A BUSINESS PLAN

ON

“Postpartum Super food”

Maternal Prosperity Center

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Contents
1. Executive summary..................................................................................................................................4
1.1The product........................................................................................................................................4
1.1.1Manufacturing part.........................................................................................................................4
1.1.2Service part......................................................................................................................................4
1.1.3The market......................................................................................................................................5
1.2Objectives...........................................................................................................................................5
1.3Keys to success...................................................................................................................................5
1.3Mission...............................................................................................................................................5
2. Company description...............................................................................................................................6
2.1Company ownership...........................................................................................................................6
2.2 Company location and facilities.........................................................................................................6
2.3Start up summary...............................................................................................................................6
3. Products.................................................................................................................................................10
3.1Product description..........................................................................................................................10
3.2Service description...........................................................................................................................11
4. Market analysis summary:.....................................................................................................................11
4.1Market segment:..............................................................................................................................11
4.2 Target market segment strategy:....................................................................................................11
4.2.1Market needs.............................................................................................................................12
4.3 Industry analysis..............................................................................................................................12
4.3.1Competition and Buying Pattern................................................................................................13
5. Management Team and Company Structure.........................................................................................16
6. Operational Plan....................................................................................................................................17
6.1Marketing.........................................................................................................................................17
6.2Inventory..........................................................................................................................................17
6.3Accounting........................................................................................................................................17
6.4Law services......................................................................................................................................17
6.5Employees........................................................................................................................................18
7. Financial Management..........................................................................................................................18
7.1Important assumption......................................................................................................................18

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Conclusion.................................................................................................................................................21

1. Executive summary
Our company deals with both manufacturing and service sector. It facilitates easiness to women
during pregnancy period. The main item that our company is providing from manufacturing
sector is “Postpartum Super food” .As from the service sector our company is providing
caretaker supplying facilities that can perform household chores and support pregnant women
during their period. We will also have a retail store where people can buy basic caring products
that are needed before and after pregnancy period. This is fairly a new product in the market.
Apart from some independent individuals, we don’t see companies manufacturing this product in
a large scale. We researched and we sense that there is a void in the market place and we feel it
should be given a thought.

1.1The product

1.1.1Manufacturing part
Postpartum super food is highly nutritious and an ultimate homemade health supplement for new
or breastfeeding moms. This delicious and mildly sweet supplement is made by mixing several
medicinal and powerful herbs.

1.1.2Service part
Another part of our company is service based. What we do through our company is that we
supply worker/care taker to the house of pregnant women. The care taker will do the various
house hold works as the pregnant women need rest during the stage. For supplying of care taker
we maintain HR inventory of middle aged housewives who are experienced about the pregnancy
period and can perform various house hold chores.

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We will also have a retail store where we will sale various basic products that will be required
before and after the pregnancy period to the mother and the children.

1.1.3The market
The concept is new fairly new so if the penetration is done in well managed way then there is a
bright future ahead. There aren’t any competitors as a company to stand in our way apart from
some independent individuals who make this product in a small scale.

1.2Objectives
Super food has the following as objective for the first year of startup:

 Providing the product and service of high quality with efficiency.

 Developing feeling of trust in the people towards the company.
 Developing an efficient channel for maintaining communication with the consumers.

1.3Keys to success
The key to success will be

 Timely delivery to the customers

 Marketing strategies focused on developing trust and loyalty among the consumers
 Costumer oriented operation

1.3Mission
Maternal prosperity center is being established with some new concept on the market. This will
be something new to the people. With its establishment it will bring easiness and simplicity in
life of pregnant women in this time period with busy schedule for living.

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2. Company description
Postpartum super food, a mixture of various herbal herbs and other items is made following
traditional recipe without any chemical influence. We will be following JIT (Just In Time)
production system so that we can reduce the inventory cost and also maintain the freshness of the
medicine

The company will also be supplying the care taker on wage basis to the required household. The
company can be contacted manually or through its official website.

2.1Company ownership
Maternal prosperity center will be owned and operated by 6 partners who will be equally
involved in the operation and management of the company.

2.2 Company location and facilities

The location of the company is to be decided. The company will take a flat and a ground floor
shutter the retail store. The flat will be used for official purpose and one of the rooms will be
used for cooking the medicine and remain will be a well-furnished official room where we will
deal with our orders for the product and service.

The platform for the communication will be both online and offline .i.e. physically

2.3Start up summary
Maternal prosperity centre’s start-up costs will include all the equipment needed for the legal fee,
website creation, and start-up advertising. The office equipment will be the largest chunk of the
start-up expenses. This equipment includes two desktop computers, two telephones and other
expenses include office supplies and assets include furniture and a motorbike. Additionally, there
will be the expense installation of a broadband connection.

