SAINT LOUIS UNIVERSITY- LABORATORY SENIOR HIGH SCHOOL

84 C.M. Recto St, Navy Base, Baguio City, Benguet

ADVOCACY PLAN

“Make Haste to Zero Waste”

ASUNCION, Seigfreid Miguel M.

MISME, Edjandro Kiel

PAGUYO, Jan Ivan Ezra D.

BALCITA, Chelsea Joy T.

DE JESUS, Kristelle Camille G.

MALLILLIN, Frances Faye G.

PEREZ, Fiona Claire A.

SALAMANCA, Christie July O.

12 STEM A-Saint Lorenzo Ruiz

ADVOCACY CHALLENGE

A significant challenge we are facing right now is solid waste management. A reliable
waste management system has been a problem in several countries, including the Philippines,
and worsens every day. Small acts of throwing litter in public or just putting your trash in the
wrong bin will lead to more significant damage if it becomes habitual. Aside from flash floods,
coastal pollution also becomes a huge issue because of improper waste disposal. Recycling is
one way to manage our waste; instead of wasting our garbage, why not create a "life" on our
destruction. This is just one possible solution to this advocacy; together, we can create a better
system that works for people living in the community and cleans up the natural world we live in.

THE PROBLEM

Every year, numerous amounts of trash end up in our oceans and devastate our
environment. Although the causes may differ by region, most scientists agree that poor solid
waste management is a leading factor (Thushari & Senevirathna, 2020) and should be
condemned for much of the plastic and other waste that is winding up in our oceans. For this
reason, the advocacy “Make Haste to Zero Waste” will focus on the waste accumulation along
the coastal area of San Fernando City, La Union, by addressing its root cause, poor waste
management. Waste management is the collection, transportation, disposal or recycling, and
monitoring of wastes (Bacinschi et al., 2010). In simpler terms, it is “a form of waste control
following a quality standard of conservation” (Rahmaddin et al., 2015 as cited in Madrigal &
Oracion, 2018). Anything that ranges from the lack of recycling systems to ineffective disposal,
which pollutes the air, water, and soil, is considered poor waste management (UNEP, n.d).

According to Mr. Talajuron, the former president of Lupon ng mga Indibidwal na

Nangangalaga ng Kalikasan, the collected waste on coastal cleanups before the pandemic
approximately within 3-5 kilometers of the shoreline in San Fernando City amounted to almost
ten full sacks. Although the number of wastes had lessened this pandemic because people can’t
go out much, the waste accumulation along the coastal parts of the city remains. This is more
than enough reason to continue addressing the problem since the waste infiltrating our waters
endangers not only marine life but also humanity. For San Fernando City, its residents,
particularly those who live near the coastline, are affected. The place is geographically located
near a coastal area and has its own coastline, which means fishing is expected as one of the
livelihoods present. Fishers and other people who rely on the sea for a livelihood are vastly
affected and will remain so if the coastal pollution continues. Other than these, tourists who visit
the beaches for vacation or relaxation may also be impacted. The global community recognized
that Solid Waste Management needs extreme attention (Castillo & Otoma, 2013), and many are
conscious of the negative consequences of mismanaged waste on our environment.
Nevertheless, the improper practice remains due to the negative attitude compounded with the
lack of environmental knowledge among individuals (Licy et al., 2013, as cited in Barloa et al.,
2016). In the same interview with Mr. Talajuron and in another with the Sangguniang Kabataan
Federation President of San Fernando City, Mr. Ducusin, both agreed that the lack of knowledge
regarding waste management is a significant factor in the improper practice of the people.
Similarly, unawareness of the consequences of poor waste management on efficiency, the
environment, and human health makes it hard for people to find a reason to put time and effort
into waste management. In the long run, this problem will contribute to colossal habitat and human
consequences. The negative changes the problem brings can undermine open water and benthic
habitats to sustain aquatic life. Livelihoods may vanish. Not only will the people’s health be
harmed, but so will the earth as it poses a threat to environmental degradation and climate
change. In our own ways, promoting ecological information and public education and
implementing community action programs on disease prevention and health promotion will
heighten environmental friendliness and safety of the community. Through the collaborative
efforts of the people, we can be one step closer as we make haste to zero waste.

GOALS OR OBJECTIVES

• Long term Goals

1. Greener Environment - The people of San Fernando City, La Union, will be able to
enjoy a clean, healthy, and sustainable community environment with less to no
waste.
2. Establish A Responsible Community - The citizens will develop a strong sense of
self-discipline and constraint on proper and improper practices concerning waste
management.
 • Intermediate Goals
1. Presentation of solutions – The advocacy, together with the LGUs and other
environmental organizations, will be able to provide programs and policies that can
help combat the malpractices of waste management of the residents of San
Fernando City, La Union.
2. Promotional Campaigns - The advocacy will encourage the residents to actively
participate by promoting campaigns and activities through infographics, brochures,
and eye-catching posters.

