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1 Course Introduction

Data analytics is the science of extracting trends, patterns, and relevant information from raw data to draw conclusions. It provides benefits such as cost reduction, improved efficiency, and effective decision making. Data analytics is used in many domains including education, healthcare, industry, government, media/entertainment, e-commerce, and retail. The course introduces data analytics and its evolution, different data types, data visualization, data science methodology, analytics frameworks, and case studies from companies like Amazon, LinkedIn, and Netflix. The goal is for students to understand data analytics, data science, machine learning, and how to apply analytical approaches to business problems.

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Raiyan Fahim
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
65 views

1 Course Introduction

Data analytics is the science of extracting trends, patterns, and relevant information from raw data to draw conclusions. It provides benefits such as cost reduction, improved efficiency, and effective decision making. Data analytics is used in many domains including education, healthcare, industry, government, media/entertainment, e-commerce, and retail. The course introduces data analytics and its evolution, different data types, data visualization, data science methodology, analytics frameworks, and case studies from companies like Amazon, LinkedIn, and Netflix. The goal is for students to understand data analytics, data science, machine learning, and how to apply analytical approaches to business problems.

Uploaded by

Raiyan Fahim
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction to Data Analytics

Course Introduction
What Is Data Analytics?

Data analytics is the science of extracting trends, patterns, and relevant information
from raw data to draw conclusions.
Data Analytics: Benefits

Cost Reduction Improved efficiency

DATA
ANALYTICS

Good resource
Effective decision
utilization
making

Good market
insights
Data Analytics: Domains

Education Healthcare
Industry Industry

Government
Media and Organizations
Entertainment
Industry

Retail
E-Commerce Industry
Industry

Data Analytics Domains


Course Outline

Course
Introduction Data Analytics,
Data Science, and
Machine Learning

5
Evolution
2
of Data
Data
Analytics
4 Visualization
for Decision Data Science
Making 6
Methodology

Dealing with Different


Types of Data Data Analytics in
7
Different Sectors Analytics Framework,
Case Study, and
Upcoming Trends

8
Learning Outcomes

By the end of this course, you will be able to:

● Analyze the triggers that led to the evolution of


analytics

● Develop an analytical approach to a business problem

● Compare data science, data analytics, and machine


learning and understand their business application

● Explain the significance of data visualization in


analytical modeling to drive meaningful business
decisions

● Identify business use cases that can leverage data


analytics
Course Features

Number of case studies: 11

Number of research studies: 2


Course Features

Few case studies discussed in this course:

Amazon uses data analytics to improve efficiency and reduce cost.

LinkedIn employs data analytics to revamp its job listings, track


user profiles, and posts.

Netflix gathers data from its subscribers to decide on customer


preferences.
Course Features

Research Studies

According to McKinsey, companies that use customer analytics


outsmart their competitors in terms of profit.

According to a survey conducted by the Business Application


Research Center (BARC) on the BI trends, Master Data and Data
Quality Management are the most important trend in 2020.
Happy Learning

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