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The legal fees are used for the formation of the business. The Web creation fees at start-up costs
are for design and creation of the website.

The start-up expenses include:

•Legal expenses for obtaining licenses and permits as well as the accounting services totaling
$2000

•Marketing promotion expenses to divulge about the Maternal Prosperity Centre $10000 and as
well as website creation $20000.

•Insurance (general liability, workers' compensation and property casualty) coverage at a total
premium of $2000

•Pre-paid rent expenses for three months in the total amount of $105000

•Other start-up expenses including stationery (1,000) and phone and utility deposits (3,500).

The required start-up fixed assets of 4, 00,000 include:

•Operating capital in the total amount of 286,500 which includes employees salaries of 30,000
for two employees and cash reserves for 256500 which include cash in hand 565000and at bank
200000

Start-up inventory of $30,000

• Office supplies – $1,000

Equipment for the total amount of $45,000:

 Storage hardware (bins, rack, shelves) – $5,000

 Office equipment (router, phone, furniture, file cabinets) – $30,000
 Other miscellaneous expenses – $10,000

Funding for the company will come from two major sources--owners' investments and bank
loans. All the owners will contribute equal amount $ 100,000 each which brings the total

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investments to $ 600,000. The remaining $ 2, 60,000 needed to cover the start-up expenses and
assets will come from the two bank loans

 A long-term (five years) loan of $2, 60,000.

The following chart and table summarizes the start-up assumptions.

Table- start up

START-UP REQUIREMENTS

Start-up Expenses

Rent 105000

Advertising 10000

Telephone 1000

Utilities and Internet 2500

Insurance 2000

Legal 2000

Office Supplies 1000

Website 20000

TOTAL START-UP EXPENSES 143500

Start-up Assets

Cash Required 286500

Start-up Inventory 30000

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 Other Current Assets 0

Fixed Assets 400000

TOTAL ASSETS 716500

Total Requirements 860000

Chart- start up

Start up
800,000
716500
700,000
600,000
600,000
500,000
400,000
300,000 260000
200,000 143,500
100,000
0 expenses assets investment loan

3. Products
The maternal prosperity center will offer a manufacturing aspect and the service aspect to the
consumer. It will provide the medicine prepared through herbal ingredients, supply care taker to
the required house as per the demand and will also sale various basic products needed during and
after the pregnancy period.

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3.1Product description
Postpartum Super food is highly nutritious and an ultimate homemade health supplement for new
or breastfeeding moms. This secret family recipe is generally served after the 11th day of
childbirth ,generally mothers or grandmothers prepare this supplement and has been passed
down from generation to generation. This tradition is centuries old and wildly popular among
south Asian part of the globe and since there are lots of Asian people in this region that it is
being popular gradually in this part of the world as well. This is a must-have homemade
medicine given to new moms to get back in shape quickly. Even though it’s prepared for new
mothers, it is good and nutritious for both men and women. This delicious and mildly sweet
supplement is made by mixing several medicinal and powerful herbs. Its ingredients are:

1. Edible Gum or Gum Acacia/ Natural Gum

2. Cinnamon Bark
3. Black Pepper
4. Cardamom
5. Cloves
6. Nutmeg
7. Fenugreek seeds
8. Ajwain seeds Raisins
9. Rock sugar chunk
10. Walnut Almond Cashew

3.2Service description
Our company will also deal with service sector along with the production sector. As for service
sector we planned to supply care taker. As for the care taker we will maintain a HR inventory
with their details. Care taker will be middle aged unemployed house wives who are experienced
about the pregnancy periods and who can perform several house hold chores. As during the
pregnancy period the women will need support on daily basis doing various types of works and
in this present time not everyone has time to stay home leaving their work. The family who need
the care taker can make request and we plan to deliver.

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4. Market analysis summary:
This is fairly a new concept. Consumers who place the order in our company without delay
experience our service. Product and service is delivered at your door without delivery cost. It is
not only a product which we provide but also professional services which help early age mothers
who don't have enough knowledge, idea and time keep themselves and their children healthy.

4.1Market segment:
Our Company is focusing on delivering the product and service to the early age mother (who
don't have much knowledge about the pregnancy and what care should be given after child is
born), working mother (who don't have time for their and child health related activities) as well
as all woman who just gave birth to the child. The service and product will be of same quality
and cost for both general and luxurious targeted customers.

4.2 Target market segment strategy:

This product and service are for varied customers like early age mother, woman with one or
more children, woman who are busy in their work and have no time for self-care and so on. Our
market research shows that, it is of great use to the working woman and early age mother who
has very little time and knowledge. Product will be available in customer’s doorstep easily. We
have to earn trust of targeted customer to further expand and get benefit from it.

