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Lecture 04 Product Design

The document provides an overview of product design and development. It discusses key concepts in product design including conceptualizing ideas, specifying requirements based on constraints, analyzing all product aspects, and making final decisions. Objectives of product design are outlined as ensuring organizational growth, meeting customer needs, and increasing market share. Features of good product design are described as functionality, reliability, productivity, quality, and maintainability. Research and development, reverse engineering, CAD-CAM, and concurrent engineering are presented as important concepts in the design process.

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Vimal Gupta
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87 views12 pages

Lecture 04 Product Design

The document provides an overview of product design and development. It discusses key concepts in product design including conceptualizing ideas, specifying requirements based on constraints, analyzing all product aspects, and making final decisions. Objectives of product design are outlined as ensuring organizational growth, meeting customer needs, and increasing market share. Features of good product design are described as functionality, reliability, productivity, quality, and maintainability. Research and development, reverse engineering, CAD-CAM, and concurrent engineering are presented as important concepts in the design process.

Uploaded by

Vimal Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Lesson 04

Product Design and Development


Product Design

Dr. Inderdeep Singh


Department of Mechanical and Industrial Engineering

1
Product Design

Source: https://img.clipartfest.com
http://blog.timereaction.com
http://nobacks.com
http://www.victor-aviation.com
Product Design Concept
• Product design is conceptualization of an idea about a product
and transformation of the idea into a reality.

• To transform the idea into reality a specification about the


product is prepared.

• This specification is prepared by considering different


constraints such as production process, customer expectation,
etc.
Product Design Concept cont….
• In product design stage all aspects of the product are analyzed.

• Final decision regarding the product is taken on the basis of the


analysis.

• This decision can be any aspect related to the product, e.g.


dimension and tolerances, type of material for each component.
Objectives of Product Design
• To ensure growth of the organization
• To meet new requirement of the customers
• To utilize the surplus capacity of the organization, such as physical
facility, man power, etc.
• To utilize the surplus fund of the organization
• To increase company’s market share and to target new market
segment
Features of a Good Product Design
• Functionality: The product must function properly for intended
purpose.

• Reliability: The product must perform properly for the designated


period of time.

• Productivity: The product must be produced with a required


quantity and quality at a defined and feasible cost.
Features of a Good Product Design cont..
• Quality: The product must satisfy customer’s stated and unstated
needs.
• Standardization: The product should be designed in such a fashion,
so that most of the components are standardized and easily
available in the market.
• Maintainability: The product must perform for a designated period
with a minimum and defined maintenance. Adequate provision for
maintenance should be kept in the product.
Concepts of Product Design
Research & Development:

• Basic research is a search for new


knowledge.
• It does not have any immediate application,
but based on the basic research new
product can be developed in future.
Source:http://blogs.staffs.ac.uk/research/
files/2016/01/research-icon11.jpg
Concepts of Product Design cont..
Reverse Engineering:

• Reverse engineering is the process


of carefully dismantling a product,
understanding its design and
developing a product which is
better than the existing one.
Source:
http://www.3dscan.ir/wp-content/up
loads/2013/05/robat.gif
Concepts of Product Design cont..
CAD-CAM:
• By using 3D modeling software system,
designers develop a computerized model of
a new product and analyze its design
parameters.

• After computer aided design (CAD),


Source:http://www.fabricatingandmetalworking.c
computer aided manufacturing (CAM) om/wpcontent/uploads/2014/01/03_InventorCA
system produce the product by using CNC M_MillTurn.jpg
facility.
Concepts of Product Design cont..
Concurrent Engineering (CE):

• Concurrent engineering, also known as simultaneous


engineering.
• It is a method of designing and developing products, in
which the different stages run simultaneously, rather
than consecutively.
• It decreases product development time and also the
Source:http://www.referenceforbu
time to market, leading to improved productivity and siness.com/photos/concurrent-eng
reduced costs. ineering-642.jpg
Thank
You

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