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    Answer No 1: Overview: Electric Vehicles (Evs For Short) Are Not, at This Point Simply Cool Toys Saved For

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    Areeba Naeem
    The document discusses launching an electric SUV in Pakistan. It first provides an overview of the growing electric vehicle market as costs decrease and range increases. It then notes that Pakistan already has a strong hybrid vehicle market. The author plans to conduct market research through surveys to understand customer wants and determine if an electric SUV would satisfy their needs and have market potential. Surveys are considered the best research method as they can assess true market size and demand at low cost when conducted online. The goal of the research is to help ensure profitability and understand how customers perceive the brand.

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    Answer No 1: Overview: Electric Vehicles (Evs For Short) Are Not, at This Point Simply Cool Toys Saved For

    Uploaded by

    Areeba Naeem
    29 views3 pages
    The document discusses launching an electric SUV in Pakistan. It first provides an overview of the growing electric vehicle market as costs decrease and range increases. It then notes that Pakistan already has a strong hybrid vehicle market. The author plans to conduct market research through surveys to understand customer wants and determine if an electric SUV would satisfy their needs and have market potential. Surveys are considered the best research method as they can assess true market size and demand at low cost when conducted online. The goal of the research is to help ensure profitability and understand how customers perceive the brand.

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    ANSWER NO 1

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    The document discusses launching an electric SUV in Pakistan. It first provides an overview of the growing electric vehicle market as costs decrease and range increases. It then notes that Pakistan already has a strong hybrid vehicle market. The author plans to conduct market research through surveys to understand customer wants and determine if an electric SUV would satisfy their needs and have market potential. Surveys are considered the best research method as they can assess true market size and demand at low cost when conducted online. The goal of the research is to help ensure profitability and understand how customers perceive the brand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    29 views3 pages

    Answer No 1: Overview: Electric Vehicles (Evs For Short) Are Not, at This Point Simply Cool Toys Saved For

    Uploaded by

    Areeba Naeem
    The document discusses launching an electric SUV in Pakistan. It first provides an overview of the growing electric vehicle market as costs decrease and range increases. It then notes that Pakistan already has a strong hybrid vehicle market. The author plans to conduct market research through surveys to understand customer wants and determine if an electric SUV would satisfy their needs and have market potential. Surveys are considered the best research method as they can assess true market size and demand at low cost when conducted online. The goal of the research is to help ensure profitability and understand how customers perceive the brand.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    ANSWER NO 1:

    OVERVIEW: Electric vehicles (EVs for short) are not, at this point simply cool toys saved for

    well off futurists. They are turning into a practical choice for vehicle drivers around the globe

    because of expanding moderateness and mileage range. Be it a hybrid, a plug-in hybrid, or an all-

    electric vehicle, the interest for EVs will keep on moving as their costs drop and customers

    search for approaches to get a good deal on use just as support.

    Pakistan has a solid market for hybrid vehicles, with Honda Vezel, Honda FIT, Toyota Prius,

    Toyota Aqua, and other such models having a huge presence on the Pakistani streets. Driving car

    producers, including Super Power Motorcycles, have begun presenting EV models with a wide

    scope of costs, focusing on clients of middle income group.

    Market Research

    Market Research is an arrangement of strategies used to assemble data and better comprehend an

    organization's objective market. Organizations utilize this data to plan better items, improve

    client experience, and art an advertising message that draws in quality leads and improves

    change rates.

    In this scenario, being the country manager of KIA Motors Pakistan, I was asked to launch an

    electric SUV in Pakistan. The very first step is the market research because before launching any

    product in the market, we have to get the knowledge about what customer wants and what is the

    scope if we launch this product and weather our product’s requirements will satisfy customer’s

    choice.

    Research Method
    The research method I am using for my product is survey research method – a method

    involving questionnaires or interviews to gather information about individuals and their

    inclinations, considerations, and practices in an orderly way. This method is best suited because

    surveys can help decide the genuine market size for another product launch and the expense for

    running market research surveys has dropped enormously because of the accessibility of online

    surveys.

    Why this research method

    Market research surveys are essential for product launch if you want to make a profit.

    Information you get from this research could be utilized to decide the achievement and

    disappointment of a brand advertising campaign. Obviously, it likewise can disclose to you how

    your target audience sees your organization. Market research surveys reach a more extensive

    crowd, and that, thus, builds your odds of getting a clearer and more exact understanding of your

    market.

    Question 3 (Maximum Marks 5)

    Watch the following TVC adds and explain which segmentation bases these brands

    are Using:

    1. https://www.youtube.com/watch?v=GXaeeqfHNHQ

    2. https://www.youtube.com/watch?v=gHGDN9-oFJE

    3. https://www.youtube.com/watch?v=u7CXE2eERKg

    4. https://www.youtube.com/watch?v=VF4g1RWujSI
    5. https://www.youtube.com/watch?v=gfsyX2qew3s

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