4.2.1Market needs
This homemade postpartum super food is necessary for woman who just gave birth to the child
as it helps them to recover from the postpartum healing, rebuild and increase their breast milk
supply and to boost energy. Our service is the important for woman who just gave birth and her
child to make mother and child body stronger by giving oil massage. Additionally, it is unique
product and service which provide customer satisfaction and opportunity in market.

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4.3 Industry analysis
Our company is new concept in the market. This product and service is sure to bring more
comfort in year daily life as well as bring more improvement in health of mother and child. Our
company targeted customer is the women who are going through pregnancy period. We plan to
make their living more easy by offering our products and services in effective way. We will also
be operating through online platform which helps to minimize the loss of time in this modern
busy schedule.

The industry analysis include porter’s five force model. Linking our project to the five force
model we get:

i. Industry rivalry
Intense competition leads to reduced profit potential for companies in the same industry.
Though we don’t have genuine rivals, the medical stores can be our competitive threat.

ii. Threat of substitute

As for the substitute threat, the consumer might prefer making the super food at home so
we planned to supply them at effective cost.

iii. Bargaining power of buyer

Powerful buyers have significant impact on the price of the product. For this we have
decided to provide the product and services in a reasonable price.

iv. Bargaining power of supplier

Powerful suppliers are sure to limit our profit by demanding the premium prices. In such
condition, our good relation among our suppliers might help.

v. Barriers to entry
Being a market leader, we always have a threat to new market entrance. So building a
good costumer relation and maintaining it will be in our priority list. [ CITATION Gor20 \l
1033 ]

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4.3.1Competition and Buying Pattern

Competition
Competition is a under laying economic structure for a company which focus on product, price,
promotion and place.[ CITATION NLo21 \l 1033 ] Here, to compete with other emerging company
we should produce good quality product and provide it to customers in reasonable price. We
should promote our product through different tools and techniques and also select the good
location to the company as location selection is the foundation of company.

Buying pattern
The major reason for the customer to buy our product is that we provide good quality service and
product in reasonable price by earning trust. Our company provides product and service in such a
way to customer without any delay which will be convenient for customer. We will be loyal to
our customer by producing the product after the order is placed without wasting our time.

SWOT Analysis
SWOT Analysis is a useful technique for understanding the strengths and weaknesses, and for
identifying both the opportunities open to the company and possible threats.[ CITATION Min19 \l
1033 ]

Strength

It describes what an organization excels at and separates it from the competition. Things like a
strong brand, loyal customer base, strong balance sheet, unique technology and so on. [ CITATION
Mit21 \l 1033 ]

Strength for maternal prosperity center startup:

 It is a new business venture totally focused on women and children. Its services are
focused on providing necessary stuffs to women on their pregnancy period. The idea is
new and creative in the market.
 Fewer competitions: Our company basically new one to be introduced in the Nepalese
market. So, competition is pretty low.

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  Less personnel: It is a business where large number of staffs are not required. Owner can
themselves deal with business issue and the extra charges for labour and all will be
significantly low.
 Market share: Since the competition is pretty low. One can say that business will have
fair amount of market share.

Weaknesses

Weaknesses stop an organization from performing at its optimum level. They are areas where
the business needs to improve to remain competitive.[ CITATION Mit21 \l 1033 ]

 No brand name: The foremost problem for a start business is brand name. It is a
completely new company which hasn’t any name value in the market. It affects the
company dearly during the initial stages.
 Limited consumers: Since it is focused on the women during their pregnancy periods, it
becomes difficult for smooth running often business .It may have to sit ideal for long
period of time.
 Debtor’s issues: Collecting asset from the market on credit is bigger issue as the debtors
do not trust a newly formed business organization. They are not sure of the return and do
not want their money to be stuck.
 Legal suit: Often businesses with such ideas face little or more problem from the
government of a developing country .So it is a greater issue.

Opportunities

It refers to favorable external factors that an organization can use to give it a competitive
advantage.[ CITATION Mit21 \l 1033 ]

 Motive of the business: It’s a good opportunity for the business to target certain market
group. It has greater aspect to it.

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  Easy approach towards the consumer: Our product is related to pregnant women and their
necessities. Hence, we can easily get our business said customer base.
 Knowledge towards health: This business organization focuses on the health needs of the
women during their pregnancy period.
 Workshops and seminar: It has greater opportunity to grow its market by organizing
workshops and seminar in the rural areas Nepal. It can really help to reach out to those
groups of women who really need the services of this business venture.

Threats

It refers to factors that have the potential to harm an organization. [ CITATION Mit21 \l 1033 ].
Maternal prosperity center might face the following threats:

 Government taxation on the product can really hinder the business. Due to the
changing government policies it becomes the prompt threat towards the business.
 Most common threat a startup business venture is the disinterest. A pretty damn
high expectation can result disinterest among the owners. Starting period of the
venture is really tough and the expectation of high profit can result in the instant
failure of the company.
.

