Empowerment

Technologies
Quarter 2 – Module 3:
Developing an ICT Project for
Social Change
Empowerment Technologies – Senior High School
Quarter 2 – Module 3: Developing an ICT Project for Social Change
First Edition, 2020

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Published by the Department of Education – Region XI

Regional Director: Evelyn R. Fetalvero
Assistant Regional Director: Maria Ines C. Asuncion

Development Team of the Module

Writer: Jonard P. Leona
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Management Team:
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 Empowerment
Technologies
Quarter 2 – Module 3:
Developing an ICT Project for
Social Change
Introductory Message
For the facilitator:
As a facilitator, you are expected to orient the learners on how to use
this module. You also need to keep track of the learners' progress while
allowing them to manage their own learning at home. Furthermore, you are
expected to encourage and assist the learners as they do the tasks included
in the module.

For the learner:

As a learner, you must learn to become responsible of your own
learning. Take time to read, understand, and perform the different activities
in the module.

As you go through the different activities of this module be reminded of

the following:

1. Use the module with care. Do not put unnecessary mark/s on any part
of the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer Let Us Try before moving on to the other
activities.
3. Read the instructions carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are done.

If you encounter any difficulty in answering the tasks in this module,

do not hesitate to consult your teacher or facilitator. Always bear in mind that
you are not alone. We hope that through this material, you will experience
meaningful learning and gain deep understanding of the relevant
competencies. You can do it!

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 Let Us Learn
In this module, your goal is to learn the third and fourth competencies
in Empowerment Technologies for Quarter 2 which are the following: to
“integrate rich multimedia content in design and development to best enhance
the user experience and deliver content of an ICT Project for Social Change”
(CS_ICT11/12-ICTPT-IIm-p18) and to develop a working prototype of an ICT
Project for Social Change” (CS_ICT11/12-ICTPT-IIm-p19).

At the end of this module, you are expected to:

1. choose appropriate rich media content;
2. develop a working prototype of an ICT Project for Social Change; and
3. assimilate rich media content in your developed ICT project.

Let Us Try
Choose the letter of the best answer and write it on a separate sheet of
paper. This serves as a gauge on what you already know about this
topic.

1. It is the integration of still and moving images, text, and sounds by

means of computer technology.
A. internet
B. multimedia
C. web page
D. website
2. These are online survey forms that automatically tabulate and
calculate results when it’s done.
A. online games
B. online tests
C. podcasts
D. vodcasts
3. It is an alternative tool to educate learners through online coaching.
A. podcasts
B. online tests
C. courseware
D. video

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 4. These are content mostly based on the combination of both text and
multimedia.
A. rich media content
B. text-based content
C. hybrid content
D. mixture content
5. It is a series of videos streamed online that is available on the
internet for downloading to mobile devices.
A. podcasts
B. video
C. audio
D. vodcasts

Let Us Study

Rich Multimedia Content in Projects for Social Change

When visiting websites, what grabs your attention? Often, our eyes are
directed with moving images, text, and other interactive elements. For a
website to be popular, it must provide content appropriate and relevant to its
purpose, (e.g. sales).

Text-based content

While words communicate essential messages and concepts with a

purpose of engaging your audience, it is therefore visible that the use of
correct punctuation, grammar and colloquialisms are relevant especially in
delivering an advocacy. Without possessing exceptional writing skills, people
would not bother to come back looking at your material. Words also help
position you as an authority or thought leader. How and when you use those
words matter. When you communicate further and the more intelligent the
way message is delivered, the more likely it is that your audience will be
persuaded and supportive of your advocacy.

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Rich Media Content
Rich content refers to everything besides text (although the book is
sometimes integrated into it). It includes auditory and visual elements like
jingles, music beds, videos, still images, and interactive. Rich content is often
the first thing that people notice. People in social media, for example, are more
likely to stop scrolling when they see an eye-catching picture than they are
for even a compelling or controversial headline. While the headline is
essential, it will never have the same impact that of a picture or a video.

Types of Multimedia Content

1. Videos – It is a digital moving visual image generated through video
hosting sites (e.g. YouTube, Vimeo)
2. Sound, Music, or Audio – Sound is perhaps the most sensuous
element of multimedia. It is a meaningful “speech” in any language
from a whisper to a scream or simple background music can always
change the mood.
3. Online Games – Most of the developers of online games has created
“Browser-based games” today where you do not need to download
and install in your PC and it is playable online via browser (e.g.
EverWing).
4. Online Tests – These are online survey forms that automatically
tabulate and calculate results when it is done (e.g. Proprofs).
5. Courseware – It is an alternative tool to educate learners through
online coaching.
6. Podcasts – It is a series of digital audio files that is available on the
internet for downloading to desktops or mobile device (E.g. TED
Talks).
7. Vodcasts – It is a series of videos streamed online that is available
on the internet for downloading to mobile devices.

