TYBScIT Sem VI Subject : Business Intelligence

Sample Questions For Self Practice

Serial
Question Answer1 Answer2 Answer3 Answer4
No.
_________ is the outcome of extraction and processing activities carried
1 Knowledge Information Data Raw Data
out on data.
To support decision-making To support information To support data
2 The objective of B.I is ? To support data analysis.
and complex problem solving. gathering. collection.
Which of the following is not a component of business intelligence analysis
3 Analysis Insight Decision Design
cycle?
4 Extraction of information and knowledge from data is known as ? Data mining Optimisation Data exploration Data mart
5 Well defined and recurring decision making procedure is called Structured Semi-structured Operational Unstructured
Business intelligence system provides tools and methodologies to
6 Effective decision. Timely decision Both 1 and 2. Efficient Decision.
knowledge workers to help them to take______.
7 Decision making process is of ____________ phases. Three Five Two Six
In ____________ approach, a decision maker considers economic, tactical Bounded rationality
8 Absolute rationality approach Rational approach None of the above.
legal, ethical, procedural and political factors. approach
9 In ETL ‘E’ stands for External Extraction Extreme None of the above
___________measurements express the level of conformity of a given
10 Effectiveness Efficiency Evaluation Feedback
system to the objectives for which it was designed.
What is the outcome of extraction and processing activities carried out on
11 Data Information Knowledge Wisdom
data?
12 DSS stands for? Decision Support System Definition support System Data sub system Data storage system
13 What represent the real problem situations? Data Models Tools Information
During which phase, additional data conversion occurs to performed to
14 Loading Extraction Transformation Performance Evaluation
obtain the summaries that will reduce the response time?
Which measurements express the level of conformity of a given system to
15 Effectiveness Efficiency Evaluation Feedback
the objectives for which it was designed?
16 ___________is the first stage in developing in decision support system. Analysis Design Knowledge Acquisition Planning
Able to modify their own Able to modify their own
Which is System cycle does Able to modify their own
17 Close System Cycle defined as output flows based on output flows based on
not need any output. output without any process.
feedback. process.
18 Information is transformed into _____to make decisions. Data Information Knowledge File
exploiting the relationships
doing mathematical exploring the relationships developing mathematical
19 Mathematical models are developed by among system control
calculation with data. logic
variables ,parameters and
___________technologies enabling factors that have facilitate
20 Application System business information Hardware and Software
development of BI with complex organizations
Data mining projects differ in many respects from both classical statistics
21 OLAP OLTP OLAM HOLAP
and which analyses?
Online Analytical
22 OLAP stands for ? Online analytical Processing Online Link analysis process Onlink Analysis Processing
Programming
Data may contain erroneous or anomalous values, which are usually
23 Noise outliers Inconsistencies Reduction
referred to as: ?
Estimate procedures can become rather complex and time-consuming for a
24 Training data missing data result data expert data
large dataset with a high percentage of which data?.
Which attributes are categorical attributes without a natural ordering, such
25 Counts Nominal Numerical Ordinal
as the province of residence?
 A significant proportion of the models used in business intelligence
26 systems,such _________models, require input data concerned with future Project management model learning model Predictive model optimization model
events.
27 ____________ learning analyses are not guided by a target attribute. Supervised Guided Unguided Unsupervised
Once a mathematical model has been defined, one will naturally wish to
28 proceed with its solution to assess decisions and to select the best Development of algorithms Mathematical relationships Numerical parameters Evaluation criteria
alternative.
___________are categorical attributes in relation to which a specific
29 Counts Nominal Numerical Ordinal
property can be true or false.
Which attributes are categorical attributes without a natural ordering, such
30 Counts Nominal Numerical Ordinal
as the province of residence.
which attributes are numerical attributes that assume a finite number or a
31 counts Discrete Numerical Ordinal
countable infinity of values?
The purpose of a data mining process is some-times to provide a simple and
32 small dataset large dataset. numeric dataset stored dataset
concise representation of the information stored in which dataset?.
33 Transformations of this kind are usually referred to as feature______ Transformations Extraction Scaling Standardization
The use methods will be explained within the classification methods called
34 K-means K-nearest support vector machines Normalization
_____________.
35 The purpose of feature selection, also called __________. feature reduction feature compression feature normalization feature denormalization
An _______in the company information systems, expected to supervise the
36 expert trainer developer tester
access to the information sources.
Trough which the effort of representation is justified by the remarkable through a well-designed through a well-designed through a well-designed
37 through a class diagram
conciseness of the information achieved. documentation chart journal
Data may contain erroneous or anomalous values, which are usually
38 Noise outliers Inconsistencies Reduction
referred to as_____________.
Estimate procedures can become rather complex and time-consuming for a
39 Training data missing data result data expert data
large dataset with a high percentage of___________.
_____________methods select the relevant attributes before moving on to
40 the subsequent learning phase, and are therefore independent of the Filter embedded wrapper scaling
specific algorithm being used.
41 k-means clustering is also referred to as ? Non-hierarchical clustering Optimizing partitioning Divisive clustering Agglomerative clustering
42 Clustering is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement
43 When data are classified according to a single characteristic, it is called: Quantitative classification Qualitative classification Area classification Simple classification
Attributes are statistically
Attributes are statistically
Attributes are equally independent of one Attributes can be nominal
44 Which of the following statements about Naive Bayes is incorrect? dependent of one another
important. another given the class or numeric
given the class value.
value.
Geographical
45 Classification of data according to location or areas is called: Qualitative classification Quantitative classification Chronological classification
classification
46 The development of model consists of which phases? Training , Testing Training, Predicting Training, future analysis Testing, future analysis
Number of values present in
47 What is the value of K in K-means clustering? Distance between centroids Distance between clusters Number of clusters
each cluster
Variable with low information Variable with high Variable with negative Variable with information
48 Based on which criteria Root node of decision tree is selected?
gain information gain information gain gain is zero
 Cluster analysis is a
technique for analysing
Objects in one cluster are
Cluster analysis is also Groups or clusters are data when the criterion or
similar to each other and
49 Which statement is not true about cluster analysis? called classification analysis suggested by the data, dependent variable is
dissimilar to objects in the
or numerical taxonomy. not defined a priori. categorical and the
other clusters
independent variables are
interval in nature.
50 Regression is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement
51 In classification, the data are arranged according to: Similarities Differences Percentages Ratios
52 Classify variable which is not continuous? age height gender revenue of medical shop
Which are supervised learning methods for predicting the value of a
53 Classification Clustering Regression Customization
categorical target attribute?
54 Neural Networks are methods of ? Regression Clustering Classification Customization
55 Which model is used for prediction of continuous target variables? Probabilistic Regression Separation Heuristic
56 Classification is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement
57 In which type target variable is binary ? Linear Regression Logistic Regression Decision Tree Clustering
58 In which type target variable is continuous value ? Linear Regression Logistic Regression Decision Tree Clustering
Which method of analysis does not classify variables as dependent or
59 regression analysis discriminant analysis analysis of variance cluster analysis
independent?
In the K-means clustering algorithm using which method the distance
60 Cluster distance Euclidean distance Cluster width Cluster height
between cluster centroid to each object is calculated?
61 Business intelligence applications consists of ? Marketing models Relational Model strategic Model Business Model
62 Marketing models consistes of which marketing. Sequential relational hybrid store
63 Selling products or services to companies is known as ? B2B B2C C2B C2C
What refers to the attempt to sell an additional product or service to an
64 cross-selling up-selling down-selling selling
active customer?
What refers to make a customer to purchase an higher-level product or
65 service, richer in functions for the user and more profitable for the cross-selling up-selling down-selling selling
company?
___________ sales activities take place at one or more sites managed by a
66 company supplying some products or services, where customers go to Residential Mobile Telephone market
make their purchases.
In ____________ sales, agents of the supplying company go to the
67 customers’ homes or offices to promote their products and services and Residential Mobile Telephone market
collect orders
__________ sales are carried out through a series of contacts by telephone
68 Residential Mobile Telephone market
with prospective customers.
The decision-making processes relative to salesforce management can be
69 implement assessment analysis maintainance
grouped into three categories: design, planning and __________ .
The purpose of assessment and control activities is to measure the
70 effectiveness, efficiency activeness, efficiency efficiency, speed security, privacy
_________ and ________ of individuals employed in the sales network
analysis of the products jointly purchased by customers, known as which
71 customer business product market basket
analysis?
72 Web mining methods are mostly used for which mining? Content document file text
73 Web mining methods are mostly used for which mining? Structure tree graph warehoue
74 Web mining methods are mostly used for which mining? Usage time file product
Which management is a managerial policy whose purpose is to maximize
75 customer sales Revenue project
profits through an optimal balance between demand and supply?
 __________ Analysis is a Performance Measurement technique which is
76 Data Envelopment market data customer
used for comparing the performances of similar units of an organization.
The units for which we are doing the performance analysis are called
77 data warehouse Decision Making Business
_________ Units
The purpose of data envelopment analysis (DEA) is to compare the
operating performance of a ___________ such as companies, university
78 set of units employee salesman serive
departments, hospitals, bank branch offices, production plants, or
transportation systems
DEA is a technique calculates the efficiencies of all ____________ by taking
a set of input and output variables (which are generally the most important
79 DMUs MUs DUs Ds
business metrics of the organization) and then set a benchmark.

The ______________ , also known as production function, expresses the

80 sales efficient frontier marketing algorithm
relationship between the inputs utilized and the outputs produced
81 What is a prior part of Knowledge Management System? storage processing deleting updating
82 What is a role of people in knowledge management system community of practices communication of practices corelation of practices cordination of practices
rules to apply to data to
process of a human expert Set of rules for the data technical aspects of
83 What is knowlegde Engineering? imitate the thought process of
system with knowledge updation engineering
a human expert
unsustainable for climate Brain organoids look
84 Artificial Intelligence Vs Natural Intelligence doesn't learn like humans not structured
change promising
85 What is a collective information of raw materials? Information Data Knowledge Business
86 First basic step for knowledge management process is summarizing information Data collection Data analysis Data classification
87 Following step is not involved in knowledge management process Decision making Information Analyzing Application Development Synthesizing
88 Who is not involved in organizational transformation People process technology Market shares
89 Artificial intelligence is a study and design of operations research intelligent agents neuroscience control theory
assisting human in decision refining their own possessing human
90 Expert systems are capable of substituting human
making knowledge capabilities
Knowledge Management machine learning life
91 Which cycle is used to make system as expert system? Expert System Cycle all of the above
System cycle
92 Knowlege portals are designed with the help of ? HTML XLXS CSS XML
The technical programming Technology and
93 What is a set of knowledge necessary for design? failure factors Design and implementation
and design know-how Implementation
The Information Technology has __________ approach in Knowlegde
94 Testing Analyzing Designing Coding
Management?
natural language
95 What is a set of algorithms, which perform judgment and reasoning? an interference engine search engine hueristic engine
interfacing
past experience and data data,information & past
96 Knowledge consist of Data and Information only only past experience
only experience
97 Knowledge engineers acquire information from subject expert by recording interviewing observing his/her work All of above
Knowledge management Effective communication
98 Forward and Backward channing are the strategies of Inference Engine Data mining process
process process
99 The components of Expert system includes knowledge base inference engine user interface all of above
100 knowledge management process has ______ basic steps 4 6 8 7
 Correct
Sr No Question Option A Option B Option C Option D
Answer
Business intelligence system provides tools and methodologies to knowledge workers
1 Effective decision. Timely decision Both A and B. Efficient Decision. C
to help them to take______.
2 _________ is the outcome of extraction and processing activities carried out on data. Knowledge Information Data Raw Data B
3 Which of the following is not a component of business intelligence analysis cycle? Analysis Insight Decision Design D
In BI Architecture, _____ is used to gather and integrate the data stored in various
4 Data Warehouse Data mart Data Sources Information C
primary and secondary sources.
5 Extraction of information and knowledge from data is known as ________ Data mining Optimisation Data exploration Data mart A
Which from following is not the phases of Development of a business intelligence Implementation and
6 Analysis and Design Planning Data exploration D
system. Control
7 Decision making process is of ____________ phases. Three Six Five Two C
8 Well defined and recurring decision making procedure is called Structured Semi-structured Operational Unstructured A
In ____________ approach, a decision maker considers economic, tactical legal, Absolute rationality Bounded rationality
9 Rational approach Operational approach C
ethical, procedural and political factors. approach approach
10 In ETL ‘E’ stands for Extreme External Extraction Exit C
Decision Support Definition support
11 DSS stands for: Data sub system Data storage system. A
System. System.
During the _________ phase, additional data conversion occurs to performed to
12 Loading. Extraction. Transformation Performance Evaluation. C
obtain the summaries that will reduce the response time.
___________measurements express the level of conformity of a given system to the
13 Effectiveness Efficiency Evaluation Feedback A
objectives for which it was designed.
14 ___________is the first stage in developing in decision support system. Analysis Design Knowledge Acquisition Planning C
It is processed to obtain It is collected from diverse
15 Data by itself is not useful unless it__________ It is massive It is properly stated B
information sources
Providing tactical Providing strategic
Management decision Better operation of an
16 Decision support systems are used for information to information to C
making organization
management management
17 Decision support systems are used by Line managers. Top-level managers. Middle level managers. System users B
18 Which of following is not phase of decision making process Design Analysis Intelligence Choice B
Meet government
19 Strategic information is needed for Day to day operations Long range planning Short range planning C
requirements
20 Computer information system are most successful in providing information for: Control decisions Planning decision Strategic decision Structured decision A
Ensuring that
Day–to-day operation of Providing statutory Top level strategic
21 Decision support systems are essential for organizations are C
an organization. information. decision making.
profitable.
specific responsibilities
it is done by every it provides opportunities
22 Organizations have hierarchical structures because it is convenient to do so can be assigned for each C
organization for promotions
level
a selective abstraction of a selective imagination of a selective proposal of a selective example of
23 What is a model ? A
real world 1st world real world second word
A material representation of a real system, whose behaviour is imitated for the
24 Analogical Model Iconic Model Symbolic Model Static Model B
purpose of the analysis is called as?
In which model some input information represents random events characterized by a
25 Stochastic Iconic Symbolic Static A
probability distribution?
the robustness of optimal the robustness of optimal the robustness of optimal the robustness of optimal
26 What is allowed by Sensitivity and Scenario analyses be assessed ? decisions from variations decisions to variations decisions to variations in decisions to variations in D
in the input parameters. into input parameters. the input data. the input parameters.
Which model observes the status of a system only at the beginning or at the end of Discrete-time dynamic Static-time dynamic Symbolic -time dynamic Iconic-time dynamic
27 A
discrete intervals? models models models models
The purpose of explanatory models is to functionally identify a possible relationship a set of negative a set of independent
28 a set of positive attributes a set of neutral attributes D
between a dependent variable and ____________________. attributes attributes
to identify regular patterns to identify irregular to identify negative to identify neutral patterns
29 Which is one of the primary objective of mathematical models ? A
in the data patterns in the data patterns in the data in the data
The conceptual paradigm outlined determines a wide and popular class of
30 optimization models stochastic models supervised models iconic models A
mathematical models for decision making, represented by _________models.
 useful for knowledge
extracting information and
31 What is the aim of Data Mining? workers in decision extracting raw data extracting problems A
knowledge
making in some situation
inductive learning deductive learning comprehensive learning
32 On which learning methods the Data Mining method is based? basic learning methods A
methods methods methods
to express the rules and
to identify regular patterns to identify irregular
33 What is the purpose of Interpretation? criteria for easy Both A & B D
in the data patterns in the data
understanding
34 Classification Trees or Association Rules are also called as? machine learning deep learning irregular pattern supervised learning A
Implementation and
35 Which is the last Phases of mathematical models for decision making? Problem Identification Model Formation Development of Algorithm B
Testing
Which mathematical model aims at understand the mechanisms that regulate the
Pattern recognition
36 development of intelligence, ability to extract knowledge from past experience in order Risk analysis models Optimization models Waiting line models C
Models
to apply it in the future.
In which Mathematical mode the decision maker is required to choose among a Pattern recognition
37 Risk analysis models Optimization models Waiting line models A
number of available alternatives. Models

The term data mining

refer to the overall
process consisting of data
Data mining analysis is to Data mining activities can
gathering and analysis,
draw a fresh conclusion be subdivided into two The data mining process
development of inductive
38 Which of the statement is not true about Data Mining? without investigating the major investigation is based on inductive B
learning models and
past data, observations streams, interpretation learning methods
adoption of practical
and interpretations and prediction.
decisions and consequent
actions based on the
knowledge acquired.

Prediction and
39 Which is not the Phase of data Mining Process? Data Gathering Selection of Attributes Data Discarding D
interpretation
inspection of each replacement of missing
40 Data Incepction Means ? identify missing values discard all records A
missing value Data
inspection of each replacement of missing
41 What is Data Elimination? identify missing values discard all records A
missing value Data
Data mining activities can be subdivided into two major investigation streams , which Interpretation and Interpretation and Forecast and
42 Forecast and Prediction B
are ________ & _________. Sampling Prediction. Interpretation
43 Which is the Application of Data Mining ? Fraud Detection Data security Verification raw data Duplicate data analysis A
The conceptual paradigm outlined determines a wide and popular class of Project management
44 learning model Predictive model optimization model D
mathematical models for decision making, represented by optimization models. model
machine learning or machine learning or Deep learning or
A number of techniques originated in the field of computer science, such as
45 knowledge discovery in Deep learning knowledge recovery in knowledge discovery in A
classification trees or association rules, and are referred to as________________
databases databases. databases.
___________methods are based on the contributions of various disciplines,such as . Project management
46 learning model Predictive model optimization model D
business organization, behavioral psychology and operations research. model
A significant proportion of the models used in business intelligence systems,such Project management
47 learning model Predictive model optimization model C
_________models, require input data concerned with future events. model
48 ____________ learning analyses are not guided by a target attribute. Supervised Guided Unguided Unsupervised D
Once a mathematical model has been defined, one will naturally wish to proceed with Development of Mathematical
49 Numerical parameters Evaluation criteria A
its solution to assess decisions and to select the best alternative. algorithms relationships
___________are categorical attributes in relation to which a specific property can be
50 Counts Nominal Numerical Ordinal A
true or false.
Which attributes are categorical attributes without a natural ordering, such as the
51 Counts Nominal Numerical Ordinal B
province of residence.
which attributes are numerical attributes that assume a finite number or a countable
52 counts Discrete Numerical Ordinal B
infinity of values?
The purpose of a data mining process is some-times to provide a simple and concise
53 small dataset large dataset. numeric dataset stored dataset B
representation of the information stored in a _________.
It is possible to discard ____ records for which the values of one or more attributes
54 All Some Combined Half A
are missing.
 33 Most learning models benefit from a preventive standardization of the data also
55 normalization de-normalize data segregation data prevention A
called _______.
56 Transformations of this kind are usually referred to as feature______ Transformations Extraction Scaling Standardization B
The use methods will be explained within the classification methods called
57 K-means K-nearest support vector machines Normalization C
_____________.
58 The purpose of feature selection, also called __________. feature reduction feature compression feature normalization feature denormalization A
An ____________model is a material representation of a real system, whose
59 iconic Analogical Symbolic Stochastic A
behavior is imitated for the purpose of the analysis.
A model is called ___________when all input data are supposed to be known a priori
60 iconic analogical deterministic static C
and with certainty.
_________ models consider a given system through several temporal stages,
61 iconic analogical deterministic Dynamic D
corresponding to a sequence of decisions.
The term ________________theory is reserved for the variety of mathematical
62 models and methods that can be found at the core of each data mining analysis and mathematical learning machine learning deep learning static learning A
that are used to generate new knowledge.
Continuous attributes are numerical attributes that assume an uncountable ________
63 infinity zero first non-zero A
of values.
Training of the models is carried out using a sample of records extracted from
64 Duplicate dataset original dataset Training dataset Result dataset B
the__________.
An _______in the company information systems, expected to supervise the access to
65 expert trainer developer tester A
the information sources.
Trough which the effort of representation is justified by the remarkable conciseness of through a well-designed through a well-designed through a well-designed
66 through a class diagram C
the information achieved. documentation chart journal
Data may contain erroneous or anomalous values, which are usually referred to
67 Noise outliers Inconsistencies Reduction B
as_____________.
Estimate procedures can become rather complex and time-consuming for a large
68 Training data missing data result data expert data B
dataset with a high percentage of___________.
_____________methods select the relevant attributes before moving on to the
69 subsequent learning phase, and are therefore independent of the specific algorithm Filter embedded wrapper scaling A
being used.
70 how many distinct myopic search schemes are followed? Two Four Three One C
Data mining projects differ in many respects from both classical statistics and
71 OLAP OLTP OLAM HOLAP A
_________________analyses.
Online analytical Online Link analysis Online Analytical Onlink Analysis
72 OLAP stands for ___________ A
Processing process Programming Processing
Non-hierarchical
73 k-means clustering is also referred to as Optimizing partitioning Divisive clustering Agglomerative clustering A
clustering
74 Clustering is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement B
75 When data are classified according to a single characteristic, it is called: Quantitative classification Qualitative classification Area classification Simple classification D
Attributes are statistically
Attributes are statistically
Attributes are equally independent of one Attributes can be nominal
76 Which of the following statements about Naive Bayes is incorrect? dependent of one another B
important. another given the class or numeric
given the class value.
value.
Geographical Chronological
77 Classification of data according to location or areas is called: Qualitative classification Quantitative classification C
classification classification
78 In classification, the data are arranged according to: Similarities Differences Percentages Ratios A
79 Classify variable which is not continuous. age height gender revenue of medical shop C
Which are supervised learning methods for predicting the value of a categorical target
80 Classification Clustering Regression Customization A
attribute.
81 Neural Networks are methods of ? Regression Clustering Classification Customization C
82 Which model is used for prediction of continuous target variables Probabilistic Regression Separation Heuristic B
83 Decision tree initially starts with which node? Root Leaf Terminal Branch A
Distance between
84 Which is also called as single linkage criterion. Minimum Distance Maximum Distance Mean Distance A
centroids
Distance between
85 Which is also called as complete linkage criterion. Minimum Distance Maximum Distance Mean Distance B
centroids
86 Agglomerative methods are which of the following techniques? Top-Down Left-Right Right-Left Bottom-Up D
87 Divisive methods are which of the following techniques? Top-Down Left-Right Right-Left Bottom-Up A
88 What is the problem of finding hidden structure in unlabeled data? Supervised Learning Unsupervised Learning Semi-supervised Learning Reinforcement Learning B

