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UNIVERSITE D’ANTANANARIVO
FACULTE DE DROIT, D’ECONOMIE DE GESTION ET DE SOCIOLOGIE

DEPARTEMENT GESTION

Mention : Gestion
Parcours : Fondamentaux en Sciences de gestion
Niveau : L1
Semestre : S2
Unité d’Enseignement : UE6

Elément Constitutif :
ANGLAIS
Elément : n°3

Avertissement :

Ce document est réservé uniquement aux étudiants légalement inscrits au cours de l’année universitaire 2015 à
la Formation Ouverte à Distance (FOAD) en Sciences de Gestion de l’Université d’Antananarivo. Toute
reproduction intégrale ou partielle faite, par quelque procédé que ce soit, sans l’accord du Département Gestion
de l’Université d’Antananarivo est donc strictement interdite.
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LESSON 10: MEMORANDUM

Memos are less formal than letter seven the language used in memos are more or less formal The
sentences should be complete.

Instead of full letters ,memos are something enough for what we want to say. That can be sent by
phone or e-mail.

They are usually sent to people by hand

They are used to convey information from either department division to another, or from a person to
another.

Structure : we use printed forms for MEMO with the following layout

THE LAYOUT OF A MEMO

Name of the company/society/ enterprise

MEMORANDUM

To

Department / division

From :

Department/ Division

Ref (reference) Num your memo

Date :

Subject

Vocabularies and expression to be used

You do not have to use or write “ DEAR” at the beginning although you may use it

Do not end with Sincerely yours , yours ….

Do not forget to write/ PUT /mention your nam

EXERCICE LESSON 10
You send a memo to your colleague ‘s division

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SUJET TYPE LESSON 10 MEMO

Mandroso Company

Mahamasina

Antananarivo 101

To : Mr BORG

Division : sales Service

From : Raoby

Division: Transport dispatching

Date 7 July 2015

Subject : Inform us about the delivery date

Raoby

Questions

1) Is this type of text a fax or a memorandum ? Justify your answer


2) Who sends it?
3) Which division does it concern ?
4) How is it about?

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MEMORANDUM TYPE LESSON 10


BURANDY Entreprise

King Town 2 Mamby Road

Sydney Australia

To : Mrs Clark

Division : Export –import service

Ref : 20 / exp/ 15

Date : 2 July 2015-

Would you remind us the numbers of shoes size 12 Austra made ?

Dave Marketing responsible

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LESSON 11

ORGANIZATION 1
Company structure

Most companies in Britain (corporations in the USA) are organized and managed in the same way.
They are headed by a Managing Director (Chief Executive Officer CEO in the USA) who may also be
Chairman of the Board. He represents the company outside, coordinates the various departments
operations and policies, makes long term decisions or implements those of the Board of Directors.
Firms have several departments laid out on an organization chart. Each department is staffed by a
manager or director, senior and junior executives, a personal assistant or executive secretary and other
clerical workers, many of whom will be computer programmers or operators. The production
department is in charge of the factory or workshop where goods are manufactured or assembled. The
Sales Manager is responsible for the company’s sales force? The reps (representatives) who obtain the
orders.

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EXERCISES
I. Match the Words in column A to those in column B

A B
1. Sales a. Human resources
2. Personal b. Manager
3. Senior c. Directors
4. Board of d. Executive
5. Director of e. assistant

II. Who or what are we talking about?

1. The person who counts and calculates the money


2. The place where the products are stored
3. The people who work in the factory
4. The head of a company
5. The people who hold position of authority in a firm

III. Find in the odd man out and explain why

1. Purchasing manager – production manager – shareholder – private secretary


2. Partner – advertising – foreman – accountant
3. Junior executive – managing director – shopfloor worker – supervisor
4. Director – personnel manager – involve – warehouseman
5. Marketing director – sales executives – R&D manager – sales manager

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9 MANAGERS, EXECUTIVES AND DIRECTORS

A Managers and executives: UK

All the directors together are the board. They meet in the boardroom.
Non-executive directors are not managers of the company; they are outsiders, often directors of
other companies who have particular knowledge of the industry or of particular areas.
The marketing director is the head of marketing, the IT director is the head of IT, etc. These
people head or head up their departments. Informally, the head of an activity, a department or an
organization is its boss.
An executive or; informally, an exec, is usually a manager at quite a high level (for example, a
senior executive). But ‘executive’ can be used in other contexts to suggest luxury, as in ‘executive
coach’ and ‘executive home’, even for things that are not actually used by executives.

