Executive Summary

Instant noodles is one of the highly demanded food in our country Bangladesh. People of ages
and classes eat noodles as snacks. Even in restaurant and fast food shop, instant noodles is highly
demanded in our country. For high demand of instant noodles in our country, we are preparing to
launch a new product of instant noodles in the market. We are confident that we can compete
with other competitors in the market with our product quality, sustainability, standard and so on
because we will provide quality product with reasonable price to the customers. In our market,
the instant noodles are sold is not hygienic and also mixed some toxic particles which harm
human body. They contains plum bum in noodles that harm human body badly. For this reason ,
we want to launch quality and harm free product in the market for the greater welfare of the
society. We will be unique to gain competitive advantages. Our aim is to provide quality product
at reasonable price with advanced features that will provide us competitive advantages. We will
adopt promotional campaign to success our marketing strategy and to boost our sales revenue.
We will unique in terms of quality, price, size, market segment and so on. Our primary objective
is to achieve 5% market share of instant noodles in Bangladesh. Our primary financial objective
is to achieve TK10,00,000 sales revenue in first year, keep loss not more than TK100,000 and
break even early in the second year.

Objectives:

We have set aggressive marketing objectives to attain our goals. For this purpose, we have
differentiated two objectives.

1. Short term objectives: In short term objectives, we are aiming to gradual increase of our
market share of instant noodles. We are aiming 5% BD market share in first year and
15% market share in the second year and gradual increase of market share substantially in
respective years.
2. Long term objectives: In long term, our aim is to gain 75% market share of instant
noodles in Bangladesh.
Target Markets:

As our main product is instant noodles, so our target customers are those who eat noodles. Our
target customers are the people of all ages as and all classes as it is affordable and acceptable to
all classes of people. We will target much on higher income,middle income, lower middle
income families as these families demand more instant noodles rather than lower income family.
People of all ages and classes are our customer. Instant noodles customers are price sensitive
that’s why we will think about this price sensitiveness for our customers in setting prices.
Customers are our main target for attaining success. We shall promote our product to the
customers.

Positioning:

Using product differentiation , we are positioning the instant noodles as the most
quality,standard, affordable, size as per demand, covenient product for peoples goodness. Our
product will focus on value priced multiple, quality, affordableness, best product at reasonable
price which will makes us different from others. We will differ as per quality, prices,
convenience, standard, affordability than the competitors. We put much focus on customer
loyality which makes us different from others.

Strategies

Product:

As our product is instant noodles which peoples take as food, we will go for some spicy strategy
for our product instant noodles. We will ensure quality product to our customer. We will provide
lucrative offers to attract our customers. Our logo and brand name will be displayed and bold in
nature in our product. We will design attractive packaging of our product instant noodles to
attract the customers. We shall distinct our product from the competitor through quality, price,
attractiveness and so on which will help us to attain our goal. We will provide frequent offer to
customers to increase sales and to attract customers.

Price:

As we are new comer in the market and our product is instant noodles, we set our price
reasonable rather than the competitor. Price will be lower at initial stage with high quality
product. We aim to price diiferentiation of our product to ensure that all the people can afford
our instant noodles.
Distribution:

We will take different distribution strategy to ensure our product convenience and to ensure our
product to all the peoples doorstep. We shall distribute through our distributor all over the
country. The distributor will distribute our product at minimal price. We will go for promotional
distribution strategy to know people about our product. For example: We can go universities
campus and taste the students our instant noodles. We shall ensure our product to all the peoples
doorstep. We will also launch online purchase system with free home delivary to gain
competitive advantage.

Marketing Communication: By integrating all messages in all media, we will introduce our brand
name and the main points of product differentiation. We will conduct media research about
consumption pattern that will help our advertising agency to choose appropriate media and
timing to reach to the people during and before production. We will advertise on pulsing basis to
reach the people about our brand and product that will provide message regarding differentiation,
awareness, quality, uniqueness and attractive offers of our product. The agency will coordinate to
build public relations between company and customers. We shall advertise through all kinds of
media such as, TV channels, Newspapers, Online Media, Leaflet, Personal advertisement,
Promotional advertisement and so on. To attract, retain, and motivate channel partners for a push
strategy, we will go for trade sales promotions and personal selling. Until our brand has been
established, our communication will go on full swing to encourage our customers to buy our
product.

Marketing Mix: We know marketing mix is includes tactics and programs that support product,
pricing, distribution and marketing communication. For this aspects, we summarizes our five
months action programs to achieve our stated objectives.

January: We shall launch TK 200,000 trade sales promotion which will includes offer, sample
distribution, sales incentives, training dealers and sales representatives for the purpose of next
month February sales target. We will take reviews, opinion, from the influential bloggers,
celebrities by providing samples.

February: We will start integrated media campaign targeting our customers. The campaign will
provide message about our product to the customers

March: As advertising campaign continues, we will go for sales promotion strategies. We will
also provide sales support program to our distributors.

April: We will hold trade sales contest among the sales representatives and distributors to boost
our sales and offer attractive incentives for the top sales person and distributors.
May: We shall analyze sales and customer satisfaction , their opinion, reviews and will take
decision on the basis of analysis. We shall add celebrity voices to promote our product. We will
put much emphasis on online campaign from this. We will go for sponsorship in public programs
to advertise our product to the people.

Marketing Research

By having research, we will analyze the market and customers and their perception, attitudes on
our product. We will work on feedback from market surveys, market test and focus group to
develop our product and strategy. We also measure customers behavior regarding the product.
We will conduct brand awareness research that will help us to determine the efficiency and
effectiveness of our message and media. Finally, we will go for customer satisfaction studies to
identify market reaction.