PURPOSIVE COMMUNICATION ● Business correspondence should be succinct to

the point
CHARACTERISTIC OF BUSINESS COMMUNICATION
● Read through your draft and remove anything
ORGANIZED that is vague, pompous outdated/flowery
● Not being too wordy
● No matter how well you know you subject ● Being straightforward
matter, take the time to outline your ideas ● Kahit na magaling ka magsulat ng essay or tula
● It helps the audience follow the story, rather still it is not applicable for business writing,
than trying to figure out how one point relates example if you’re planning to flle a leave just say
to another it right away.
How do we know if the letter is organized?? ETHICAL
- one way of illustrating organization in business
communication is by identifying the parts and if they are ● As a business leader, your reputation is based
well observed in a given letter on what you do and say. First, your actions show
- your idea should be logical presented and one way of who you are.
making sure that there is a logical presentation is by ● Make sure that all claims or research you
creating draft first and outlining your ideas present are valid and accurate
- in written communication, it should be organized ● If you find that you’ve made a mistake own up
because you are given a chance to go over you works, to it’
rechecking your grammar and spelling.
● there should be accountability
Example:
- if you’re discussing about the product, concentrate to ● What's the meaning of accountable?
the product first, do not go to pricing or cost of services
- may pananagutan may paninindig
right away, because you’re still discussing about the
● another ideas
product detail
- being ethicalwe can also innovate and
create our own products
CLEAR - creating new ideas
- trail blazer ka dapat kase ikaw mag
● Strive for clarity
iintroduce ng bagong
● Use simple words and avoid jargon/industry
- product na gagayahin ng ibang tao
acronyms when speaking to groups outside your
- taking credit sa hindi nyo naman
industry
trabaho
● Although you know that POS refers to “point of
- ethical is also applicable to bosses and
sale” in the retail industry, your audience might
superior
not be familiar with that acronym.
● Don’t put them in a position where they might RESPECTFUL
be distracted from you message
● Effective manage anger
● Rude and abrasive discourse between
How do we know if the letter is clear? colleagues will likely harm the positive
- using well-constructed sentence in grammar and workplace culture that you are striving for
choosing précising word ● Encourage and help each other

CONCISE TRUSTWORTHY

● Whether writing a letter, pitching to a ● A trushworthy employee is upfront and honest

client/speaking to a group be mindful of in all actions, including interaction with
becoming too wordy or taking too long colleagues and customers
 ● When representative of a company uphold ● It’s is easy to preserved and so because we can
ethical standards, they help build a positive say the written means of communications
reputation for a company becomes permanent record. Cause a times
● Making commitments and following through people what they own and what they say “uy
with them also demonstrates trustworthiness wala naman ako sinabi ganun” “uy hindi naman
● Honesty involves following establish rules and ako ang resign”. Minsan kase sinasabi lang, pero
telling the truth at all times. hindi naman totoo. Where has if there is a
written communication, and resignation has
ADVANTAGES AND DISADVANTGES OF BUSINESS
been tendered mas nagiging siyang illegally
COMMUNICATION
biding.
ADVANTAGES
PREVENTION OF WASTAGE OFTIME AND MONEY
EASY TO PRESERVE
● Written communication prevents the waste of
● The documents of written communication are money and time. Without meeting with each
easy to preserve. Oral and non-verbal other the sender and receiver can exchange
communication cannot be preserved. If it is their views.
needed, important information can be collected
● What regard to the prevention of wasting of
from the preserved documents.
time and money? For example do you really
● Example: meron kayo agreement, then
always have to go physically go to the office? In
mapepreserve mo yung information sa
order to see the person or in order to relay
document nayun, unlike sa oral hindi mo
what you want to say? Ofcouse not cause you
papereserve yung information dahil verbal sya
know that time is money, sometimes if we are
EASY PRESENTATION OF COMPLEX MATTER to go office that particular office personally you
know that we will spending so much time,
● Written communication is the best way to “Time translates to money“. Also have to taken
represent any complex matter easily and to consideration that expenses that trip. If
attractively. meron ka car we will have to failure gas.
● Bali yung written communication parang mas
nakakapag bigay siya ng, halimba mas maganda ● Within fact than email, could to the purpose
explanation gawa nakikita ng mga bagay. already suit of purpose that trip. Bat kapa
● If there are complicated matters that you would pupunta if pwede naman i email.
like to raise or that you would like to explain it
ACCURATE PRESENTATION
would be easier if you right it down rather than
resorting to spoken communication. Like ● Through the documents of the written
minsan ang daming pinapagawa sayo but then communication top executive can present the
again there are some limits to human memory information more accurately and clearly. As it is
to the point na hindi naman natin kayang itake a legal document everybody takes much care in
note lahat ng kung ano ang sinasabi ng mga drafting it.
boss and may tendency na mamissed, it’s not
● Btw when we say business communication here
Permanent Record
were not only dealing with letters but could
● The documents of written communication act also be form of report also. Pag reports yan of
as a permanent record. When it is needed, course you have to be very accurate. Hindi
important information can be easily collected pwede approximately mga ganun so you really
from the preserved documents. very have to be stating facts.