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B Managers and executives: US

In the US, the top position may be that of chairman, chairwoman or president.
This job is often combined with the position of chief executive officer or CEO.
Some companies have a chief operating officer to take care of the day-to-day running of the
company. The finance director may be called the chief financial officer.

In the US, senior managers in charge of particular areas are often called vice presidents (VPs).

9.1 Look at the managers listed in A opposite. Match each task (1-6) tothe manager most
likely to be responsible for doing it.

1. Meet with advertising agency to discuss new advertisements for the company’s holidays.
2. Study possible new holiday destinations in detail.
3. 3 See the research director to discuss new holiday destinations.
4. Contact newspapers to advertise new jobs.
5. Deal with complaints from customers.
6. Discuss sales figures with sales team.

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9 2 Who’s who on this company board? Look at B opposite and complete the diagram.

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LESSON 12
ORGANIZATION 2

FORMS OF BUSINESS ORGANIZATION


Number of Liability of If the business
Type of Business Name of owners
owners owners fails
Sole
01 Sole proprietor
Proprietorship Owners go
Unlimited
02 20 bankrupt
Partenership Partners

Private limited 02 50
company shareholders Company goes
Limited
Public Limited into liquidation
02 or more
Company

A sole proprietor or sole trader.


A sole proprietor or sole trader is a person who is in business for himself
The sole proprietorship is the simplest form of business organization. He provides his own capital,
assumes all the risks and receives all the profits

A partnership
It is an association composed from 02 to 20 persons who carry on a business in common with a view
to profit
Once a partnership is set up all the partners are joint by liable for all debts.

Private limited company: LTD


From 2 to 50 members may set up a Private Limited Company. The public cannot be asked to
subscribe to capital and shares cannot be negotiated or transferred without the consent of the members

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Public Limited Company PLC


Public Limited Companies are composed from 2 to an unlimited number of members. The capital is
divided into shares which are offered to the public an bought and sold on the stock Exchange

NB
1) “Corporation” is a term used especially in the US for companies with limited liability
INC stands for Incorporated and it shows that the company is a corporation
2) Sole traders and Partners go bankrupt if their business fails. They have unlimited liability for
their firm’s debts that is to say they have to sell their own private possessions (house, car
furniture ect…) to pay all their creditors.
3) Limited companies go into liquidation if the business fails. This means that all the companies
property and equipment (assets) must be sold and the money from the sale will be used to pay
their debts to their creditors.

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EXERCISE
Complete the following sentences with information taken from the text

1. There are at least ………….. in a partnership


2. The name of a ………………… include the word limited or the abbreviation Ltd
3. Anyone can buy ………………. In a public limited company
4. A …………. …… must pay the firm’s debts with his or her own money if necessary
5. Most limited companies in Britain (………………… in the USA) are organized and managed
in the same way
6. The shares in a …………… limited company can be bought and sold freely at a ……………..
7. A person you owe money to is called your …………….
8. Something belonging to a person or a business which can be sold is called ………………….

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LESSON 13
ORGANIZATIONS 2

Sole owner and sole proprietor are also


Self-employed people and partnerships
used both in BrE and AmE. Sole trader is
I’m a freelance graphic designer, a freelancer. not used in the US,
That means I work for myself - I’m self-employed.
To use the official term, I’m a sole trader.
Note: You usually describe people such as designers and journalists as freelancers, and people such
as builders and plumbers as self-employed. (See Unit 7)

We have set up our own architecture partnership. There are no shareholders in the organization
apart from us, the partners. A lot of professional people like lawyers, accountants and so on, work
in partnerships.

Mutuals
Some companies, like certain life insurance companies, are mutual’s. When you buy insurance with
the company you become a member. Profits are theoretically owned by the members, so there are
no shareholders.
In Britain, another kind of mutual is building societies, which lend money to people who want to
buy a house. But a lot of building societies have demutualized: they have become public limited
companies with shareholders. This process is demutualization.

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Non-profit organizations
Organizations with ‘social’ aims such as helping those who are sick or poor, or encouraging artistic
activity, are non-profit organizations (BrE) or not-for-profit organizations (AmE). They are also
called charities, and form the voluntary sector, as they rely heavily on volunteers (unpaid workers).
They are usually managed by paid professionals, and they put a lot of effort into fund-raising,
getting people to donate money to the organization in the form of donations.

