Assessment

Task 1

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Implement and monitor marketing activities
BSBMKG514

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Student Declaration
To be filled out and submitted with assessment responses
◻ I declare that this task and any attached document related to the task is all my own work and I have not
cheated or plagiarised the work or colluded with any other student(s)
◻ I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me
according to the process explained to me
◻ I have correctly referenced all resources and reference texts throughout these assessment tasks.
◻ I have read and understood the assessment requirements for this unit
◻ I understand the rights to re-assessment
◻ I understand the right to appeal the decisions made in the assessment

Unit Title
Unit Code

Student name Sarina Janjaeng

Student ID 47794
number

Student Date
signature

Task Number 1 19 Feb 2021

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 ------OFFICE USE ONLY-----

For Trainer and Assessor to complete:

◻ Student requested reasonable adjustment for the assessment

Question Marking Sheet - Assessor to complete.

Did the student satisfactorily address each question as instructed:

Completed satisfactorily
S NYS DNS Comments
Question 1

Question 2

Question 3

Task Outcome: Satisfactory ☐ Not Yet Satisfactory ☐

Student Name: Sarina Janjaeng

Assessor Name:

Assessor Signature:

Date:

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 Table of Content

Task 1 – Knowledge Questionnaire.............................................................................................................5

Answer all the questions below:......................................................................................................6
Question 1........................................................................................................................................7
Question 2........................................................................................................................................7
Question 3........................................................................................................................................9
Appendix 1 – Relevant legislation, regulations, standards and codes........................................................10

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Task 1 – Knowledge Questionnaire

Task summary and instructions

What is this assessment task This assessment is a written questionnaire with a mix of objective and
about? subjective questions.

The questionnaire is designed to meet the knowledge required to

meet the unit requirements safely and effectively.

The questions focus on the knowledge evidence required for this unit
of competency:

· outline organisational strategic and marketing objectives, plans

and performance measures
· summarise principles of marketing mix
· explain key provisions of relevant legislation, codes of practice and
national standards affecting marketing operations.
What do I need to do to · submit your answers to the questions within the set timeframe,
complete this task · answer all questions as instructed,
satisfactorily? · answer all questions using your own words and reference any
sources appropriately,
· all questions must be answered satisfactorily.

It is advisable to:

· review the questions carefully,

· answer the questions using online research and the learning
material provided for the unit and by reviewing real or simulated
relevant business documentation (such as policies and
procedures),
· further research the topics addressed in each question.
Specifications You must submit to GOALS the

· assessment coversheet,
· answers to all questions,
· references.

Resources and equipment • computer with Internet access,

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 Task summary and instructions

• access to Microsoft Office suites or similar software,

• learning material
What will the assessor be Your assessor will be looking for demonstrated evidence of your ability
looking for? to answer the questions satisfactorily, follow instructions, conduct
online research and review real or simulated business documentation,
such as policies and procedures related to implementing and
monitoring marketing activities.

Re-submission opportunities You will be provided feedback on your performance by the Assessor.
The feedback will indicate if you have satisfactorily addressed the
requirements of each part of this task. If any parts of the task are not
satisfactorily completed, the assessor will explain why, and provide
you with written feedback along with guidance on what you must
undertake to demonstrate satisfactory performance. Re-assessment
attempt(s) will be arranged at a later time and date. You have the
right to appeal the outcome of assessment decisions if you feel that
you have been dealt with unfairly or have other appropriate grounds
for an appeal. You are encouraged to consult with the assessor prior
to attempting this task if you do not understand any part of this task
or if you have any learning issues or needs that may hinder you when
attempting any part of the task.

Answer all the questions below:

Question 1

This question is related to the case study (see Assessment 2 Appendix 1).

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Outline organisational strategic and marketing objectives, plans and performance measures.

