Scribd
Upload
23 views3 pages

Group Case Assignment - Digi Marketing

The group must develop a digital marketing strategy and communication plan to promote a dual degree program between a university in Nepal and Thailand, outlining business objectives, target audience, unique selling points, communication objectives by phase, timeline, budget by phase, and key performance indicators, within a $1.5 million budget and 45 minute presentation.

Uploaded by

Nirvana Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
23 views3 pages

Group Case Assignment - Digi Marketing

The group must develop a digital marketing strategy and communication plan to promote a dual degree program between a university in Nepal and Thailand, outlining business objectives, target audience, unique selling points, communication objectives by phase, timeline, budget by phase, and key performance indicators, within a $1.5 million budget and 45 minute presentation.

Uploaded by

Nirvana Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Group Case Assignment

Your Task
• Product : KCM-Siam University Dual BBA Degree Program

• Objective : to promote this program among potential high school


students and targets in Nepal and recruit them for Jan 2022
semester

• Develop a digital marketing strategy and digital communication plan


outlining :
– Business objectives
– STP and USPs
– Digital communication objectives
– Digital communication plan by phasing
– Timeline
– Budget by phasing
– Measurement Criteria (KPIs)
Other additional information
• Budget 1.5 mil USD for whole campaign
period
• All 4 groups to present on May 26
• Each group will have 45 mins max to present
• Everyone in the group must have a part to
present
• Ethical consideration

You might also like