Nielsen conducted market research for Pantene to understand the decline in its market share from 22.5% to 20%.
[1] Retail measurement, media measurement, and consumer panel services provided data on sales, market shares, consumer buying behavior, advertising effectiveness, and purchasing patterns.
[2] Customized research was also conducted through questionnaires and data analysis to provide insights into factors like brand loyalty, communication effectiveness, customer satisfaction, and brand equity as they relate to consumer purchase behavior.
Nielsen conducted market research for Pantene to understand the decline in its market share from 22.5% to 20%.
[1] Retail measurement, media measurement, and consumer panel services provided data on sales, market shares, consumer buying behavior, advertising effectiveness, and purchasing patterns.
[2] Customized research was also conducted through questionnaires and data analysis to provide insights into factors like brand loyalty, communication effectiveness, customer satisfaction, and brand equity as they relate to consumer purchase behavior.
Nielsen conducted market research for Pantene to understand the decline in its market share from 22.5% to 20%.
[1] Retail measurement, media measurement, and consumer panel services provided data on sales, market shares, consumer buying behavior, advertising effectiveness, and purchasing patterns.
[2] Customized research was also conducted through questionnaires and data analysis to provide insights into factors like brand loyalty, communication effectiveness, customer satisfaction, and brand equity as they relate to consumer purchase behavior.
Nielsen conducted market research for Pantene to understand the decline in its market share from 22.5% to 20%.
[1] Retail measurement, media measurement, and consumer panel services provided data on sales, market shares, consumer buying behavior, advertising effectiveness, and purchasing patterns.
[2] Customized research was also conducted through questionnaires and data analysis to provide insights into factors like brand loyalty, communication effectiveness, customer satisfaction, and brand equity as they relate to consumer purchase behavior.
Management Problem: Reasons for the decline in market share of Pantene from 22.5% to 20%. Research Type of Objective Methodology/ Outcome Research Research Process For Retail measurement The objectives of retail Retail measurement service, team of Retail Measurement
measurement service service provides the
dedicated auditors visit are to find out data on information on sales, large number of stores Service
consumer buying market shares, distribution,
after every specific behaviour in stores, pricing, merchandising interval with hand held market dynamics and and promotions for scanners to collect trends as well as Pantene. Furthermore, this information on various making decisions about research covers all types of aspects across product marketing mix. markets and stores. categories. The purpose of media Media measurement Media measurement Measurement
measurement service is service provides the
service is carried out by Service
to measure the information about which
Media
installing people meters
effectiveness and channels, programs and in rigorously selected impact of company’s commercials are being representative sample advertising activities on watched and by whom and households. consumers. when. Consumer panel service Consumer Panel Service
Consumer panel service
Consumer panel service reveals information on is done to observe the tracks a large number of consumer purchases from purchasing behaviour carefully selected all outlets they visit and and insights regarding statistically this information is linked market penetration, representative sample with demographic buying rates, loyalty, households through the characteristics, media purchase frequency, use of in – home consumption and repeat buying and brand scanners. purchasing history of switching triggers. households. Customized research starts once the servicing Customized research is Customized research team gets the project, done for the purpose of outcomes mainly include Customized Research
then it designs the
finding solutions for customized research research including clients in relation to reports including insights questionnaire which is their marketing about how brand loyalty, then sent to data strategy, communication collection team. Then it communication effectiveness, customer goes to data processing effectiveness, consumer satisfaction and equity team for analysis and attitudes, customer differs with respect to that analysis is then satisfaction and brand consumer purchasing converted into insights equity. behaviour. by client servicing team.
