GUJARAT TECHNOLOGICAL UNIVERSITY

With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Entrepreneurship year 2018-19
Subject Code: 4529207

1. Learning Outcome:

Learning Outcome Component Learning Outcome (Learner will be able to)

Business Environment and Domain  Appraise the ecosystem and business
Knowledge (BEDK) environment facilitating entrepreneurship for
inferring a given available opportunity for
entrepreneurship.
Critical thinking, Business Analysis,  Design a business plan for a given
Problem Solving and Innovative Solutions entrepreneurial opportunity.
(CBPI)
Global Exposure and Cross-Cultural  Analyze relationship between personal traits
Understanding (GECCU) as well as cultural values and entrepreneurial
success.
Social Responsiveness and Ethics (SRE)  Prioritize ethical considerations for the
environment and society while exploiting a
given entrepreneurial opportunity.
Effective Communication (EC)  Create presentations and business plans that
articulate and apply financial, operational,
organizational, market, and sales knowledge
for setting up an entrepreneurial venture.
Leadership and Teamwork (LT)  Develop a viable and feasible approach to
market team’s idea for the Indian business
environment.

LO – PO Mapping: Correlation Levels:

1 = Slight (Low); 2 = Moderate (Medium); 3 = Substantial (High), “-“= no correlation
Sub. Code: 4529207 PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
LO1: Appraise the
ecosystem and
business environment
facilitating
3 3 1 - 1 - - 2 2
entrepreneurship for
inferring a given
available opportunity
for entrepreneurship.
LO2: Design a
business plan for a
2 3 3 2 2 - - 2 2
given entrepreneurial
opportunity
LO3: Analyze
relationship between
personal traits as well
- - - - - 3 1 2 1
as cultural values and
entrepreneurial
success.
LO4: Prioritizing
ethical considerations 2 2 - - 1 2 3 2 2
for the environment
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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Entrepreneurship year 2018-19
Subject Code: 4529207

and society while

exploiting a given
entrepreneurial
opportunity
LO5: Create
presentations and
business plans that
articulate and apply
financial, operational,
- - - 3 1 - - - -
organizational, market,
and sales knowledge
for setting up an
entrepreneurial
venture.
LO6: Develop a viable
and feasible approach
to market team’s idea - - - - - 3 - 2 2
for the Indian business
environment.

2. Course Duration: The course duration is of 40 sessions of 60 minutes each.

3. Course Contents:

Module Module Content No. of 70 Marks

No: Sessions (External
Evaluation)
Entrepreneurship:
Concepts, Importance; Characteristics of a Successful
Entrepreneur, Problems faced by Entrepreneurs, Myths and
Mind-set, Theories & Types of Entrepreneur, Forms of
I business organizations (Sole Proprietorship, Partnership, HUF, 8 14
Private limited, Public limited, LLP).
Creativity, Innovation and Entrepreneurship, Gujarati
Entrepreneur and Contribution to India and World Economy
Introduction to international entrepreneurship, modes of entry.
Formalities For Setting Up of A Small Business Enterprise:
Identifying The Business Opportunity; Growth of a Business
Idea; Selection of a Project (Product/ Service Selection,
Location Selection, Project Feasibility Study, Business Plan
Preparation, Preparation of a Project Profile), Decide on the
II Constitution, Registration, Clearances from specific 12 21
Departments, Arrange for Land, Arrange for Plant &
Machinery, Arrange for Infrastructure, Prepare Project
Report, Apply & Obtain Finance, Implement the Project &
Obtain Final Clearances

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Entrepreneurship year 2018-19
Subject Code: 4529207

Understanding of Ecosystem & MSME: Introduction to

Central – level Institutions, State –level Institutions, Other
Institutions (NABARD, TCOs, SIDBI) supporting business
enterprises for financial assistance, technical consultancy,
marketing input and research & development support,
III Process of raising finance from Bank and Other Institutes 10 18
Micro, Small, and Medium Enterprises (MSME): Concept,
Role and Definitions of MSME, Growth & Development of
MSME in India and Gujarat, Problems facing the MSME
Sector
Government Support for Entrepreneurship Development:
Initiatives for Start-up India, Stand up India and Skill India,
Government of Gujarat schemes for Start-up, Start-up and
IV ecosystem, Stand-up India: Women and Minority 10 17
Entrepreneurship. Ease of Doing Business (EoDB) –
Overview, Ranking, Determinants of EoDB

Practical:
Project/ presentation on any of the following;
Survey of Entrepreneurs from local area
Preparing a Business plan for dream business/project (30
V Identifying success stories of various Entrepreneurs, --- marks
Case study on entrepreneurship CEC)
Experience sharing with entrepreneurs by visiting industry,
guest talks and live projects.

4. Pedagogy:
 ICT enabled Classroom teaching
 Case study
 Practical / live assignment
 Interactive class room discussions

5. Evaluation:
Students shall be evaluated on the following components:
Internal Evaluation (Internal Assessment- 50 Marks)
A  Continuous Evaluation Component 30 marks
 Class Presence & Participation 10 marks
 Quiz 10 marks
B Mid-Semester examination (Internal Assessment-30 Marks)
C End –Semester Examination (External Assessment-70 Marks)

6. Reference Books:

No. Author Name of the Book Publisher Year of

Publication /
Edition
Poornima M. Entrepreneurship Pearson Latest Edition
1 Charantimath Development and Small
Business Enterprises
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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 2nd Semester from academic
Subject Name: Entrepreneurship year 2018-19
Subject Code: 4529207

P. C. Jain Hand book for New Oxford Latest Edition

2 entrepreneurs University
Press
Arya Kumar Entrepreneurship: Creating Pearson Latest Edition
and Leading an
3
Entrepreneurial
Organization
Donald F Kuratko and T Entrepreneurship – A Cengage Latest Edition
4
V Rao South-Asian Perspective Learning
5 Rajeev Roy Entrepreneurship Oxford Latest Edition
Michael Schaper, Entrepreneurship and Wiley Latest Edition
6 Thierry Volery, Paull Small Business
Weber and Kate Lewis
Robert D. Hisrich, Entrepreneurship McGraw- Latest Edition
7 Michael P Peters and Hill
Dean A Shepherd
Note: Wherever the standard books are not available for the topic appropriate print and online
resources, journals and books published by different authors may be prescribed

7. List of Journals / Periodicals / Magazines / Newspapers / Web resources, etc.

1. Harvard Business Review

2. Business India / Business Today / Business World, University News
3. The Journal Of Enterprenuership by SAGE Publisher,
journals.sagepub.com/home/joe
4. The journal of Enterprenuership and Innovation in Emerging Economies by SAGE
Publisher, journals.sagepub.com/home/eie.
5. International Journal of Enterprenuership and Small Business by inderscience
Publishers, www.inderscience.com/ijesb
6. Vikalp Prabandhan

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