eminent faculty
members and industry guests alike. Moreover, assignment-led assessment
approach and a very robust LMS provided was thoroughly a rewarding experi-
ence.”
Amit Madan
Country Manager

“PGP-DSBA is a very targeted and focused course for professionals wanting to

break-through in the analytics domain. The course is well structured with
respect to content and is backed by great faculty and thus providing a solid
platform to foray into the analytics domain.”

Karan Seghal
Associate Vice President

“It’s not really about learning the tools and techniques rather it has more to do
with critical thinking and how you come up with a solution. I learned it well with
Great Lakes PG Program - DSBA.”

Parul Oberoi
Engagement Manager
CAREER SUPPORT

GL EXCELERATE CAREER FAIR

We conduct regular career fairs in various cities to connect our students to
industry opportunities. Our recent GL Excelerate saw 12 hiring partners like
Accenture, HSBC, Ust-Global, Rakuten, Myntra, DXC Technologies, Tredence,
Brillio, TheMathCompany, AB InBev etc. conduct over 300 interviews for
positions such as Business Analyst, Data Analyst, Data Scientist etc.

E-PORTFOLIO & RESUME BUILDING SESSIONS

An e-portfolio is a snapshot of the all the projects done and skills acquired
during the program that is shareable across social media channels. We also
help you build your resume to highlight your data science skill-set along with
your previous professional experience.

PERSONAL CAREER COACH

Get access to career mentoring depending upon your experience in the
industry with a personal career coach. The coaches are either from the data
science industry or have transitioned into data science and analytics roles so
the candidates benefit from their guidance on how to build a career into
analytics in a specific industry.

GREAT LEARNING JOB BOARD

The program provides candidates access to the Great Learning Job Board.
200+ organizations approach us with 30-40 job opportunities monthly which
are shared through the job board with our candidates. Our candidates get an
average salary hike of 48% on a successful transition.
A D M I S S I O N D E TA I L S
FEE DETAILS

Post Graduate Program in Data Science & Business Analytics

₹ 2,25,000 +GST

Certificate from

11 Month Program | 225+ hours of learning content

13 courses
17 real-world projectsPersonalised weekly mentor-driven learning
Certificate from The McCombs School of Business at UT Austin and Great Lakes
Dedicated career support through interview preparation and 1:1 mentorship
Access to GL Excelerate: Curated job portal and exclusive career fairs
2-month capstone project guided by an industry expert
Access to GL Confluence: Industry and peer networking events

The faculty panel will The shortlisted candidates The admissions will be
review all the applications will then be going through conducted on a rolling
basis and the admission
based on their profiles. round which will then be
reviewed. once the requisite number
of candidates have taken
admission into the
program.
P R O G R A M PA R TN E R S

Great Learning’s mission is to make professionals proficient

and future-ready. Its programs always focus on the next frontier
of growth in industry and currently straddle across Analytics,
Data Science, Big Data, Machine Learning, Artificial Intelli-
gence, Deep Learning, Cloud Computing and more. Great
Learning uses technology, high-quality content, and industry
collaboration to deliver an immersive learning experience that
helps candidates learn, apply, and demonstrate their compe-
tencies. All programs are offered in collaboration with leading
global universities and are taken by thousands of professionals
every year to secure and grow their careers.

Great Lakes is India’s leading business school with campuses

in Chennai and Gurgaon. Led by exceptional faculty and
steered by an outstanding advisory council, Great Lakes is
ranked amongst India’s top 10 business schools and is ranked
as the best in the country when it comes to learning data
science and analytics. Learning Data Science from Great Lakes
ensures you get the industry credibility and acceptance as you
look to build your career.

The University of Texas at Austin’s McCombs School of

Business is ranked Second for its Master of Science in Business
Analytics (MSBA) degree in 2018. McCombs is a premier
business school at a world class public research university. It
cultivates principled leaders and develop ideas through
high-quality instruction, experiential learning, and the pursuit
of relevant, groundbreaking research, shaping those who will
shape tomorrow and solve the most challenging problems.

15
Power ahead in your career
with Great Learning.
Start learning today.

C O N TA C T U S

+91 8047 189 251

[email protected]

www.greatlearning.in/pgpdsba