TIMBER LAND CORPORATION 1

1.0 EXECUTIVE SUMMARY

Timber Land Corporation is a company that specializes in Chipboard Flooring and

established on 18 August 2010 with initial capital of RM 2,000,000 with the aim of injecting
innovation as creativity in consumer mind about Engineered Chipboard Flooring. Our aim to
be the number one chipboard flooring producers that only produce innovative and consumer
favourite chipboard flooring. Our vision is to become the recognized industry leader by our
customers in the wood flooring Industry in which we compete. In coherent with our mission
aims to provide wood flooring to the highest quality. Thus simple goal is a constant
motivation for our employees and the impetus for our growth and accomplishments. Integrity,
proficiency and commitment are emphasized in the services we provide and quality assurance
is a built-in feature. Our services and materials will be safe, cost-effective and eco-friendly.
Our work decisions will balance our customer’s needs with our resources. Our commitment
to the customer involves safety, integrity, quality, cost-effectiveness, and innovation

The design that has been designed, manufactures and will be selling by our company
is Engineered Chipboard Flooring. The main reason that our company introduces this product
is because the high demand of the Engineered Chipboard Flooring due to the concept of cost
and time is getting concerned. From the market research and observation, contractor and
developer are concern of material that been used in their construction. In terms of save cost in
materials our product has the advantages for them.

Our marketing strategy will be based on 4P, which is first is Product, in terms to
fulfill customer or consumer needs and wants, product quality has to be highlighted as
company guidelines to increase the volume of market share. With the perfect of product
making schedule, this will ensure the product quality with the highest quantity. Second is
Price, our pricing strategy is simple. We let our entire product has the same price. This will
not affect the company budget because every design of the product has the same fix cost.
Third is Place, with the best solutions to boost up the market, our services are including the
delivery of product to the target market. The delivering services covering all the nationwide
demands. Lastly is promotion, as a new company with the new product in nationwide, it is
our main concern to promote our company and our product. The promotion is an important
element in order to introduce our products and let the people know of our products and
companies name. All marketing tools such as using website broadcasting, media, magazines
and flyers are our effort to reach and get awareness from our target consumer. For
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advertising, we choose internet, newspaper, yellow pages and television network advertising
medium will be used.

For our product strategy, product designed by our company is Engineered Chipboard
Flooring, which is made by used saw dust to make high density chipboard, moisture barrier
balancing film, natural wood veneer, and lastly abrasive resistance protective overlay. Our
company offers one types of size only which is 1215mm x 126mm x 12mm, to ease of
installation and maintenance, and proven. Customized size can be made by doing special
order or request.

For our operation part, it will include business inputs, transformation process and
output. All of this activity is very important for operation to make sure that the specification
and time specified by client at the lower cost possible. Assures day to day operational control
of the manufacturing process and the operation of the business flow, including supervision of
daily tasks, formulating of productivity among staffs, establishment of accurate record
keeping, and ordering or requesting supplies such as hardware’s, software’s, and product for
the services.

The purpose of our management part is to ensure each department in the organizations
is able to organize itself systematically according to the prepared plan on how to set up a
business. So, we had prearranged the duty that must be performed and completed by each
department consist in the organization. Through a combination of a strong management team,
a solid business model, and exciting, market demanded products will allow our company to
quickly gain market penetration and cash richness.

For our financial part, our initial capital is RM4,895,000.00 that includes the
shareholders investments, bank loans and hire purchase assets. Our start up expense is RM
1,048,875.00 and the balance we divide it in all the areas of our organization operation. Base
on our forecasted sales, we assumed our first year target sales is RM2,750,000 and first
month sales are RM256,674. The yearly growth will be 12%. After forecasting the sales we
get our projected Net Profit for year 2011 to 2015 which is RM -477,182.23, RM 66,021.03,
RM 242, 616.77, RM 537,230.97 and RM 803,316.77 .
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2.0 GENERAL COMPANY DESCRIPTIONS

2.1 History

Timber Land Corporation is a new wood flooring company which establish on 18 August
2010 in Bangi, Malaysia. Timber Land Corporation is run by the Chief Executive Officer,
Muhamad Hafiz Othman who owned 50% of the company share and assist by the secretary
who also play the role as Human Resource Manager, Mohd Nasharudin Zulkifly. Followed
by the Finance Manager, Muhamad Izzuddin Mohd Taquddin, the Marketing Manager, Mohd
Naim Hassan, the Operation Manager, Mohd Azam Ahmad and the Product and Design
Manager, Mahmood Ezzaddin Shehab. Each of the owned 10% of the company share except
Chief Executive Officer which has been explained earlier.

The main product that will be produce and sell is Engineered Chipboard Flooring.
Idea to sell this product is come from Board of Director which thinks that this type of product
is not exploiting widely in Malaysia. So, the opportunity is wide open in front.

