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Q. (I) A. B. C. D. Q. (Ii) (A) (B) (C) (D) Q. (Iii) (A) (B) (C) (D) Q. (Iv) (A) (B) (C) (D) Q. (V) (A) (B) (C) (D) Q. (Vi) (A) (B) (C) (D) Q. (Vii) (A) (B) (C) (D) Q. (Viii) (A) (B) (C)

This document appears to be an exam for a digital marketing course, outlining the structure and questions. It includes: 1) An 8 question multiple choice section testing basic digital marketing concepts like the definition of digital marketing, common activities like email marketing, and search engine optimization terms. 2) A second section with 4 short answer questions asking about topics like types of internet traffic, search keywords, Google's keyword planner tool, and keyword research processes. 3) A final section with 2 longer answer essay questions covering content optimization, increasing page rank, and the process and types of link building for search engine optimization.

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61 views1 page

Q. (I) A. B. C. D. Q. (Ii) (A) (B) (C) (D) Q. (Iii) (A) (B) (C) (D) Q. (Iv) (A) (B) (C) (D) Q. (V) (A) (B) (C) (D) Q. (Vi) (A) (B) (C) (D) Q. (Vii) (A) (B) (C) (D) Q. (Viii) (A) (B) (C)

This document appears to be an exam for a digital marketing course, outlining the structure and questions. It includes: 1) An 8 question multiple choice section testing basic digital marketing concepts like the definition of digital marketing, common activities like email marketing, and search engine optimization terms. 2) A second section with 4 short answer questions asking about topics like types of internet traffic, search keywords, Google's keyword planner tool, and keyword research processes. 3) A final section with 2 longer answer essay questions covering content optimization, increasing page rank, and the process and types of link building for search engine optimization.

Uploaded by

Ajit Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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RIMT UNIVERSITY

MST- II
rd
MBA-3 SEMESTER
INTRODUCTION TO DIGITAL MARKETING (MB 2311)

Max Marks: 40
Timings: 1.30hrs. Univ.Roll No.:------------
Part-A (Question-1) (MCQ) (All Questions are Compulsory) 08*1=8 Marks
Q. (i) Digital marketing is often referred to as___________
a. online marketing b. internet marketing
c. web marketing d. All of the above
Q. (ii) Which of the following is a type of digital marketing activity?
(a) Email marketing (b) Social web marketing
(c) Viral marketing (d) All of the above
Q. (iii) Which of the following is not a traditional forms of digital marketing?
(a) radio (b) TV
(c) billboard (d) All of the above
Q. (iv) A website`s front - or home page should include_____________
(a) A lengthy description of the organization (b) Links to other websites
(c) Logos depicting awards the site`s designers have received (d) None of the above
Q. (v) Which of the following statements is correct with regard to natural links?
(a) They are two way links (b) They are from authority websites
(c) They are voluntary in nature (d) They are from .edu or .gov extension
Q. (vi) SEO stands for_____________.
(a) Search Engine Optimization (b) Search Engine Optimum
(c) Search Electronic Optimization (d) None of the above
Q. (vii) Which of the following items search engines don't want?
(a) keyword stuffing (b) buying links
(c) poor user experience (d) All of the above
Q. (viii) For SEO site content should have?
(a) meta descriptions (b) title tags
(c) Both A and B (d) None of the above

Part-B (Question- 2 to 6) (attempt any four) 04*04=16 Marks

Q.2 What is the Concept of internet traffic and what are the Different types of traffic?
Q.3 What are Search keywords? What are Different types of keywords?
Q.4 Write a short note on Google keyword planner tool.
Q.5 Explain the Keyword research process.
Q.6 write short note on Keyword optimization.

Part-C (Question- 7 to 9) (attempt any two) 02*08=16 Marks

Q. 7 Explain in detail Content optimization


Q. 8 Briefly discuss Process to increase page rank
Q. 9 Discuss process of link building, Types of link building and Do's and Don'ts of link building.

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