Ponam by Imtiaz

PONAM BY IMTIAZ
Introduction:
Since 1998, Ponam brand is associated with Imtiaz that plays a vital role in
providing high degree of trust and credibility. Ponam has a wide variety of grocery
products like Ponam Spices, Herbs, Dry Fruits, Pulses, Rice and other product
range that comes in good handy packaging.
Imtiaz Super Market brings to you its own brand of agricultural commodities and
spices; “PONAM”.
PONAM means full moon – what indicates the start of a new month, and that is
exactly what our products are; the mark to a transformation in your kitchen and
food. With the highest quality of products like pulses (DAAL), rice, flour, spices,
sugar, grains, and black salt, available at Imtiaz Super Market, you don’t need to
go anywhere else for anything.
No more walking trips to the CHAKKI wala for staples and spices anymore.
Purchase fresh, raw and organic items like pure basmati rice, flour and all types of
pulses under one roof with comfort from any branch of Imtiaz Super Market and
make everyone fall in love with your Biryani, Karahi, and parathas! And daal? You
will never see DAAL the same, boring way again!
Considering that everything sold under the brand name of PONAM is produced in
mills and factories that Imtiaz Super Market itself owns! And since we have our
own rice and flour mills along with the facility of in-house grinding, cleaning, and
packaging, a lot of costs is cut down and these staple commodities are sold at
substantially lower prices than the market average – which is GREAT!
Providing quality products that are easy on the wallet has always been our
hallmark. In order to maintain this for the sake of our customers, we constantly
evolve our products, services, and brandings.
PONAM, too is an initiative to show our customers how much we care about
them by saving them from those uncomfortable CHAKKI WALA trips in hot,
summer days and providing them with a collection of spices and grains with a
taste that will remind them of the DESI food that our DADI’S and NANI’s used to
cook for us with homemade and dried spices.
So head to your nearest Imtiaz Super Market’s branch now and begin this new
month with a brand new collection of PONAM staple and spices and transform
the taste of your food.
Product Categories:
 Supreme Basmati Rice
 Dates
 Corn flour
 Grain & Spices
 Ispaghol Husk
 Pulses
 Beans
Ware House & Distributions:

Imtiaz Super Market is a Pakistani supermarket operator that operates a chain of
supermarkets across the country. It is estimated that its yearly turnover is
between Rs 40 billion to Rs 1000 billion, which makes it the market leader in the
segment. Imtiaz Super Market is the main distributor of Ponam.
Product Line:
Ponam by Imtiaz offers a varied range of products from recipe mixes, rice, to
grains and spices. By offering multiple products to our customers we want them
to experience different Pakistani dishes in a simple and authentic way.
Product Pricing:
Increase in raw material prices will have a knock on effect on the marketing mix
strategy of an organization. Prices may be forced up as a result. A closer supplier
relationship is one way of ensuring competitive and quality products for an
organization. At Imtiaz they deal with their suppliers with integrity and fairness and
treat them as partners in their operations.
Below are the some product pricing of Ponam which is own brand of Imtiaz Super
Market.
Imtiaz has the basic strength of low prices with high quality.
Discount and Offers:

Imtiaz Super Market already provides the best prices. It has initiated weekly
magazines, monthly magazines and red-tag that has discounted prices, whenever
you visit Imtiaz Super Market sales and discounts are going on. Every week Imtiaz
Super Market comes up with a theme that attracts the consumers.
You can avail different discounts and offers on our product from our websites,
online retail partners and retails stores also.
Marketing Strategy:
“Piling high and selling low” that’s the strategy of Karachi’s Imtiaz Super Market,
which, despite a slow expansion rate, snatched a significant market share from
the competition and impressed local investors. Ramadan is a season of increased
consumerism and attention to shopping especially for a country like Pakistan.
Especially in Ramadan Imtiaz Super Store take many advantage for example they
show their product in Online Ramadan Transmission with discount offers. To
avoid Ramadan marketing mistakes that could be costly. For example
Following are the some important point that for ISM marketing strategy i.e
 Low Price as compared with Competitors
 Loyalty Program
 Gift Cards
 Brand Positioning and Image
 Internal competence in Value Chain
ISM is the Pioneer of the retail industry of Pakistan. It is offering products for
everyday use Convenience, range, excellent customer service and unmatched
affordability are few features of Imtiaz super market “you can get everything
under one roof”.

Ponam by Imtiaz

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