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EXERCICE

Look at the words in A and B opposite. What type of organization is each of these?

1 A group of engineers who work together to provide consultancy and design services. There are
no outside shareholders.
2 A large British engineering company with 30,000 employees. Its shares are bought and sold on
the stock market.
3 An American engineering company with outside shareholders.
4 An engineer who works by herself providing consultancy. She works from home and visits
clients in their offices.
5 An independent British engineering company with 20 employees. It was founded by three
engineers, who are shareholders and directors of the company. There are five other shareholders
who do not work for the company.

Complete this newspaper article with the correct form of the words from C opposite. One expression is
used twice.

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Match the sentence beginnings (1-5) to the correct endings (a—e).


The sentences all contain expressions from D opposite.

1. British companies donate around A. with loss-making companies!


£500 million a year to B. in cash and, increasingly, as goods,
charities services and time.

2. organized fund-raising C. parties for the charity.

3. Voluntary sector employees earn five D. when they are helping people in their
own social class.
to ten per cent
4. Non-profit organizations are not to be E. less than they would in the private
confused sector.

5. Research shows that volunteers give


the best service

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LESSON 14 : REPORT

You often have to write reports after a meeting or a business trip which occurred in your company.
They should not very long but easy to read and clear to understand with the main information what
someone expects.

The past tenses are generally used .Linking words are also necessary when witing events.

THE LAYOUT OF A REPORT

4 main points:

From : (1) : the person who is writing the report

To : (2) : the person to whom you are sending the report

Date: (3) : mention the date when you are writing the report

Subject (4) What your report is about ?

We can introduce the report , then develop it in giving the main points and conclude it

Vocabularies- expressions to be used

For introduction

Following……………………………

To give you more about …………………………

The development

You give some points ,the most important

To conclude

In conclusion …………………..

EXERCICE LESSON 14

You are asked to write a report to your supervisor about the imported goods from China

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REPORT TYPE
From : Marketing assistant

To : Marketing Manager

Date: 18 March 2015

Subject : meeting activities

Following your instruction, the staff had been had a meeying about activities during the 1st period of
sales in this year.

Some points had been discussed

Some decisions had been taken

1)

2)

3)

To conclude, everyone gave his points of views. It seems important to draw a board of next activities

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SUJET TYPE LESSON 14 : REPORT


From : MAMOKATRA company
To : CRAYFORD Export
Date: 3rd August 2015-
Subject: goods delivery
We ordered 1 ton of rice to your company 1 month ago
1) Would you please give us more details about our order?
2) After checking the goods, we noticed that 500 kg of rice were only
packed and delivered.
3) Would you, give us more information?
We hope to hear from you soon.
Questions
Multiple choice
1) Choose one correct answer
a- The text is about a business letter
b- The text is a memorandum
c- The text is a report
2) Is it written to order some goods?
3) Is it sent to Crayford company?

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LESSON 15 : BUSINESS LETTERS


What are business letters ?

Business letters are different from reports or memos .They are written in full letters and in a very
formal way. They are sent by hand or e-mail or fax.

They are used for administrative information ,A sheet of paper in general format A 4 is used

The content of a business letter : Structure and expressions to be used

( 1) Letterhead

1.1 It concerns a company or a firm or an enterprise


1.2 The sender’s address with the printed heading of the firm or a company or the enterprise: its
address ,phone number ,e-mail postal address, fax number.
1.3 Do not mention the above information if it concerns you

(2) References concerning only a company or a society or an enterprise

This part includes both references that is the sender’s, and the addressee’s(the addressee is the person
or a company you are sending the letter to ) Both references can be one or two lines

2.1 a) our reference b) your reference

0029/MD 2015 AT/²12

OR a)2.2 our reference

0029/MD 2015

b) your reference

AT/12

(3) Date

United Kingdom (UK) : 12 th January 2015 or 12.1.2015

American (US) : January 12 ,2015 OR 12. 1 . 2015

( 4) Inside address

The addressee’s address

(5) opening salutations

Miss for an unmarried woman

Mrs for a married woman

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Ms forwomen you don’t know if she is married or not

Mr for a man

(5) Opening salutation

If the person’s name is known (UK/ US) :

Dear Mrs /Ms/ Mr+ name/surname : Dear Mr Samson

If the person’s name is not known ( UK)

