JERICHO DENNIS V.

LIPURA 12-
TENNESSINE
MODULE 5

WHAT I KNOW (pg. 5-6)

1) It is a set of controllable and interrelated variables composed of product, place, price and
promotions that a company assembles to satisfy a target group better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
2) The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
3) An item that is produced to satisfy the needs of a certain group of people.
a. Price b. Marketing Mix c. Product d. Packaging
4) It is a tangible product. Its example includes tires, MP3 players, clothing and etc.
a. Branding b. Positioning c. Goods d. Place
5) It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
6) The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
7) A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
8) Responsible for every element of your sales, marketing strategies, and activities.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
9) How a business creates awareness in the market?
a. Place b. Brand Name c. Services d. Promotion
10)It is intangible. Its example includes hair salons and accounting firms
a. Place b. Brand Name c. Services d. Promotion
11)The ultimate marketing strategy.
a. 7 P’s Model b. Marketing Mix c. People d. Branding
12)Where your product or service is actually sold.
 a. Place b. Brand Name c. Services d. Promotion
13)The place occupied by products in the heart and minds of the consumers.
a. Branding b. Positioning c. Goods d. Place
14)A name, symbol, or other feature that distinguishes a seller's goods or services in
the marketplace.
a. Brand Name b. Positioning c. Branding d. Place
15)A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a. Brand Name b. Positioning c. Branding d. Place

WHAT’S NEW (Pg. 7)

1. PRODUCT – it is the object or service that you are trying to sell.
2. PLACE – location where people can buy your services andproducts.
3.POSITIONING –a process to create an image to attract different customers for different wants.
4. PROMOTION – it is the marketing strategy to attract customers.
5. PEOPLE – it is your employees, staff, team involved wit your business.
6. PRICE – the value of money in exchange for a product or service.
7. PACKAGING – it is how the product or service is presented to the people.
WHAT’S MORE (Pg. 14)

7P’S OF MARKETING

PRODUCT PLACE POSITIONING PEOPLE PROMOTION PRICE PACKAGING

S
Services Location The place The Marketing The The way
or Items where occupied consumer Strategies amount your
your by you want that a product or
product or products to attract customer service is
service is in the pays for presented
offered heart and your
minds of product
the
consumer
s
WHAT I CAN DO (Pg. 16)

Product is an item that is built or

produced or assembled to satisfy the
needs of a certain segment(s) of the
people. The product can be intangible or
tangible. It can be a service, a consumer
good or a software.

Price of the product is basically the

amount that a customer pays for to enjoy
it. A low price usually means an inferior
good. Premium pricing is generally
perceived as superior product quality.

Place/Placement is a very important

part of the product mix definition. As a
marketer, we have to position and
distribute the product in a place that is
accessible to its potential buyers.
Example, a luxury holiday resort is better
situated in the countryside away from the
hustle of the crowded city.
Promotion strategies boost brand
recognition and therefore, sales. TV ads,
radio commercials, print media, and
internet advertisements all add up into
Promotion. Brand awareness or seasonal
seals and offers are a few of the
promotional strategies.

People are a defining factor as they are

the one delivering service to the
customers. Example, a restaurant is
known as much for its food as for the
service provided by its staff. Often,
feedback & surveys are taken to improve
this part of the marketing mix.

Packaging pertains to how a business

and the products are perceived in the
marketplace. This also includes product
packaging, staff conduct, store interiors..
 Positioning defines where your product
(item or service) stands in relation to others
offering similar products and services in the
marketplace as well as the mind of the
consumer. 

THE POWER OF COLOR! (Pg. 17)

I am going to show you some colors. For each one, write down the FIRST company or product
that comes in to your head when you see the color.

What’s the FIRST BRAND you think of when you see these colors?
RED – CHOWKING
BLUE – MENTOS
BLACK – ADDIDAS
YELLOW – LAYS
ORANGE – ROYAL
GREEN – STARBUCKS

ASSESSMENT (Pg. 18)

Marketing Mix 1. It is a set of controllable and interrelated variables composed of product, place,
price and promotions that a company assembles to satisfy a target group better than its
competitor.
Price 2. The amount of money that a customer pays for to enjoy it.
Product 3. An item that is built or produced to satisfy the needs of a certain group of
people.
Price 4. It determines your firm’s profit and survival.
Product 5. It can be intangible or tangible as it can be in the form of services or goods.
Packaging 6. The way your product or service appears from the outside.
7Ps model 7. A marketing model that modifies the 4Ps model.
People 8. Responsible for every element of your sales, marketing strategies, and
activities.
Brand Name 9. It refers to how a business creates awareness in the market.
Positioning 10. It claims a new space in the mind of the customer different from the spaces
occupied by existing products.
People 11. The ultimate marketing strategy.
Place 12. Where your product or service is actually sold.
Positioning 13. The place occupied by products in the heart and minds of the consumers.
Brand Name 14. A name, symbol, or other feature that distinguishes a seller's goods or
services in the marketplace.
Branding 15. A powerful and sustainable high-level marketing strategy used to create or
influence a brand.
ADDITIONAL ACTIVITIES (Pg. 19-20)

My Target Market is/are students who are lacking environment, services, food to do their school
works. Targeting students wouldn’t only give me a huge profit but also fulfillment by helping
these students in their outputs by providing them internet and printing services. I would like to
introduce my new product Ace Students Lounge. I would like to introduce my new service of all
in one students heaven where they can eat, discuss, make projects surf the net and print in one .
You can use it to save time and entertain yourself while doing your academics. I chose the Brand
Name Ace because it reminds me of chasing excellence in which the essence of every student
and my username ever since.