Malka Foods (PVT) LTD

Malka Foods (Pvt) Ltd.
INTRODUCTION
Malka Foods comes with a rich heritage and deep roots as it has been founded by those people who
carry a remarkable journey of success within the same category. The founders have accomplished a
lot in the past and by the amalgamation of their experience and expertise they seek to introduce the
best brand in terms of everything, right from the planning till the distribution of finest product to
consumer’s doorstep. Malka the queen of Taste promises the premium quality and authentic taste.
It has a diverse product portfolio that includes authentic recipe mixes made to perfection to keep
the traditional value and taste of the recipe intact, plain spices picked and treated under great
vigilance to provide our customers finest range of plain spices, packaged whole spices and premium
dry fruit range available in different SKUs to serve various segments of the target market. Its wide
range of food products also include good quality lentils carefully packed along with an additional
spice mix for the convenience of our valued consumer ,we offer ketchup which we believe to have a
better taste and quality from the current market players in this category , we also have mayonnaise
and premium rice in our product line. We aim to make the premium affordable and quality
reachable. For Malka the satisfaction and delight of our consumer is of utmost importance.
PRODUCT CATEGORIES
1. Rice Range
2. Recipe Mixes
3. Plain Spices
4. Essentials
5. Saucito
6. Namkish (Coming soon)
7. Salt
Malka Foods has been established as an FMCG company in Karachi Pakistan. If we talk about the
heritage and roots of Malka Foods it has a rich heritage and deep roots as it has been founded by those
people who carry a remarkable journey of success within the same category. The founders have
accomplished a lot in the past and by the amalgamation of their experience and expertise they seek to
introduce the best brand in terms of everything, right from the planning till the distribution of finest
product to consumer’s doorstep. Malka the queen of Taste promises the premium quality and authentic
taste. It has a diverse product portfolio that includes authentic recipe mixes made to perfection to keep
the traditional value and taste of the recipe intact, plain spices picked and treated under great vigilance
to provide our customers finest range of plain spices, packaged whole spices and premium dry fruit
range available in different SKUs to serve various segments of the target market. Our wide range of food
products also include good quality lentils carefully packed along with an additional spice mix for the
convenience of our valued consumer ,we offer ketchup which we believe to have a better taste and
quality from the current market players in this category , we also have mayonnaise and premium rice in
our product line. We aim to make the premium affordable and quality reachable. For Malka the
satisfaction and delight of our consumer is of utmost importance.
Mr. Faisal Mubin Ganatra, CEO and Director of Malka Foods, is a bright, dynamic, and visionary member
of the society who has been a game-changer in every field that has been fortunate to have him. By
sharing his success story, we hope to inspire others to lead from the front as well.
Faisal Ganatra is one of those people who has defied and turned on its head, the saying, ‘jack of all,
master of none.’ Not only has he been involved in prominent sectors like energy, food, beverages,
shipping, real estate, logistic solutions, auditing and consultancy services, he has also played key roles in
carving a successful path for the companies he has been a part of. The many feathers in his cap are a
testament to his highly impressive list of accomplishments. Before beginning his entrepreneurial
journey, he had been associated with Deloitte & Touch, Grant Thornton, AES Thermal Power, Pepsi Cola,
Shan Foods and Mega & Forbes companies in various capacities as Group CEO, COO, and CFO.
MARKETING
In the recent interview the CEO of the company has elaborated the essence of his company and outlined
the future marketing plan in the following words:
We have combined innovation with convenience. We have introduced a new product line of Recipe
Mixes, offering a range of flavors from all regions of Pakistan and beyond. From Hyderabadi Achaar
Gosht to Lucknowi Biryani, these masala mixes bring the signature dishes into the limelight and has
taken convenience to a whole new level by offering our consumers what was not available in the market
before. This view is also reflected in our thematic campaign tagline; ‘Kuch Naya Pakao.’
Malka’s brand essence is taste. The brand stands for providing the best tasting meals which always
delight consumers. Staying within this realm Malka can innovate and expand its product line beyond
masalas into other related categories such as basic spices and ingredients, salt and accompaniments. In
fact, we are hopeful that our customers will enjoy the uniqueness and quality that Malka offers in its
spices in all our other product categories.
PRODUCT PRICING
Implementing this vision meant that the pricing strategy had to be carefully devised so that the brand
would be affordable across most socio-economic groups. To ensure this, Malka Foods has started with 2
SKUs in every variant. 50g and 100g packages for Masala, iodized and refined salt, chili garlic sauce and
tomato ketchup. Prices of Masala (Biryani, Qorma, Nihari e.t.c) are PKR 55/- for 50g package and PKR
100/- for 100g package. Chili garlic sauce and tomato ketchup are of same price range, while iodized and
refined salt are PKR 30/- for 50g package and PKR 50/- for 100g package.
PRODUCT LINE
Malka Foods offers a varied range of products from recipe mixes, rice, to tea delights, and desserts. By
offering multiple products to our customers we want them to experience different Pakistani dishes in a
simple and authentic way.
RETAIL EXCELLENCE
Our range of premium products are available across all major worldwide retail stores. The company has
flourishingly inflated its globe footprint across 25+ countries covering 5 continent.
DISCOUNTS AND OFFERS

You can avail different discounts and offers on our product from our websites, online retail partners and
retail stores also.
Our Online Retail Partnerships

At Malka Foods we know that e-commerce as a platform cannot be ignored. Catering to our online
audience, our range of products are available across all major online retailers of Pakistan and on
selective worldwide online retailers catering to the global audience.
Local Presence
With the growing modern trade culture in Pakistan, Malka foods range of products are available across
all leading international modern trade outlets in the country.

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DISCOUNTS AND OFFERS

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