Master of Business Administration: Narsee Monjee Institute of Management Studies

SVKM’s
NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES

MASTER OF BUSINESS ADMINISTRATION
Program: MBA Trimester /Semester :VI
Course: Management of Family Business Code:
Teaching Scheme Evaluation Scheme
Classroom Practical/ Tutorials Credit Continuous Term End
Group work Evaluation Examination
(TEE)
10 1.5 60% 40%
Course Rationale:
In this course, one would understand Family Business and the related issues in management, ownership,
family, personal and career. The key aim is to develop skills to address the above issues and challenges.
Course Objectives:
The course objective is to
1. Understand family business

2. Look at various aspects of professionalization in family business
3. Sensitize the students in building lasting family business through synergy in vision, values and strategy
4. Provide inputs on corporate and family governance
Learning Outcomes:
The student is expected to gain the conceptual and applied knowledge in the following areas:
1. Explore the management, ownership, family, career and personal issues found in family companies
2. What one needs to professionalize and overcome various challenges and hurdles
3. The importance of family values, development of a strategy for the family’s involvement in business and
craft a plan to succeed in their business
4. Policies and processes of developing practice of governance both at the controlling family and business
levels
Pre-requisite:
 Foundation subjects in the first year PGDM program
Text Books:
 Strategic Planning for Family Businesses,1e, Randel S. Carlock&John L. Ward, Palgrave MacMillan,
2001
Reference Books:
 The 10 commandments for Family Business, Kavil Ramachandran, Sage Publications, 2015.
 Indian Family Business Mantras, Peter Leach and Tatwamasi Dixit,Rupa Publication 2016.
Journals:
 Harvard Business Review; Family Business Review; Family Business
Any other information:

Cases:
IKEA, Bharti Airtel, Nike, Heineken, Hermes, Toyota, Hershey etc.
Evaluation Scheme:
1
 Presentations 15 %
 Class Participation 20%
 Assignment 25 %
 Term- End Exam 40 %
Total 100 %
Session Plan:
Session Topic (including subtopics) Learning Pedagogical Tool Textbook
Outcomes Chapters &
Readings
1 Understanding family business Learning to Class discussion- Textbook:
planning explore the family Family Business Chapter 1
The Importance of Planning for business issues Assessment Ref Book:
Business Families The Ten
Commandments
(chapter-1)
2 Understanding family business Learning to Class discussion Textbook:
planning explore the family  Family Business Chapter 2
The Parallel Planning Process business issues Assessment
 The Murugappa
Family (Caselet
1.1 of The Ten
Commandment)
3 Planning for the Family Learning to Class discussion Textbook:
Securing Family Commitment understand what  Family Business Chapter 3
one needs to Communication Ref Book:
professionalize Questionnaire The Ten
 Sudarshan Commandments
Chemicals (chapter-2)
(Caselet 1.1 of
The Ten
Commandment)
4 Planning for the Family Learning to  Class discussion Textbook:
Encouraging Family Participation understand what  Exploring Chapter 1
one needs to Family Business Ref Book:
professionalize Philosophy The Ten
Commandment
(chapter-3)
Preparing the Next Generation of understand what  Successor’s Chapter 5
Family Managers and Leaders one needs to career Ref Book:
professionalize assessment The Ten
 GMR Group Commandment
(Caselet 10.1 of (chapter 5-6)
The Ten
Commandment)
Developing Effective Ownership understand what  Family enterprise Chapter 6
one needs to continuity plan Ref Book:
professionalize  Emami’s The Ten
takeover of Commandment
Zandu (Caselet (chapter 5-6)
4.1 of The Ten
Commandment)
7 Planning for the Business Learning to  Class discussion Textbook:
Assessing the Firm’s Strategic synergize vision,  Competitor Chapter 7
Potential values and analysis and
strategy business strategy
plan
Exploring Possible Business synergize vision,  Competitor Chapter 8
Strategies values and analysis and Ref Book:
strategy business strategy The Ten
plan Commandments
 Piramal Group (chapter 7)
(Caselet 7.1 of
The Ten
Commandment)
The Final Strategy and synergize vision,  Competitor Chapter 9
Reinvestment Decision values and analysis and Ref Book:
strategy business strategy The Ten
plan Commandments
 Aravind Eye (chapter 8-9)
Care (Caselet 9.1
of The Ten
Commandment)
The Role of the Board in Family synergize vision,  Competitor Chapter 10
Business Planning values and analysis and
strategy business strategy
plan

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SVKM’s

NARSEE MONJEE INSTITUTE OF MANAGEMENT STUDIES

1. Understand family business

 Foundation subjects in the first year PGDM program

Any other information:

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