89 What is the task of inferring a model from labeled training data Supervised Learning Unsupervised Learning Semi-supervised Learning Reinforcement Learning A
Some telecommunication company wants to segment their customers into distinct
90 groups in order to send appropriate subscription offers, this is an example of which of Supervised learning Data extraction Serration Unsupervised learning D
the following technique?
k-means clustering is a k-means clustering aims
k-nearest neighbor is k-means clustering forms
91 Point out the wrong statement. method of vector to partition n observations C
same as k-means clusters
quantization into k clusters
92 Which of the following clustering requires merging approach? Partitional Hierarchical Naive Bayes Kmeans B
93 The development of model consists of which phases? Training , Testing Training, Predicting Training, future analysis Testing, future analysis A
Distance between Number of values present
94 What is the value of K in K-means clustering? Distance between clusters Number of clusters C
centroids in each cluster
Variable with low Variable with high Variable with negative Variable with information
95 Based on which criteria Root node of decision tree is selected? B
information gain information gain information gain gain is zero
Cluster analysis is a
technique for analysing
Objects in one cluster are Cluster analysis is also
Groups or clusters are data when the criterion or
similar to each other and called classification
96 Which statement is not true about cluster analysis? suggested by the data, dependent variable is D
dissimilar to objects in the analysis or numerical
not defined a priori. categorical and the
other clusters taxonomy.
independent variables are
interval in nature.
97 Regression is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement A
98 Classification is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement A
99 In which type target variable is binary ? Linear Regression Logistic Regression Decision Tree Clustering B
100 In which type target variable is continuous value ? Linear Regression Logistic Regression Decision Tree Clustering A
101 Which method of analysis does not classify variables as dependent or independent? regression analysis discriminant analysis analysis of variance cluster analysis D
In the K-means clustering algorithm using which method the distance between cluster
102 Cluster distance Euclidean distance Cluster width Cluster height B
centroid to each object is calculated?
Mean of all values in sum of all values in
103 What is centroid? Maximum value in cluster Minimum value in cluster C
cluster cluster
What develops a subdivision of given dataset into pre-determined number of non-
104 Partition methods Hierarchical methods Density Based methods Grid methods A
empty subsets.
Operations on a database
Symbolic representation
Group of similar objects to transform or simplify
of facts or ideas from Operation on a database
105 What is cluster? that differ significantly data in order to prepare it A
which information can to form tree like strusture
from other objects for a machine-learning
potentially be extracted
algorithm
Suppose we would like to perform clustering on spatial data such as the geometrical
106 locations of houses. We wish to produce clusters of many different sizes and shapes. Decision Trees Density-based clustering Model-based clustering K-means clustering B
Which of the following methods is the most appropriate?
A measure of the
Symbolic representation
A subdivision of a set of accuracy, of the The task of assigning a
of facts or ideas from
107 What is Classification? examples into a number classification of a concept classification to a set of A
which information can
of classes that is given by a certain examples
potentially be extracted
theory
108 What is formed by K-means Algorithum Line cluster Patches Systems B
109 Dendogram is a component of which technique? Classification Decision Tree Regression Clustering D
110 Which is a ordinal value? Gender Movie rating Age Religion B
111 K-medoid algorithm is a type of which alsorithm? Partition methods Hierarchical methods Density Based methods Grid methods A
Repeated random
112 Which involves subdividing the m observations available into two disjoint subsets. Holdout Cross validation Confusion matrix A
sampling
Which methods make use of classification methods based on simple and intuitive
113 Separation Regression Probabilistic Heuristic D
algorithms.
 a single layer feed- a double layer auto-
an auto-associative neural a neural network that
114 A perceptron is forward neural network associative neural A
network contains feedback
with pre-processing network
115 Automated vehicle is an example of Supervised learning Unsupervised learning Active learning Reinforcement learning A
Which of the following curve analysis is conducted on each predictor for
116 NOC ROC COC POC B
classification?

An approach to the
design of learning
algorithms that is inspired
A class of learning Any mechanism
by the fact that when
algorithm that tries to find employed by a learning
people encounter new A mechanism to form
117 What is Bayesian classifiers? an optimum classification system to constrain the A
situations, they often clusters
of a set of examples using search space of a
explain them by reference
the probabilistic theory. hypothesis
to familiar experiences,
adapting the explanations
to fit the new situation.

118 Neural Networks are methods of Regression Clustering Classification Customization C

119 Which of the following information is not given by five-number summary? Mean Median Mode 1st Quantile C
initial guess as to cluster
120 Which of the following is not required by K-means clustering? defined distance metric number of clusters Class of the cluster C
centroids
final estimate of cluster tree showing how close assignment of each point
121 Which of the following is finally produced by Hierarchical Clustering? class of cluster B
centroids things are to each other to clusters
122 Confusion matrix is also known as? Error matrix Cluster matrix Classification matrix regression matrix A
Marketing
123 Business intelligence applications consists of _________ Marketing models Relational Model strategic Model Business Model
models
Logistic and
Logistic and production
124 Business intelligence applications consists of _________ Goal Models Dynamic Models Static Models production
models
models
Data
Data envelopment
125 Business intelligence applications consists of _________ Stock Analysis Share Analysis Managment Analysis envelopment
analysis
analysis
126 Marketing models consistes of ___________ marketing. Sequential relational hybrid store relational
127 Marketing models consistes of ___________ management. project sales force file data sales force
____________ intelligence is the external data collected by a company about a
128 artificial human marketing natural marketing
specific market which it wishes to enter, to make decisions
129 Market intelligence ________ same as business intelligence. is slightly is not exactly is not
Relational Marketing is the relationship between a company and its ______,
130 employees managers officers stakeholders stakeholders
represented primarily by its customers
Relationship marketing involves the analysis, planning, execution and ________ of
131 execution coding compilation evaluation evaluation
the activities carried out to pursue these objectives
132 Relational marketing strategies revolve around the _________ for each customer values numbers biils choices choices
relational marketing strategies to transform occasional contacts with their customers
133 long-term short-term annaul quarterly long-term
into highly customized ________ relationships
successful relational marketing strategy can be achieved through the development of company-
134 company-wide employee-wide customer-wide person-wide
a _______ vision that puts customers at the center of the whole organization. wide
The relationship between an enterprise and its customers is sometimes mediated by
135 data sales mobile professional sales
the _______ network
136 Selling products or services to companies is known as ______ B2B B2C C2B C2C B2B
137 Sellin products or services to individual is known as ___ B2B B2C C2B C2C B2C
Environment for relational marketing analysis includes the company's _________ data
138 data warehouse sales profit loss
warehouse
first step in relational marketing analysis is the _______ of the data available for each
139 selection exploration gathering restoring exploration
customer.
____________ refers to the attempt to sell an additional product or service to an
140 cross-selling up-selling down-selling selling cross-selling
active customer
_____________ refers to make a customer to purchase an higher-level product or
141 cross-selling up-selling down-selling selling up-selling
service, richer in functions for the user and more profitable for the company
 analysis of the products jointly purchased by customers, known as _____________ market
142 customer business product market basket
analysis basket
143 Web mining methods are mostly used for _____________ mining. Content document file text Content
144 Web mining methods are mostly used for _____________ mining. Structure tree graph warehoue Structure
145 Web mining methods are mostly used for _____________ mining. Usage time file product Usage
The term _____________ is generally taken to mean the whole set of people and
146 employees salesforce Product service salesforce
roles that are involved, with different tasks and responsibilities, in the sales process

___________ sales activities take place at one or more sites managed by a company
147 Residential Mobile Telephone market Residential
supplying some products or services, where customers go to make their purchases.
In ____________ sales, agents of the supplying company go to the customers’
148 Residential Mobile Telephone market mobile
homes or offices to promote their products and services and collect orders
__________ sales are carried out through a series of contacts by telephone with
149 Residential Mobile Telephone market Telephone
prospective customers.
The decision-making processes relative to salesforce management can be grouped
150 implement assessment analysis maintainance assessment
into three categories: design, planning and __________ .
The purpose of assessment and control activities is to measure the _________ and effectiveness
151 effectiveness, efficiency activeness, efficiency efficiency, speed security, privacy
________ of individuals employed in the sales network , efficiency
___________ networks can be considered as a combination of locations–suppliers,
152 customers, factories, warehouses–and the logistics and transportation to move sales business supply chain demand supply chain
materials and products between them.
the aim of ______ planning is to determine the production volumes for each product
153 project strategic operational tactical tactical
over the T periods
___________ management is a managerial policy whose purpose is to maximize
154 customer sales Revenue project Revenue
profits through an optimal balance between demand and supply.
Revenue management is a _________ policy whose purpose is to maximize
155 managerial customer employee officer managerial
profits through an optimal balance between demand and supply.
Revenue management involves the application of ___________ models to predict the
mathematica
156 behavior of customers at a micro-segmentation level and to optimize the availability complex mathematical simple hybird
l
and price of products in order to maximize profits
157 the purpose of revenue management is to _______________ profits. minimize gain retain maximize maximize
__________ Analysis is a Performance Measurement technique which is used for Data
158 Data Envelopment market data customer
comparing the performances of similar units of an organization. Envelopment

The units for which we are doing the performance analysis are called _________ Decision
159 data warehouse Decision Making Business
Units Making
The purpose of data envelopment analysis (DEA) is to compare the operating
160 performance of a ___________ such as companies, university departments, set of units employee salesman serive set of units
hospitals, bank branch offices, production plants, or transportation systems
DEA is a technique calculates the efficiencies of all ____________ by taking a set of
input and output variables (which are generally the most important business metrics
161 DMUs MUs DUs Ds DMUs
of the organization) and then set a benchmark.

The ______________ , also known as production function, expresses the relationship efficient
162 sales efficient frontier marketing algorithm
between the inputs utilized and the outputs produced frontier
All of the
163 Which of the following are BI tools? Informatica Siebel Cognos All of the above
above
164 ________ is a prior part of Knowledge Management System? storage processing deleting updating storage
communication of community
165 ________ is a role of people in knowledge management system community of practices corelation of practices cordination of practices
practices of practices
 rules to
apply to data
rules to apply to data to
process of a human to imitate the
imitate the thought Set of rules for the data technical aspects of
166 What is knowlegde Engineering? expert system with thought
process of a human updation engineering
knowledge process of a
expert
human
expert

unsustainable for climate Brain organoids look doesn't learn

167 Artificial Intelligence Vs Natural Intelligence doesn't learn like humans not structured
change promising like humans

All of the
168 ________ is/are the applications of expert system knowledge base inference engine user interface all of the above
above
169 _______ is a collective information of raw materials Information Data Knowledge Business Data
Knowledge
Knowledge Management machine learning life
170 _______ cycle is used to make system as expert system Expert System Cycle all of the above Management
System cycle
System
171 Knowlege portals are designed with the help of _____ HTML XLXS CSS XML XML

The
The technical technical
Technology and Design and
172 ______ is a set of knowledge necessary for design failure factors programming and design programmin
Implementation implementation
know-how g and design
know-how

173 The Information Technology has __________ approach in Knowlegde Management Testing Analyzing Designing Coding Coding
All of the
174 ______ is/are the activities of knowledge management system. collecting organizing aggregating all of the above
above
the
175 _______ is the approach of knowledge management system top down organizational left right the processing
processing
knowledge management expert
176 A system which has decision making abilityis known as_________ microsystem digital system expert system
system system
A problem is given with a solution. A system have to analyze them and evaluate the
177 criticizing advisory dictorial KMS criticizing
effectiveness.
an
natural language
178 a set of algorithms, which perform judgment and reasoning. an interference engine search engine hueristic engine interference
interfacing
engine
natural
179 ________ is part of structure of expert system artificial intelligence business intelligence natural language interface KMS language
process
data
180 _______ is the stage creating expert system Data presentation data acquisition data creation data analyzation
acquisition
reasoning
181 The expert system is having interference which contains _________ reasoning schemes expert system business intelligence managing rules
schemes
task and
182 The expert system development is based on two aspects _______ and ______ data and time task and time data and task All of the above
time
The knowledge engineering inculdes ________ from the beginning of working of the
183 Server Client End User All of the above End User
expert system
Semantical
184 The knoledge generation is based on ___________ Syntactical Structure Semantical Graph NLP Data representation
Graph
The _______ is used to process speaker's data based on which expert system can
185 KMS NLP UI GUI NLP
work smoothly
The ________ are helping the system to measure the problems based on measuring intelligent
186 Intelligence intelligent agents actors actuators
tools. agents
subject
187 The domain issue is resolved with the help of _________ Subject Expert Knoweldge Expert non-expert user All of the above
expert
 Unit I
Business intelligence system provides tools and methodologies to knowledge
Effective and timely
188 workers to help them to take______. Effective decision Timely decision Efficient Decision C
decision
189 _________ is the outcome of extraction and processing activities carried out on data. Knowledge Information Data Raw Data B
To support decision-
To support information
190 The objective of B.I. is _________. making and complex To support data collection To support data analysis A
gathering
problem solving
191 Which of the following is not a component of business intelligence analysis cycle? Analysis Insight Decision Design D
In BI Architecture, _____________ is used to gather and integrate the data stored in
192 Data Warehouse Data mart Data Sources Data sets C
various primary and secondary sources.
193 Extraction of information and knowledge from data is known as ______. Data mining Optimisation Data exploration Data mart A
Relevant data is needed for tasks such as statistical reporting, trend spotting and
194 Data mining Data extraction Data exploration Data hiding C
pattern spotting, _______ is the process of gathering such relevant data.
195 Decision making process is of ____________ phases. Three Five Two Six B
196 Well defined and recurring decision making procedure is called _____. Structured Semi-structured Operational Unstructured A
In ____________ approach, a decision maker considers economic, tactical legal, Absolute rationality Bounded rationality
197 Rational approach Visual approach C
ethical, procedural and political factors. approach approach
We _____ data in order to bring important aspects of that data into focus for further
198 explore collect analyse summarise A
analysis.
The data originate partly from internal transactions of an administrative, logistical and
199 External Public Private Self-owned A
commercial nature and partly from _______ sources.
200 In ETL ‘E’ stands for External Extraction Extreme Extent B
201 DSS stands for: Decision Support System Definition support System Data sub system Data storage system A
202 ________represent the real problem situations. Data Models Tools Information A
During the _________ phase, additional data conversion occurs to performed to
203 Loading Extraction Transformation Performance Evaluation C
obtain the summaries that will reduce the response time.
Business intelligence may be defined as a set of mathematical models and
analysis methodologies that exploit the available data to generate information and
204 Complex Simple Same Familiar A
knowledge useful for ______ decision-making processes.

The advent of low-cost data storage technologies and the wide availability of
Internet connections have made it easier for individuals and _______ to access large
205 Organizations Institute Firmware Machine A
amounts of data.

___________measurements express the level of conformity of a given system to the

206 Effectiveness Efficiency Evaluation Feedback A
objectives for which it was designed.
207 ___________is the first stage in developing in decision support system. Analysis Design Knowledge Acquisition Planning C
It is processed to obtain It is collected from diverse
208 Data by itself is not useful unless It is massive It is properly stated B
information sources
Providing tactical Providing strategic
Management decision Better operation of an
209 Decision support systems are used for? information to information to C
making organization
management management
The application of rigorous _______ methods allows decision makers to rely on
210 Analytical Statistical Theoretical Basic A
information and knowledge which are more dependable.
211 Decision support systems are used by? Line managers Top-level managers Middle level managers System users B
212 Which of following is not phase of decision making process? Design Analysis Intelligence Choice B
___________is a broad category of applications and technologies for gathering,
Business information
213 storing, analyzing, and providing access to data to help enterprise users make better Data warehouse Data mart Business intelligence D
warehouse
business decisions.
specific responsibilities
it is done by every it provides opportunities
214 Organizations have hierarchical structures because _______. it is convenient to do so can be assigned for each C
organization for promotions
level
Meet government
215 Strategic information is needed for _______. Day to day operations Long range planning Short range planning C
requirements
 Ensuring that
Day–to-day operation of Providing statutory Top level strategic
216 Decision support systems are essential for _________________. organizations are C
an organization information decision making
profitable
217 Computer information system are most successful in providing information for: Control decisions Planning decision Strategic decision Programmed decision A
Able to modify their own Able to modify their own Able to modify their own
Which is System cycle does
218 Close System Cycle defined as ______. output flows based on output flows based on output without any B
not need any output
feedback process process
219 Information is transformed into _____to make decisions. Data Information Knowledge File C
exploiting the
relationships among
doing mathematical exploring the relationships developing mathematical
220 Mathematical models are developed by ______. system control variables D
calculation with data logic
,parameters and
evaluation metrics
Data Marts & Data
221 BI supports _______________ for data. Files Data Mining System database B
Warehouse
222 The fourth phase of the BI cycle involves performances measurement _____. Design Evaluation Intelligence Graph B
___________technologies enabling factors that have facilitate development of BI with
223 Application System Business information Hardware and Software D
complex organizations.
Intelligence, Design,
Data, Process, Develop, Search, Sort, Design,
224 Phases that are in Decision making process ______. Choice, Implementation, Design, Develop, Apply A
Implement, Control Develop, Implement
Control.
225 Decisions can be classified into their ____________. Concept and thoughts Supply and Demand Nature and Scope Techniques C
number of options number of difficulties number of risks number of models
226 Knowledge Management increase in the ___________. A
considered considered considered considered
It is necessary to recognize and accurately spell out the problem in _______ phase in Insight
227 Analysis Decision Evaluation A
the Cycle of a business intelligence analysis.
Analysis, Design, Planning and ________________ are the Phases in the Implementation Implementation and
228 Control Coding B
development of a business intelligence system. control
_______ have always restored to mathematical models for the abstract Chemistry
229 Physics Machine learning Supervised learning A
representation of real systems.
Decisions can be classified in terms of two main dimensions, according to
230 Nature Type Time Need A
their_____________ and scope.
Depending on scope, decisions can be classified as strategic, tactical and
231 Accurate Operational Sequential Procedural B
_______________ .
A decision support system has been defined as an interactive computer system
Information
232 helping decision makers to combine data and __________ to solve semi-structured Knowledge Model Experience A
and unstructured problems.
233 A DSS must be __________ and adaptable. Flexible Changeable Adjustable Knowledgeable A
These data originate partly from internal transactions of an administrative, logistical
234 External Public Private Internal A
and commercial nature and partly from _______ sources.
The activity of providing support to knowledge workers through the integration
of decision-making processes and enabling information technologies is usually
235 strategic management data management information management knowledge management D
referred to as_____

A business intelligence system provides decision makers with information and

knowledge extracted from data, through the application of mathematical models
236 methods statistics algorithms logic C
and________.