5. Management Team and Company Structure

The company is equally owned business venture setup by its six co-founders.

They will also be taking important roles of the company as managers and departments head.
While the department heads will be more focused in their own area of expertise they will be
working together to uplift the company. Beyond the management team we will hire few extra
experts to act as an advisor for the CEO and required managers.

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6. Operational Plan

6.1Marketing
 We will utilize several methods to market our products and services. This business is new
and we need to get the words about it.

 We decided to use pamphlet advertising outside maternity centres. The reason is because
it will reach our large amount of targeted customers at a considerable cheaper price than
any other sorts of advertising.

 We will also advertise our products through social networking sites such as Facebook,
Instagram to promote ourselves to our potential customers. We will be more focused
towards online advertisement and word of mouth advertisement.

 Our main influencing factor for our company would be word of mouth as it will help us
get our self recognized to the potential customers. The word of mouth advertisement is
more popular and trusted method for getting recognition in public.

6.2Inventory
Our Inventory would be related to products that are needed to pregnant women and new-born
babies. We will sell products like baby material, pregnant women clothing and products related
to their needs along with our main product.

6.3Accounting
Our accounting procedures will be handled by our financial manager. We will complete our
financial statements on monthly basis. Our financial statement includes our balance sheets
income statements and cash flow statements and all of our analysis statements.

6.4Law services
We will obtain our law certificates from a law firm.

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6.5Employees
We will employ about five employees permanently and other will be outsourced or hired. Our
main product will be produced by two cooks. And we will hire one store manager to look after
the store, one delivery personnel for delivery services and one receptionist for customer service.
We will outsource caretakers for pregnant women by maintaining HR inventory.

7. Financial Management
The financial plan shall be essential if we are to meet our objectives. The intention is to finance
growth through cash flow and equity.[ CITATION Bpl18 \l 1033 ]

One of the most important factors will be the payment terms as agreed between the client and
customer. We can’t push our customers hard on collection days, because they are extremely
sensitive and will normally judge us on our terms. Therefore there is need to develop a
permanent system of receivables financial systems mutually agreed between both parties.

7.1Important assumption
The financial plan depends on important assumptions. From the beginning, we recognized that
payment terms and hence collection days are critical, but not a factor we can influence easily.
[ CITATION Nei17 \l 1033 ] Interest rates, tax rates and personnel burden are based on conservative
assumptions.

The capital structure of the company is as follows:

Capital Structure of the company

Capital Structure Amount Weight
Equity 600000.00 69.77%
Debt 260000.00 30.23%
Total 860000.00 100%

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General assumptions

Year 1 Year 2
Long term interest rate 12.00% 12.00%
Tax rate 25.00% 25.00%

The company follows the straight line depreciation method to depreciate its fixed asset. We
assume following depreciation rate as per the category of assets.

Assets Depreciation rate

Furniture 25%
Office equipment 25%
Computer 25%
Motorbike 20%
Utensils 25%

Table-sales forecast for year 1

Month Unit sold Cost Cost Sell Revenue Gross Gross

yea
per kg price Price profit profit %
jan 150 850 12750 1200 180000 52500 41.17%
r1 0
feb 190 850 16150 1200 228000 66500 41.17%
0
mar 200 850 17000 1200 240000 70000 41.17%
0
apr 240 850 20400 1200 288000 84000 41.17%

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 0
may 250 850 21250 1200 300000 87500 41.17%
0
jun 280 850 23800 1200 336000 98000 41.17%
0
jul 300 850 25500 1200 360000 105000 41.17%
0
aug 320 850 27200 1200 384000 112000 41.17%
0
sep 340 850 28900 1200 408000 119000 41.17%
0
oct 350 850 29750 1200 420000 122500 41.17%
0
nov 380 850 32300 1200 456000 133000 41.17%
0
dec 400 850 34000 1200 480000 140000 41.17%
0

Table: sales forecast for year 1 to year 2

year 1 year2
sales 5880000 7056000
gross profit 1730000 2202000
net profit 425350 793300

The projected sales of our product are expected to grow by 20% in year 2.

Conclusion
Maternal prosperity center aims to provide various products and service that are needed during
and after pregnancy phase. We have selected some basic and important factors to provide to the
consumers. In the starting phase of our business we might have trouble getting the trust of the
people but we have planned to get necessary steps to overcome this problem and gain trust from

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the people. Preparing this business plan we have see scope in the future. However, we believe
that there is always possibility of failure, especially during the first few years, but. We do have
backup plan and team spirit to tackle it. To sum up, along with the proper management of all the
human resources, we find our products feasible in all the factors like product, industry market
and financial feasibility.

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Mitchell Grant . (2021, 3 30). Strength, Weakness, Opportunity, and Threat (SWOT) Analysis.
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