Format & Appearance: General Guidelines On Thesis Format, Appearance and Organization
Format & Appearance: General Guidelines On Thesis Format, Appearance and Organization
AND ORGANIZATION
1.2 Paper type: Paper should be white, easy to read and reproduce (atleast 75
g).
1.3 Page spacing: Should be printed on one side of paper (not back to back)
1.4 Line Spacing: The text should be in one-and-a-half (1.5) or double line
spacing
1.5 Margins: At least 3.5cm on the binding edge, 1.5cm on the opposite edge
and 2cm at the top and bottom.
1.7 Font type: Any standard type(Times New Roman, Arial, Bookman, Palatino,
Tahoma and Verdana etc)
2.2.5 Conclusions
2.3.2 Glossary
By
----------Student name-------
CMS No. ----
Supervised by
Prof. Dr. ------------
September 2015
APPROVAL SHEET
SUBMISSION OF HIGHER RESEARCH DEGREE THESIS
The following statement is to be signed by the candidates ‘supervisor (s), Dean/ HOD and must be
received by the COE, prior to the dispatch of the thesis to the approved examiners.
Signature (s):
Signature (s):
DECLARATION OF AUTHENTICATION
I certify that the research work presented in this thesis is to the best of my knowledge my
own. All sources used and any help received in the preparation of this dissertation have
been acknowledged. I hereby declare that I have not submitted this material, either in
whole or in part, for any other degree at this or any other institution.
Signature……………….
DEDICATION
Ari Hämäläinen
Helsinki, October 2014
CHAPTERS
1. INTRODUCTION ……………………………………………………………… 1
1.1 Purpose ………………………………………………………………….. 2
1.2 The Thesis ……………………………………..………………………… 3
1.3 Research Paradigm……………………………………………………….4
2. LITERATURE REVIEW …………………………………………………………5
2.1 Growing Interest in Economy………………………………………..……6
2.2 Stakeholders Interest………………………………………………………7
2.1 Stakeholders, and Shareholders……………………………………………8
3. METHODOLOGY AND BASIC ASSUMPTION ……………………………….9
3.1 Rationale of the Research Methods……………………………………....10
3.3 Analytical Techniques……………………………………………………12
4. RESULTS………………………………………………………………………..13
4.1 Description of Data……………..………………………………………..14
4.2 Analysis…….…………………………………………………………….15
4.2.1 Key Findings……………………………………………………………..16
5. CONCLUSIONS………………………………………………………………...18
REFERENCES…………………………………………………………………………..19
BIBLIOGRAPHY (if necessary) ………………………………………………………..19
APPENDIXES
A. RESULTS OF SOFTWARE….…………………………………………20
B. QUESTIONNAIRE………………………………...……………………21
C. Archival Resources Utilized…………………………………….……….22
D. Official Documents Used………………………………...………………23
LIST OF TABLES
TABLES
LIST OF FIGURES/ILLUSTRATIONS
This dissertation investigates and describes the concept of brand extension strategies within the luxury
fashion sector. The study examines the differences between approaches adopted by haute couture and
luxury brands, as currently there is little written on the subject. The topic was chosen as the relevance of
haute couture to today ‘s fashion industry is now being questioned. Couture run away shows incur huge
losses and due to the reduction in customers, the industry is shrinking . Consequently, it has become a
promotional tool for products brought about through brand extension strategies. The haute couture brands
are competing to retain market share against their global counterparts- who are expanding into further
unrelated areas. This dissertation examines how haute couture brands could compete successfully without
losing their exclusive status.
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