237 _______ means whatever we are producing or performing is perfect or not. Effectiveness Efficiency Evaluation Decision making B
238 UNIT II
A selective abstraction of A selective imagination of A selective proposal of A selective example of
239 What is a model? A
real world. 1st world. real world. second word.
A material representation of a real system, whose behaviour is imitated for the
240 purpose of the analysis is called as _______. Analogical Model Iconic Model Symbolic Model Static Model B

In which model some input information represents random events characterized by a

241 Stochastic Iconic Symbolic Static A
probability distribution?
 The robustness of optimal The robustness of optimal The robustness of optimal The robustness of optimal
242 What is allowed by Sensitivity and Scenario analyses be assessed ? decisions from variations decisions to variations decisions to variations in decisions to variations in D
in the input parameters. into input parameters. the input data. the input parameters.
Which model observes the status of a system only at the beginning or at the end Discrete-time dynamic tatic-time dynamic Symbolic -time dynamic Iconic-time dynamic
243 A
of discrete intervals ? models. models. models. models.
The purpose of explanatory models is to functionally identify a possible a set of negative a set of independent
244 a set of positive attributes a set of neutral attributes D
relationship between a dependent variable and ___________________ ? attributes attributes
To identify regular To identify irregular To identify negative To identify neutral
245 Which is one of the primary objective of mathematical models ? A
patterns in the data patterns in the data patterns in the data patterns in the data
The conceptual paradigm outlined determines a wide and popular class of
246 optimization models stochastic models supervised models iconic models A
mathematical models for decision making, represented by _________models.
247 Which module communicated between the user and the data mining system? character user interface natural language interface user interface graphical user interface D
Inductive learning Deductive learning Comprehensive learning
248 On which learning methods the Data Mining method is based on? Basic learning methods. A
methods. methods. methods.
To identify regular
To express the rules and
To identify regular To identify irregular patterns in data and to
249 What is the purpose of Interpretation? criteria for easy D
patterns in the data. patterns in the data. express the rules and
understanding.
criteria.
machine learning and
knowledge discovery in
250 Classification Trees or Association Rules are also called as? machine learning deep learning knowledge discovery in D
databases
databases
Implementation and
251 Which is the last Phases of mathematical models for decision making? Problem Identification Model Formation Development of Algorithm B
Testing
Which mathematical model aims at understand the mechanisms that regulate the
Pattern recognition
252 development of intelligence, ability to extract knowledge from past experience in order Risk analysis models Optimization models Waiting line models C
Models
to apply it in the future?
In which Mathematical mode the decision maker is required to choose among a Pattern recognition
253 Risk analysis models Optimization models Waiting line models A
number of available alternatives. Models

The term data mining

refer to the overall
process consisting of data
Data mining analysis is to Data mining activities can
gathering and analysis,
draw a fresh conclusion be subdivided into two The data mining process
development of inductive
254 Which of the statement is not true about Data Mining? without investigating the major investigation is based on inductive B
learning models and
past data, observations streams, interpretation learning methods.
adoption of practical
and interpretations. and prediction.
decisions and consequent
actions based on the
knowledge acquired.

Prediction and
255 Which is not the Phase of data Mining Process? Data Gathering Selection of Attributes Data Discarding D
interpretation
inspection of each inspection of each replacement of missing
256 Data Inception means _________. discard all records A
missing value missing value data
inspection of each replacement of missing
257 Data Elimination Means _________. identify missing values discard all records D
missing value data
Data mining activities can be subdivided into two major investigation streams , which Interpretation and Interpretation and Forecast and
258 Forecast and Prediction B
are _______. Sampling Prediction Interpretation
Fraud detection and risk
259 Which is the application of Data Mining? Fraud Detection Risk Analysis Error detection C
analysis
Which conceptual paradigm outlined determines a wide and popular class of Project management
260 Learning model Predictive model Optimization model D
mathematical models for decision making, represented by optimization models? model
machine learning or machine learning or deep learning or
A number of techniques originated in the field of computer science, such as
261 knowledge discovery in deep learning knowledge recovery in knowledge discovery in A
classification trees or association rules, and are referred to as________________.
databases databases databases
________ methods are based on the contributions of various disciplines, Project management
262 Learning model Predictive model Optimization model A
such as business organization, behavioural psychology and operations research. model
 A significant proportion of the models used in business intelligence systems, Project management
263 Learning model Predictive model Optimization model C
such _________models, require input data concerned with future events. model
264 ____________ learning analyses are not guided by a target attribute. Supervised Guided Unguided Unsupervised D
Once a mathematical model has been defined, one will naturally wish to proceed with Development of Mathematical
265 Numerical parameters Evaluation criteria A
its solution to assess decisions and to select the best alternative for _______. algorithms relationships
___________are categorical attributes in relation to which a specific property
266 Counts Nominal Numerical Ordinal A
can be true or false.
Which attributes are categorical attributes without a natural order-
267 Counts Nominal Numerical Ordinal B
ing, such as the province of residence?
Which attributes are numerical attributes that assume a finite number
268 Counts Discrete Numerical Ordinal B
or a countable infinity of values?
The purpose of a data mining process is some-times to provide a simple and concise
269 small dataset large dataset numeric dataset stored dataset B
representation of the information stored in a _________.
It is possible to discard _______ records for which the values of one or
270 All some combined half A
more attributes are missing.
Most learning models benefit from a preventive standardization of the data,
271 normalization de-normalize data segregation data prevention A
also called__________.
Transformations of this kind are usually referred to as feature
272 Transformations Extraction Scaling Standardization B
______________.
The use of such methods will be explained within the classification methods called
273 K-means K-nearest support vector machines Normalization C
_____________.
274 The purpose of feature selection, also called __________. feature reduction feature compression feature normalization feature denormalization A
An ____________model is a material representation of a real system, whose
275 iconic analogical symbolic stochastic A
behavior is imitated for the purpose of the analysis.
A model is called ___________when all input data are supposed to be known a priori
276 iconic analogical deterministic static C
and with certainty.
_________ models consider a given system through several temporal stages,
277 iconic analogical deterministic Dynamic D
corresponding to a sequence of decisions.
The term ________________theory is reserved for the variety of
278 mathematical models and methods that can be found at the core of each data mathematical learning machine learning deep learning static learning A
mining analysis and that are used to generate new knowledge.
Continuous attributes are numerical attributes that assume an
279 infinity zero first non-zero A
uncountable _____of values.
Training of the models is carried out using a sample of records extracted from
280 Duplicate dataset original dataset Training dataset Result dataset B
the__________.
An _______in the company information systems, expected to supervise
281 expert trainer developer tester A
the access to the information sources.
Trough which the effort of representation is justified by the remarkable through a well-designed through a well-designed through a well-designed
282 through a class diagram C
conciseness of the information achieved . documentation chart journal
Data may contain erroneous or anomalous values, which are usually referred to
283 Noise outliers Inconsistencies Reduction B
as_____________.
Estimate procedures can become rather complex and time-consuming for a large
284 Training data missing data result data expert data B
dataset with a high percentage of___________.
285 Which technique used this general equation: Xnorm= x - min(x)/ max(x) - min(x) Min-max standardization z- score standardisation zero scaling B
_____________methods select the relevant attributes before moving on to the
286 subsequent learning phase, and are therefore independent of the specific algorithm Filter embedded wrapper scaling A
being used.
287 How many distinct myopic search schemes are followed? two four three one C
Data mining projects differ in many respects from both classical statistics and
288 OLAP OLTP OLAM HOLAP A
_________________analyses.
289 UNIT III
final estimate of cluster tree showing how close assignment of each point non assigning of each
290 Which of the following is finally produced by Hierarchical Clustering? B
centroids things are to each other to clusters point to clusters
Suppose we would like to perform clustering on spatial data such as the geometrical
291 locations of houses. We wish to produce clusters of many different sizes and shapes. Decision Trees Density-based clustering Model-based clustering K-means clustering B
Which of the following methods is the most appropriate?
 A measure of the
A subdivision of a set of accuracy, of the The task of assigning a The task of not assigning
292 Classification is ____ examples into a number classification of a concept classification to a set of a classification to a set of A
of classes that is given by a certain examples examples
theory
293 Which of the following function is used for k-means clustering? k-means k-mean heatmap k-nearest A
294 Which of the following clustering requires merging approach? Partitional Hierarchical Naive Bayes k-means B
Geographical Chronological
295 Classification of data according to location or areas is called: Qualitative classification Quantitative classification C
classification classification
Color is used for personal
296 Which of the following is characteristic of exploratory graph? Made slowly Axes are not cleaned up Data are not segmented C
information
297 Which of the following information is not given by five-number summary? Mean Median Mode Average C
298 Which of the following graph can be used for simple summarization of data? Scatterplot Overlaying Barplot Histograms C
299 Which of the following problem is solved by reproducibility? Scalability Data availability Improved data analysis Integrity B
300 Classify variable which is not continuous. age height gender revenue of medical shop C
______ are supervised learning methods for predicting the value of a categorical
301 Classification Clustering Regression Customization A
target attribute.
302 Neural Networks are methods of _______. Regression Clustering Classification Customization C
The development of classification model consists of main phases: Training phase,
303 Dividing Phase Combining Phase Testing Phase Sorting Phase C
______, Prediction phase.
______ methods make use of classification methods based on simple and intuitive
304 Separation Regression Probabilistic Heuristic D
algorithms.
305 ______ model is used for prediction of continuous target variables. Probabilistic Regression Separation Heuristic B
The ______ method involves subdividing the ‘m’ observations available into two Repeated random
306 Holdout Cross validation Confusion matrix A
disjoint subsets. sampling
307 Decision tree initially starts with a ______. Root Leaf Terminal Branch A
308 The purpose of clustering is the identification of homogenous groups called ______. Records Pairs Clusters Observations C
______ develops a subdivision of given dataset into pre-determined number of non-
309 Partition methods Hierarchical methods Density Based methods Grid methods A
empty subsets.
Distance between
310 ______ is also called as single linkage criterion. Minimum Distance Maximum Distance Mean Distance A
centroids
Distance between
311 ______ is also called as complete linkage criterion. Minimum Distance Maximum Distance Mean Distance B
centroids
312 Agglomerative methods are ______ techniques. Top-Down Left-Right Right-Left Bottom-Up D
313 Divisive methods are ______ techniques. Top-Down Left-Right Right-Left Bottom-Up A
K-means clustering is a k-means clustering aims
k-nearest neighbor is k-nearest has nothing to
314 Point out the wrong statement method of vector to partition n observations C
same as k-means do with k-means
quantization into k clusters
315 In classification, the data are arranged according to: Similarities Differences Percentages Ratios A
Non-hierarchical
316 k-means clustering is also referred to as Optimizing partitioning Divisive clustering Agglomerative clustering A
clustering
Cluster analysis is a
technique for analysing
Objects in one cluster are Cluster analysis is also
Groups or clusters are data when the criterion or
similar to each other and called classification
317 Which statement is not true about cluster analysis? suggested by the data, dependent variable is D
dissimilar to objects in the analysis or numerical
not defined a priori. categorical and the
other clusters. taxonomy.
independent variables are
interval in nature.
318 Clustering is what type of learning? Supervised Unsupervised Semi-supervised Reinforcement learning B
319 Which method of analysis does not classify variables as dependent or independent? regression analysis discriminant analysis analysis of variance cluster analysis D
In the K-means clustering algorithm the distance between cluster centroid to each
320 Cluster distance Euclidean distance Cluster width Cluster height B
object is calculated using ______ method.
321 What is formed by K-means algorithm? Line cluster patches systems C
a single layer feed- a double layer auto-
an auto-associative neural a neural network that
322 A perceptron is: forward neural network associative neural A
network contains feedback
with pre-processing network
323 Automated vehicle is an example of: Supervised learning Unsupervised learning Active learning Reinforcement learning A
324 Which of the followng does not gave rise to need of graphs in data analysis? Data visualization Communication results Decision making k-means D
Attributes are statistically
Attributes are statistically
Attributes are equally independent of one Attributes can be nominal
325 Which of the folwoing statements about Navie Bayes is incorrect? dependent of one another B
important another given the class or numeric
given the class value.
value.
Suppose we would like to perform clustering on spatial data such as the geometrical
locations of houses. We wish to produce clusters of many different sizes and shapes.
326 Decision Trees Density-based clustering Model-based clustering K-means clustering B
Which
of the following methods is the most appropriate?

An approach to the
design of learning
algorithms that is inspired A class of learning
A class of learning
Any mechanism by the fact that when algorithm that does not
algorithm that tries to find
employed by a learning people tries to find an optimum
an optimum classification
327 Bayesian classifiers is system to constrain the encounter new situations, classification of a set of A
of a set of examples
search space of a they often explain them by examples
using the probabilistic
hypothesis reference to familiar using the probabilistic
theory.
experiences, theory.
adapting the explanations
to fit the new situation.

Which of the following curve analysis is conducted on each predictor for

328 NOC ROC COC DOC B
classification?
A prediction is achieved by applying the rules generated during the ______ phase to
329 planning analysis training development C
the explanatory variables that describe the new instance.
Most popular separation techniques include discriminant analysis, perceptron
330 regression testing random forest naive bayes support vector machines D
methods, neural networks and ______.
In probabilistic models, a hypothesis is formulated regarding the observations given
331 class-conditional conditional data-conditional division-conditional A
the target class, known as ______ probabilities.
Offline Transactional Online Transaction Offline Transaction Online Transactional
332 OLTP stands for ____ D
Processing Processing Processing Processing
333 Evaluation of classification model does not consist of: accuracy speed time scalability C
The holdout method reserves a certain amount of data set for testing and the
334 training receiving transmiting passing A
remanider for _____.
335 Cross validation evades ________ test sets hiding overlapping delimiting establish B
The predicted labels will be exactly the same if the _____ of a binary classifier is
336 performance accuracy security data A
perfect.
Error rate and accuracy are the most common and intuitive measures derived from
337 development testing confusion source code C
the _____ matrix.
338 The best accuracy is 1.0 whereas the worst is _____. -1 less than 1 greater than 1 0 D
339 Specificity is a performance measure of the whole _______ part of a dataset negative positive entire data A

340 UNIT IV
341 Which of the following is not a component of Relational Marketing? Organisation BI and Data Mining Technology Fund D
Intensity of Relation is low Intensity of Relation is low Intensity of Relation is Does not depend on
342 Which of the following is true: A
for B2C for B2B high for B2C whether it is B2B or B2C.
Collecting information on Planning based on
343 Which of the following is not included in Cycle of Relational Marketing Analysis: Identifying their needs Paying them C
Customers knowledge
344 Which of the following is not a stage in “Lifetime of a Customer” Acquisition Cross/Up Selling Retention Bargaining D
345 Which of the following is not part of Web Mining: Content Mining Structure Mining Database Mining Usage Mining C
It is network of connected
Strong Coordination is It improves flow of Suppliers are given
346 Which of the following is False for Supply Chain and interdependent D
required materials if it is effective priority
organizational units
347 Which of the following is not an optimization model? Extra Capacity Maximum Fixed Cost Backlogging Multiple Plants B
It is a managerial policy whose purpose is to maximize profit through an optimal Revenue Management
348 Management insight Economic System Sales System D
balance between demand and supply. System
Challenging-Common-
349 CCR Model stands for: Charnes-Cooper-Rhodes Charley-Common-Rules Cooper-Common-Rules A
Rules
The __________________________ expresses relationship between the Inputs
350 Efficiency Function Effective Frontier Efficient Frontier Effective Fact C
utilized and Outputs Produced:
Maturity stage is reached by most of the products and services and because of its
351 saturation incompleteness insufficiency imperfection A
______ in market.
Maintaining relationship Loyalty based on
352 The Relationship Marketing is all about Creating database value Travelling programs C
with customer behaviour
Get more customers and
Maintaining existing Get more potential
353 The goal of an organization should be to also get more return Just selling the product B
customers only customers
customers
Most of the companies are using _______ platform to promote their products to the
354 Social media Market places Utility On-demand service A
people.
355 Which of the following is not a component of relational marketing strategy? Strategy Data Mining Technology Customers D
Which of the following is not a decision-making option for a relational marketing
356 Prices Distribution Channels Product Sales Processes C
strategy?
A relationship marketing
is a coherent project A relationship marketing
where the various is a coherent project
A relationship marketing A relational marketing
company departments are where the various
357 Which of the following statements is true? is a collection of software creates a true data culture B
called upon to cooperate company departments are
applications. in an organization.
and integrate the called upon to work using
managerial culture and CRM tools
human resources
358 Which of the following is not an actor of an enterprise relationship system? Employees Customers Suppliers Competitors D
359 Which of the following are the customers of high value? B2B B2C B2C2B B2B2C A
The implementation of ________ actions gives rise to low revenue per unit
360 Low-cost High-cost Min-cost Max-cost A
transactions.
The companies well acquainted with fast delivery at _______ must involve in the
361 direction of increased customization, by introducing more options and variants of High-cost Low-cost Zero-cost Min-cost B
products and services offered.
______ analyses for relational marketing purposes are a powerful tool for identifying
362 Data Data-mining Sales Market B
the segments to be targeted with customized products.
363 Which of the following is decision-making processes? ETL Process Staging Process Data Mining Stock management C
Which of the following databases is not used to store the data into the data mart for
364 Salesforce database Data Warehouse OLTP database Marketing database C
relational marketing analysis?
Which of the following are the indirect methods that are used to acquire customers Display Advertisement Sending email to
365 Telephonic Conversations Talk with Sales Agents B
data? Boards customers
366 SFS stands for ______. Sales Force Automatic Sales Field Automation Sales Force Automation Stock Force Automation C
367 Which of the following is not the types of decisions? Organizational structure Sizing Planning Sales territories C
Model dealing with restoring extra capacity with respect to over time, part time or
368 middle third end main B
_______ party capacity.
Which term is referred to possibility that the portion of demand is to be given in
369 Backlog Backlogged Accumulation Heap A
certain period of time and would be penalty cost for the left work?
370 Backlog is a feature that usually happens in ______ industries. B2C C2C C2B B2B D
______ is the main aim of company to satisfy the demands of depots in minimum
371 Optimistic logistic plan Future plan Goals Objective A
cost without exploiting the availability of production plants.
Who maintains the balance between demand and supply and also maximizes the
372 Sales management Revenue management Stock management Inventory management B
profit of a company?
Who not only maximizes the profit but also manages various offers on products and
373 Sales management Revenue management Stock management Inventory management C
services in order to increase the demand?
Efficient frontier is also known as _______ function that shows relation between
374 production management stock monetary A
inputs and outputs produced.
The only condition that the units that are compared should not be placed on
375 real pseudo ability changed C
production function depends on its ______ value.
 Units that are really efficient are to be separated from efficiency score, majorly
376 weights product monetary stock A
depends on the ____ system that is been selected.
Efficient frontier is easily gained by having set of observations which shows the ____
377 input output both input and output functional B
level of given set of combination of input level production factor.
378 CCR model is been associated with input oriented _____ problem. single dual triple more than 3 B
The opposite of ability score factor of current level of output must be _____ to make
379 added subtracted multiplied divided C
unit capable which constantly holds the level of utilized inputs.
____ group have both capable units that contributes in excellence and to the units
380 Peer Process Goal Learning A
that are not capable.
It is important to search most capable unit so that the ability of ____ operation
381 new existing old future B
practices is improved.
382 Good operating practices helps to improve the ______ given by unit when compared. security output storage performance D
The _____ efficiency matrix contains multiple rows and columns that have units that
383 single square quality value B
are been compared.
384 The _____ of interest can be derived from efficiency matrix. qualities quantities productivity knowledge B
Virtual inputs and virtual outputs gives information about importance of every unit
385 stable minimize maximize stop C
features for the reason to _____ its ability score.
If two units have same virtual score but have different combinations of inputs and
386 one two many zero B
outputs, so there are ____ different operating practices.
Almost all company study the behaviour and the _____ given by customers to attract
387 feedback policy strategy loyalty A
the product.
maintain the relationship maintain the relationship maintain the relationship maintain the relationship
The strategy that is been followed in relational marketing is to start, strengthen,
388 between customer and between customer and between customer and between customer, D
objectify and _______.
stakeholder company stakeholder stakeholder and company
Relational marketing approach initially was initiated by companies providing financial
389 telecommunication communication distribution finance A
and _____ services
In 1980s innovation-production and obsolescence cycle boost customized business
390 seller customer producer vendor B
intelligence options for _______.

