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Content Promotion Checklist v1

The document provides a checklist for planning and promoting content through various channels including SEO, email, social media, live events, podcasting, and paid promotion avenues. It lists tactics for influencer marketing, word-of-mouth sharing, bots and messaging, content syndication, and repurposing content.

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Carol
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116 views1 page

Content Promotion Checklist v1

The document provides a checklist for planning and promoting content through various channels including SEO, email, social media, live events, podcasting, and paid promotion avenues. It lists tactics for influencer marketing, word-of-mouth sharing, bots and messaging, content syndication, and repurposing content.

Uploaded by

Carol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Content Promotion Checklist

Planning Influencer Marketing


Plan Your Timeline Ask Your Network Influencers to Share
Choose Your Targeted Buyer Persona Reach Out to New Influencers to Ask if
Work with Copywriter for Promotion Copy They’ll Share

SEO Word-of-Mouth Marketing


Acquire Backlinks to Content Add Social Sharing Buttons on:
Promote Content With a Blog Post Content Landing Pages
The Content Itself
Bots & Messaging Follow-Up Emails
Add Bot to Related Website/Blog Pages Ask Employees to Share with Their
Link Content to Facebook Messenger for Personal and Professional Networks
New Likes on the Page
Content Syndication
Email Promote With an External Guest Post on
Send Email to Leads and Customers an Industry Blog
Add Link to Content in Email Signature Submit to External Publishing Site Like
Medium or Inc.com
Social Media
Plan and Share Posts on: Repurpose Content
Facebook Use Your Content for a New Offer Idea
Twitter (i.e. Turn a Blog Post Into an Infographic)
Instagram
LinkedIn Paid Search
Share on Relevant Groups Set Up Google Search Campaign
Schedule and Host a Facebook Live Event Design Display Ads

Live Events Paid Social


Host a Webinar to Promote the Content Create Social Ad Designs and Copy
Share Content at Conferences & Events Create Ad Campaigns on Relevant Social
Media Sites
Podcasting
Plug the Content on Your Podcast Video
Secure a Guest Spot on an Industry Script, Shoot, and Edit Promotional Video
Podcast to Promote the Content Share Video on Social Media & YouTube 1
Add Video to Relevant Website Pages

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