WHAT IS A TREND?

Learner’s Module in Trends, Networks, And Critical

Thinking In The 21st Century
Quarter 1 ● Module 1

DARYL C. MAGALGALIT
Developer

Department of Education • Cordillera Administrative Region

NAME: GRADE AND SECTION

TEACHER: SCORE
 Republic of the Philippines
DEPARTMENT OF EDUCATION
Cordillera Administrative Region
SCHOOLS DIVISION OF BAGUIO CITY
Military Cut-off, Baguio City

Published by:
DepEd Schools Division of Baguio City
Curriculum Implementation Division

COPYRIGHT NOTICE
2020

Section 9 of Presidential Decree No. 49 provides:

“No copyright shall subsist in any work of the Government of the

Philippines. However, prior approval of the government agency of office
wherein the work is created shall be necessary for exploitation of such work
for profit.”

This material has been developed for the implementation of K-12

Curriculum through the DepEd Schools Division of Baguio City - Curriculum
Implementation Division (CID). It can be reproduced for educational
purposes and the source must be acknowledged. Derivatives of the work
including creating an edited version, an enhancement or a supplementary
work are permitted provided all original work is acknowledged and the
copyright is attributed. No work may be derived from this material for
commercial purposes and profit.

ii
 PREFACE

This module is a project of the DepEd Schools Division of Baguio City

through the Curriculum Implementation Division (CID) which is in response
to the implementation of the K to 12 Curriculum.

This Learning Material is a property of the Department of Education,

Schools Division of Baguio City. It aims to enhance students’ knowledge
about trends and how this is necessary in understanding human behavior.

Date of Development July 2020

DepEd Schools Division of Baguio
Resource Location
City
Trends, Networks, and Critical
Learning Area
Thinking in the 21st Century
Grade Level 12
Learning Resource Type Module
Language English
Quarter/Week Q1/W1-2 (MELCS)
HUMSS_MCT12-Ia-b-3,
Learning Competency Code HUMSS_MCT12-Ia-b-2, and
HUMSS_MCT12-Ia-b-4
A. Differentiate trend from a fad.
B. Explain the process on how to
Learning Competencies spot a trend, and
C. Point out the elements of a
trend
 ACKNOWLEDGEMENT

The developer wishes to express his gratitude to those who help

in the development of this learning material. The fulfillment of this
learning material would not be possible without these people who gave
their support, helping hand and cooperation.

Development Team
Developer: DARYL C. MAGALGALIT
Illustrator :

School Learning Resource Management Team

Whitney A. Dawayen School Head / Principal
Gilbert M. Balantin Subject /Learning Area Specialist
Erlinda A. Agabao LRMDS Coordinator
Quality Assurance Team
Marina Tabangcura EPS-AP
Santiago I. Bugtong PSDS-District

Learning Resource Management Section Staff

Loida C. Mangangey EPS-LRMDS
Victor A. Fernandez Education Program Specialist II
Christopher David Oliva Project Development Officer II LRMDS
Priscilla A Dis-iw Librarian II
Lily B. Mabalot Librarian

CONSULTANTS:

JULIET C. SANNAD, Ed.D.

Chief Education Supervisor- CID

SORAYA T. FACULO, Ph.D.

Asst. Schools Division Superintendent

MARIE CAROLYN B. VERANO, CESO V

Schools Division Superintendent
 Table of Contents
Cover Page..............................................................................................................................i
Copyright Notice...................................................................................................................ii
Preface..................................................................................................................................iii
Acknowledgement................................................................................................................iv
Table of Contents.......................................................................................................... v
Title Page..................................................................................................................1
Introductory Message................................................................................................... 2
What I Need to Know...........................................................................................................3
What I know.........................................................................................................................3
Lesson 1: Trends vs Fads.........................................................................................5
What’s In................................................................................................................... 5
What’s New................................................................................................................ 5
What is it?................................................................................................................. 6

What’s More.............................................................................................................. 9
What I have Learned...............................................................................................10

What I Can Do......................................................................................................... 10

Post Assessment............................................................................................ 11

Additional Activities............................................................................................13

Answer Key.............................................................................................................14
Reference................................................................................................................18
 WHAT IS A TREND?
Learner’s Module in Trends, Networks, And Critical
Thinking In The 21st Century
Quarter 1 ● Module 1

DARYL C. MAGALGALIT
Developer

Department of Education • Cordillera Administrative Region

Introductory Message
For the facilitator:

Hi. As the facilitator of this module, kindly assist the learner by explaining on how
to go about studying and answering the learning material. This includes telling
him/her to use a separate answer sheet in answering the activities. Let the learner
also be made aware that if he/she answers all the preassessment items correctly
then he/she may skip studying this learning module.