391 UNIT V
_______ represent how you increase the ability of individuals within the organisations
392 People Processes Technology Culture A
to influence others with the knowledge.
_______ addresses how you choose, configure and utilise tools and automation to
393 People Processes Technology Culture C
enable knowledge management.
It directs how you transform organizational structures to facilitate and encourage
394 Binding Context Structure Association C
cross discipline awareness and expertise.
395 Characteristics of expert systems: High Performance Demonstrating Advising Diagnosing A
396 Capabilities of expert systems: Reliable Demonstrating High Responsive Understandable B
Refining their own
397 In-capabilities of expert systems: Advising Diagnosing Interpreting input D
knowledge
398 Strategy followed for finding cause or reasons: Backward Chaining Forward Chaining Facts Decisions A
399 Strategy followed for working on conclusion, results or effects: Backward Chaining Forward Chaining Facts Decisions B
400 Levels in ES technology Shells Design Shells and Design Analysis A
The rational agent To build knowledge
401 Knowledge Management Activity aims at Total turing test Thinking humanly C
approach infrastructure
Communication and Control theory and
402 The challenges faced by Knowledge Management System are Psychology Computer Engineering B
Collaboration cybernetics
403 Which of the following is not a Capabilities of Expert Systems? Advising Demonstrating Explaining Expanding D
404 What is the form of Knowledge representation? IF-THEN IF-THEN-ELSE IF-ELSE ELSE B
405 Which of the following is not a benefits of Expert Systems? Availability Speed Time Less Error Rate C
Technological advances
406 Which is the key area in which Knowledge Management is applied? Technological Advances Inference Engine Globalization of Business and globalization of D
business
Fabulous speed with less
407 The advantage of AI over Natural Intelligence are ______ Fabulous speed Less biased Error prone D
biased
408 A ______ is nothing but an expert system without knowledge base. tools expert system shell knowledge C
409 What kind of signal is used in speech recognition? Electromagnetic signal Electric signal Acoustic signal Radar C
410 Which one of the following is not a type of Knowledge? Declarative Knowledge Procedural Knowledge Tactic Knowledge Collective Knowledge D
Knowledge Discovery Knowledge Discovery in Knowledge Database Knowledge Data
411 KDD stands for : D
Data Database Discovery Discovery
412 Who introduced the term “Artificial Intelligence” Arthur Samule Marvin Lee Minsky Jhon McCarthy E. F. Codd C
Expert System
In which of the following steps of expert system development, the knowledge should Problem Domain
413 System Design Development and Prototype Development C
be represented in IF-THEN-ELSE rules form? Identification
Completion
414 Forward Chaining Strategy is used by ________ to recommend a solution. Inference Engine Knowledge Engine Expert Engine Forward Engine A
415 ____________ is required to exhibit intelligence. Data Knowledge Information High-quality data B
416 Which of the following is not a component of Expert System? Knowledge Base Inference Engine User Interface High-level Data D
Human use content memory and thinking whereas, robots are using the _______,
417 Knowledge Data built-in instruction High Level Information C
designed by scientists.
418 Knowledge is ___________ resource. Replaceable Draining Exhaustible Depleting A
Who is the person who is responsible for making knowledge management effort in an
419 CIO CEO CKO CKE C
organization?
Gathered information in knowledge management is organised, stored, shared and
420 Collected Analysed Planned Minimized B
_____ using defined techniques.
Knowledge Management process has basically six steps, they are collecting,
421 Decision making Knowledge processing Planning Arranging A
organizing, summarizing, analysing, synthesizing and _________ of data.
In data collection procedure of knowledge management process, certain data
422 Idea Knowledge Data Summary D
collection points define the ______ of certain routine reports.
Lengthy information is presented in _______ or graphical format and stored in
423 unorganised tabular sequential unstructured B
appropriate form in summarizing step of knowledge management process.
In decision making step of Knowledge Management process the _____ is used for
424 Data Knowledge Information Metadata B
decision making.
425 People are ultimately the ______ of knowledge. Storage Gainer Holders Acquire C
Learning organisation is an organisation characterised by a deep commitment to
426 Education Understanding Training Improving A
learning and ______ with the intention of continuous improvement.
The three key stages for managing organisational transformation for critical success
427 Invest in present Invest in the future Managing the present Outlining the future B
factor are break with the past, managing the past and _______.
_______ is a way of making a computer, a computer-controlled robot, or a software
428 Machine Intelligence Artificial Intelligence Linguistic Intelligence Naturalistic Intelligence B
think intelligently, in the similar manner the intelligent humans think.
Knowledge Management
429 ______ are one of the prominent research domains of Artificial Intelligence. Data driven Systems Expert Systems Cognitive Systems C
Systems
430 Data, information and past experience combined together are termed as _______. Intelligence Knowledge Expert systems Data driven systems B
______ is a strategy of an expert system to answer the question, “What can happen
431 Forward Chaining Backward Chaining Total Task Chaining Backward Reasoning A
next?”
Java Enhanced System Java Enhanced Sub
432 JESS is an abbreviation for ________. Java Expert System Sell Java Expert Sub System B
Sell System
433 First basic step for knowledge management process is _____. summarizing information Data collection Data analysis Data classification B
434 Following step is not involved in knowledge management process Decision making Information Analyzing Application Development Synthesizing C
435 Who is not involved in organizational transformation? people process technology market shares D
436 Artificial intelligence is a study and design of _______. operations research intelligent agents neuroscience control theory B
assisting human in refining their own possessing human
437 Expert systems are capable of _______. substituting human A
decision making knowledge capabilities
Knowledge management Effective communication
438 Forward and Backward chaining are the strategies of ______ Inference Engine Data mining process A
process process
439 Knowledge management process has ______ basic steps. four six eight seven B
440 Speed _____ the amount of work an individuals puts in. increase reduce maintain regulate B
The knowledge engineer uses sample cases to test the ______ for any deficiencies in
441 prototype algorithm data set data A
performance.
1. Business intelligence is be defined as
A. Human intelligence to do business
B. Set of proved mathematical models and analysis methodologies
C. Facility to convert data into information and knowledge
D. Mechanisms regulating the problem under investigation

2. Which of the following does not form part of BI Stack in SQL Server?
A. SSRS
B. SSIS
C. SSAS
D. OBIEE

3. Which is not the component of a Classification problem?

A. A Probabilistic model
B. A Generator of observations
C. A Supervisor of the target class
D. A Classification algorithm

4. Which one is a performance management tool that recapitulates an organization’s

performance from several standpoints on a single page?
A. Balanced Scorecard
B. Data Cube
C. Dashboard
D. B2C

5. According to their nature, decisions cannot be classified as

A. Structured
B. Unstructured
C. Semi-structured
D. Tactical

6. A typical Business Intelligence architecture does not contain

A. Operational Systems
B. Application Software
C. ETL tools
D. Data warehouse
 7. Which of the following is finally produced by Hierarchical Clustering?
a) final estimate of cluster centroids
b) tree showing how close things are to each other
c) assignment of each point to clusters
d) all of the mentioned

8. k-means clustering is also referred to as

A.Non-hierarchical clustering
B.Optimizing partitioning
C.Divisive clustering
D.Agglomerative clustering

9. Automated vehicle is an example of

A.Supervised learning
B.Unsupervised learning
C.Active learning
D. Reinforcement learning

10. which one of the following is not a type of Knowledge

A. Declarative Knowledge
B. Procedural Knowledge
C. Tactic Knowledge
D. Collective Knowledge

11. . ______________ is required to exhibit intelligence.

A. Data
B. Knowledge
C. Information
D. High-quality data

12. Who is the person who is responsible for making knowledge management effort in an
organization .
A. CIO
B. CEO
C. CKO
D. CKE
13. . ________is the outcome of extraction and processing activities carried out on data.
A.Data
B. Information
C.Knowledge
D.Wisdom
14. ___________is the first stage in developing in decision support system.
A.Analysis
B.Design
C.Knowledge Acquisition
D.Planning

15. Which is the last Phases of mathematical models for decision making
A.Problem Identification

B.Implementation and Testing

C.Model Formation
D.Development of Algorithm

16. ____________ learning analyses are not guided by a target attribute.

A.Supervised
B. Guided
C.Unguided
D.Unsupervised

17. Which of the following is not a component of Relational Marketing

A.Organisation
B.BI and Data Mining
C.Technology
 D.Fund

18. CCR Model stands for:

A.Charnes-Cooper-Rhodes
B. Charley-Common-Rules
C. Challenging-Common-Rules
D.Cooper-Common-Rules

19. The objective of B.I is

A.To support decision-making and complex problem solving.
B.To support information gathering.
C.To support data collection.
D.To support data analysis

20. Cluster is
A.Group of similar objects that differ significantly from other objects
B.Operations on a database to transform or simplify data in order to prepare it for a machine-
learning algorithm
C. Symbolic representation of facts or ideas from which information can potentially be extracted
D. None of these

21. Classification of data according to location or areas is called:

A. Qualitative classification
B. Quantitative classification
C. Geographical classification
D. Chronological classification

22. The term noise in incomplete data refers to

A.Accidental distress within the values of a numerical attribute, resulting in differences
B. Errors happened due sound waves
C. Wrong inputs
D. Inappropriate hardware

23. Neural Networks are methods of ?

A.Regression
B. Clustering
C.Classification
D.Customization

24. ______ is also called as single linkage criterion.

A.Minimum Distance
B.Maximum Distance
C.Mean Distance
D.Distance between centroids

25. Agglomerative methods are ______ techniques.

A.Top-Down
B. Left-Right
C.Right-Left
D.Bottom-Up
1. ______ develops a subdivision of given dataset into pre-determined number of non-empty
subsets.
A.Partition methods
B. Hierarchical methods
C.Density Based methods
D.Grid methods
2. ______ methods make use of classification methods based on simple and intuitive algorithms.
A. Separation
B. Regression
C. Probabilistic
D. Heuristic

3. Business intelligence (BI) is a broad category of application programs which does not include
A. Decision support
B. Data mining
C. OLAP
D. Database Management System

4. Which is an approach to selling goods and services in which a prospect explicitly agrees in
advance to receive marketing information?
A. customer managed relationship
B. data mining
C. Permission marketing
D. One-to-one marketing

5. In which phase of development of Business Intelligence system, Data warehouses are

developed?
A.Analysis
B. Design
C.Planning
D.Implementing and Control

6. A Decision Support System is:

A. An interactive computer-based application to help decision makers solve complex problems.
B. An application program to support business solutions
C.Based on models of Artificial Intelligence
D.Used to develop the Data mining system

7. ________represent the real problem situations.

A.Data
B.Models
C.Tools
D.Information

8. Optimization is:
A.Determine the best solution.
B.Successful marketing approaches to achieve the optimum outcome.
C.Getting the greatest return for the least expenditure of time, effort, manpower.
D.All the above.

9. Which mathematical model aims at understand the mechanisms that regulate the development
of intelligence, ability to extract knowledge from past experience in order to apply it in the
future.
A. Risk analysis models
B. Optimization models
C. Pattern recognition Models
D. Waiting line models

10. Knowledge Management Activity aims at

A.Total turning test
B.The rational agent approach
C.To build knowledge infrastructure
D.Thinking humanly

11. What is the form of Knowledge representation?

A. IF-THEN
B. IF-THEN-ELSE
C.IF-ELSE
D. ELSE
12. Which of the following is true:
A.Intensity of Relation is low for B2C
B.Intensity of Relation is low for B2B
C. Intensity of Relation is high for B2C
D. Does not depend on whether it is B2B or B2C.

13. The __________________________ expresses relationship between the Inputs utilized and
Outputs Produced:
A.Efficiency Function
B. Effective Frontier
C. Efficient Frontier
D. Effective Fact

14. Which of the following clustering requires merging approach?

A. Partitional
B. Hierarchical
C.Naive Bayes
D. mata data
15. Which of the following graph can be used for simple summarization of data?
A. Scatterplot
B. Overlaying
C. Barplot
D. jack

16. Which of the following is not a component of business intelligence analysis cycle?
A. Analysis
B. Insight
C. Decision
D. Design

17. Decision making process is of ____________ phases.

A. Three
B. Five
C. Two
D. Six

18. In ____________ approach, a decision maker considers economic, tactical legal, ethical,
procedural and political factors.
A. Absolute rationality approach
B. Bounded rationality approach
C. Rational approach
D. Bottom up approach

19. In classification, the data are arranged according to:

A.Similarities

B. Differences

C. Percentages
D. Ratios

20. What is formed by K-means Algorithum

A.Line

B. cluster

C.Patches
D. Systems

21. Which statement is not true about cluster analysis?

A. Objects in one cluster are similar to each other and dissimilar to objects in the other clusters.
B. Cluster analysis is also called classification analysis or numerical taxonomy.
C Groups or clusters are suggested by the data, not defined a priori.
D. Cluster analysis is a technique for analysing data when the criterion or dependent variable is
categorical and the independent variables are interval in nature.
22. Data by itself is not useful unless
A. It is massive
B. It is processed to obtain information
C. It is collected from diverse sources
D. It is properly stated

23. Which of following is not phase of decision making process

A. Design
B. Analysis
C. Intelligence
D. Choice

24. Classify variable which is not continuous.

A.age
B. height
C. gender
D. revenue of medical shop

25. Decision tree initially starts with ?

A. Root
B.Leaf
C. Terminal
D. Branch
1. ______ is also called as complete linkage criterion.
A. Minimum Distance
B. Maximum Distance
C.Mean Distance
D. Distance between centroids

2. In which of the following steps of expert system development, the knowledge should be
represented in IF-THEN-ELSE rules form?
A. System Design
B. Expert System Development and Completion
C. Prototype Development
D. Problem Domain Identification

3. . Knowledge is ___________ resource.

A. Replaceable
B. Draining
C. Exhaustible
D. Depleting

4. The main purpose of Business Intelligence systems is:

A.To provide knowledge workers with tools to make effective and timely decisions
B. Enforces decision makers to explicitly describe the various criteria
C.Enforce new market conditions as critical factor.
D. To provide data to generate information and knowledge

5. which one not Supervised data mining analyses tasks

A.Association rules
B. Characterization and discrimination
C. Classification
D. Regression

6. BI cannot catalyze a business’s success in terms of

A. Distinguish the products and services that drive revenues
B. Rank customers and locations based on profitability
C. Ranks customers and locations based on probability
D. Only profits earned

7. . KDD Stands for :

A. Knowledge Discovery Data
B. Knowledge Discovery in Database
C. Knowledge Database Discovery
D. Knowledge Data Discovery

8. Which of the following is not a component of ES .

A. Knowledge Base
B. Inference Engine
C. User Interface
D. High-level Data

9. DSS stands for:

A.Decision Support System.
B. Definition support System.
C. Data sub system
D. Data storage system.

10. (a)A decision support system helps in decision making but does not necessarily give a
decision itself.
(b) decision support system is a computer-based application that collects organizes and analyses
business data to facilitate quality business decision making for management, operations, and
planning.
A.only a is correct.
B. only b is correct
C. both are correct.
D. both are wrong.
11. Data Inception Means
A. inspection of each missing value
B. identify missing values
C. replacement of missing Data
D. discard all records

12. Data, information, and past experience combined together are termed as __________.
A. Inference
B. Acquisition
C. vision
D. knowledge

13.Point out the wrong statement.

A.k-means clustering is a method of vector quantization
B. k-means clustering aims to partition n observations into k clusters
C.k-nearest neighbor is same as k-means
D. k-means finds a long distance data

14. . Which of the following is characteristic of exploratory graph?

A. Made slowly
B. Axes are not cleaned up
C. Color is used for personal information
D. Vertex

15. _________ is the outcome of extraction and processing activities carried out on data.
A. Knowledge
B. Information
C. Data
D. Raw Data

16. In BI Architecture, It is used to gather and integrate the data stored in various primary and
secondary sources.
A. Data Warehouse
B. Data mart
C. Data Sources
D. None of the above.
17. When data are classified according to a single characteristic, it is called:
A.Quantitative classification

B. Qualitative classification

C. Area classification
D. Simple classification

18. Classification is
A. A subdivision of a set of examples into a number of classes
B.A measure of the accuracy, of the classification of a concept that is given by a certain theory
C. The task of assigning a classification to a set of examples
D. None of these

19. A perceptron is:

A.a single layer feed-forward neural network with pre-processing
B. an auto-associative neural network
C. a double layer auto-associative neural network
D. a neural network that contains feedback

20. Decision support systems are used for

A. Management decision making
B. Providing tactical information to management
C. Providing strategic information to management
D. Better operation of an organization

21. Organizations have hierarchical structures because

A. it is convenient to do so
B. it is done by every organization
C. specific responsibilities can be assigned for each level
 D. it provides opportunities for promotions

22. Which of the following is similar to a pre-specified clinical trial protocol?

A. Caching-based Data Analysis
B. Evidence-based Data Analysis
C. Markdown-based Data Analysis
D. Up-down data analysis

23. Which of the following gives reviewers an important tool without dramatically increasing the
burden?
A.Quality research
B.Replication research
C. Reproducible research
D. None of the mentioned

24. Some telecommunication company wants to segment their customers into distinct groups in
order to send appropriate subscription offers, this is an example of
A. Supervised learning
B. Data extraction
C. Serration
D. Unsupervised learning

25. Which one is not the Enabling Factors in Business Intelligence Project
A. Technologies
B. Analytics
C. Human Resource
D. Networking
1. During the _________ phase, additional data conversion occurs to performed to obtain the
summaries that will reduce the response time.
A. Loading.
B. Extraction.
C.Transformation
D. Performance Evaluation.

2. Forward Chaining Strategy is used by ________ to recommend a solution.

A. Inference Engine
B. Knowledge Engine
C. Expert Engine
D. Forward Engine

3. Which is not the Phase of data Mining Process

A. Data Gathering
B. Selection of Attributes
C. Prediction and interpretation
D. Data Discarding

4. . ________represent the real problem situations.

A. Data
B. Models
C. Tools
D. Information

5. Optimization is:
A. Determine the best solution.
B. Successful marketing approaches to achieve the optimum outcome.
C. Getting the greatest return for the least expenditure of time, effort, manpower.
D. All the above
6. ___________is the first stage in developing in decision support system.
A. Analysis
B. Design
C. Knowledge Acquisition
D. Planning
7. The challenges faced by Knowledge Management System are
A.Psychology
B. Communication and Collaboration
C. Control theory and cybernetics
D. Computer Engineering

8. Which of the following is not a benefits of Expert Systems?

A. Availability
B. Speed
C. Time
D. Less Error Rate

9. A ______ is nothing but an expert system without knowledge base.

A. Tools
B. Expert System

C.shell
D. knowledge
10. Which of the following is not a stage in “Lifetime of a Customer”

A. Acquisition

B. Cross/Up Selling

C. Retention

D. Bargaining

11. Which of the fallowing is False for Supply Chain

A.It is network of connected and inter dependent organizational units

B. Strong Coordination is required

C. It improves flow of materials if it is effective

D. Suppliers are given priority

12. Which of the following problem is solved by reproducibility?

A. Scalability
B. Data availability
C. Improved data analysis
D. Data Integrity

13. It is a managerial Policy whose purpose is to maximize profit through an optimal balance
between demand and supply.

A. Management insight

B. Economic System

C. Sales System

D. Revenue Management System

14. Which of following sequence is correct for taking a decision

A. Environment, Problem Identification, Criteria, alternatives

B. Environment, Problem Identification, Alternatives, Criteria

C. Problem Identification, Criteria, Environment, Alternatives

D. Alternatives, Criteria, Environment, Problem Identification

15. Which one is not a categories of mathematical models for decision making

A. Predictive models

B. Pattern recognition and machine learning models

C. Risk line models

D. Project management models

16. In Attribute Selection phase, what is done?

A.A preliminary analysis of the data is done with the purpose of understanding

B. the data stored in a data warehouse are processed at loading time

C. a high quality dataset has been assembled

D. the importance of the attributes is evaluated with respect to the goals of the analysis

17. Which is a broad category of applications and technologies for gathering, storing, analysing,
and providing access to data to help enterprise users make better business decisions?
A.Data mart
B. Business Information warehouse
C. Business intelligence
D. Business warehouse

18. Which is not a techniques used for Data preparation

A.Data validation

B.Data integration and transformation

C. Data size reduction

D.Data consolidation

19. Decision support systems are used by

A. Line managers.
B. Top-level managers.
C. Middle level managers.
D. System users

20. . Strategic information is needed for

A. Day to day operations
B. Meet government requirements
C. Long range planning

D. Short range planning

21. Which of the following clustering requires merging approach?

A. Partitional
B.Hierarchical
C. Naive Bayes
D.None of the mentioned

22. ______ are supervised learning methods for predicting the value of a categorical target
attribute.
A. Classification
B. Clustering
C.Regression
D. Customization
23. The purpose of clustering is the identification of homogenous groups called ______.
A. Records
B. Pairs
C. Clusters
D.Observations

24. Divisive methods are ______ techniques.

A.Top-Down
B. Left-Right
C.Right-Left
D.Bottom-Up

25. Which is a system where operations like data extraction, transformation and loading
operations are executed?
A.Data staging
B. Data integration
C. ETL
D. Data testing
SQL Server Questions and Answers – Business Intelligence
1. Business intelligence (BI) is a broad category of application programs which includes
_____________
a) Decision support
b) Data mining
c) OLAP
d) All of the mentioned
View Answer
Answer: d
Explanation: Business intelligence (BI) is a broad category of application programs and
technologies for gathering, storing, analyzing, and providing access to data from various data
sources.

2. Point out the correct statement.

a) OLAP is an umbrella term that refers to an assortment of software applications for analyzing an
organization’s raw data for intelligent decision making
b) Business intelligence equips enterprises to gain business advantage from data
c) BI makes an organization agile thereby giving it a lower edge in today’s evolving market
condition
d) None of the mentioned
View Answer
Answer: b
Explanation: Once an organization is powered with BI it can anticipate enhanced turnaround time
on data collection, come up with fresh ideas for novel business initiatives.

3. BI can catalyze a business’s success in terms of _____________

a) Distinguish the products and services that drive revenues
b) Rank customers and locations based on profitability
c) Ranks customers and locations based on probability
d) All of the mentioned
View Answer
Answer: d
Explanation: SQL Server Business Intelligence delivers a comprehensive platform empowering
organizations to build and deploy secure, scalable and manageable BI apps.

4. Which of the following areas are affected by BI?

a) Revenue
b) CRM
c) Sales
d) All of the mentioned
View Answer
Answer: b
Explanation: Customer relationship management (CRM) is a system for managing a company’s
interactions with current and future customers. It often involves using technology to organize,
automate and synchronize sales, marketing, customer service, and technical support.
5. Point out the wrong statement.
a) Data is factual information for analysis
b) BI is a category of database software that provides an interface to help users quickly and
interactively scrutinize the results in a variety of dimensions of the data
c) Customer relationship management (CRM) entails all aspects of interaction that a company has
with its customer
d) None of the mentioned
View Answer
Answer: b
Explanation: Online Analytical Processing is a category of database software that provides an
interface to help users quickly and interactively scrutinize the results in a variety of dimensions of
the data.