• Short term Goals

1. Community Comprehension - Through continuous information dissemination,
citizens of San Fernando City, La Union, will profoundly understand the importance
of taking care of the environment, specifically the effects of improper waste
management on the coastal area and its effect on their livelihood.
2. Recognition Development - As this advocacy aims to address the poor waste
management problem, the residents will develop a strong sense of awareness and
sensibility regarding the malpractices they may have committed in waste
management.

• Content Outcomes
As we continue to progress through our goals, the expected results are that the citizens
can now comprehend and acknowledge the importance of waste management by reiterating
environmental values through campaigns and programs. In addition, to correct their malpractices
to lessen the waste accumulation in the environment through active participation in clean-up
activities, specifically in the coastal area of San Fernando City, La Union.

TARGET AUDIENCE

Stakeholders Possible Benefits and Expectations

City Government • Lessen the cause of environmental problems in terms of

Officials improper waste management in the community

• Influence the residence to create change in the community

• Expect a clean, healthy, and sustainable community

environment.

Barangay Officials • Lessen waste problems caused by the residents in the

in District 2 barangay.

• Expect a manageable barangay in terms of proper waste

management.
Residents of District • Gain proper knowledge towards environmental problems such
2 as pollution and the benefits of proper waste management in
their daily life.

• Expect a clean, healthy, and sustainable community.

Primary Audience Decision-making role and Area of influence

Barangay Officials in District Being the target model of the advocacy plan, the decision
2 of the barangay officials to coordinate and support the proposed
advocacy campaign can be an essential factor for the
• Barangay Captain implementation stage. With the barangay officials’ approval, it
Edwin Yumul of Brgy. can help strengthen the campaign's relevance and influence the
Ilocanos Sur government officials to accept the proposed campaign.
Barangay officials can also directly influence the residents
• Barangay Captain within each barangay to participate in the campaign.
Arnold Castaneda of
Brgy. Ilocanos Norte

• Barangay Captain
Raul Aranton Octavo

• Respective Barangay
Chairmen and SK
members in each
barangay

City Government Officials The city officials are one of the main deciding factors on
whether or not the campaign proposed by the advocacy group
• City Mayor would be implemented. The head office of the City
Hermenegildo A. Environmental and Natural Resources Office develops plans
Gualberto and strategies to eliminate environmental problems and attain
environmental development. The head office is also in charge
• City Environment and of coordinating with groups and organizations in the
Natural Resources implementation of measures to prevent pollution. The city
Officer Valmar L. mayor is in charge of approving and implementing plans
Valdez proposed by CENRO.

If the said campaign would be implemented by city

government, city officials can influence and encourage the
people from the district to fully cooperate and participate in the
campaign and also influence small environmental groups to
participate with the campaign.
 Residents of District 2 play a significant role in whether
Residents of District 2 the advocacy campaign would be a success or not. Through the
decision of residents to truly participate and apply what they
have learned from the advocacy campaign, their contribution to
help to eliminate causes of environmental problems such as
pollution can greatly affect the outcome of the advocacy.

Concerned individuals can help influence their family,

relatives, and neighbors to support and participate in the
campaign.

Secondary Audience Decision-making role and Influence

Non-government Environmental non-government organizations are known

organizations for their continuous support and campaigns in attaining
environmental development. NGOs such as LINK are actively
participating in environmental events held by the city
• Lupon ng mga government of San Fernando City. Organizations such as the
Indibidwal na La Union Soul together with Young EarthSavers Society started
Nangangalaga sa a campaign in San Fernando City called the Sustainable
Kalikasan (LINK) Palengke to spread awareness about the ordinance of plastic
usage in the city. Foundation for the Philippine Environment is
well known for creating partnerships with different
• La Union Soul environmental-related organizations and groups by supporting
them through grants. With the NGO’s continuous support and
participation in events, as well as continuous support through
• Young EarthSavers partnership, can help prove their influence through action and
Society response. Through the influence of non-governmental
organizations that aims to eliminate environmental problems,
support from these groups can help strengthen the relevance
• Foundation for the of the campaign and influence the decision-makers to accept
Philippine the advocacy plan.
Environment

Maria Sophia Campo Atayde As a well-known actress who also continuously supports
environmental-related advocacies, support from Ria Atayde
can help influence the importance of the campaign to the
decision-makers and also influence the community to
participate and support the campaign. Ria Atayde is well known
for joining and supporting environmental-related activities such
as clean-up drives, tree planting and posting messages to
spread awareness and influence the people through social
media. Through her decisions and actions to support
environmental advocacies, support from Ria Atayde can
greatly benefit the relevance of the campaign.
Possible Level of Position on the What can you do in order to
Supporters/Opponents Influence Issue successfully collaborate
with each
supporter/opponent?