For the learner:

Hello learner. I hope you are ready to learn new things about trends, networks, and
critical thinking in the 21st century by accomplishing this learning module. This is
designed to provide you with engaging tasks in developing mastery of the learning
competency required of you to learn. In this module, you are expected define trend,
compare between trend and a fad, and determine the elements of a trend.
Specifically, you will be tasked to read and understand the reading materials in this
module for you to be able to answer the activities.

Here is a guide on the parts of the learning modules which you need to understand
as you progress in reading and analyzing its content.

ICON LABEL DETAIL

What I need to know This contains the learning objectives
which you need to accomplish.
What I know This evaluates what you know about the
lesson you are to learn.
What’s In This connects the current lesson with a
topic necessary in your understanding.
What’s New This introduces the lesson through an
activity.
What Is It This contains a brief discussion of the
learning module lesson.
What’s More These are activities to check your
understanding of the lesson.
What I have Learned This summarizes the important ideas
presented in the lesson .
What I Can Do This is a real life application of what you
have learned.
Assessment This is a post assessment of what you
have learned.
Additional Activity This is an activity that will strengthen
your knowledge about the lesson.

2
 What I Need to Know

A. DIRECTION
Dear student, welcome to this module on Trends, Networks, and
Critical Thinking in the 21st Century especially designed for HUMMS 12
learners. This module will guide you to the first week topics of the lesson. In
answering this module, please make sure to answer honestly, read all
instructions, perform all activities, and have fun working on the activities
given.
This module is designed to enhance reading, analysis, and critical
thinking skills in understanding 21 st century fads and ethics especially on
how to determine if a trend is ethically acceptable or not. This module is
designed to provide you, learners, with opportunities to discover patterns and
extract meaning from emerging trends. It will aid you in developing creative
and critical thinking skills which are essential tools for decision making and
understanding “ethics of care” especially in the 21st century.
The module is divided into three lessons, which are;
 lesson 1 – Trend vs Fad
 lesson 2 – How to Spot a Trend
 lesson 3 – Elements of a Trend

B. Objectives:
At the end of the lesson, the learners shall:
1. compare between a fad and a trend
2. explain the process on how to spot a trend
3. identify the elements of a trend

What I Know

Read instructions carefully and before answering. Remember to write your answers
on you answer sheet.

A. True or False. Write T if the statement suggests truth about the trend
and write F if false.
1. A line of development is called trend.
2. A fad fades fast while trends last long.
 3. Trends gain popularity right away.
4. Trends are here to tell us about which is new and what is not.
5. Innovation is needed because of the changes in people’s needs.

B. Multiple choice. Circle the letter of your answer.

6. The 21st century refers to the year .

a. 1900-2000 b. 2001-2100 c. 1990-2000 d. 2000-2020
7. The song “Tatlong bibe” is made popular again when Vice Ganda
accompanied it with a dance making it a hit on you tube and tik tok. Which
category does the song belong to?
a. trend b. fad c. craze d. classic
8. Which best describes a trend?
a. It fades right away
b. It is caused by the patriotism from a social group
c. It is a change of something that settles for long period of time
d. It is caused by the shared understanding of a group with large population
For nos. 9-10 refer to this scenario. Recently, COVID-19 has affected the
livelihood of most entrepreneurs. As a result, entrepreneurs now made use of
different social media platforms to advertise their products.
9. Which element of a trend is responsible for the use of different social
media platforms in advertising products?
a. basic needs c. innovation
b. drivers for change d. triggers
10. Which element of a trend is responsible for the change in the
entrepreneurs’ strategy in selling their goods?
a. basic needs c. innovation
b. drivers for change d. triggers

C. Which is a trend? Check the items where the items belong to.
Items Fads Trends

Facemask

N95 facemask

Selfie

Wifi

Gray colored hair

 Lesson 1
Week 1 WHAT IS A TREND?

What’s In

This course provides opportunities for students to discover patterns and

extract meanings from emerging trends. It aids in developing their critical and
creative thinking skills—essential tools for decision making and understanding
“ethics of care”. Global trends in the 21st century is examined and are either
accepted or rejected on a sound set of criteria.
Trends and fads have been used alternatively. However, there is a slight
difference between how these words should be used. Both fads and trends can play
an important role in an organization’s success- but they must be treated differently.
Utilizing fads in marketing and programs can increase top-of-mind awareness,
demonstrate the timeliness of your organization, and serve as a gateway for new
audiences. Trends have identifiable and explainable rises that are driven by
audience needs. They help solve a problem for people.

What’s New

Activity 1. List the things that are popular in the 21 st century about the categories
given below. An example is given for you to follow.

Language Dance
Beshie
Charot
Momshie

21st Century

Communication devices TV Programs

Activity 2. Guide Questions.

