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    (Assignment 01) Atenta, Alexis Joemel M

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    Dashiell Robert Parr
    The globalization of professional sports affected star athletes and average athletes differently by providing more exposure, endorsement, and business opportunities to star athletes. While both benefited to some degree from a broader audience and fan base, average players had fewer opportunities than star players in foreign markets and for endorsement deals.

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    (Assignment 01) Atenta, Alexis Joemel M

    Uploaded by

    Dashiell Robert Parr
    31 views1 page
    The globalization of professional sports affected star athletes and average athletes differently by providing more exposure, endorsement, and business opportunities to star athletes. While both benefited to some degree from a broader audience and fan base, average players had fewer opportunities than star players in foreign markets and for endorsement deals.

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    (Assignment_01)_Atenta,_Alexis_Joemel_M[1]

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    The globalization of professional sports affected star athletes and average athletes differently by providing more exposure, endorsement, and business opportunities to star athletes. While both benefited to some degree from a broader audience and fan base, average players had fewer opportunities than star players in foreign markets and for endorsement deals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views1 page

    (Assignment 01) Atenta, Alexis Joemel M

    Uploaded by

    Dashiell Robert Parr
    The globalization of professional sports affected star athletes and average athletes differently by providing more exposure, endorsement, and business opportunities to star athletes. While both benefited to some degree from a broader audience and fan base, average players had fewer opportunities than star players in foreign markets and for endorsement deals.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Professional athlete A is a star, and professional athlete B is an average player.

    How has the


    globalization of professional sports affected each of these both positively and negatively?

    The globalization of professional sports affected professional athlete A (a star), and


    professional athlete B (an average player) by exposure to public or audience, endorsement, and
    businesses. All athletes playing abroad may generate interest in a player’s native country, due in
    part to the ability to watch games taking place anywhere in the world through live Web stream or
    satellite television. In my opinion, This gives not just the team owners, league representatives,
    but also the players a broadened audience exposure, expanded fan base and the opportunities
    for additional revenues. On the negative side, in undertaking any international sports effort, the
    athletes and teams must be sensitive to cultural differences. They need to appreciate differences
    in the world and understand how the same sport can be interpreted differently from country to
    country. It can also be noted that the average players can benefit by playing and presenting his
    skills to professional teams from foreign markets, which can in turn potentially offer them a
    contract.

    In addition, Today in this world of globalization fans expect to see the world’s best players
    & teams, the search for talent has become worldwide. U.S. & European professional players
    scouts in remote areas of Africa looking for tall high-potential youngsters. Professional athlete A
    will get the opportunity where as professional athlete B will stay behind.Most of today’s top-
    quality athletes are willing to follow money wherever it may take them. Many best Brazilian
    soccer players are with European teams that offer higher payrolls. England’s professional soccer
    league (Premiership) includes players from about 70 countries, which helps improve the quality
    of play and increase the TV fan base outside England. Professional athlete A will get the
    opportunity where as professional athlete B will stay behind. Top players are global brands
    because of their sports success & usually because of good looks and pleasingpersonalities as well.
    Companies within & outside the sports industry are willing to pay professional athlete A,
    millions of dollars for endorsing clothing, equipment, and other products.

    To sum up, I beleive that their are huge difference between professional athlete which is
    a star verses an average athlete player interms of many things like their role, their revenues,
    and their exposure. Sports today are not for sports but for overall package because
    entrepreneur use it as a tool to promote its businesses worldwide through the help of audience
    and social media which have high impact.

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