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Hybrid Content
The worlds of text-based and rich content collide often. Therefore, there
is not one that is more important than the other. Even when you get that
person to stop scrolling with a picture, you still need to have something to say
to them once they do.

Things like games and quizzes are examples of rich content that also
relies on words to be effective. Powerful headlines or captions also augment
the effectiveness of visual content by motivating viewers to take things a step
or two further. The meat of your message is likely going to be in words, but
those words will almost always need to mesh with rich content to be genuinely
compelling.

How to create a website through a free webhosting platform?

As technology advances, it enables us to achieve more and more tasks
without even realizing how complex they are. Creating a website by yourself
is one of these wonders that has become a reality. Thanks to the evolution of
website builders, everyone can design a website and craft an impressive online
presence for themselves.

1. How to design a website

Whatever it is, your website should meet one main goal. All elements of
your site should serve that overarching purpose. For example, if your site’s
purpose is to provide information on a social issue, you can utilize different
techniques to support your effort, such as displaying images of that specific
issue, writing blog articles and incorporating videos that would support your
advocacy. Keep in mind that your visitors - as well as Google’s bots - want to
understand what your business is all about in the blink of an eye. Having
multiple main objectives is likely to result in confusion, which can in turn
increase the chances of your visitors leaving your page prematurely.

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 2. Choose your website builder

Now that you have identified your goal, it is time to pick the right tool
to reach it. A website builder (also called a Content Management System or
CMS) is a platform on which you can create, personalize, and publish a
website.

3. Define your layout

It takes only 50 milliseconds for visitors to form an opinion about a

website. Therefore, the visual structure of your pages - or in other words, your
website layout - is so crucial to get right. You can pick a template on which
to base your layout. Templates are websites with pre-designed layouts,
created by professional designers. To make a template your own, you can fully
customize all its elements. Remove, add, or change details like text, images,
and color. You can pick between a multi-page template and a single-page one.
If your website includes a hefty amount of content, you will probably opt for
a multi-page site. In this case, you will include a classic website menu from
which your visitors can navigate your site. However, if you have less textual
content to display, you may want to go for a one-page website. This trendy
option is a popular choice for landing pages, event websites and other short-
form content sites.

4. Claim your domain name

To put it in simple terms, your domain name is your address on the

internet. It is what your visitors will see in the bar of their browser, right after
the “www.” Registering your domain name is critical for your online success.
Websites with a customized domain are automatically perceived by internet
users as more professional and trustworthy. When chosen wisely, a domain
name also helps search engines (e.g. Google and Bing) to understand what
your website is about. In turn, this could positively impact your SEO. Finally,
having your own domain name is the first step in acquiring your custom email
address. To make it memorable, it must be:

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 Short: The longer it is, the higher the chances of visitors misspelling it.

Simple: Avoid symbols, special characters, and numbers.

Professional: Your domain name should incorporate your business

name, to avoid confusion.

Evocative: Include a hint of what you do into your domain name, by

looking for words that are related to your business.

5. Gather your content

This includes your images, slogans, videos, texts and more. Use your
own original materials as much as you can to ensure you are offering valuable
and branded content. Whenever you are not creating unique content, make
sure to acquire your resources through legal ways. While plenty of content is
great, remember to always put quality over quantity. People read 25% slower
on a screen and are therefore less patient. In an era of decreasing attention
spans, the best way to catch your visitors’ attention is to only showcase your
best content.

6. Put usability first

A beautiful website is great, but far from enough. If you want your
visitors to spend time on your pages, enjoy your content and, eventually,
engage with it, you need to facilitate their navigation. This is what user
experience (UX) is all about. From balance to symmetry, discover how the 7
fundamental principles of design can be applied to websites. (Remember your
Module 3 lesson on the previous quarter?)

7. Make it accessible to everyone

These days, a truly professional website should be accessible to

everyone. Web accessibility ensures that all people, regardless of their
abilities, can comfortably experience and interact with your website. This
includes people with vision impairment, temporary injuries, hearing loss and
more.

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 8. Engage with your visitors

Websites are more than just static items meant for browsing. These
days, visitors expect to engage with you through your site. Adding the right
promotional tools will help you convert visitors into customers, and from
customers into loyal clients. Here are the features you should consider
incorporating into your site: Live Chat, Social Media, Newsletter, and forms.

9. Optimize for Mobile

Smaller screens do not equal smaller impact. With such an increase in

smartphone and tablet usage, it is crucial that you ensure a seamless
browsing experience across all devices. What is more, since Google
implemented mobile-first indexing, optimizing the mobile version of your site
has become even more important if you want to up your chances of ranking
on page one of search results.