6. ________ is a performance management tool that recapitulates an organization’s performance

from several standpoints on a single page.
a) Balanced Scorecard
b) Data Cube
c) Dashboard
d) All of the mentioned
View Answer
Answer: a
Explanation: The balanced scorecard (BSC) is a strategy performance management tool – a semi-
standard structured report, supported by design methods and automation.

7. __________ is a system where operations like data extraction, transformation and loading
operations are executed.
a) Data staging
b) Data integration
c) ETL
d) None of the mentioned
View Answer
Answer: a
Explanation: In computing, Extract, Transform and Load (ETL) refers to a process in database
usage and especially in data warehousing

8. _________ is a category of applications and technologies for presenting and analyzing corporate
and external data.
a) Data warehouse
b) MIS
c) EIS
d) All of the mentioned
View Answer
Answer: c
Explanation: EIS stands for Enterprise Information System.
9. Which of the following is the process of basing an organization’s actions and decisions on
actual measured results of performance?
a) Institutional performance management
b) Gap analysis
c) Slice and Dice
d) None of the mentioned
View Answer
Answer: a
Explanation: incorporates performance measures, benchmarks, and goals to attain the best
results.

10. Which of the following does not form part of BI Stack in SQL Server?
a) SSRS
b) SSIS
c) SSAS
d) OBIEE
View Answer
Answer: d
Explanation: Oracle Business Intelligence Enterprise Edition Plus, also termed OBI EE Plus, is
Oracle Corporation’s set of business intelligence tools.
This set of Data Science Multiple Choice Questions & Answers (MCQs) focuses on “Clustering”.

1. Which of the following clustering type has characteristic shown in the below figure?

a) Partitional
b) Hierarchical
c) Naive bayes
d) None of the mentioned
View Answer
Answer: b
Explanation: Hierarchical clustering groups data over a variety of scales by creating a cluster tree
or dendrogram.

2. Point out the correct statement.

a) The choice of an appropriate metric will influence the shape of the clusters
b) Hierarchical clustering is also called HCA
c) In general, the merges and splits are determined in a greedy manner
d) All of the mentioned
View Answer
Answer: d
Explanation: Some elements may be close to one another according to one distance and farther
away according to another.

3. Which of the following is finally produced by Hierarchical Clustering?

a) final estimate of cluster centroids
b) tree showing how close things are to each other
c) assignment of each point to clusters
d) all of the mentioned
View Answer
Answer: b
Explanation: Hierarchical clustering is an agglomerative approach.

4. Which of the following is required by K-means clustering?

a) defined distance metric
b) number of clusters
c) initial guess as to cluster centroids
d) all of the mentioned
View Answer
Answer: d
Explanation: K-means clustering follows partitioning approach.

5. Point out the wrong statement.

a) k-means clustering is a method of vector quantization
b) k-means clustering aims to partition n observations into k clusters
c) k-nearest neighbor is same as k-means
d) none of the mentioned
View Answer
Answer: c
Explanation: k-nearest neighbor has nothing to do with k-means.

6. Which of the following combination is incorrect?

a) Continuous – euclidean distance
b) Continuous – correlation similarity
c) Binary – manhattan distance
d) None of the mentioned
View Answer
Answer: d
Explanation: You should choose a distance/similarity that makes sense for your problem.

7. Hierarchical clustering should be primarily used for exploration.

a) True
b) False
View Answer
Answer: a
Explanation: Hierarchical clustering is deterministic.

8. Which of the following function is used for k-means clustering?

a) k-means
b) k-mean
c) heatmap
d) none of the mentioned
View Answer
Answer: a
Explanation: K-means requires a number of clusters.

9. Which of the following clustering requires merging approach?

a) Partitional
b) Hierarchical
c) Naive Bayes
d) None of the mentioned
View Answer
Answer: b
Explanation: Hierarchical clustering requires a defined distance as well.

10. K-means is not deterministic and it also consists of number of iterations.

a) True
b) False
View Answer
Answer: a
Explanation: K-means clustering produces the final estimate of cluster centroids.
Sr.no Question Answer1 Answer2 Answer3 Answer4 Answer5 CorrectOption

Unit 1
Business intelligence system provides tools and methodologies to knowledge workers to help them
Effective decision. Timely decision Both 1 and 2. Efficient Decision Answer3
1 to take______.

Information Data Raw Data Answer2

2 _________ is the outcome of extraction and processing activities carried out on data. Knowledge
To support decision-making and To support information To support data
To support data collection. Answer1
3 The objective of B.I is complex problem solving. gathering. analysis.
Optimisation Data exploration Data mart Answer1
4 Extraction of information and knowledge from data is known as Data mining

5 6 7 8 Answer1
5 Decision making process is of ____________ phases

Unit 2
a selective abstraction of real a selective imagination of 1st a selective proposal of real a selective example
6 What is a model ? world world world of second word
to identify regular patterns in the to identify irregular patterns to identify negative patterns to identify neutral
Answer1
7 Which is one of the primary objective of mathematical models ? data in the data in the data patterns in the data
useful for knowledge
extracting raw data Answer4
8 What is the aim of Data Mining? extracting information and knowledgeworkers in decision making Both A & B
knowledge discovery in
deep learning A&B Answer4
9 Classification Trees or Association Rules are also called as? machine learning databases

Guided Unguided Unsupervised Answer4

10 ____________ learning analyses are not guided by a target attribute. Supervised

Unit 3
______ develops a subdivision of given dataset into pre-determined number of non-empty subsets. Partition methods Hierarchical methods Density Based methods Grid methods Answer1
11

Which of the following curve analysis is conducted on each predictor for classification? NOC ROC COC RMS Answer2
12
Attributes are statistically c) Attributes are statistically
Which of the following statements about Naive Bayes is incorrec Attributes are equally important. dependent of one another independent of one another Both a and b Answer1
13 given the class value. given the class value.

Agglomerative methods are ______ techniques. Top-Down Left-Right Right-Left Bottom-Up Answer4
14

The ______ method involves subdividing the m observations available into two disjoint subsets. Holdout Repeated random sampling Cross validation Confusion matrix Answer4
15

Unit 4
The efficiency of n units N={1,2,….n} aregiven by_________ j =yj+xj j =yj/xj j =yj-xj j =yj Answer2
16
______________ means creating a cluster of geograhical areas in a region and assings that region to
Evaluation rewards Sales Territory motivation Answer3
17 a particular agent or group of agents

which is not part decision process in the sales force management Roles and Objective Activity Planing Assessment and control database mining Answer4
18

Structure Mining Database Mining usage Mining Answer3

19 Which of the following is not part of Web Mining: Content Mining

which is not part of types of decision in sales force management Assesment Sizing Organizational structure Sales Territory Answer1
20
 Unit 5
It is a managerial Policy whose purpose is to maximize profit through an optimal balance between
Management insight Sales System Economic System Answer2
demand and supply.
21 Revenue Management System

Which of the following is not a component of Relational Marketing Organisation BI and Data Mining Technology Fund Answer4
22

Answer1
23 Characteristics of expert systems High Performance Demonstrating Advising Diagnosing

Answer2
24 A ______ is nothing but an expert system without knowledge base. Tools shell ExpertSystem knowledge
Knowledge Database Knowledge Data
Knowledge Discovery Data Knowledge Discovery in Answer4
Discovery Discovery
25 KDD Stands for : Database
 Correct
Sr No Question Option A Option B Option C Option D
Answer
Business intelligence system provides tools and methodologies to Effective Timely Efficient
1 ​Both A and B. C
knowledge workers to help them to take______. decision. decision Decision.
_________ is the outcome of extraction and processing activities
2 Knowledge ​Information ​Data Raw Data B
carried out on data.
Which of the following is not a component of business intelligence
3 ​Analysis ​Insight Decision Design D
analysis cycle?
In BI Architecture, _____ is used to gather and integrate the data ​ ata
D
4 Data mart Data Sources Information C
stored in various primary and secondary sources. Warehouse
Extraction of information and knowledge from data is known as ​ ata
D
5 ​Data mining Optimisation ​Data mart A
________ exploration
​
Which from following is not the phases of Development of a business Analysis and Data
6 Planning Implementatio D
intelligence system. Design exploration
n and Control
7 Decision making process is of ____________ phases. Three Six Five Two C
Semi-
8 Well defined and recurring decision making procedure is called Structured ​Operational ​Unstructured A
structured
​ bsolute
A ​Bounded
In ____________ approach, a decision maker considers economic, ​Rational Operational
9 rationality rationality C
tactical legal, ethical, procedural and political factors. approach approach
approach approach
10 In ETL ‘E’ stands for Extreme External Extraction Exit C
Decision Definition
Data sub Data storage
11 DSS stands for: Support support A
system system.
System. System.
During the _________ phase, additional data conversion occurs to Transformatio Performance
12 Loading. Extraction. C
performed to obtain the summaries that will reduce the response time. n Evaluation.
___________measurements express the level of conformity of a given
13 Effectiveness Efficiency Evaluation Feedback A
system to the objectives for which it was designed.
___________is the first stage in developing in decision support Knowledge
14 Analysis Design Planning C
system. Acquisition
It is processed It is collected
It is properly
15 Data by itself is not useful unless it__________ It is massive to obtain from diverse B
stated
information sources
Providing Providing Better
Management
tactical strategic operation of
16 Decision support systems are used for decision C
information to information to an
making
management management organization
Line Top-level Middle level
17 Decision support systems are used by System users B
managers. managers. managers.
18 Which of following is not phase of decision making process Design Analysis Intelligence Choice B
Meet
Day to day Long range Short range
19 Strategic information is needed for government C
operations planning planning
requirements
Computer information system are most successful in providing Control Planning Strategic Structured
20 A
information for: decisions decision decision decision
 Day–to-day Top level
Providing Ensuring that
operation of strategic
21 Decision support systems are essential for statutory organizations C
an decision
information. are profitable.
organization. making.
specific
it is it is done by responsibilitie it provides
22 Organizations have hierarchical structures because convenient to every s can be opportunities C
do so organization assigned for for promotions
each level
a selective a selective a selective a selective
23 What is a model ? abstraction of imagination of proposal of example of A
real world 1st world real world second word
A material representation of a real system, whose behaviour is imitated Analogical Symbolic
24 Iconic Model Static Model B
for the purpose of the analysis is called as? Model Model
In which model some input information represents random events
25 Stochastic Iconic Symbolic Static A
characterized by a probability distribution?
the the the
the
robustness of robustness of robustness of
robustness of
optimal optimal optimal
optimal
26 What is allowed by Sensitivity and Scenario analyses be assessed ? decisions from decisions to decisions to D
decisions to
variations in variations into variations in
variations in
the input input the input
the input data.
parameters. parameters. parameters.
Discrete-time Static-time Symbolic - Iconic-time
Which model observes the status of a system only at the beginning or
27 dynamic dynamic time dynamic dynamic A
at the end of discrete intervals?
models models models models
The purpose of explanatory models is to functionally identify a possible a set of a set of a set of a set of
28 relationship between a dependent variable and positive negative neutral independent D
____________________. attributes attributes attributes attributes
to identify to identify to identify to identify
regular irregular negative neutral
29 Which is one of the primary objective of mathematical models ? A
patterns in the patterns in the patterns in the patterns in the
data data data data
The conceptual paradigm outlined determines a wide and popular
optimization stochastic supervised
30 class of mathematical models for decision making, represented by iconic models A
models models models
_________models.
useful for
extracting knowledge
information workers in extracting raw extracting
31 What is the aim of Data Mining? A
and decision data problems
knowledge making in
some situation
inductive deductive comprehensiv
basic learning
32 On which learning methods the Data Mining method is based? learning learning e learning A
methods
methods methods methods
 to express the
to identify to identify
rules and
regular irregular
33 What is the purpose of Interpretation? criteria for Both A & B D
patterns in the patterns in the
easy
data data
understanding
machine irregular supervised
34 Classification Trees or Association Rules are also called as? deep learning A
learning pattern learning
Problem Implementatio Model Development
35 Which is the last Phases of mathematical models for decision making? B
Identification n and Testing Formation of Algorithm
Which mathematical model aims at understand the mechanisms that Pattern
Risk analysis Optimization Waiting line
36 regulate the development of intelligence, ability to extract knowledge recognition C
models models models
from past experience in order to apply it in the future. Models
Pattern
In which Mathematical mode the decision maker is required to choose Risk analysis Optimization Waiting line
37 recognition A
among a number of available alternatives. models models models
Models
The term data
mining refer to
the overall
process
consisting of
Data mining
data gathering Data mining
analysis is to
and analysis, activities can The data
draw a fresh
development be subdivided mining
conclusion
of inductive into two major process is
without
38 Which of the statement is not true about Data Mining? learning investigation based on B
investigating
models and streams, inductive
the past data,
adoption of interpretation learning
observations
practical and methods
and
decisions and prediction.
interpretations
consequent
actions based
on the
knowledge
acquired.
Data Selection of Prediction and Data
39 Which is not the Phase of data Mining Process? D
Gathering Attributes interpretation Discarding
inspection of identify replacement
discard all
40 Data Incepction Means ? each missing missing of missing A
records
value values Data
inspection of identify replacement
discard all
41 What is Data Elimination? each missing missing of missing A
records
value values Data
Interpretation
Data mining activities can be subdivided into two major investigation Interpretation Forecast and Forecast and
42 and B
streams , which are ________ & _________. and Sampling Prediction Interpretation
Prediction.
Fraud Verification Duplicate data
43 Which is the Application of Data Mining ? Data security A
Detection raw data analysis
The conceptual paradigm outlined determines a wide and popular Project
learning Predictive optimization
44 class of mathematical models for decision making, represented by management D
model model model
optimization models. model
 machine machine
Deep learning
A number of techniques originated in the field of computer science, learning or learning or
or knowledge
45 such as classification trees or association rules, and are referred to knowledge Deep learning knowledge A
discovery in
as________________ discovery in recovery in
databases.
databases databases.
___________methods are based on the contributions of various . Project
learning Predictive optimization
46 disciplines,such as business organization, behavioral psychology and management D
model model model
operations research. model
A significant proportion of the models used in business intelligence Project
learning Predictive optimization
47 systems,such _________models, require input data concerned with management C
model model model
future events. model
48 ____________ learning analyses are not guided by a target attribute. Supervised Guided Unguided Unsupervised D
Once a mathematical model has been defined, one will naturally wish
Development Mathematical Numerical Evaluation
49 to proceed with its solution to assess decisions and to select the best A
of algorithms relationships parameters criteria
alternative.
___________are categorical attributes in relation to which a specific
50 Counts Nominal Numerical Ordinal A
property can be true or false.
Which attributes are categorical attributes without a natural ordering,
51 Counts Nominal Numerical Ordinal B
such as the province of residence.
which attributes are numerical attributes that assume a finite number or
52 counts Discrete Numerical Ordinal B
a countable infinity of values?
The purpose of a data mining process is some-times to provide a
numeric
53 simple and concise representation of the information stored in a small dataset large dataset. stored dataset B
dataset
_________.
It is possible to discard ____ records for which the values of one or
54 All Some Combined Half A
more attributes are missing.
33 Most learning models benefit from a preventive standardization of data data
55 normalization de-normalize A
the data also called _______. segregation prevention
Transformatio Standardizatio
56 Transformations of this kind are usually referred to as feature______ Extraction Scaling B
ns n
The use methods will be explained within the classification methods support vector
57 K-means K-nearest Normalization C
called _____________. machines
feature
feature feature feature
58 The purpose of feature selection, also called __________. denormalizatio A
reduction compression normalization
n
An ____________model is a material representation of a real system,
59 iconic Analogical Symbolic Stochastic A
whose behavior is imitated for the purpose of the analysis.
A model is called ___________when all input data are supposed to be
60 iconic analogical deterministic static C
known a priori and with certainty.
_________ models consider a given system through several temporal
61 iconic analogical deterministic Dynamic D
stages, corresponding to a sequence of decisions.
The term ________________theory is reserved for the variety of
mathematical models and methods that can be found at the core of mathematical machine
62 deep learning static learning A
each data mining analysis and that are used to generate new learning learning
knowledge.
Continuous attributes are numerical attributes that assume an
63 infinity zero first non-zero A
uncountable ________ of values.
Training of the models is carried out using a sample of records Duplicate original Training
64 Result dataset B
extracted from the__________. dataset dataset dataset
 An _______in the company information systems, expected to
65 expert trainer developer tester A
supervise the access to the information sources.
through a
through a through a
Trough which the effort of representation is justified by the remarkable well-designed through a
66 well-designed well-designed C
conciseness of the information achieved. documentatio class diagram
chart journal
n
Data may contain erroneous or anomalous values, which are usually Inconsistencie
67 Noise outliers Reduction B
referred to as_____________. s
Estimate procedures can become rather complex and time-consuming
68 Training data missing data result data expert data B
for a large dataset with a high percentage of___________.
_____________methods select the relevant attributes before moving
69 on to the subsequent learning phase, and are therefore independent of Filter embedded wrapper scaling A
the specific algorithm being used.
70 how many distinct myopic search schemes are followed? Two Four Three One C
Data mining projects differ in many respects from both classical
71 OLAP OLTP OLAM HOLAP A
statistics and _________________analyses.
Online Online Link Online Onlink
72 OLAP stands for ___________ analytical analysis Analytical Analysis A
Processing process Programming Processing
Non-
Optimizing Divisive Agglomerative
73 k-means clustering is also referred to as hierarchical A
partitioning clustering clustering
clustering
Semi-
74 Clustering is what type of learning? Supervised Unsupervised Reinforcement B
supervised
When data are classified according to a single characteristic, it is Quantitative Qualitative Area Simple
75 D
called: classification classification classification classification
Attributes are Attributes are
statistically statistically
Attributes are Attributes can
dependent of independent
76 Which of the following statements about Naive Bayes is incorrect? equally be nominal or B
one another of one another
important. numeric
given the given the
class value. class value.
Qualitative Quantitative Geographical Chronological
77 Classification of data according to location or areas is called: C
classification classification classification classification
78 In classification, the data are arranged according to: Similarities Differences Percentages Ratios A
revenue of
79 Classify variable which is not continuous. age height gender C
medical shop
Which are supervised learning methods for predicting the value of a
80 Classification Clustering Regression Customization A
categorical target attribute.
81 Neural Networks are methods of ? Regression Clustering Classification Customization C
82 Which model is used for prediction of continuous target variables Probabilistic Regression Separation Heuristic B
83 Decision tree initially starts with which node? Root Leaf Terminal Branch A
Distance
Minimum Maximum Mean
84 Which is also called as single linkage criterion. between A
Distance Distance Distance
centroids
Distance
Minimum Maximum Mean
85 Which is also called as complete linkage criterion. between B
Distance Distance Distance
centroids
86 Agglomerative methods are which of the following techniques? Top-Down Left-Right Right-Left Bottom-Up D
87 Divisive methods are which of the following techniques? Top-Down Left-Right Right-Left Bottom-Up A
Semi-
Supervised Unsupervised Reinforcement
88 What is the problem of finding hidden structure in unlabeled data? supervised B
Learning Learning Learning
Learning
Semi-
Supervised Unsupervised Reinforcement
89 What is the task of inferring a model from labeled training data supervised A
Learning Learning Learning
Learning
Some telecommunication company wants to segment their customers
Supervised Data Unsupervised
90 into distinct groups in order to send appropriate subscription offers, this Serration D
learning extraction learning
is an example of which of the following technique?
k-means
k-means
clustering k-nearest
clustering is a k-means
aims to neighbor is
91 Point out the wrong statement. method of clustering C
partition n same as k-
vector forms clusters
observations means
quantization
into k clusters
92 Which of the following clustering requires merging approach? Partitional Hierarchical Naive Bayes Kmeans B
Training , Training, Training, Testing, future
93 The development of model consists of which phases? A
Testing Predicting future analysis analysis
Distance Distance Number of
Number of
94 What is the value of K in K-means clustering? between between values present C
clusters
centroids clusters in each cluster
Variable with Variable withVariable with
Variable with
low high negative
95 Based on which criteria Root node of decision tree is selected? information B
information information information
gain is zero
gain gain gain
Cluster
analysis is a
technique for
analysing data
Objects in one Cluster
Groups or when the
cluster are analysis is
clusters are criterion or
similar to each also called
suggested by dependent
96 Which statement is not true about cluster analysis? other and classification D
the data, not variable is
dissimilar to analysis or
defined a categorical
objects in the numerical
priori. and the
other clusters taxonomy.
independent
variables are
interval in
nature.
Semi-
97 Regression is what type of learning? Supervised Unsupervised Reinforcement A
supervised
Semi-
98 Classification is what type of learning? Supervised Unsupervised Reinforcement A
supervised
Linear Logistic
99 In which type target variable is binary ? Decision Tree Clustering B
Regression Regression
Linear Logistic
100 In which type target variable is continuous value ? Decision Tree Clustering A
Regression Regression
 Which method of analysis does not classify variables as dependent or regression discriminant analysis of cluster
101 D
independent? analysis analysis variance analysis
In the K-means clustering algorithm using which method the distance Cluster Euclidean
102 Cluster width Cluster height B
between cluster centroid to each object is calculated? distance distance
Maximum Minimum Mean of all sum of all
103 What is centroid? value in value in values in values in C
cluster cluster cluster cluster
What develops a subdivision of given dataset into pre-determined Partition Hierarchical Density Based
104 Grid methods A
number of non-empty subsets. methods methods methods
Operations on
Symbolic
a database to
Group of representation
transform or
similar objects of facts or Operation on
simplify data
that differ ideas from a database to
105 What is cluster? in order to A
significantly which form tree like
prepare it for a
from other information strusture
machine-
objects can potentially
learning
be extracted
algorithm
Suppose we would like to perform clustering on spatial data such as
the geometrical locations of houses. We wish to produce clusters of Decision Density-based Model-based K-means
106 B
many different sizes and shapes. Which of the following methods is the Trees clustering clustering clustering
most appropriate?
A measure of Symbolic
the accuracy, representation
A subdivision The task of
of the of facts or
of a set of assigning a
classification ideas from
107 What is Classification? examples into classification A
of a concept which
a number of to a set of
that is given information
classes examples
by a certain can potentially
theory be extracted
108 What is formed by K-means Algorithum Line cluster Patches Systems B
109 Dendogram is a component of which technique? Classification Decision Tree Regression Clustering D
110 Which is a ordinal value? Gender Movie rating Age Religion B
Partition Hierarchical Density Based
111 K-medoid algorithm is a type of which alsorithm? Grid methods A
methods methods methods
Repeated
Which involves subdividing the m observations available into two Cross Confusion
112 Holdout random A
disjoint subsets. validation matrix
sampling
Which methods make use of classification methods based on simple
113 Separation Regression Probabilistic Heuristic D
and intuitive algorithms.
a single layer
a double layer
feed-forward an auto- a neural
auto-
neural associative network that
114 A perceptron is associative A
network with neural contains
neural
pre- network feedback
network
processing
Supervised Unsupervised Active Reinforcement
115 Automated vehicle is an example of A
learning learning learning learning
 Which of the following curve analysis is conducted on each predictor
116 NOC ROC COC POC B
for classification?
An approach
to the design
of learning
algorithms
that is inspired
A class of
by the fact
learning Any
that when
algorithm that mechanism
people
tries to find an employed by a
encounter
optimum learning A mechanism
new
117 What is Bayesian classifiers? classification system to to form A
situations,
of a set of constrain the clusters
they often
examples search space
explain them
using the of a
by reference
probabilistic hypothesis
to familiar
theory.
experiences,
adapting the
explanations
to fit the new
situation.
118 Neural Networks are methods of Regression Clustering Classification Customization C
Which of the following information is not given by five-number
119 Mean Median Mode 1st Quantile C
summary?
defined initial guess
number of Class of the
120 Which of the following is not required by K-means clustering? distance as to cluster C
clusters cluster
metric centroids
tree showing
final estimate assignment of
how close class of
121 Which of the following is finally produced by Hierarchical Clustering? of cluster each point to B
things are to cluster
centroids clusters
each other
Classification regression
122 Confusion matrix is also known as? Error matrix Cluster matrix A
matrix matrix
Marketing Relational strategic Business Marketing
123 Business intelligence applications consists of _________
models Model Model Model models
Logistic and Logistic and
Dynamic
124 Business intelligence applications consists of _________ production Goal Models Static Models production
Models
models models
Data Data
Share Managment
125 Business intelligence applications consists of _________ envelopment Stock Analysis envelopmen
Analysis Analysis
analysis t analysis
126 Marketing models consistes of ___________ marketing. Sequential relational hybrid store relational
127 Marketing models consistes of ___________ management. project sales force file data sales force
____________ intelligence is the external data collected by a company
128 artificial human marketing natural marketing
about a specific market which it wishes to enter, to make decisions
129 Market intelligence ________ same as business intelligence. is slightly is not exactly is not
Relational Marketing is the relationship between a company and its stakeholder
130 employees managers officers stakeholders
______, represented primarily by its customers s
 Relationship marketing involves the analysis, planning, execution and
131 execution coding compilation evaluation evaluation
________ of the activities carried out to pursue these objectives
Relational marketing strategies revolve around the _________ for each
132 values numbers biils choices choices
customer
relational marketing strategies to transform occasional contacts with
133 long-term short-term annaul quarterly long-term
their customers into highly customized ________ relationships
successful relational marketing strategy can be achieved through the
employee- company-
134 development of a _______ vision that puts customers at the center of company-wide customer-wide person-wide
wide wide
the whole organization.
The relationship between an enterprise and its customers is sometimes
135 data sales mobile professional sales
mediated by the _______ network
136 Selling products or services to companies is known as ______ B2B B2C C2B C2C B2B
137 Sellin products or services to individual is known as ___ B2B B2C C2B C2C B2C
Environment for relational marketing analysis includes the company's
data data
138 _________ sales profit loss
warehouse warehouse
first step in relational marketing analysis is the _______ of the data
139 selection exploration gathering restoring exploration
available for each customer.
____________ refers to the attempt to sell an additional product or cross-
140 cross-selling up-selling down-selling selling
service to an active customer selling
_____________ refers to make a customer to purchase an higher-level
141 product or service, richer in functions for the user and more profitable cross-selling up-selling down-selling selling up-selling
for the company
analysis of the products jointly purchased by customers, known as market
142 customer business product market basket
_____________ analysis basket
143 Web mining methods are mostly used for _____________ mining. Content document file text Content
144 Web mining methods are mostly used for _____________ mining. Structure tree graph warehoue Structure
145 Web mining methods are mostly used for _____________ mining. Usage time file product Usage
The term _____________ is generally taken to mean the whole set of
146 people and roles that are involved, with different tasks and employees salesforce Product service salesforce
responsibilities, in the sales process
___________ sales activities take place at one or more sites managed
147 by a company supplying some products or services, where customers Residential Mobile Telephone market Residential
go to make their purchases.
In ____________ sales, agents of the supplying company go to the
148 customers’ homes or offices to promote their products and services Residential Mobile Telephone market mobile
and collect orders
__________ sales are carried out through a series of contacts by
149 Residential Mobile Telephone market Telephone
telephone with prospective customers.
The decision-making processes relative to salesforce management can
150 implement assessment analysis maintainance assessment
be grouped into three categories: design, planning and __________ .
The purpose of assessment and control activities is to measure the effectiveness, activeness, efficiency, security, effectivenes
151
_________ and ________ of individuals employed in the sales network efficiency efficiency speed privacy s, efficiency
___________ networks can be considered as a combination of
locations–suppliers, customers, factories, warehouses–and the supply
152 sales business supply chain demand
logistics and transportation to move materials and products between chain
them.
 the aim of ______ planning is to determine the production volumes for
153 project strategic operational tactical tactical
each product over the T periods
___________ management is a managerial policy whose purpose is to
154 maximize profits through an optimal balance between demand and customer sales Revenue project Revenue
supply.
Revenue management is a _________ policy whose purpose is to
155 maximize managerial customer employee officer managerial
profits through an optimal balance between demand and supply.
Revenue management involves the application of ___________
models to predict the behavior of customers at a micro-segmentation mathematic
156 complex mathematical simple hybird
level and to optimize the availability and price of products in order to al
maximize profits
157 the purpose of revenue management is to _______________ profits. minimize gain retain maximize maximize
__________ Analysis is a Performance Measurement technique which Data
Data
158 is used for comparing the performances of similar units of an market data customer Envelopmen
Envelopment
organization. t
The units for which we are doing the performance analysis are called Decision Decision
159 data warehouse Business
_________ Units Making Making
The purpose of data envelopment analysis (DEA) is to compare the
operating performance of a ___________ such as companies,
160 set of units employee salesman serive set of units
university departments, hospitals, bank branch offices, production
plants, or transportation systems
DEA is a technique calculates the efficiencies of all ____________ by
taking a set of input and output variables (which are generally the most
161 important business metrics of the organization) and then set a DMUs MUs DUs Ds DMUs
benchmark.

