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Worldwide Small and Medium Business Markets

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Moidin Afsan
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33 views1 page

Worldwide Small and Medium Business Markets

Uploaded by

Moidin Afsan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Worldwide Small and Medium Business Markets

AN IDC CONTINUOUS INTELLIGENCE SERVICE

IDC's Worldwide Small and Medium Business Markets program provides an extensive overview of the business
priorities, challenges, and technology ecosystems of small and midsize businesses (SMBs) across the United States,
supplemented with additional details from select global peer groups for comparison purposes. This program's survey
work and forecasts provide rich business and technology insights, identifying and guiding SMB success in today's
rapidly changing business environment. Key to these segment insights are the use of IDC's advanced segmentation
factors including business and technology personas, investment priorities, industry verticals, and digital transformation
(DX) attitudes and maturity.
IDC's Worldwide Small and Medium Business Markets program provides benchmarks and practical guidance on SMB
business goals, objectives, and outcomes including acquiring new customers, controlling costs, and increasing
operating productivity. This program provides an expert understanding of SMB technology procurement processes
and benchmarks across key technology categories including security, mobility strategies, cloud adoption, business
applications adoption, and infrastructure innovation.
IDC's SMB program aligns and leverages our worldwide digital transformation strategies' thought leadership, models,
and methods where appropriate as part of the advanced segmentation insights. This program benchmarks the
maturity of transformation efforts and identifies organizational impact, providing effective guidance on successfully
reaching small and midsize businesses.

Markets and Subjects Analyzed


 Key SMB advanced segmentation factors and critical concerns  Online promotion and ecommerce, including mobile optimization
 DX business impact and maturity by vertical and size segment  IT services, including remote/hosting services, networking services,
 SMB U.S. technology spending update including regional comparisons application services, infrastructure services, and BPO
 SMB cloud computing and software-as-a-service use/plans  Device/peripheral trends, including the changing use of tablets,
 SMB use cases of emerging technologies smartphones, notebook PCs, printers, and related BYOD practices
 Enterprise software and key business applications (CRM, ERP, and  Purchase process (channel preferences and information sources)
analytics), including deployment method and mobile access  Networks, servers, storage, virtualization, and UC capabilities

Core Research
 U.S. SMB IT Spending Forecasts, 2020–2024  SMB Information Sources and the Changing Role of Social Media
 U.S SMB Business and Technology Priorities  SMB Ecommerce Trends
 U.S. SMB Digital Transformation Guidance — Finding Balance for  U.S. and Worldwide Mobile Worker Forecast
Growing Businesses  SMB Cloud Adoption
 Changing Channel Preferences for IT Solutions  Cluster Analysis: Opportunities by U.S. SMB Attitude Segments
 SMB Use of Different IT Services and IT Support Solutions

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings
that require additional IDC funding and client investment. To learn more about the analysts and published research, please visit: Worldwide Small
and Medium Business Markets.

Key Questions Answered


1. What advanced SMB attributes/demographics are key to better 4. How are channel preferences changing SMB technology sourcing
buyer personas when used with employee sizes and revenue? preferences and the role of service providers, and how are SMBs
2. What impact is DX maturity having on business success in the researching technology investments?
SMB, and which verticals and regions are tying innovation funding 5. How are SMBs relying on different support solutions, including full-
to DX success? time IT staff, to manage their diverse IT environments?
3. How are changing SMB technology and business priorities driving 6. When does an SMB become big enough for a given solution, and
changes in hardware, software, and services spending as well as how is that changing
in the deployment method? 7. How fast is the SMB market growing worldwide by company size
category, technology category, and region?

Additional Coverage
Advanced business resources: ERP, CRM, and sales force automation (SFA); notebook PCs, smartphones, and tablets as part of mobile worker
enablement; desktop PC and workstation ownership and purchase plans; and critical current and planned internet/online promotion resources

www.idc.com IDC_P26370_0820

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