10. Ask for feedback

Whether you are creating an online portfolio, blog, or any other type of
website, it's time to take a step back and ask someone you trust to provide
you with honest feedback. Be receptive to their critique and remember that
you may not always like what you hear. To ensure a flawless result, ask a
friend or colleague to check the following elements: is the text proofread? Are
the pages easy to navigate? Is the mobile version optimized? Are all the links
working?

11. Publish – and get back to it

A site that looks like it has been lying dormant for too long is uninviting
and can also seem unreliable. Regularly updating your website shows that
you are present, active, and up to date with what is happening in your
industry.

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 Let Us Practice

Activity 1 – Developing a Project Concept

Based on the reading activity above, think of a text-based concept on the
following; choose only 3 from the given text-based concept below.
1. Blog Content
2. Web Articles
3. Email Campaigns
4. Sales Letters

Activity 2 – Split Testing

Choose two websites below and examine them. Answer the questions that
follow.
a) Openweb.com
b) physicsclassroom.com
c) phet.colorado.edu
d) Studiorotate.com
e) nextrembrandt.com
f) Samsung.com

1. Indicate the two websites you have chosen. Include a screenshot.

2. Which of the two websites you have chosen has a more professional
look? Why?
3. Which of the two websites offer an interactive interface? Why?
4. What is the purpose of the websites you have chosen? Who are their
target audience?
5. Do you think the content provided in each website serves its purpose?
Why or why not?

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 Let Us Practice More

Activity 3 – Inserting Elements in your website

Create a website using an Online Website builder, “Wix.com or
Wordpress.org.” The content of your website must be the local or regional
cause or issue for Social Change that you have identified from your previous
learning module. Choose at least 5 from the recommended sections/elements
below:
a. Welcome page
b. Text
c. Image
d. Video
e. Media gallery
f. List
g. HTML embeds
h. Website analytics

Provide a screen shot of your website showing the elements you have
chosen including your website URL.

Let Us Remember
Answer the following questions in three to five sentences.

1. How do text-based and rich multimedia content differ from one

another?
2. What is the importance of choosing the appropriate content in your
websites?

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 Let Us Assess
Choose the letter of the correct answer. Write your answer on a separate
sheet of paper. This serves as a gauge on what you have learned about the
topic.
1. Which of the following should NOT be considered when deciding on
a domain name?
A. usability
B. short
C. simple
D. professional

2. These are content driven mostly using words to communicate to the

viewer.
A. rich-media content
B. text-based content
C. hybrid content
D. mixture content

3. It is a platform where you can create, personalize, and publish a

website.
A. Content Management System
B. server
C. internet terminal
D. webhost

4. It is the address of your website on the internet which the visitor

shall input in the address bar of the browser.
A. HTML embeds
B. domain name
C. website builder
D. home address

5. Which step in creating and maintaining a website is described when

you are considering the layout of your website in smaller devices?
A. choose your website builder
B. defining your layout
C. optimize for mobile
D. engage with your visitors

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6. It is the integration of still and moving images, text, and sounds by
means of computer technology.
A. internet
B. multimedia
C. web page
D. website

7. These are online survey forms that automatically tabulate and

calculate results when it has done.
A. online games
B. online tests
C. podcasts
D. vodcasts

8. It is an alternative tool to educate learners through online coaching.

A. podcasts
B. online tests
C. courseware
D. video

9. These are content mostly based on the combination of both text and
multimedia.
A. rich media
B. text-based
C. hybrid
D. mixture

10. It is a series of videos streamed online that is available on the

internet for downloading to mobile devices.
A. podcasts
B. video
C. audio
D. vodcasts

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 Let Us Enhance

Promote the website you have published on any social media platform
and note of the number of people it has reached within a one-week period.
If you can get the data, compare the number of users who visited your
site using PC and mobile devices, which of the two is higher? Why?

Let Us Reflect

Choosing the right content for our website to convey the message we
want is a vital element in the success of every advocacy. As the world
embraces digital lifestyle now, more than ever, having your content
conceptualized is no longer enough. Delivering it interactively to engage your
target audience should be your goal. As a student, what will be your
contribution to the ever-evolving environment of the digital world in terms of
delivering your content?

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Let us Assess Let Us Try
1. A 1. B
2. B 2. B
3. A 3. C
4. B 4. C
5. C 5. D
6. B
7. B
8. C
9. C
10. D
Answer Key
 References

Makad, Sam. “Marketing Essentials: Rich Media vs. Text-based

Content (Make Effective Content)” Accessed October
2020.
https://thenextscoop.com/rich-media-vs-text-based-
content/#undefined

Sitbon, Jonathan and Dana Meir. “Step-by-Step Guide: How to

Design a Website in 2020.” Accessed October 2020.
https://www.wix.com/blog/2020/05/how-to-design-
a-website

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For inquiries or feedback, please write or call:

Department of Education – Region XI

F. Torres St., Davao City

Telefax: (082) 291-1665, (082) 221-6147

Email Address: [email protected]