1. What is your basis for saying that what you wrote are popular in the 21 st
Century?

2. Are the items you identified considered a fad or a trend? Why do you think so?

What is It

A. Trend vs Fad

A trend is a general direction in which something is developing or changing or

currently popular. It is a pattern of gradual change in a condition, output, or
process, or an average or general tendency of a series of data points to move in a
certain direction over time. For example, the love of Filipinos to K-drama or Korean
dramas for more than 10 years now.
On the other hand, fads are novelty driven fashion choices. A fad is often
referred to as “catching on” with the larger population but will often fade as quickly
as it appeared. It is a shared excitement of a social group or a society towards
something. For example, the rush that Baguio residents felt when Uniqlo and H&M
stores opened, has now died down.
Trends and Fads are both caused by the changes of the different aspects in
our society, culture, and behavior. The primary difference between a trend and a fad
is that trends have the potential to be long-term influencers on the market. Trends
have a much longer lifespan than fads. Fads fade.

B. How to Spot a Trend

According to Seth Godin, “A trend gains power over time, because it’s not
merely part of a moment, it’s a tool, a connector that will become more valuable as
other people commit to engaging in it.” For example, the increasing use of social
networks is a trend because it connects us to one another, so is quitting smoking
(which lengthens our lives). Now that we are in a state of emergency and a face to
face educational set up is prohibited, digital literacy is now an emerging trend. The
use of messenger, facebook and other educational apps to share educational
materials with your teacher may be commonly used even after the pandemic. Online
gaming is also a popular trend among teens and adults because of the improvement
of gadgets that enable them. These are things that have grown and will continue to
grow. They solve problems and new ways of life. Ignoring trends means that you will
either be forced to adapt later and will necessarily be behind. In business
organizations, trends inform you or your organization’s successful evolution. When
organizations confuse trends, like web-based engagement or data-informed
management, as fads instead of trends, evolution stops, and innovation get held
back. However, if we approach passing fads as trends, we cry for organizational
change. We burn out believing that every week, we need to change our
organization’s structure based on “what’s hot right now.” Treating fads like trends
can lead organizations to become overwhelmed, give up on following along, and,
again, stop evolution.
So how can we figure out if something is a fad or a trend? A helpful trick may
be to consider that trends inevitably affect some form of an organization’s
engagement strategy, but fads usually influence tactics. This is not a fool-proof trick,
but it can help your organization think strategically about the differences between
both fads and trends. For instance, social media use is a trend and that affects your
engagement strategy, but selfies affect how you can carry out that strategy. If you
are an advertiser, you can make use of social media apps to advertise your products.
Taking selfies or videos of you using the product can be considered as a tactic in
advertising. In digital literacy, the use of video presentation is a fad and there are a
lot of video editing devices out there for us to use. Online gaming has also been
improved from the use of mouse and keyboard, sensors used in arcades, virtual
reality glasses to mobile games. Both fads and trends have real value for cultural
organizations but understanding the difference may be necessary for survival. Fads
can inform your tactics and help you to maintain the perception of being “current,”
but ignoring trends can lead to irrelevance and create a divide between
organizations and their audiences.

C. The Elements of a Trend

Changes in behavior, attitude, and expectations can be the basis of a trend. If

behaviors, attitudes, and expectations change, how do we spot trends then? To
identify a trend, understanding the meaning of a trend is not enough. Spotting a
trend lies in identifying points of tension between what people want and what is
currently available.
There are three fundamental elements that drive all trends. These are basic
needs, drivers of change, and innovation. The tension created when these three
interact with each other forces a trend to come out. This tension can be best
identified by understanding customer expectations and by looking at gaps between
what customers want and what they are being offered. Understanding this enables
you to hit the sweet spot of trend-driven innovation with your new offering – when
you beat customers’ expectations and resolve this tension. For instance, food panda
which delivered us food from our favorite restaurants and fast food chains during
this pandemic or tik tok which allowed almost everyone to capture and share their
precious moments, creativity, and knowledge.
Basic needs are the forces that shapes human behavior. Most of the time,
our needs, including wants and desires, evolve and change as we are put in different
circumstances. Consequently, trends and behaviors also change. Basic needs drive
people to acquire fortune, survival, self-improvement, and creativity. When we listen
to music. Themes about love, hate and anger pops up again and again in different
genre’s or artist because they are universally relevant and timeless. Identifying
underlying human needs is central to spotting and/or understanding consumer
trends.
Drivers of change refer to the causes of change in the human behavior,
needs, and desires. It could be a specific event, circumstances, or factors. For
instance, during the Covid-19 pandemic there is an increase in food delivery services
like food panda, food grab, and others which are not often used before the
pandemic. Change is better understood in terms of shifts and triggers. Shifts are
the long-term, macro changes (such as urban transition, aging populations, and
climate change) that play out across years or even decades. While not consumer
trends themselves, these shifts do and will continue to shape both the nature and
direction of consumer trends. Triggers are more immediate changes that drive the
emergence of a trend. These can include specific technologies, political events,
economic shocks, environmental incidents, and more. For example, the emergence
of Covid-19 enabled most entrepreneurs to advertise their enterprise in social media.
The use of online payment schemes is also being sought as an easier way to pay
bills.

