Mid Term ITM Spring3 2021
Mid Term ITM Spring3 2021
B. How do societal trends influence the practice of management? Explain with the help of
examples. What are the implications for someone studying management?
Question No. 2.
“A Better Tomorrow”
It’s an incredibly simple but potentially world changing idea. For each pair of shoes sold, a
pair is donated to a child in need. That’s the business model followed by TOMS Shoes.
During a visit to Argentina in 2006 as a contestant on the CBS reality show The Amazing
Race, Blake Mycoskie, founder of TOMS, “saw lots of kids with no shoes who were
suffering from injuries to their feet.” Just think what it would be like to be barefoot, not by
choice, but from lack of availability and ability to own a pair of shoes.
He was so moved by the experience that he wanted to do something. That something is
what TOMS does now by blending charity with commerce. (The name TOMS is actually
short for “Shoes for a better tomorrow,” which eventually became “Tomorrow’s Shoes,”
which then became “Toms.”) And a better tomorrow is what Blake wanted to provide to
shoeless children around the world. Those shoe donations have been central to the success
of the TOMS brand, which is popular among tweens, teens, and twenty something’s. And
TOMS has helped provide more than 1 million shoes to kids in need in the United States
and abroad since its founding. Hoping to build on this success, the company recently
launched its second one-for-one product an eyewear line whose sales will help provide
improved vision to those in need.
Q2. Do you think consumers are drawn to products with a charitable connection? Why or
why not?
Q3. What is green management and how can organizations go green? Many organizations
around the world claim they are green. What criteria would you consider to objectively
evaluate their green credentials?
Q4. Differentiate between social obligation, social responsiveness, and social responsibility.
What does social responsibility mean to you personally? Do you think business
organizations should be socially responsible? Explain
Note: Write your answers in detail and justify answers with examples where necessary!