Answer (200-300 words)

At its most basic, an organizational strategy is a plan that specifies how business will allocate
resources (e.g., money, labor, and inventory) to support infrastructure, production, marketing,
inventory, and other business activities
Marketing objectives are a brand’s defined goals. They outline the intentions of the marketing
team, provide clear direction for team members to follow, and offer information for executives to
review and support. Marketing objectives are a pivotal part of a marketing strategy. Without
defined goals, a brand will struggle with achieving its plans because it won’t be clear on what it
wants to do.  A straightforward plan is required to know what you hope to do and how you plan
on doing it
The organizational strategy and the marketing objective are the summary of the actions a
company intends to take to achieve long term goals . Together , these actions make up a
company’s strategic plan. Strategic plans take at least year to complete, requiring involvement
from all company levels. Top management creates the larger organisational strategy, while middle
and lower management adopt goals and plans to fulfill the overall strategy step by step

https://getsling.com/blog/organizational-strategy/

Question 2

Summarise principles of marketing mix.

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 Answer (100-200 words)

The marketing mix comprises of four key elements i.e., product, place, price, promotion. These
elements are utilized to satisfy the target market and potential customers. These principles help
the business to achieve its predefined goals. These principles are controlled and manipulated to
meet the demands of end user or target customer. These principles are essential elements of the
organizational planning and evaluate and analyze the strategies regarding product, pricing,
placement and promotion. The marketing mix also plays its role with management accountants in
order to formulate the internal policies and activities in a manner that helps the organization in
achieving corporate goals. Despite of how perfect is the product, it is critical to have a profitable
and successful marketing mix followed by a marketing plan (Gilligan, 1999).
- Product; It is regarding the product company manufactures or provides in tangible form and in
form of intangibles as services. The strategies for both product and service must be different. It
is vital to develop a strategy according to the product or service you are dealing. These
strategies are also influenced by demands of the customers. The quality and quantity of the
product or service is formulated on its demand basis. Every business differs from other in
designing strategies of its product or service.
- Place It describes about the location where the product or service will be accessible to the end
user. This can be online, inform of vending machines, Atm, or any other location where
product is being placed in the market. The placement should be done by focusing on the user of
particular product or service. The place refers to the distribution channels for the product, such
as stores, catalogs, websites or any other means.
- Price; The price refers to the amount of money a consumer is willing to pay for the product or
seller will charge from customers. The cost should be wide enough to cover the operating costs,
but it should also be in the affordability of the customer.
- Promotion; This refers to the concept that how organisation is going to promote its product or
service. It is how you communicate with customers. The best product can be failed if not
communicated properly, so it is essential to successfully promote the product to reach your
customers. The promotional strategies should also be designed according to the target market.

https://www.auessays.com/essays/marketing/evaluation-of-marketing-mix-principles-marketing-
essay.php

Question 3

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Complete the table. Provide an example of a legislation, code of practice, and national standard. Explain how it
affects marketing operations. (See Appendix 1)

Legislation/ code of practice/national Explanation (30-50 words)

standard

1.Relevant legislation and Including

Regulations Occupational Health and Safety ( General) Regulation
2007.
Occupational Health and Safety ( Manual  Handling )
Regulation 1997.

2.Food Act 2001/Food Regulation Relevant if an organization is handling food intended for
2002 sale, or sells food. The purpose is to ensure that food is safe
and suitable for human consumption. Some food businesses
may be exempt being registered as a food business, if they
handle or sell that is either:

3.Occupational Health and Safety Under this Act organisation’s have an obligation to take all
Act 1989 reasonably practicable steps to provide a safe working
environment for staff, volunteers and visitors. This includes,
but is not limited to providing safe equipment, providing safe
systems of work, providing adequate facilities for the welfare
of employees at work, monitoring employees' health and
safety at work, and ensuring that employees are provided
with the necessary information, instruction, training and
supervision.

https://www.grants.act.gov.au/commitments_and_obligations

Appendix 1 – Relevant legislation, regulations, standards and codes

Marketing related legislation

Legal obligations of business marketing: https://www.business.gov.au/marketing/advertising/legal-

obligations-of-marketing

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ACCC Advertising and selling guide: https://www.accc.gov.au/accc-book/printer-friendly/29527

Advertising Council Australia- Codes and regulations:

https://advertisingcouncil.org.au/resources/codes-regulations/
Association for data-driven marketing & advertising (ADMA) Code of Practice:
https://www.adma.com.au/sites/default/files/ADMA_CodeOfPractice_2018_v1.pdf

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