The ______________ , also known as production function, expresses efficient efficient

162 sales marketing algorithm
the relationship between the inputs utilized and the outputs produced frontier frontier
All of the All of the
163 Which of the following are BI tools? Informatica Siebel Cognos
above above
164 ________ is a prior part of Knowledge Management System? storage processing deleting updating storage
community of communicatio corelation of cordination of community
165 ________ is a role of people in knowledge management system
practices n of practices practices practices of practices
rules to
rules to apply apply to
to data to process of a data to
Set of rules for technical
imitate the human expert imitate the
166 What is knowlegde Engineering? the data aspects of
thought system with thought
updation engineering
process of a knowledge process of a
human expert human
expert
unsustainable Brain doesn't
doesn't learn
167 Artificial Intelligence Vs Natural Intelligence for climate organoids look not structured learn like
like humans
change promising humans
knowledge inference all of the All of the
168 ________ is/are the applications of expert system user interface
base engine above above
169 _______ is a collective information of raw materials Information Data Knowledge Business Data
 Knowledge machine Knowledge
Expert System all of the
170 _______ cycle is used to make system as expert system Management learning life Managemen
Cycle above
System cycle t System
171 Knowlege portals are designed with the help of _____ HTML XLXS CSS XML XML
The
The technical Technology technical
Design and
programming and programmin
172 ______ is a set of knowledge necessary for design failure factors implementatio
and design Implementatio g and
n
know-how n design
know-how
The Information Technology has __________ approach in Knowlegde
173 Testing Analyzing Designing Coding Coding
Management
all of the All of the
174 ______ is/are the activities of knowledge management system. collecting organizing aggregating
above above
the
175 _______ is the approach of knowledge management system top down organizational left right the processing
processing
knowledge
expert
176 A system which has decision making abilityis known as_________ microsystem digital system management expert system
system
system
A problem is given with a solution. A system have to analyze them and
177 criticizing advisory dictorial KMS criticizing
evaluate the effectiveness.
an natural an
hueristic
178 a set of algorithms, which perform judgment and reasoning. interference search engine language interference
engine
engine interfacing engine
natural natural
artificial business
179 ________ is part of structure of expert system language KMS language
intelligence intelligence
interface process
Data data data data
180 _______ is the stage creating expert system data creation
presentation acquisition analyzation acquisition
reasoning business managing reasoning
181 The expert system is having interference which contains _________ expert system
schemes intelligence rules schemes
The expert system development is based on two aspects _______ and All of the task and
182 data and time task and time data and task
______ above time
The knowledge engineering inculdes ________ from the beginning of All of the
183 Server Client End User End User
working of the expert system above
Syntactical Semantical Data Semantical
184 The knoledge generation is based on ___________ NLP
Structure Graph representation Graph
The _______ is used to process speaker's data based on which expert
185 KMS NLP UI GUI NLP
system can work smoothly
The ________ are helping the system to measure the problems based intelligent intelligent
186 Intelligence actors actuators
on measuring tools. agents agents
Knoweldge non-expert All of the subject
187 The domain issue is resolved with the help of _________ Subject Expert
Expert user above expert
BI Unit I
Unit I Syllabus

Business intelligence​:

Effective and timely decisions, Data, information and knowledge, The role of mathematical
models, Business intelligence architectures, Ethics and business intelligence

Decision support systems​:

Definition of system, Representation of the decision-making process, Evolution of

information systems, Definition of decision support system, Development of a decision
support system

-----

1. Business intelligence system provides tools and methodologies to knowledge

workers to help them to take______.

A.​ ​Effective decision.

B.​ ​Timely decision

C.​ ​Both 1 and 2.

D.​ ​Efficient Decision.

Ans: 3

2. _________ is the outcome of extraction and processing activities carried out on

data.

A.​ ​Knowledge

B.​ ​Information

C.​ ​Data

D.​ ​Raw Data

Ans: 2

3. The objective of B.I is

A.​ ​To support decision-making and complex problem solving.

B.​ ​To support information gathering.

C.​ ​To support data collection.

D.​ ​To support data analysis.

Ans: A

4. Which of the following is not a component of business intelligence analysis cycle?

A.​ ​Analysis

B.​ ​Insight

C.​ ​Decision

D.​ ​Design

Ans: D

5. In BI Architecture, It is used to gather and integrate the data stored in various

primary and secondary sources.

A.​ ​Data Warehouse

B.​ ​Data mart

C.​ ​Data Sources

D.​ ​None of the above.

Ans: C

6. Extraction of information and knowledge from data is known as

A.​ ​Data mining

B.​ ​Optimisation

C.​ ​Data exploration

D.​ ​Data mart

Ans: A

7. Following are the phases of Development of a business intelligence system.

A.​ ​Analysis and Design

B.​ ​Planning
C.​ ​Implementation and Control

D.​ ​All of the above

Ans: D

8. Decision making process is of ____________ phases.

A.​ ​Three

B.​ ​Five

C.​ ​Two

D.​ ​Six

Ans: B

9. Well defined and recurring decision making procedure is called

A.​ ​Structured

B.​ ​Semi-structured

C.​ ​Operational

D.​ ​Unstructured

Ans: A

10. In ____________ approach, a decision maker considers economic, tactical legal,

ethical, procedural and political factors.

A.​ ​Absolute rationality approach

B.​ ​Bounded rationality approach

C.​ ​Rational approach

D.​ ​None of the above.

Ans: C

---

Q1. a) Data mart is a subset of data warehouse.

 b) Data marts contain repositories of summarized data collected for
analysis on a specific section or unit within an organization.

a) Only a is correct

b) Only b is correct

c)Both are correct

d)Both are wrong.

Ans: c

Q2. ________is the outcome of extraction and processing activities carried out
on data.

a) Data

b) Information

c) Knowledge

d) Wisdom

Ans: b

Q3. In ETL ‘E’ stands for

a) External

b) Extraction

c) Extreme

d) None of the above

Ans: b

Q4. DSS stands for:

a) Decision Support System.

b) Definition support System.

c) Data sub system

d) Data storage system.

Ans: a

Q5. ________represent the real problem situations.

a) Data

b) Models

c) Tools

d) Information

Ans: a

Q6. During the _________ phase, additional data conversion occurs to

performed to obtain the summaries that will reduce the response time.

a) Loading.

b) Extraction.

c) Transformation

d) Performance Evaluation.

Ans: c

Q7. Optimization is:

a) Determine the best solution.

b) Successful marketing approaches to achieve the optimum outcome.

c) Getting the greatest return for the least expenditure of time, effort,
manpower.

d) All the above.

Ans: d

Q8. (a)A decision support system helps in decision making but does not
necessarily give a decision itself.

(b) decision support system is a computer-based application that collects

organizes and analyses business data to facilitate quality business decision
making for management, operations, and planning.
a) only a is correct.

b) only b is correct

c) both are correct.

d) both are wrong.

Ans: c

Q9. ___________measurements express the level of conformity of a given

system to the objectives for which it was designed.

a) Effectiveness

b) Efficiency

c) Evaluation

d) Feedback

Ans: a

Q10. ___________is the first stage in developing in decision support system.

a) Analysis

b) Design

c) Knowledge Acquisition

d) Planning

Ans: c

Submitted By: Megha Sharma.

--

Q11.Data by itself is not useful unless

A. It is massive

B. It is processed to obtain information

C. It is collected from diverse sources

D. It is properly stated

ANSWER: B

12.​Decision support systems are used for

A. Management decision making

B. Providing tactical information to management

C. Providing strategic information to management

D. Better operation of an organization

ANSWER: C

13.​.
Business intelligence (BI) is a broad category of application programs
which includes :

A. Decision support

B. Data mining

C. OLAP

D. All of the mentioned

ANSWER: D

14.Decision support systems are used by

A. Line managers.

B. Top-level managers.

C. Middle level managers.

D. System users

ANSWER: B

15.Which of following is not phase of decision making process

A. Design

B. Analysis

C. Intelligence

D. Choice

ANSWER:B

16.___________is a broad category of applications and technologies for

gathering, storing, analyzing, and providing access to data to help
enterprise users make better business decisions.

A. best practice

B. data mart

C. business information warehouse

D. business intelligence

ANSWER: D

17.Organizations have hierarchical structures because

A. it is convenient to do so

B. it is done by every organization

C. specific responsibilities can be assigned for each level

D. it provides opportunities for promotions

ANSWER: C

18.Strategic information is needed for

A. Day to day operations

B. Meet government requirements

C. Long range planning

D. Short range planning

ANSWER: C

19.Decision support systems are essential for

A. Day–to-day operation of an organization.

B. Providing statutory information.

C. Top level strategic decision making.

D. Ensuring that organizations are profitable.

ANSWER: C

20.Computer information system are most successful in providing

information for:

A. Control decisions

B. Planning decision
C. Strategic decision

D. None of the above

ANSWER: A

By Priyanka, Pillai HOC college

---
BI Unit II
Use the following format

Topic Name

Q. Type our question here

1.
2.
3.
4.
Correct answer
---
Paste Your questions here (Questions from Reference books)

Unit II Syllabus

Mathematical models for decision making:

Structure of mathematical models, Development of a model, Classes of models

Data mining: ​Definition of data mining, Representation of input data , Data mining process,
Analysis methodologies

Data preparation:​ Data validation, Data transformation, Data reduction

----

Topic : ​Mathematical models for decision making, Data Mining and Data Preparation

Q. 1 What is a model ?

A. a selective abstraction of real world

B. a selective imagination of 1st world
C. a selective proposal of real world
D. a selective example of second word

Correct answer: A

Q. 2 A material representation of a real system, whose behaviour is imitated for the

the purpose of the analysis is called as ?

A. Analogical Model
B. Iconic Model
C. Symbolic Model
D. Static Model

Correct answer: B

Q. 3 In which model some input information represents random events characterized

by a probability distribution?

A. Stochastic
B. Iconic
C. Symbolic
D. Static

Correct answer: A

Q.4 What is allowed by Sensitivity and Scenario analyses be assessed ?

A. the robustness of optimal decisions from variations in the input parameters.

B. the robustness of optimal decisions to variations into input parameters.
C. the robustness of optimal decisions to variations in the input data.
D. the robustness of optimal decisions to variations in the input parameters.
Correct answer: D

Q. 5 Which model observes the status of a system only at the beginning or at the end
of discrete intervals ?

A. Discrete-time dynamic models

B. Static-time dynamic models
C. Symbolic -time dynamic models
D. Iconic-time dynamic models
Correct answer: A

Q. 6 The purpose of explanatory models is to functionally identify a possible

relationship between a dependent variable and ___________________ ?
A. a set of positive attributes
B. a set of negative attributes
C. a set of neutral attributes
D. a set of independent attributes

Correct answer: D

Q. 7 Which is one of the primary objective of mathematical models ?

A. to identify regular patterns in the data

B. to identify irregular patterns in the data
C. to identify negative patterns in the data
D. to identify neutral patterns in the data

Correct answer: A

Q.8 The conceptual paradigm outlined determines a wide and popular class of
mathematical models for decision making, represented by _________models

A. optimization models
B. stochastic models
C. supervised models
D. iconic models
E.
Correct answer: A

Q.9 What is the aim of Data Mining?

A. extracting information and knowledge

B. useful for knowledge workers in decision making
C. extracting raw data
D. Both A & B

Correct answer: D

Q.10 On which learning methods the Data Mining method is based?

A. inductive learning methods

B. deductive learning methods
C. basic learning methods
D. comprehensive learning methods

Correct answer: A

Q.11 What is the purpose of Interpretation?

A. to identify regular patterns in the data

B. to express the rules and criteria for easy understanding
C. to identify irregular patterns in the data
D. Both A & B

Correct answer: D

Q.12 Classification Trees or Association Rules are also called as?

A. machine learning
B. knowledge discovery in databases
C. deep learning
D. A&B

Correct answer: D

---
By ArchanaPatil
Which is the last Phases of mathematical models for decision making

(a) Problem Identification

(b) Implementation and Testing
(c) Model Formation
(d) Development of Algorithm

Answer b
Which mathematical model aims at understand the mechanisms that regulate the
development of intelligence, ability to extract knowledge from past experience in order to
apply it in the future.

a. Risk analysis models

b. Optimization models
c. Pattern recognition Models
d. Waiting line models
Answer C
In which Mathematical mode the decision maker is required to choose among a number of
available alternatives

a. Risk analysis models

b. Optimization models
c. Pattern recognition Models
d. Waiting line models

Answer A
Which of the statement is not true about Data Mining?

a) The term data mining refer to the overall process consisting of data gathering and
analysis, development of inductive learning models and adoption of practical decisions and
consequent actions based on the knowledge acquired.
b) Data mining analysis is to draw a fresh conclusion without investigating the past data,
observations and interpretations
c) Data mining activities can be subdivided into two major investigation streams,
interpretation and prediction.
d) The data mining process is based on inductive learning methods

Answer b
Which is not the Phase of data Mining Process

A. Data Gathering
B. Selection of Attributes
C. Prediction and interpretation
D. Data Discarding

Answer D

Data Inception Means

(a) inspection of each missing value

(b) identify missing values
(c) replacement of missing Data
(d) discard all records

Answer a
Data Elimination Means
(a) inspection of each missing value
(b) identify missing values
(c) replacement of missing Data
(d) discard all records

Answer d
Data mining activities can be subdivided into two major investigation streams , which are
a. Interpretation and Sampling
b. Interpretation and Prediction.
c. Forecast and Prediction
d. Forecast and Interpretation

Answer b.
Which is the Application of Data Miming

a. Fraud Detection
b. Risk Analysis
c. Both a & b
d. Only b

Answer C
____________ learning analyses are not guided by a target attribute.
a. Supervised
b. Guided
c. Unguided
d. Unsupervised

Answer d
---
BI Unit III
Use the following format

Topic Name

Q. Type our question here

1.
2.
3.
4.