DENR Environmental High Supporter Implementation of the

Management Bureau campaign through the decision
Region 1 of both CENRO head officer
and city mayor will enable the
group to collaborate with the
EMB-I. Collaboration with the
EMB-I can assist the advocates
with important information in
terms of waste management
that can be later be used in
dissemination of information
through social media or print
media.

Non-government High Supporter Through the campaign,

Organizations with in La having the same goals to
Union achieve can help the advocates
• Lupon ng mga to collaborate with these
Indibidwal na NGOs. Collaboration with
Nangangalaga sa these NGO can help through
Kalikasan (LINK) assistance in the campaign and
• Young fill in possible gaps within the
EarthSavers group.
Society
• La Union Souls

Foundation for the High Supporter Submission of the full

Philippine Environment proper project proposal is
needed to apply for grant.
 Barangay Officials High Supporter To improve the cleanliness
of the barangay and the coastal
area near it, collaboration with
the advocates can help tackle
problems experienced in the
barangay in terms of waste
management. With the
collaboration of the barangay
officials, dissemination of
information would be easier
and through them they can
assess and monitor the current
situation of the advocacy.

Residents of District 2 Medium Supporter/Opponent Persuasion through

messages can help convince
the residents to participate or
collaborate with the advocacy.
Collaborating with the
residence can help with the
success of the advocacy if they
continuously apply what they
have learned. Supporting
residents can spread
awareness and information
through their social media
accounts and donate funds for
the group.

MESSAGES

PRIMARY MESSAGE:

Being part of the community helps us identify what our roles as individuals are. As we
have our respective roles, we as a community have a more significant role together. Our part
together is to protect and take care of our environment. As the top contributors of waste that
harms and destroys the ecosystem and environment, we must redeem ourselves for the
betterment of it. With the proper execution of proper waste management, we can help contribute
to environmental and community development. Together, small actions can make a big
difference. We must make haste to zero waste.
SECONDARY MESSAGE:

We can help in eliminating a long-standing problem which is the accumulation of waste

along the coastal area in San Fernando, La Union that has been causing difficulties especially in
the residents of San Fernando, La Union. This problem needed urgent actions as it not only
negatively affects the health and safety of residents but also marine life. Thus, we must focus on
two essential actions:

· Execution of proper waste management; and

· Effective communication and connection of residents of San Fernando, La Union.

With the cooperation of everyone to do these actions, we can achieve what we advocate
and make a safer and cleaner place for the people involved.

MEDIA STRATEGIES

Due to the current pandemic, messages will be sent through different platforms such as
social media, print media, and broadcast media. In social media platforms the following
applications will be utilized in sending messages to the respective advocacy group, respective
official city page, barangay officials or even supporting citizens:

1. FACEBOOK – with Facebook having the largest number of active users in the world, it is a
great tool to gain attention for the advocacy. People can interact and share about the advocacy
that can help in spreading information about the advocacy so that many people can be
knowledgeable about it.
 Facebook Advertisement Analytics

2. INSTAGRAM – This application is popular as it is mostly used to upload photographs. It will be

utilized in uploading digital posters and infographics about the advocacy.

Instagram Advertisement Analytics

3. YOUTUBE – YouTube is an application where you can upload videos and other people can
share and comment in your video. It is a great platform to upload advertisement videos about the
advocacy.
 Youtube Advertisement Analytics

Print Media platforms will also be utilized in sending messages to people. These are
pamphlets, infographics, brochures, posters, and flyers. These examples of print media will
be used and be distributed in every household or be placed in a corner where people can take it
and read it in their respective homes. Some of these will also be posted in buildings. Aside from
these platforms, broadcast media is also a great tool in sending messages because it can also
access widely especially people without social media accounts such as television and radio.

