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PEST Analysis Mind Map

This document discusses PEST analysis, which is a management technique used to analyze the political, economic, social, and technological factors affecting a business. It examines how these macroenvironmental factors impact an organization's operations and competitiveness.

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Erica Dewi
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22 views1 page

PEST Analysis Mind Map

This document discusses PEST analysis, which is a management technique used to analyze the political, economic, social, and technological factors affecting a business. It examines how these macroenvironmental factors impact an organization's operations and competitiveness.

Uploaded by

Erica Dewi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Environmental Scanning and

Industry Analysis Technological


.
When looking at political factors,
will be looking at how government
policy and actions may affect the
What is PEST analysis?
economy, as well as the specific
PEST Analysis (political, economic, social,
industry the business operates in.
and technological) is a management
technique that allows a company to
determine significant external variables that
Politics Social
affect its operations in order to improve its social factors that form the
When looking at political
market competitiveness. Those four areas macro environment of the
factors, will be looking at
are fundamental to this model, as shown by PEST organisation. It includes the

the acronym.
how government policy ANALYSIS study of demographics, as well
and actions may affect as the target customers. These

the economy, as well as factors help in gauging the


potential size of the market. It
the specific industry the
includes study of population
business operates in.
growth, age distribution, career
attitude, etc.
Economic
studying factors in the macro economy
such as interest rates, economic growth,
exchange rate as well as inflation rate.
These factors also help in accessing the
demand, costing of the product,
expansion, and growth.

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