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Ae1 Listening Assignment: Questions 1-10 Complete The Notes Below. Write ONE WORD ONLY For Each Answer

The document discusses the use of ethnography in business research. It provides examples of how various companies have used ethnographic research to better understand customer needs and behaviors. Some key points made are that ethnographic research does not start with a hypothesis, involves observing participants in their natural environment, and takes significant time to analyze the collected data in search of meaningful patterns. The overall summary is that ethnographic research explores human cultures and has been used successfully in business to develop new product designs and solutions based on understanding customer experiences.

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Nlh Nguyễn
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163 views3 pages

Ae1 Listening Assignment: Questions 1-10 Complete The Notes Below. Write ONE WORD ONLY For Each Answer

The document discusses the use of ethnography in business research. It provides examples of how various companies have used ethnographic research to better understand customer needs and behaviors. Some key points made are that ethnographic research does not start with a hypothesis, involves observing participants in their natural environment, and takes significant time to analyze the collected data in search of meaningful patterns. The overall summary is that ethnographic research explores human cultures and has been used successfully in business to develop new product designs and solutions based on understanding customer experiences.

Uploaded by

Nlh Nguyễn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name:

AE1 LISTENING ASSIGNMENT


Questions 1-10
Complete the notes below.
Write ONE WORD ONLY for each answer.

THE SPIRIT BEAR

General facts

• It is a white bear belonging to the black bear family.

• Its colour comes from a special 1 ________________

• Local people believe that it has unusual 2 ________________

• They protect the bear from 3 ________________

Habitat

• The bear’s relationship with the forest is complex.

• Tree roots prevent 4 ________________ along salmon streams.

• The bears’ feeding habits provide nutrients for forest vegetation.

• Toda, the spirit bear is currently found on a few 5 ________________

Threats

• Habitat is being lost due to deforestation and construction of 6 ________________ by logging companies.

• Unrestricted 7________________ is affecting the salmon supply.

• The bears’ existence is also threatened by their 8 _____________ production rate.

Going forward

• Interested parties are working together.

• Logging companies must improve their 9________________ of logging.

• Maintenance and 10________________ of the spirit bears’ territory is needed.


Questions 11-20

Complete the notes below.

Write ONE WORD ONLY for each answer.

Ocean Biodiversity

Biodiversity hotspots

• areas containing many different species

• important for locating key areas for conversation.

• at first only identified on 11 ___________ because it’s easy.

Boris Worm, 2005

• identified hotspots for large ocean predators, e.g. sharks

• found that ocean hotspots:

- had not always high concentrations of 12 _____________________

- had higher temperatures at the 13 ___________________

- had enough 14 ___________________ in the water

Lisa Ballance, 2007

• looked for hotspots for marine 15 ________________________, e.g. seals

• found these were all located where ocean currents meet

Census of Marine Life

• found new ocean species living:

- below the 16 _______________________

- near volcanoes on the ocean floor

Global Marine Species Assessment

• want to list endangered ocean species, considering:

- population size

- geographical distribution

- rate of 17 ______________________

• Aim: to assess 20,000 species and produce a distribution 18 ______________________ for each one

Recommendations to retain ocean biodiversity

• increase the number of ocean reserves

• create 19 ________________ corridors (e.g. for turtles)

• reduce fishing quotas

• catch fish only for the purpose of 20 ______________________


Questions 21-30

Complete the notes below.

Write ONE WORD ONLY for each answer.

ETHNOGRAPHY IN BUSINESS

Ethnography: research which explores human cultures


It can be used in business:
• to investigate customer needs and 21 ______________________ of products.
• to help companies develop new designs
Examples of ethnographic research in business
Kitchen equipment
• Researchers found that cooks could not easily see the 22 ______________________ in measuring cups.
Cell phones
• In Uganda, customers paid to use the cell phones of entrepreneurs
• These customers wanted to know the 23 ______________________ used.
Computer companies
• There was a need to develop 24 ______________________ to improve communication between system
administrators and colleagues.
Hospitals
• Nurses needed to access information about 25 ______________________ in different parts of the hospital.
Airlines
• Respondents recorded information about their 26 ______________________ while travelling.
Principles of ethnographic research in business
• The researcher does not start off with a hypothesis.
• Participants may be selected by criteria such as age, 27 ______________________ or product used.
• The participants must feel 28 ______________________ about taking part in the research.
• There is usually first-time 29 ______________________ of the participants.
• The interview is guided by the participant.
• A lot of time is needed for the 30 ______________________ of the data.
• Researchers look for a meaningful pattern in the data.

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