MESSENGER (Creative Presentation)

Maria Sophia Campo Atayde or most known professionally as Ria Atayde is a Filipina
Actress and an active advocate for children’s right and protection as well as an advocate for
environmental protection. Being aware of the environmental concerns such as wastes near
shorelines. She became an effective environmental advocate as she uses her influence and
power in encouraging people in taking part in clean-up drives and other activities that can help
the environment. As a matter of fact, she took part in a clean-up drive event back in 2019 with a
title of ‘Return the Tide Against Plastic Pollution’ and with a slogan of “By 20150, there will be
more plastic than fish in the ocean…unless we do something about it.”. This event targets wastes
especially plastics that have not been properly disposed of and is harming the ocean and its
marine life. Ria participates in many programs with the means of helping other people that is why
she is an appropriate messenger in advocating this advocacy.

RESOURCES AND ASSETS

RESOURCES STATUS

Financial The group will be soliciting funds from potential contributors in the
community, including people who have direct contact with the group,
community members, businesses in the community, and other volunteers.
Solicitations will be made online through electronic messages, or if possible,
through personal solicitation. The group will ask for donations to increase the
advocacy's comprehensive resources and increase the power to get things
done.

Human The leading human resource for this advocacy will be the group of students.
They will be responsible for executing the different strategies and tactics or the
advocacy to take place. They are also responsible for researching more on
how to advocate on the problem effectively. To reach a wider audience, they
will be working hand-in-hand with the community's barangay officials in
disseminating information and other materials about the advocacy that it may
be easier to achieve the advocacy's goal.

Several skills need to be present in these people to be able to do their work

well. The following are some skills that will help the group in achieving their
goals and objectives:
1. Communication Skills
 Communicating formally and informally and in different ways is
essential in delivering the message of the advocacy to the public.
2. Technological Skills
Proper and excellent knowledge of advanced technology will help
create appealing digital content that will encourage the public to
engage with us.
3. Collaborative Skills
This type of skill will enable us to work well with others by
understanding various perspectives and managing the team's priorities
to align them with its goals.

Infrastructure Due to the pandemic, the group will be utilizing internet access by laptops
and computers. Technology helps maintain social connections via digital
communication platforms (Genoe et al., 2018), which will support the
monitoring, implementation, and communication of the advocacy as a form of
connectivity and a platform for information. Softwares such as Adobe Illustrator
and Adobe Photoshop will be used in editing and creating brochures, posters,
and banners for the advocacy. Google Meet and Zoom will serve as a virtual
meeting program for the group and the barangay officials of the community for
updates and monitoring of the advocacy. The barangay's previous records
related to the advocacy and the group's interview data will be necessary on
the monitoring as a comparison.

Print The group will communicate the advocacy's purpose and overall message
publicly through different print resources. Print sources are published in printed
format; these include magazines, academic or trade journals, brochures, etc.
(Introduction to Print Sources | Writing Skills Lab, n.d.). The print has a different
dynamic of the marketing mix when compared to digital content, and it is still
an advantageous medium for advocacies:
1. Volunteers will distribute brochures among the community; brochures
encourage people to interact with the material almost immediately. An
advantage of brochures is that they self-market the advocacy itself.
You do not need to be physically present to explain the details of the
advocacy.
2. Volunteers will post posters around the vicinity of the community. This
will help gain exposure for the cause since anyone who passes a
poster has the potential to see it.
3. Banners will be placed in public areas around the community. These
banners will help reach a wider audience and are reusable and more
durable than posters.
STRATEGY AND TACTICS

STRATEGY TACTICS

Improve the ways of 1. With their technical skills, volunteers in the Creative
communicating information Department who are skillful in digital art will make
on waste management to the eye-catching but meaningful and insightful content
community’s residents for posting. The different publication materials that
volunteers will make will serve as the medium in
disseminating awareness on the advocacy’s issue.
On our social media accounts, these will be posted
online and through physical posters around the
community. Posting of both online and physical
materials will be taken care of by the Marketing
Department. We will produce content every two
weeks to employ a more profound value; the
Research and Development Department will be
responsible for the content of the postings to be
made. Creative content will entice the audiences to
engage with the publication and help them process
and internalize its contents better.
2. Although the main focus of the advocacy will be the
chosen community/district, we want our message to
reach a wider audience and help them gain more
positive insights into our advocacy. Aiming that
applying our purpose have no limits on location, we
will be asking the residents and everyone else in the
community to share the digital contents that the
group will post on the different social media
platforms. Sharing things online will help us connect
with other people and let them know about our
purpose. We will also utilize print media for those
who do not have access to any advanced
technology.