● Pag sinabi permanent record yun yung

importanteng bagay na dapat kinikeep naten at
DELEGATION OF AUTHORITY
pinoprotect para kapag hanapin madali makita.
 ● Written communication can help the authority consuming media. It costs the valuable time of
to delegate the power and authority to the both the writer and the reader.
subordinate. It is quite impossible to delegate
● Naging disadvantage yung time
power without a written document.
consuming kasi naglalaan ng time yung
LONGEVITY writer para gumawa ng drafts and pag
gather ng data bago magproceed sa
● Written document can be preserved for a long
pagsulat ng letters, and pwedi rin
time easily. That is why; all the important issues maconsume yung time ng mga readers
of an organization should be in black and white. sa pagunderstand ng mga sentence since
EFFECTIVE COMMUNICATION yung reader lang yung magiinterpret nun
in his own understanding and wala din
● Written communication helps to make capability to ask some questions unlike
communication effective. It is more dependable sa verbal communication
and effective than those of other forms of
communication. RED-TAPISM

MAINTAINING IMAGE ● Red-Tapism is one of the most disadvantages of

written communication. It means to take time
● Written communication helps to maintain the for approval of a project.
images of both the person and the
organization. It also protects the images of the ● Yung red tapism naman dito pumapasok
company or organization. yung authorization like for example yung
memorandums bago mapasa yun
PROPER INFORMATION gagawa muna ng draft yung management
tas papasa sa board of directors tas
● It is a proper and complete communication
pagdi naapprove babalik nanaman sa
system. There is no opportunity to include any
management hanggang sa maapprove,
unnecessary information in a written
bali nagkakaron sa delay sa
LESS DISTORTION POSSIBILITY implementation ng memorandum dahil sa
red taping
● In this communication system information is
recorded permanently. So, there is less USELESS FOR ILLITERARTE PERSON
possibility of distortion and alteration of the
● It messages receiver is illiterate, written
information.
communication is quite impossible. This is
CONTROLLING TOOL major disadvantage written communication.

● Written communication can help to control the ● yung illiterate kasi is hindi marunong
organizational activity. The written document magbasa or magsulat, so if yung target
may be used as a tool for controlling. audience ng written communication is
illiterate magiging walang sense yung
DISADVANTAGES communication kasi hindi makukuha ng
EXPENSIVE target audience yung nakapaloob dun
kasi hindi niya kaya interpret on his own
● Written communication is comparatively
expensive. For this communication paper, pen, DIFFICULT TO MAINTAIN SECRECY
ink, typewriter, computer and a large number ● It is an unexpected medium to keep business
of employees are needed. secrecy. Secrecy is not always possible to
TIME CONSUMING maintain through written communication.
Because here everyone needs to discuss
● Written communication takes time to everything in black and white.
communicate with others. It is a time
 ● example: yung mga student assistant sa school, ● reader to understand the message. It defeats
minsan kapag may nag complain about sa the purpose of communication
teacher, out of curiosity nung SA sa complaint
● disadvantage siya kasi wala yung writer
letter babasahin nya yun.
to explain kung anong meaning ng
LACK OF FLEXIBILITY wordings na yun thus mahihirapan
mainterpret nung reader kung anong
● Since writing documents cannot be changed
gustong iparating ng writer at maari
easily at any time. Lack of flexibility is one of magcause ng misunderstanding or no
the most important limitations of written understanding at all.
communication.
● disadvantage to kasi once na masulat na
at mapasa na or nakarating na sa
audience, kung ano pong nakasulat sa
document na yun hindi na mababago at
yun na yung maiinterpret ng readers
unlike sa verbal communication nagiging
flexible siya in a way na pwede pa
baguhin o iclarify ng speaker yung sinabi
ng writer
DELAY IN RESPONSE

● It takes much time to get a response from the

message receiver; prompt response is not
possible in written communication

DELAY IN DECISION MAKING

● Written communication takes much time to

communicate with all the parties concerned.
The decision maker cannot take decisions
quickly.

COST IN RECORD KEEPING

● It is very difficult and expensive to keep all the

records in written communication.
● Cost in record keeping, medyo related po siya
sa expensive pero dito nsman po tinutukoy
niya is yung output po ng written
communication which is yung documents.
Costly siya in a sense na dapat itatabi siya sa
lugar kung saan hindi siya madadamage like
hindi siya mababasa or malulukot or
masusunog ganun

COMPLEX WORDS

● Sometimes the writer uses complex words in

writing a message. It becomes difficult for the