The company objective is to be the 1st Malaysian company to produce Engineered

Chipboard Flooring and at the same time be one of the best environmental choices in modern
flooring. At a time when more people are questioning the way natural resources are being
used, it is reassuring to know that Timber Land Corporation consists for the most part of
recycled materials. Our objective has been not just to develop products which are more
sympathetic to the environment but also meet the best quality of the products and the needs of
the customer.

Timber Land Corporation want to carved for itself a name as The Most Preferrers
Wood Flooring Solution Provider in Malaysia, providing support in terms of product and
services to business clients as well as the individual house owner. On the trade front, we work
closely with architect firms, interior designer agencies, contractors, renovators, home
furnishing centres and hardware trading houses, to cater their diverse needs. Meanwhile, we
provide consultancy and professional advice to individual customers, in addition to superior
products and services.
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Facing the fierce global market competition, Timber Land Corporation launches the
Global Brand Building Strategy and updates spirit “Create resources, worldwide prestige”
and work style “ Individual-goal combination, swift action and success” with an aim to gain
global recognition and sustainable development.
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2.2 Company’s Detail

Company Name : Timber Land Corporation

R.O.B No. : 518262-K

Date Incorporated : 18 August 2010

Address : Lot 5 Jalan P/8 43650

Bandar Baru Bangi

Selangor Darul Ehsan

Telephone No. : +60 38 922 1888

Facsimile No. : +60 38 922 1777

Website : http://www.timberlandcorp.com

Email Address : [email protected]

Paid-up Capital : RM 600,000.00

Allowable Capital : RM 600,000.00

Bank : Malayan Banking Berhad

Account No. : 1-6226-324-3585

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2.3 Location

For starting our administrative office, manufacturing factory and concept store will be located
in one place which is at Lot 5, Jalan P/8, 43650 Bandar Baru Bangi, Selangor Darul Ehsan.
Bandar Baru Bangi is a developing town, a lot of multinational company choose Bandar Baru
Bangi as their main factory. The cost of living here also still in the medium range so it is
good for newly start company like Timber Land Corporation. The other reason we choose
this location is based on this reason:

i. Convenience location, near to Kuala Lumpur

ii. Easy access road, near to UKM Bangi North-South Highway interchange, LDP
Highway and Kajang Silk Highway
iii. Affordable rental compare to other’s industrial area
iv. A lot of facilities and infrastructure
v. Public Transportation
vi. Can cater our worker’s supply
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Figure 2.0 Location Plan

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TIMBER LAND CORP.

Figure 2.1 Location Plan – Satellite View

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2.4 Vision

Our vision is to become the recognized industry leader by our customers in the wood flooring
Industry in which we compete.

2.5 Mission

In fostering Malaysia’s development, Timber Land Corporation aims to provide wood

flooring to the highest quality. Thus simple goal is a constant motivation for our employees
and the impetus for our growth and accomplishments.

Integrity, proficiency and commitment are emphasized in the services we provide and
quality assurance is a built-in feature.

2.6 Objective

To be the 1st Malaysian company to produce Engineered Chipboard Flooring and at the same
time be one of the best environmental choices in modern flooring. At a time when more
people are questioning the way natural resources are being used, it is reassuring to know that
Timber Land Corporation consists for the most part of recycled materials. Our objective has
been not just to develop products which are more sympathetic to the environment but also
meet the best quality of the products and the needs of the customer.
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2.7 Logo

T and L - Stand for the name of our company Timber Land

Corporation

Texture of T and L - Mimic as wood because Timber Land Corporation

will produce product base on wood

Yellow Colour - Symbolizes of wisdom, full of creative and

intellectual energy

Black Colour - Full of the feng shui energy of mystery and

sophistication, it holds the energy of power and

protection
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2.8 Future

Our company produce high potential product and for the future we can expand our market to
the worldwide. The management of Timber Land Corporation is keenly interested in the
exploration of new markets and new buyers around the globe. Presently the company targets
is to enter and explore the possibilities in Asia mainly Indonesia, Singapore, China and India
and also Middle East country.

By 2015, Timber Land Corporation should have satellite offices in southern region,
northern region, eastern region and also Sabah and Sarawak. By 2016, Timber Land
Corporation should exploit Singapore and Indonesia market.

Upgrade the existing machinery to green machinery to comply our company motto
which is “Technology Save the Earth”. This will be done when our company have recovered
our capital. With this also we can produce more products in our product line.

In future, enhancement of product line will also be considered. We will keep in view
the existing feedback from the buyers. This will include the production of normal chipboard
flooring and many more.

Establishing Research and Development Department is one of our future goals. With
the establishment of this department, Timber Land Corporation can produce more eco-
friendly product as more time and effort can be done to make this goal achievable. 0% of
toxic chemical contains in our product should be achieved then.