Give the community's leading 1. Before reaching out to a broader audience, the
figures a solid foundation in volunteers will first make sure that the leading figures
education about proper waste in the community are good models to their residents.
management and let them be The local government and its organizations shall be
role models to the residents role models and set good examples by ensuring their
spaces are free of waste and campaign values that
speak of proper waste management. The General
Management will hold seminars and orientations with
the local government and the different organizations
in the community to strengthen their knowledge and
awareness on environmental issues. By interacting
within positive environments and people, the
residents will adopt a positive attitude towards waste
management.
 Involve the residents in 1. Trash bins labeled with their respective contents will
putting into action the be distributed in each home, setting up a standard
advocacy's message. and uniform trash management in the community.
Providing separate containers for different types of
waste is helpful since single trash bins do not help
promote recycling and segregation. Biodegradable
wastes that include left-over food, wet paper, and
food scrap will be going to green bins; recyclable
wastes that include pet bottles, dried paper, and
newspapers will go to the blue bin; while residual
wastes like contaminated plastics, take out
containers, and plastic utensils will go to the gray bin.
2. As advocacy dedicated to waste reduction efforts,
we recognize that people need to raise
environmental awareness by getting involved. A
program dedicated to encouraging the residents to
recycle materials from their recycling bin and selling
the recycled outputs to the local government and
organizations will help increase recycling rates,
which translates into measurable benefits, including
waste reduction. This program will help reduce
plastic waste from the community and help the
residents apply proper waste management
habitually in their daily lives.
3. To help practice proper waste management
routinely, we would be conducting a weekly check-
up on the different areas of the district to ensure that
everyone actively participates in reducing waste. At
the end of the month, the household with the
cleanest space will be awarded a cash prize from our
sponsors or another benefit.

EVALUATION

Goals and Objectives Definition of the Goal Performance Indicators

SHORT TERM GOALS

1. Community Through continuous • Information about the Zero Waste

Comprehension information policy was successfully
dissemination, disseminated throughout most or
citizens of San whole of San Fernando City.
Fernando City, La • More volunteers and participants
Union, will profoundly from San Fernando City and
understand the different regions have
 importance of taking participated and contributed in
care of the the advocacy towards Zero
environment, Waste.
specifically the effects • The information disseminated
of improper throughout San Fernando City is
waste management on comprehensible and
the coastal area and its straightforward to be easily
effect on their understood by its citizens.
livelihood.

2. Recognition As this advocacy aims • The notable limiting or decrease

Development to address the poor of the malpractices the residents
waste of San Fernando may have
management problem, committed willingly or unwillingly
the residents will regarding waste management.
develop a strong sense • Proper waste management is
of awareness being practiced properly and as
and sensibility intended by the citizens of San
regarding the Fernando City and even visitors
malpractices they may and tourists from other regions.
have committed in • The veritable commitment of the
waste citizens and LGUs of San
management. Fernando City into bringing the
Zero Waste policy into fruition is
monitored throughout the
duration of the advocacy.

INTERMEDIATE GOALS

3. Presentation of The advocacy, together • The programs and policies

Solutions with the LGUs and undertaken by the advocacy,
other LGUs and environmental
environmental organizations such as seminars
organizations will be were successfully held and
able to provide implemented on time and on
programs and policies point.
that can help combat • The average number of citizens
the malpractices of and volunteers that have
waste management of participated in the said programs.
the residents of San • The solutions and suggestions
Fernando City, La presented in the program are
Union. feasible, effective, and efficient in
implementing the Zero Waste
policy.

4. Promotional The advocacy will • The number of likes and shares

Campaigns encourage the of the messages and digital
residents to actively contents posted on different
participate by social media platforms.
promoting campaigns
 and activities through • The number of distributed and
infographics, posted print media including
brochures, and eye- pamphlets, infographics and
catching posters. such within San Fernando City.
• The consistency and quality of
the content production of the
Research and Development
Department to be utilized for
promoting the advocacy.

LONG TERM GOALS

5. Greener The people of San • The significant decrease of

Environment Fernando City, La plastics and other solid wastes
Union, will be able present on the coastal area of
to enjoy a clean, San Fernando City.
healthy, and • The increase of recycling rates
sustainable community which entails numerous benefits
environment with less such as waste reduction and
to no additional income for the
waste. residents of San Fernando City.
• The implication and notable
efficacy of the Zero Waste policy
previously presented to the
citizens of San Fernando City.

6. Establish a The citizens will • The active participation of

responsible community develop a strong sense citizens of San Fernando City on
of proper waste management
self-discipline and checked thoroughly through a
constraint on proper weekly check-up conducted by
and improper practices the group.
concerning waste • The habitual
management. participation/implication and
positive attitude of the citizens of
San Fernando City towards Zero
Waste policy.
• The higher-ups in San Fernando
City such as the LGUs have
strictly imposed the Zero Waste
policy as part of its overall policy
and regulation.
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