Correct answer

---
Paste Your questions here (Questions from Reference books)

Unit III Syllabus

Classification:
Classification problems, Evaluation of classification models, Bayesian methods, Logistic
regression, Neural networks, Support vector machines
Clustering:
Clustering methods, Partition methods, Hierarchical methods, Evaluation of clustering
models
----

Topic :
By Sarojini
Business intelligence system provides tools and methodologies to knowledge workers to
help them to take______.
A. Effective decision.
B. Timely decision
C. Both 1 and 2.
D. Efficient Decision.
Ans: 3
_________ is the outcome of extraction and processing activities carried out on data.
A. Knowledge
B. Information
C. Data
D. Raw Data
Ans: 2
The objective of B.I is
A. To support decision-making and complex problem solving.
B. To support information gathering.
C. To support data collection.
D. To support data analysis.
Ans: A
Which of the following is not a component of business intelligence analysis cycle?
A. Analysis
B. Insight
C. Decision
D. Design
Ans: D
In BI Architecture, It is used to gather and integrate the data stored in various primary and
secondary sources.
A. Data Warehouse
B. Data mart
C. Data Sources
D. None of the above.
Ans: C
Extraction of information and knowledge from data is known as
A. Data mining
B. Optimisation
C. Data exploration
D. Data mart
Ans: A
Following are the phases of Development of a business intelligence system.
A. Analysis and Design
B. Planning
C. Implementation and Control
D. All of the above
Ans: D
Decision making process is of ____________ phases.
A. Three
B. Five
C. Two
D. Six
Ans: B
Well defined and recurring decision making procedure is called
A. Structured
B. Semi-structured
C. Operational
D. Unstructured
Ans: A
In ____________ approach, a decision maker considers economic, tactical legal, ethical,
procedural and political factors.
A. Absolute rationality approach
B. Bounded rationality approach
C. Rational approach
D. None of the above.
Ans: C

--

1. Which of the following is finally produced by Hierarchical Clustering?

a) final estimate of cluster centroids

b) tree showing how close things are to each other

c) assignment of each point to clusters

d) all of the mentioned

Answer: b

Explanation: Hierarchical clustering is an agglomerative approach.

2. Which of the following is required by K-means clustering?

a) defined distance metric

b) number of clusters

c) initial guess as to cluster centroids

d) all of the mentioned

Answer: d

Explanation: K-means clustering follows partitioning approach.

3. Point out the wrong statement.

a) k-means clustering is a method of vector quantization

b) k-means clustering aims to partition n observations into k clusters

c) k-nearest neighbor is same as k-means

d) none of the mentioned

Answer: c

Explanation: k-nearest neighbor has nothing to do with k-means.

4. Which of the following function is used for k-means clustering?

a) k-means

b) k-mean

c) heatmap

d) none of the mentioned

Answer: a

Explanation: K-means requires a number of clusters.

5. Which of the following clustering requires merging approach?

a) Partitional

b) Hierarchical

c) Naive Bayes

d) None of the mentioned

Answer: b

Explanation: Hierarchical clustering requires a defined distance as well.

6. Which of the following gave rise to need of graphs in data analysis?

a) Data visualization

b) Communicating results

c) Decision making

d) All of the mentioned

Answer: d

Explanation: A picture can tell better story than data.

7. Which of the following is characteristic of exploratory graph?

a) Made slowly

b) Axes are not cleaned up

c) Color is used for personal information

d) All of the mentioned

Answer: c

Explanation: A large number of exploratory graphs are made.

8. Which of the following information is not given by five-number summary?

a) Mean

b) Median

c) Mode

d) All of the mentioned

Answer: c

Explanation: The mode is the value that appears most often in a set of data.

9. Which of the following graph can be used for simple summarization of data?

a) Scatterplot

b) Overlaying

c) Barplot

d) All of the mentioned

Answer: c

Explanation: A

bar chart or bar graph is a chart that presents Grouped data with rectangular bars with lengths
proportional to the values that they represent.

10. Which of the following problem is solved by reproducibility?

a) Scalability

b) Data availability

c) Improved data analysis

d) None of the mentioned

Answer: b

Explanation: More transparency is achieved with reproducibility.

---
Questions
Classify variable which is not continuous.
a. age
b. height
c. gender
d. revenue of medical shop

______ are supervised learning methods for predicting the value of a categorical target
attribute.

a) Classification
b) Clustering
c) Regression
d) Customization

Neural Networks are methods of ?

a) Regression
b) Clustering
c) Classification
d) Customization

The development of classification model consists of main phases: Training phase,

______,Prediction phase.

a) Dividing Phase
b) Combining Phase
c) Testing Phase
d) Sorting Phase

______ methods make use of classification methods based on simple and intuitive
algorithms.

a) Separation
b) Regression
c) Probabilistic
d) Heuristic
______ model is used for prediction of continuous target variables

a) Probabilistic
b) Regression
c) Separation
d) Heuristic
The ______ method involves subdividing the m observations available into two disjoint
subsets.
a) Holdout
b) Repeated random sampling
c) Cross validation
d) Confusion matrix

Decision tree initially starts with ?

a) Root
b) Leaf
c) Terminal
d) Branch
The purpose of clustering is the identification of homogenous groups called ______.

a) Records
b) Pairs
c) Clusters
d) Observations

______ develops a subdivision of given dataset into pre-determined number of non-empty

subsets.

a) Partition methods
b) Hierarchical methods
c) Density Based methods
d) Grid methods

______ is also called as single linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids

1. ______ is also called as complete linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids

Agglomerative methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up

Divisive methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up

---
By Sadaf
Which of the following clustering type has characteristic shown in the below figure?

a) Partitional
b) Hierarchical
c) Naive bayes
d) None of the mentioned
Answer: b
Which of the following is required by K-means clustering?
a) defined distance metric
b) number of clusters
c) initial guess as to cluster centroids
d) all of the mentioned
Answer: d

k-means clustering is also referred to as

a. Non-hierarchical clustering
b. Optimizing partitioning
c. Divisive clustering
d. Agglomerative clustering
Answer: a

Which statement is not true about cluster analysis?

a. Objects in one cluster are similar to each other and dissimilar to objects in the other
clusters.
b. Cluster analysis is also called classification analysis or numerical taxonomy.
c. Groups or clusters are suggested by the data, not defined a priori.
d. Cluster analysis is a technique for analysing data when the criterion or dependent variable
is categorical and the independent variables are interval in nature.
Answer: d

Clustering is what type of learning?

a. Supervised
b. Unsupervised
c. Semi-supervised
d. None of the above
Answer: b

Which method of analysis does not classify variables as dependent or independent?

a. regression analysis
b. discriminant analysis
c. analysis of variance
d. cluster analysis
Answer: d

In the K-means clustering algorithm the distance between cluster centroid to each object is
calculated using ....method.
a. Cluster distance
b. Euclidean distance
c. Cluster width
d. None of above
Answer: b

Which of the following clustering algorithms suffers from the problem of convergence at local
optima?
a. K- Means clustering
b. Hierarchical clustering
c. Diverse clustering
d. All of the above
Answer: d

A perceptron is:
a) a single layer feed-forward neural network with pre-processing
b) an auto-associative neural network
c) a double layer auto-associative neural network
 d) a neural network that contains feedback
Answer: a
Automated vehicle is an example of
a) Supervised learning
b) Unsupervised learning
c) Active learning
d) Reinforcement learning
Answer: a
---
Questions Answers
Classify variable which is not continuous.
a. age
b. height
c. gender
d. revenue of medical shop
Ans : c

______ are supervised learning methods for predicting the value of a categorical target
attribute.

a) Classification
b) Clustering
c) Regression
d) Customization A

Neural Networks are methods of ?

a) Regression
b) Clustering
c) Classification
d) Customization C

The development of classification model consists of main phases: Training phase,

______,Prediction phase.

a) Dividing Phase
b) Combining Phase
c) Testing Phase
d) Sorting Phase
c
______ methods make use of classification methods based on simple and intuitive
algorithms.

a) Separation
b) Regression
c) Probabilistic
d) Heuristic D
______ model is used for prediction of continuous target variables

a) Probabilistic
b) Regression
c) Separation
d) Heuristic b
The ______ method involves subdividing the m observations available into two disjoint
subsets.
a) Holdout
b) Repeated random sampling
c) Cross validation
d) Confusion matrix
A
Decision tree initially starts with ?
a) Root
b) Leaf
c) Terminal
d) Branch A
The purpose of clustering is the identification of homogenous groups called ______.

a) Records
b) Pairs
c) Clusters
d) Observations
c
______ develops a subdivision of given dataset into pre-determined number of non-empty
subsets.

a) Partition methods
b) Hierarchical methods
c) Density Based methods
d) Grid methods
A
______ is also called as single linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids
A
1. ______ is also called as complete linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids

B
Agglomerative methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up
d
Divisive methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up
a
----
When data are classified according to a single characteristic, it is called:
(a) Quantitative classification (b) Qualitative classification
(c) Area classification (d) Simple classification
Answer d
Cluster is

A.
Group of similar objects that differ significantly from other objects
B.
Operations on a database to transform or simplify data in order to prepare it for a
machine-learning algorithm
C.
Symbolic representation of facts or ideas from which information can potentially be extracted
D.
None of these
Answer A
Which of the following statements about Naive Bayes is incorrect?

a) Attributes are equally important.

b) Attributes are statistically dependent of one another given the class value.

c) Attributes are statistically independent of one another given the class value.

d) Attributes can be nominal or numeric

Answer B
Suppose we would like to perform clustering on spatial data such as the geometrical
locations of houses. We wish to produce clusters of many different sizes and shapes. Which
of the following methods is the most appropriate?

a) Decision Trees b) Density-based clustering

c) Model-based clustering d) K-means clustering

Answer b
Bayesian classifiers is

A.)
A class of learning algorithm that tries to find an optimum classification of a set of examples
using the probabilistic theory.
B.)
Any mechanism employed by a learning system to constrain the search space of a
hypothesis
C.)
An approach to the design of learning algorithms that is inspired by the fact that when people
encounter new situations, they often explain them by reference to familiar experiences,
adapting the explanations to fit the new situation.
D.)
None of these
Answe A
Classification is

A.) A subdivision of a set of examples into a number of classes

B.)A measure of the accuracy, of the classification of a concept that is given by a certain
theory
C.)The task of assigning a classification to a set of examples
D.)None of these
Answer A
Classification of data according to location or areas is called:
(a) Qualitative classification (b) Quantitative classification
(c) Geographical classification (d) Chronological classification
Answer c
In classification, the data are arranged according to:
(a) Similarities (b) Differences
(c) Percentages (d) Ratios

Answer a
Which of the following curve analysis is conducted on each predictor for classification?
a) NOC b) ROC
c) COC d) All of the mentioned

Answer b
What is formed by K-means Algorithum
a) Line b) cluster
c) Patches d) Systems
Answer c
----
BIUnit V

Use the following format

Topic Name

Q. which one of the following is not a type of Knowledge

1. Declarative Knowledge
2.
3.
4.

Correct answer

---
Paste Your questions here (Questions from Reference books)

Unit V Syllabus
Knowledge Management:
Introduction to Knowledge Management, Organizational Learning and Transformation,
Knowledge Management Activities, Approaches to Knowledge Management, Information
Technology (IT) In Knowledge Management, Knowledge Management Systems
Implementation, Roles of People in Knowledge Management
Artificial Intelligence and Expert Systems:
Concepts and Definitions of Artificial Intelligence, Artificial Intelligence Versus Natural
Intelligence, Basic Concepts of Expert Systems, Applications of Expert Systems, Structure of
Expert Systems, Knowledge Engineering, Development of Expert Systems

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Topic :

BI
UNIT V

Q1. ​
Which among these are the key stages for managing organisational transformation
a)​ ​Break with the past
b)​ ​Manage the future
c)​ ​Both
d)​ ​None of the above
Ans: a
Q2. ​
_______ represent how you increase the ability of individuals within the
organisations to influence others with the knowledge.
a)​ ​People
b)​ ​Processes
c)​ ​Technology
d)​ ​Culture
Ans: a

Q3. It addresses how you choose, configure and utilise tools and automation to enable
knowledge management.
a)​ ​People
b)​ ​Processes
c)​ ​Technology
d)​ ​Culture
Ans: c

Q4. It directs how you transform organizational structures to facilitate and encourage
cross discipline awareness and expertise.
a)​ ​Binding
b)​ ​Context
c)​ ​Structure
d)​ ​Association
Ans: c

Q5. Characteristics of expert systems

a)High Performance
b)Demonstrating
c)Advising
d)Diagnosing
Ans: a

Q6. Capabilities of expert systems.

a) Reliable
b) Demonstrating
c) High Responsive
d) Understandable
Ans: b

Q7. In-capabilities of expert systems.

a) Advising
b) Diagnosing
c) Interpreting input
d) Refining their own knowledge
Ans: d

Q8. Strategy followed for finding cause or reasons.

a)​ ​Backward Chaining
b)​ ​Forward Chaining
c)​ ​Facts
d)​ ​Decisions
Ans: a

Q9. Strategy followed for working on conclusion, results or effects.

e)​ ​Backward Chaining
f)​ ​Forward Chaining
g)​ ​Facts
h)​ ​Decisions
Ans: b

Q10. Levels in ES technology

a)​ ​Shells
b)​ ​Design
c)​ ​Both
d)​ ​None
Ans:a

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Questions
Knowledge Management Activity aims at
a) Total turning test
b) The rational agent approach
c) To build knowledge infrastructure
d) Thinking humanly

Answer: c
The challenges faced by Knowledge Management System are
a) Psychology
b) Communication and Collaboration
c) Control theory and cybernetics
d) Computer Engineering

Answer: b
Which of the following is not a Capabilities of Expert Systems?
a) Advising
b) Demonstrating
c) Explaining
d) Expanding

Answer : d

What is the form of Knowledge representation?

a) IF-THEN
b) IF-THEN-ELSE
c) IF-ELSE
d) ELSE

Answer: b
Which of the following is not a benefits of Expert Systems?
a) Availability
b) Speed
c) Time
d) Less Error Rate

Answer: c
Which is the key area in which Knowledge Management is applied
a) Technological Advances
b) Inference Engine
c) Globalization of Business
d) a&c

Answer: d

The advantage of AI over Natural Intelligence are

a) Fabulous speed
b) Less baised
c) Error prone
d) a & b
Answer: d
Data, information, and past experience combined together are termed as __________.
a) Inference
b) Acquisition
c) vision
d) knowledge
Answer: d
A ______ is nothing but an expert system without knowledge base.
a)Tools
b)Expert System
c) shell
d) knowledge

Answer: c

What kind of signal is used in speech recognition?

a)Electromagnetic signal
b) Electric signal
c) Acoustic signal
d) Radar

Answer: c

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UNIT 5 BI

BY HIRAL PARAKHIYA (GOKHALE COLLEGE)

Q1. which one of the following is not a type of Knowledge

A. Declarative Knowledge

B. Procedural Knowledge

C. Tactic Knowledge

D. Collective Knowledge

Correct answer D

Q2. KDD Stands for :

A. Knowledge Discovery Data

B. Knowledge Discovery in Database

C. Knowledge Database Discovery

D. Knowledge Data Discovery

Answer D

Q3. Who introduced the term “Artificial Intelligence”

A. Arthur Samule

B. Marvin Lee Minsky

C. Jhon McCarthy

D. E. F. Codd

Correct answer C

Q4. In which of the following steps of expert system development, the knowledge should
be represented in IF-THEN-ELSE rules form?

A. System Design

B. Expert System Development and Completion

C. Prototype Development

D. Problem Domain Identification

Correct answer C

Q5. Forward Chaining Strategy is used by ________ to recommend a solution.

A. Inference Engine

B. Knowledge Engine
C. Expert Engine

D. Forward Engine

Correct answer A

Q6. ______________ is required to exhibit intelligence.

A. Data

B. Knowledge

C. Information

D. High-quality data

Correct answer B

Q7. Which of the following is not a component of ES .

A. Knowledge Base

B. Inference Engine

C. User Interface

D. High-level Data

Correct answer D
Q8. Human use content memory and thinking whereas, robots are using the _______,
designed by scientists.

A. Knowledge

B. Data

C. built-in instruction

D. High Level Information

Correct answer C

Q9. Knowledge is ___________ resource.

A. Replaceable

B. Draining

C. Exhaustible

D. Depleting

Correct answer A

Q10. Who is the person who is responsible for making knowledge management effort in
an organization .

A. CIO

B. CEO

C. CKO

D. CKE

Correct answer C
Q1. The objective of B.I is
a) To support decision-making and complex problem solving.
b) To support information gathering.
c) To support data collection.
d) To support data analysis.
ans:-a.

Q2. _________ is the outcome of extraction and processing activities carried out on data.
a) Knowledge
b) Information
c) Data
d) Raw Data
ans:-b

Q3. ___________________level of business intelligence system consist of active business

intelligence analysis methodologies.
a) Decisions
b) Data exploration
c) Data mining
d) Optimization
//ans:- c

Q4. Depending on scope, decisions can be classified as strategic, tactical and

_______________.
a) Accurate
b) Sequential
c) Operational
d) Procedural
//ans:- c

Q5. A system is said to be ___________ if its boundaries can be crossed in both directions by
flows of materials and information
a) Shared
b) Open
c) Distributed
d) Closed

Q6. In __________________Mathematical model the decision maker is required to choose

among a number of available alternatives
a) Risk analysis models
b) Optimization models
c) Pattern recognition Models
d) Waiting line models
//ans:- a

Q7.Data Inception means

a) inspection of each missing value
b) identify missing values
c) replacement of missing Data
d) discard all records
//ans:-a

Q.8 Through which the effort of representation is justified by the remarkable conciseness of the
// no ans
information achieved.
a) through a well-designed documentation
b) through a class diagram
c) through a well-designed chart
d) through a well-designed journal

Q.9 ____________ learning is an approach to creating artificial intelligence, where the program
is given labeled input data and the expected output result.
a) Supervised/classification
b) Guided
c) Unguided
d) Unsupervised/clustering
//ans:-a

Q.10 In which model some input information represents random events characterized by a
probability distribution?
a) Stochastic
b) Iconic
c) Symbolic
d) Static
//ans:-a // have a doubt

Q11. The observations are termed as // no ans

a) instances
b) values
c) attribute
d) target

Q12. In minimum distance method, what is the criterion between two clusters? //no ans
a) single linkage
b) complex linkage
c) complete linkage
d) optional linkage

Q13. What is the fundamental unit of neural network?

a) neuron
b) weight
c) signal
d) Edge
//ans:- a //

Q.14 In hierarchical clustering, the nodes are compared with one another based on what
quality?
a) similarity
b) difference
c) number of attributes
d) values of attributes
//ans:- a //

Q15. What function is used to perform classification by means of single multivariate, univariate?
a) cost function
b) accuracy function
c) evaluation function
d) none of the above

Q16. The goal of an organization should be to

a) Maintaining existing customers only
b) Get more customers and also get more return customers
c) Get more potential customers
d) Just selling the product
//ans:-b //have a doubt

Q17. Which of the following are the customers of high value? //no ans
a) B2B
b) B2C
c) B2C2B
d) B2B2C
Q18. Which of the following databases is not used to store the data into the data mart for
relational marketing analysis?
a) Salesforce database
b) Data Warehouse
c) OLTP database
d) Marketing database
//ans:- c // not sure

Q19.Which of the following are the features of Logistics planning?

a) Sales territory design, Response function
b) Web mining, Market basket analysis
c) Tactical Planning, backlogging, Bill of materials
d) Cross selling and up selling
//ans:- c//

Q20. What is the purpose of web mining?

a) Web page mining
b) BI mining
c) Resource mining
d) Structure mining
//ans:-d //

Q21. Strategy followed for finding cause or reasons. // no ans

a) Backward Chaining
b) Forward Chaining
c) Facts
d) Decisions

Q22. Who introduced the term “Artificial Intelligence”

a ) Arthur Samule
b) Marvin Lee Minsky
c) Jhon McCarthy
d) E. F. Codd
//ans:-c //

Q23.Which of the following is not a Capabilities of Expert Systems?

a) Advising
b) Demonstrating
c) Explaining
d) Expanding
// ans:-d //
Q24. Human use content memory and thinking whereas, robots are using the _______,
designed
by scientists.
a) Knowledge
b) Data
c) built-in instruction
d) High Level Information
// ans:- c //

Q25. ______ is a strategy of an expert system to answer the question, “What can happen
next?”
a) Forward Chaining
b) Backward Chaining
c) Total Task Chaining
d) Backward Reasonin
// ans:- a //

1. Decision making process is of ____________ phases

A. Three
B. Five
C. Two
D. Six
// ans:- b //

2. Well defined and recurring decision making procedure is called

A. Structured
B. Semi-structured
C. Operational
D. Unstructured
//ans:- a //

3. In ____________ approach, a decision maker considers economic, tactical legal,

ethical, procedural and political factors.
A. Absolute rationality approach
B. Bounded rationality approach
C. Rational approach
D. None of the above.
ans// C
4. a) Data mart is a subset of data warehouse.
b) Data marts contain repositories of summarized data collected for analysis on a
specific section or unit within an organization.
a) Only a is correct
b) Only b is correct
c)Both are correct
d)Both are wrong.
// ans:- c //

5. ________is the outcome of extraction and processing activities carried out on data.
a) Data
b) Information
c) Knowledge
d) Wisdom
// ans:- b //

In ETL ‘E’ stands for

a) External
b) Extraction
c) Extreme
d) Extern
//ans:- b//

DSS stands for:

a) Decision Support System.
b) Definition support System.
c) Data sub system
d) Data storage system.
//ans:- a//

6.________represent the real problem situations. // no ans

a) Data
b) Models
c) Tools
d) Information

8. During the _________ phase, additional data conversion occurs to performed to obtain //
no ans
the summaries that will reduce the response time.
a) Loading.
b) Extraction.
c) Transformation
d) Performance Evaluation.