BASIC NEEDS

More of the same

Expectation gaps

TRENDS
DRIVERS OF CHANGE
Novelties INNOVATION

Figure 1: Relationship between the elements of a Trend

Innovations are not trends, but without them, a trend may not exist. This
could be start-ups, new products, services, experiences, and campaigns that are
resolving points of customer tensions and creating new levels of expectations.
Nevertheless, innovations are novel, and this is what captivates people to be
attracted into them creating a trend. Consumer brands for instance, did not become
famous with their names alone but with their novel ideas when they were starting.
Trends are by-products of innovation, driven by peoples’ basic needs and wants in
novel ways. These innovations are the smart phones, designer bags, cars, food
recipes, and
the like. Social media will never be the same without Facebook, Tweeter, or
Instagram.
 (Photo credits to Nina Inabel)

These three elements of a trend react with each other. Without them, trends
will not emerge. For example, after the outbreak of COVID-19, there is a need to
safeguard the health of everybody using face mask. However, due to the increase in
the demand and price of facemask, shortage of facemask rose as a problem. Some
entrepreneurs now made use of this opportunity to manufacture their own
facemask. Like the Cordilleran accent face mask.

What’s More

COMPLETION. Describe the words trend and fad using word/s that starts with
their letters.

1. T

2. F

D
 What I Have Learned

COMPLETION. Supply the blanks with the appropriate term/s to complete the
passage.

Fads and Trends are similar because they are driven by

. But they should be
treated differently so that will not stop. Nevertheless, a
trend is while a fad is
. Determining trends and fads is
important because
.

What I Can Do

ANALYSIS: Read and understand the situation then answer the question that
follows.
Transportation has been a necessity for all of us from the past to the
present. It was needed to move people, materials for building, food, and others.
What idea/s was/were derived from this need?
 Post-Assessment

A. Multiple Choice: circle the letter of your answer.

For numbers 1-3 please refer to this. Teacher Jane is an online English teacher.
She makes use of skype and talks to her students in real-time. If the student is
not able to meet her, she makes use of google classroom and drops the module
of her students there.

1. Which is considered as innovation in the situation?

a. google classroom b. online class c. skype d. module
2. Which is a trend in the situation?
a. google classroom b. online class c. skype d. module
3. Which is an example of a fad?
a. social media b. online class c. skype d. module
4. Which is a fad?
a. clothing b. fashion c. pants d. polka dots
5. What will happen if we confuse fad for a trend?
a. Evolution stops
b. Evolution continues
c. Business organizations evolve and grow
d. There is a long-term shift in the market
6. What will happen if we confuse a trend for a fad?
a. Evolution stops
b. Evolution continues
c. Business organizations evolve and grow
d. There is a long-term shift in the market

For numbers 7-9 refer to this scenario. Real-time long-distance communication is

now possible because of the invention of telecommunication devices such as
smartphones.
7. Which element of a trend is responsible for the continuous development of
the knowledge in making smartphones?
a. Innovation
b. evolution
c. drivers for change
d. basic needs
8. Which element of a trend is responsible for the continuous improvement of
communication devices?
a. Innovation
b. evolution
c. drivers for change
d. basic needs
9. What is the element responsible for the different features unique to different
smartphone brands?
a. Innovation
 b. evolution
c. drivers for change
d. basic needs
10. Which is considered as a shift that drives change?
a. Migration of farming families to the cities
b. Continues upgrade of smartphones
c. Seasonal changes of outfit
d. Transportation changes in terms of size and design.
B. Write a fad which is utilized in the following trends.
Trend Fad
11.Urban gardening
12.Food Diet
13.Hamburger
14.Social media
15.Dance
 Additional Activities

Describe the similarities and differences between trends and fads using the venn
diagram below.

TRENDS FADS
Similarities
Answer Key
TRENDS FADS
Similarities
 REFERENCES
Web Links

https://www.slideshare.net/skalkina/how-to-spot-trends

https://www.markschneiderdesign.com/blogs/jewelry-blog/fad-trend-or-classic-
what-s-the-difference

https://www.whataventure.com/collaboration/trends-101/

https://docs.google.com/document/d/0B9vWeLlTpROBQTRKMjFCemxHRXc/edit

https://www.colleendilen.com/2016/04/27/fads-vs-trends-how-organizations-
can-tell-the-difference-and-why-it- matters/#:~:text=Both%20fads%20and
%20trends%20can,into%20fads%20and%20 trends%20individually.