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Chapter 3: Cost Behavior and Forecasting

PHARMA COMPANIES NEED FEWER UNETHICAL PRACTICES


NO AUTHOR
April 2, 2016

Maximizing profit is one of the vital goals a company is aiming yet some companies took
advantage when it comes to pricing their products rather than thinking about the well-being of the users.
Research and Development have a significant impact on the pricing of medicines and what contributes a
lot to the cost of it is through consistent and continuous research of possible drugs used to cure benign or
malignant diseases, encompasses the rigorous research tests that determine its therapeutic suitability, and
the development of the essential medicine. The pharmaceutical industry could instead take more of their
time researching and developing medicines needed to cure those diseases that are more prone to fatality
because much of the company are spending more money on R&D, while the productivity of their R&D
investment which is the number of drugs introduced in the market is declining. Marketing and
Advertising costs which are considered discretionary costs are those that can be changed or avoided
easily in the short run at the management’s discretion. Diverting these discretionary costs into other
more beneficial rather than being stagnant with the medicines they are selling would reduce the cost of
the products, avoid unnecessary expenses and benefit users with critical illnesses.

Theoretical concepts are consistently applied there is emphasized the importance of the
Discretionary cost in the costing process and how Research and Development affected the increased cost
of the products. Costs should be wisely monitored and taken into account and as a future managerial
accountant or consultant, being more ethical is far better than being profitable since overpricing of
products is double jeopardy and expensive medicines used to treat malignant cases are depriving those
who are in dire need of it and who cannot afford to buy for it. But if taking into consideration both
ethical and profitable factors, it is much more advantageous. It should be noted that the pharmaceutical
industry should consider adopting more ethical business strategies that benefit patients rather than Wall
Street. The dilemma needs immediate action to resolve ethical violations and conflicts. Decision-making
is very important with these kinds of the industry since most of the Pharmaceutical industries are only
stressing about medicine that is already in circulation.

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