The addressee ”s company

Dear Sirs,

the person’s name is not known ( US)

The addressee ”s company

Dear Sirs,

(6) The body of the letter

Business letters must be as brief as possible

It is composed generally of 3 paragraphs

The necessary information is given to the correspondent to trace the title (at a beginning)

We give the facts and explain if necessary ( in the middle)

We tell our expectation (the end of the letter)

(7) Closing salutation

If the person’s name is known ( UK/ US ) : Yours sincerely

Sincerely yours

If the person’s name is not known ( US) Yours faithfully

(UK) Yours truly / Truly yours

(8) Signature

(9) Typed name

Your title ,initials or first name and surname should be typed underneath your signature

(10) Enclosure

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Indicate in the bottom of the letter with ENC

NB The structure of the letter can be adapted in Malagasy situation

*B) VOCABULARIES AND SOME EXPRESSIONS

B.1 Letters of inquiry

We are interested in………………………….

Please send us your catalogue and prices of ……………………..

Could you let us know………………..

B.2 Letters of offers

Thank you for ……………..

You will find enclosed our price list. We are prepared to make you a special offer

We are looking forward to doing business with you

B.3 Letters of orders

We wish to order …………..

We thank you for your offer

Please deliver to address below….

Please inform us of/about..

B.4 Letters of complaining

We regret to inform you ………….

We regret to have to complain about…………….

We hope to hear from you in the next future

B.5 Letters of replying an order

Thank you for your order

We enclose a copy of your invoice

We are pleased to supply all the goods you need

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BUSINESS LETTER LAYOUT


LETTERHEAD (1)

…………………………………………………………

…………………………………………………………

………………………………………………………

(2) reference (3) date

……………………………………..

………………………………………..

(4) Inside address

………………………………..

…………………………………..

………………………………..

(5) opening salutation

……………………………………

(6) the body of the letter

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

(7) closing salutation

(8) signature

………………………………….

(9) Typed name

Title

(10) enclosure

The letter is written on the left except the date

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EXERCISE LESSON 15 : BUSINESS LETTERS


You are sending a letter of complaining to EXPRESS Society

BUSINESS LETTER TYPE


VITA GASY COMPANY

17 rue Rabozaka Antanimena

020 22 498

[email protected]

our reference : 032/VIT /2015

your reference: 23 /EXP/239/2015

Mr Paguy

Responsible Marketing sales

Express Society

Analakely

Dear Sir,

We vregret to inform you that most of the goods are not suitable for our customers

We should be grateful if you replace some of the articles which are concerned

Hearing from you soon.

Sincerely yours

Signature

RADAVIDRA P.

Responsible Marketing sales

ENC : goods list


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SUJET TYPE BUSINESS LETTERS


VITA GASY COMPANY

17 rue Rabozaka Antanimena

020 22 498

[email protected]

our reference : 032/VIT /2015

your reference: …………………………………………

Mr Paguy

………………………………………

Express Society

Analakely

………………………..

We …………………..to inform you that most of the goods are not suitable for our customers

We …………………………………if you replace some of the articles which are concerned

Hearing from you soon.

…………………………………………………

Signature

RADAVIDRA P.

Responsible Marketing sales

ENC : ………………………

Questions
Complete the missing words

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TABLE DES MATIÈRES


(ELEMENT 3)

LESSON 10: MEMORANDUM .......................................................................................................................... 2

EXERCICE LESSON 10....................................................................................................................................... 2

SUJET TYPE LESSON 10 MEMO..................................................................................................................... 3

MEMORANDUM TYPE LESSON 10................................................................................................................ 4

LESSON 11 ....................................................................................................................................................... 5

EXERCISES ....................................................................................................................................................... 6

LESSON 12 ..................................................................................................................................................... 10

EXERCISE ....................................................................................................................................................... 12

LESSON 13 ..................................................................................................................................................... 13

EXERCICE ....................................................................................................................................................... 15

LESSON 14 : REPORT ..................................................................................................................................... 17

EXERCICE LESSON 14..................................................................................................................................... 17

REPORT TYPE................................................................................................................................................. 18

SUJET TYPE LESSON 14 : REPORT ................................................................................................................ 19

LESSON 15 : BUSINESS LETTERS .................................................................................................................. 20

EXERCISE LESSON 15 : BUSINESS LETTERS .................................................................................................. 24

SUJET TYPE BUSINESS LETTERS ................................................................................................................... 25

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