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Copy Hackers Checklist For Copy Formatting

This formatting checklist provides guidance on how to format text for improved readability. It suggests separating parts of long sentences using parentheses or ellipses, capitalizing important words, shortening long sentences, replacing commas with dashes, replacing written numbers with numerals, replacing "and" with symbols, increasing font sizes, and grouping similar content visually. The checklist appears in a book about formatting and essentials of web writing.

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steve
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113 views

Copy Hackers Checklist For Copy Formatting

This formatting checklist provides guidance on how to format text for improved readability. It suggests separating parts of long sentences using parentheses or ellipses, capitalizing important words, shortening long sentences, replacing commas with dashes, replacing written numbers with numerals, replacing "and" with symbols, increasing font sizes, and grouping similar content visually. The checklist appears in a book about formatting and essentials of web writing.

Uploaded by

steve
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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FORMATTING CHECKLIST

This worksheet appears in Copy Hackers Book 2: Formatting & The Essentials of Web
Writing.

Separate parts (of a longer sentence or statement) using parentheses… or an


ellipses
Capitalize words that Need To Be Read
Shorten long sentences – especially those with lots of verbs (that is, action
words) – into a series of short sentences
Replace at least 2 commas with dashes that have a space on either side
Replace written-out numbers (e.g., “five”) with numerals (e.g., “5”)
Replace “and” with an ampersand (i.e., “&”) or a plus sign (i.e., “+”)
Boost the size of the body copy font – and even the headline and subhead – by at
least 2 points
Group similar copy chunks together visually

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