ENTREPRENEURSHIP DEVELOPMENT Assignment 2

ENTREPRENEURSHIP DEVELOPMENT
ASSIGNMENT
Topic: The case study of Rink’s Creation of Rinku Lakdawala
Date: 19/05/2021
Submitted To, Submitted By,
Dr. Seema balan Mariya .p.m.
ASST.PROF MHRM19
School of management MHRM19008
The case study of Rink’s Creation of Rinku Lakdawala
Introduction:
This particular case reflects the journey of a tenacious woman, who withstood
and sustained societal and familial norms and made her dreams spectacularly
tangible. Entrepreneur’s path rarely a straight line is more convoluted for women.
Rinku Lakdawala, hailing from a traditional & conservative large Gujarati family
comprising of five siblings, four sisters & one brother. From a modest financial
background, Rink believed to constantly improve, educate and update herself and
be among the best. She started her career as a dress designer in her husband’s
garage. She believed that great attention should be paid to technology up
gradation and modern manufacturing practices. To have a near-perfect
production set- up, every year there is a need to invest in facilities and renewal of
existing machines, and the drive to modernize the procurement procedures which
is very important for the design and development. Initially limiting to merely hand
embroidery work, she later diversified into machine embroidery, after procuring
two automatic embroidery machines. Currently her unit has 7 automatic
embroidery machines. She was, chameleon-like, able to quickly adapt to changing
market trends & emerge successful. A successful fashion entrepreneur needs
innovation to be able to identify opportunities in a climate of ambiguity and
chaos, together with passion and enthusiasm. For her outcome and provide
impetus to her drive to constantly improve her products' features.
Challenges faced by Rinku in the formation of Rink’s Creation
The issues and constraints experienced by women entrepreneurs have resulted in

restricting the expansion of women entrepreneurship to a large extent. The
challenges of a fashion entrepreneur can be differentiated between industry
specific and personal challenges. The fashion industry is an unpredictable and
hypercompetitive market with short product life cycles. Rinku faces so much of
problems in establishing of her firm.
 Dealing with Male Laborers. If the enterprise is women -managed, the

problem gets compounded manifold. Low education, come from the
deprived strata of the society, is make unpleasant interaction with the
enterprise owners.
 The greatest deterrent to women entrepreneurs is a kind of patriarchal-
male dominant social order. This is the stumbling block in their way
towards success.
 Many experienced workers leave the unit after gaining sufficient exposure.
Chasing these skilled persons for continued association, takes up different
nuances for the female enterprise owner.
 Family work load balancing is also an important challenge of women
entrepreneur.
 Cut throat competition. Women entrepreneurs do not have a proper
organizational set-up to pump in lot of resources for canvassing and
advertisements. Thus they have to face a stiff competition with the other
male dominated entrepreneur’s network.
The success of women entrepreneur Rinku
Being a woman, she continues facing challenges to a more acute extent.

Competitive edge in the fashion industry can be achieved only by continuous
investment in technology and manpower that will deliver greater productivity
and result in higher quality outputs. Innovation, creativity and product design
are becoming the key prerequisites for success. None of this would result in
success without proper market segmentation and focused orientation on
profitable market niches. Overcoming all the challenges and upgrading herself
with the most innovative ideas. Good team work and the earned respect of the
employees are another important factor for her success. In the fashion
business like this, it is very important to have a professional and dedicated
teamed that works together to achieve fantastic results, and the progress of
the company. Rinku is one of the most successful Women Entrepreneur in the
city of Surat, Gujarat. She has been awarded “Bhaskar Women of the Year
Award, 2012. She has also won the “L. P. Savani Women Entrepreneur Award,
2012”, this award is an appreciation of who achieved extraordinary success
and done commendable work in their respective field.
Conclusion:
Woman is an important milestone in the development of country as a whole

and has higher potential to go to greater heights. Women in such category
represent true mark of respect and progress, resulting in woman
empowerment as well. Rinku represents those enterprises that are managed
by women and are done so extraordinarily with them as the decision – makers.
he has competed with man and successfully stood up with them in every walk
of life and business is no exception for this. These women leaders are
assertive, persuasive and willing to take risks. They managed to survive and
succeed in this cut throat competition with their hard work, diligence and
perseverance.

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ENTREPRENEURSHIP DEVELOPMENT

Submitted To, Submitted By,

Dr. Seema balan Mariya .p.m.

Challenges faced by Rinku in the formation of Rink’s Creation

The issues and constraints experienced by women entrepreneurs have resulted in

 Dealing with Male Laborers. If the enterprise is women -managed, the

The success of women entrepreneur Rinku

Being a woman, she continues facing challenges to a more acute extent.

Woman is an important milestone in the development of country as a whole

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