9. ___________measurements express the level of conformity of a given system to the // no

ans
objectives for which it was designed.
a) Effectiveness​ b) Efficiency c) Evaluation d) Feedback

10. ___________is the first stage in developing in decision support system.

a) Analysis
b) Design
c) Knowledge Acquisition
d) Planning
// ans:- c //

11. Decision support systems are used for

A. Management decision making
B. Providing tactical information to management
C. Providing strategic information to management
D. Better operation of an organization
// ans:- a // not sure

12. Business intelligence (BI) is a broad category of application programs which includes :
A. Decision support B. Data mining C. OLAP D. All of the
mentioned
// ans :- d //

13. Decision support systems are used by // no ans

A. Line managers. B. Top-level managers.
C. Middle level managers. D. System users

14. Which of following is not phase of decision making process

A. Design B. Analysis C. Intelligence D. Choice
// ans:- b //
15. ___________is a broad category of applications and technologies for gathering, storing,
analyzing, and providing access to data to help enterprise users make better business
decisions.
A. best practice
B. data mart
C. business information warehouse
D. business intelligence
// ans:- d //

16.Organizations have hierarchical structures because ____

A. it is convenient to do so
B. it is done by every organization
C. specific responsibilities can be assigned for each level
D. it provides opportunities for promotions
// ans:- c //

17 .Decision support systems are essential for // no ans //

A. Day–to-day operation of an organization. B. Providing statutory information.
C. Top level strategic decision making. D. Ensuring that organizations
are profitable.

18 .Computer information system are most successful in providing information for:

A. Control decisions B. Planning decision C. Strategic decision D. None of the above
// ans:- a //

19. In BI Architecture, It is used to gather and integrate the data stored in various primary
and secondary sources.
A. Data Warehouse
B. Data mart
C. Data Sources
D. None of the above.
// ans:- c //

20. Extraction of information and knowledge from data is known as

A. Data mining
B. Optimisation
C. Data exploration
D. Data mart
// ans :- a //

21. Following are the phases of Development of a business intelligence system.

A. Analysis and Design
B. Planning
C. Implementation and Control
D. All of the above
// ans :- d //

22.Decision making process is of ____________ phases.

A. Three
B. Five
C. Two
D. Six
// ans :- b //

23.Well defined and recurring decision making procedure is called

A. Structured
B. Semi-structured
C. Operational
D. Unstructured
// ans :- a //

24 . Which of the following is required by K-means clustering?

A. defined distance metric
B. number of clusters
C. initial guess as to cluster centroids
D. all of the mentioned
// ans:- d//

25. Point out the wrong statement.

A. k-means clustering is a method of vector quantization
B. k-means clustering aims to partition n observations into k clusters
C. k-nearest neighbor is same as k-means
D. none of the mentioned
// ans:- c //

26. Which of the following function is used for k-means clustering?

A. k-means
B. k-mean
C. heatmap
D. none of the mentioned
// ans:-a //

27. Which of the following clustering requires merging approach?

A. Partitional
B. Hierarchical
C. Naive Bayes
D. None of the mentioned
//ans :- b //

28. Which of the following gave rise to need of graphs in data analysis?
A. Data visualization
B. Communicating results
C. Decision making
D. All of the mentioned
// ans:- d //

29. Which of the following is characteristic of exploratory graph?

A. Made slowly
B. Axes are not cleaned up
C. Color is used for personal information
D. All of the mentioned
// ans:- c //

30. Which of the following is required by K-means clustering?

A. defined distance metric
B. number of clusters
C. initial guess as to cluster centroids
D. all of the mentioned
// ans:-d // b in pdf

31. k-means clustering is also referred to as

A. Non-hierarchical clustering
B. Optimizing partitioning
C. Divisive clustering
D. Agglomerative clustering
// ans :- a//

32. Which statement is not true about cluster analysis?

A. Objects in one cluster are similar to each other and dissimilar to objects in the other
clusters.
B. Cluster analysis is also called classification analysis or numerical taxonomy.
C. Groups or clusters are suggested by the data, not defined a priori.
D. Cluster analysis is a technique for analysing data when the criterion or dependent
variable is categorical and the independent variables are interval in nature.
// ans :- d //

33. Clustering is what type of learning?

A. Supervised
B. Unsupervised
C. Semi-supervised
D. None of the above
// ans :- b //

34. Which method of analysis does not classify variables as dependent or independent?
A. regression analysis
B. discriminant analysis
C. analysis of variance
D. cluster analysis
// ans :- d //

35. In the K-means clustering algorithm the distance between cluster centroid to each
object is calculated using ....method.
A. Cluster distance
B. Euclidean distance
C. Cluster width
D. None of above
// ans :- b //

36. Which of the following clustering algorithms suffers from the problem of convergence at //
no ans
local optima?
A. K- Means clustering
B. Hierarchical clustering
C. Diverse clustering
D. All of the above
// ans:- d // a in pdf

37. A perceptron is:

A. a single layer feed-forward neural network with pre-processing
B. an auto-associative neural network
C. a double layer auto-associative neural network
D. a neural network that contains feedback
// ans :- a //

38. Automated vehicle is an example of

A. Supervised learning
B. Unsupervised learning
C. Active learning
D. Reinforcement learning
// ans :- a //

39.Classify variable which is not continuous.

a.age
b.height
C. gender
D. revenue of medical shop

40. ______ are supervised learning methods for predicting the value of a categorical target
attribute.
A. Classification
B. Clustering
C. Regression
D. Customization
// ans:- a//

41. Neural Networks are methods of ?

A. Regression
B. Clustering
C. Classification
D. Customization

42. The development of classification model consists of main phases: Training phase,
______,Prediction phase.
A. Dividing Phase
B. Combining Phase
C. Testing Phase
D. Sorting Phase
// ans:- c //

43. ______ methods make use of classification methods based on simple and intuitive
algorithms.
A. Separation
B. Regression
C. Probabilistic
D. Heuristic

44. ______ model is used for prediction of continuous target variables

A. Probabilistic
B. Regression
C. Separation
D. Heuristic
// ans:- b //

45. Characteristics of expert systems

A. High Performance
B. Demonstrating
C. Advising
D. Diagnosing
// ans:- a //
46. Capabilities of expert systems.
A. Reliable
B. Demonstrating
C. High Responsive
D. Understandable
// ans:- b //

47. In-capabilities of expert systems.

A. Advising
B. Diagnosing
C. Interpreting input
D. Refining their own knowledge

48. Strategy followed for finding cause or reasons.

A. Backward Chaining
B. Forward Chaining
C. Facts
D. Decisions

49. Strategy followed for working on conclusion, results or effects. // no ans

A. Backward Chaining
B. Forward Chaining
C. Facts
D. Decisions

50. Levels in ES technology

A. Shells
B. Design
C. Both
D. None

51. Knowledge Management Activity aims at

A. Total turning test
B. The rational agent approach
C. To build knowledge infrastructure
D. Thinking humanly
// ans:- c // not given in pdf

52. The challenges faced by Knowledge Management System are // no ans

A. Psychology
B. Communication and Collaboration
C. Control theory and cybernetics
D. Computer Engineering

53. Which of the following is not a Capabilities of Expert Systems?

A. Advising
B. Demonstrating
C. Explaining
D. Expanding
// ans:- d //

54 What is the form of Knowledge representation?

A. IF-THEN
B. IF-THEN-ELSE
C. IF-ELSE
D. ELSE
// ans:- b //

55. Which of the following is not a benefits of Expert Systems?

A. Availability
B. Speed
C. Time
D. Less Error Rate
// ans :- c //

56. KDD Stands for :

A. Knowledge Discovery Data
B. Knowledge Discovery in Database
C. Knowledge Database Discovery
D. Knowledge Data Discovery
// ans :- b //

57. Who introduced the term “Artificial Intelligence”

A. Arthur Samule
B. Marvin Lee Minsky
C. Jhon McCarthy
D. E. F. Codd
// ans :- c //

58. In which of the following steps of expert system development, the knowledge should // no
ans
be represented in IF-THEN-ELSE rules form?
A. System Design
B. Expert System Development and Completion
C. Prototype Development
D. Problem Domain Identification
ans//c

59. Forward Chaining Strategy is used by ________ to recommend a solution.

A. Inference Engine
B. Knowledge Engine
C. Expert Engine
D. Forward Engine
// ans:- a // not sure

60. ______________ is. // no ans

A. Data
B. Knowledge required to exhibit intelligence
C. Information
D. High-quality data

61. Which model observes the status of a system only at the beginning or at the end of
// no ans
discrete intervals ?
A. Discrete-time dynamic models
B. Static-time dynamic models
C. Symbolic -time dynamic models
D. Iconic-time dynamic models

62. The conceptual paradigm outlined determines a wide and popular class of mathematical
// no ans
models for decision making, represented by _________models
A. optimization models
B. stochastic models
C. supervised models
D. iconic model
ans//a
63. Which is the last Phases of mathematical models for decision making
A. Problem Identification
B. Implementation and Testing
C. Model Formation
D. Development of Algorithm
// ans:- b //

64. Data Inception Means

A. inspection of each missing value
B. identify missing values
C. replacement of missing Data
D. discard all records
// ans :- a //

65. In which model some input information represents random events characterized by a
probability distribution?
A. Stochastic
B. Iconic
C. Symbolic
D. Static
// ans :- a // not sure

1. __________ is a subject-oriented, integrated, time-variant, nonvolatile collection of data in

support of
management decisions.
A. Data Mining.
B. Data Warehousing.
C. Web Mining.
D. Text Mining.
//ans: B //

2. The data Warehouse is__________.

A. read only.
B. write only.
C. read write only.
D. none.
//ans: A //
3. Expansion for DSS in DW is__________.
A. Decision Support system.
B. Decision Single System.
C. Data Storable System.
D. Data Support System.
// ans: A //

4.The time horizon in Data warehouse is usually __________.

A. 1-2 years.
B. 3-4years.
C. 5-6 years.
D. 5-10 years
//ans: D //

5.The data is stored, retrieved & updated in ____________.

A. OLAP.
B. OLTP.
C. SMTP.
D. FTP.
// and: B //

6.____________predicts future trends & behaviors, allowing business managers to make

proactive,
knowledge-driven decisions.
A. Data warehouse.
B. Data mining.
C. Datamarts.
D. Metadata.
//ans: B //

7.A goal of data mining includes which of the following?

a. To explain some observed event or condition.
b. To confirm that data exists.
c. To analyze data for expected relationships.
d. To create a new data warehouse.
// ans:- a //

8.Capability of data mining is to build ___________ models.

a. retrospective.
b. interrogative.
c. predictive.
d. imperative.
// ans :- c //

9.The full form of KDD is _________

a. Knowledge database.
b. Knowledge discovery in database.
c. Knowledge data house.
d. Knowledge data definition
// ans :- b //

10 Data mining does not help in __________. // no ans

a. Inventory management.
b. sales promotion strategies.
c. marketing strategies.
d. All of the above.

11._______ clustering technique start with as many clusters as there are records, with each
cluster having
only one record.
a. Agglomerative.
b. divisive.
c. Partition.
d. Numeric.
// ans:- a //

12 __________ clustering techniques starts with all records in one cluster and then try to split
that cluster into small pieces.
a. Agglomerative.
b. Divisive.
c. Partition.
d. Numeric.
// ans :- b //

13 In ___________ each cluster is represented by one of the objects of the cluster located near
the center.
a. k-medoid
b. k-means
c. STIRR
d. ROCK
// ans :- a //

14.The ________ algorithm is based on the observation that the frequent sets are normally very
few in
number compared to the set of all itemsets.
a. A priori.
b. Clustering.
c. Association rule.
d. Partition.
// ans:- d //

15 The partition algorithm uses _______ scans of the databases to discover all frequent sets.
a. two.
b. four.
c. six.
d. eight.
// ans:- a //

16 ___________and prediction may be viewed as types of classification.

a. Decision.
b. Verification.
c. Estimation.
d. Illustration.
// ans:- c //

17 Rule based classification algorithms generate ______ rule to perform the classification.
a. if-then.
b. while.
c. do while.
d. switch.
// ans:- a //

18 The human brain consists of a network of ___________.

a. neurons.
b. cells.
c. Tissue.
d. muscles.
//ans:- a //

19 Each neuron is made up of a number of nerve fibres called _____________.

a. electrons.
b. molecules.
c. atoms.
d. dendrites.
//ans:- d //

20 __________ are highly simplified models of biological neurons.

a. Artificial neurons.
b. Computational neurons.
c. Biological neurons.
d. Technological neurons.
// ans:- a //

21 The sigmoid function also knows as __________functions.

a. regression.
b. logistic.
c. probability.
d. neural.
// ans:- b //

22 NLP stands for _________.

a. Non-Language Process.
b. Nature Level Program.
c. Natural Language Page.
d. Natural Language Processing.
// ans:- d //

23 Web content mining describes the discovery of useful information from the _______contents.
a. text.
b. web.
c. page.
d. level.
//ans:- b //
24 Which of the following is required by K-means clustering?
a. defined distance metric
b. number of clusters
c. initial guess as to cluster centroids
d. all of the mentioned
// ans :- d //

25 Cluster is
a. Group of similar objects that differ significantly from other objects
b. Operations on a database to transform or simplify data in order to prepare it for a
machine-learning algorithm
c. Symbolic representation of facts or ideas from which information can potentially be extracted
d. Part of a whole database
// ans:- a //

26 Which of the following is not part of data mining?

a. Knowledge extraction
b. Data archaeology
c. Data exploration
d. Data transformation
// ands:- d //

27 Which statement is true about the k-means algorithm? // no ans

a. The output attribute must be categorical
b. All attributes values must be categorical.
c. All attributes must be numeric.
d. Attribute values may be either categorical or numeric.

28 Which one of the following is not a major strength of the neural network approach?
a. Neural network learning algorithms are guaranteed to converge to an optimal solution
b. Neural networks work well with datasets containing noisy data.
c. Neural networks can be used for both supervised learning and unsupervised clustering
d. Neural networks can be used for applications that require a time element to be included in the
data
//ans:- a //

29 Select the use of knowledge management

a. decision making
b. Analyzing
c. design
d. collecting
// ans:- a //

30 Expert System is not capable of

a. Advising
b. Demonstrating
c. Explaining
d. Expanding
// ans:- d //

31 Select the one which is not component of Expert Systems?

a. Knowledge Base
b. Inference Engine
c. User Interface
d. Computer Hardware
// ans:- d //

32 Application of Expert System does not include. // no ans

a. Design Domain
b. Systems domain
c. Knowledge Domain
d. Monitorin`g Systems

33 Select correct sentence from the following

a. Mathematical models and the corresponding solution methods usually play a valuable role
during
the choice phase.
b. Decision trees cannot be used to handle decision-making processes influenced by stochastic
events
c. When the best alternative has been canceled by the decision maker, it is transformed into
actions
by means of an implementation plan.
d. Once the action has been selected, it is finally necessary to verify and check that the original
expectations have been satisfied and the effects of the action match the original intentions
// ans :- a //

34 This approach is best when we are interested in finding all possible interactions among a set
of attributes. // no ans
a. decision tree
b. association rules
c. K-Means algorithm
d. genetic learning

35 A person trained to interact with a human expert in order to capture their knowledge.
a. knowledge programmer
b. knowledge developer
c. knowledge engineer
d. knowledge extractor
// ans:- b // not sure

36 Which of the following best differentiates between a data mining approach to problem-solving
and an
expert systems approach?
a. The output of an expert system is a set of rules and the output of a data mining technique is a
decision tree.
b. A data mining technique builds a model without the aid of a human expert whereas an expert
system is built from the knowledge provided by one or more human experts.
c. A model built using a data mining technique can explain how decisions are made but an
expert
system cannot.
d. An expert system is built using inductive learning whereas a data mining model is built using
one or
several deductive techniques.
// ans:- b //

37 Subdividing the m observations available into two disjoint subsets T and V, for training and
testing purposes // no sns
respectively is known as
a. Repeated random sampling
b. cross-validation
c. Confusion matrices
d. Holdout method

38 The technique used in Agglomerative methods is

a. Top down
b. Bottom up
c. Linear
d. Non-Linear
// ans:- b //

39 The classification algorithm is applied to the examples belonging to a subset T of the dataset
D in one of the // ans
following phases
a. Training
b. prediction
c. test
d. preliminary

40 ROC curve stands for _____________

a. Regression Optimization Characteristic
b. Regression Operating Characteristic
c. Receiver Operating Characterstic
d. Receiver Optimal Characteristic
// ans :- c //

41 The equation given in Naive Bayesian classifiersis

a. P(A|B) = P(A) P(A|B)/P(B)
b. P(A|B) = P(A) P(B|A)/P(B)
c. P(B|A) = P(A) P(B|A)/P(B)
d. P(A|B) = P(B) P(B|A)/P(A)
// ans:- b //

42 Customers group who is willing to buy the product and service is known as
a. Segmentation
b. Yield
c. Pricing
d. Market
//ans:- b // not sure

43 Full form of PLM is:

a. Production and Logistic Management
b. Product and Logic Management
c. People and Logistic Management
d. People and Logic Management
//ans: b //(also known as product lifecycle management)

44 The matrix which contains multiples rows and column for comparing the units. // no ans
a. Efficient Frontier
b. Frontier Matrix
c. Square Efficient Matrix
d. Efficient Measures

45 What is not included in Prediction from the following

a. Traffic prediction
b. Signal interpretation
c. Financial forecasting
d. Crop estimation
// ans:- b // not sure

46.NLP has ___ number of Components

a. 2
b. 3
c. 4
d. 5
// ans:- d //

47 Select the one which is not an application of AI

a. Intelligent Robots
b. Handwriting Recognition
c. Speech Recognition
d. Content mining
// ans:- d //

48 Following is not application of Expert System

a. Design Domain
b. Monitoring Systems
c. Systems domain
d. Knowledge Domain
//ans:- c //

49 Tacit (implicit) knowledge is

a. Easy to share
b. Structured
c. Personal
d. Technical
// ans :- a //

50 The branch of AI, NLP, deals with

a. Natural Language Understanding and Natural Language generation.
b. Only Natural Language Understanding
c. Only Natural Language generation.
d. Computer Programming
// ans:- a // not sure

51 Which is a process used by companies to turn raw data into useful information?
a. Data mart
b. Data mining
c. Decision Support System
d. ETL
//ans:-b //

52 Total number of steps in knowledge management are:

a. six steps
b. five steps
c. two steps
d. Seven step
// ans:- a //
 Sample MCQ
1) The objective of B.I. is
A. To support decision-making and complex problem solving.
B. To support information gathering.
C. To support data collection.
D. To support data analysis.

2) Decision making process is of phases.

A. Three
B. Five
C. Two
D. Six
E.
3) DSS stands for:
A. Decision Support System.
B. Definition support System.
C. Data sub system
D. D. Data storage system.

4) measurements express the level of conformity of a given system to the objectives

for which it was designed.
A. Effectiveness
B. Efficiency
C. Evaluation
D. Feedback

5) Decision support systems are used for

A. Management decision making
B. Providing tactical information to management
C. Providing strategic information to management
D. Better operation of an organization

6) Which of following is not phase of decision making process

A. Design
B. Analysis
C. Intelligence
D. Choice

7) Strategic information is needed for

A. Day to day operations
B. Meet government requirements
C. Long range planning
D. Short range planning

8) Strategic information is needed for

A. Day to day operations
B. Meet government requirements
C. Long range planning
 D. Short range planning

9) Phases are in Decision making process

A. Intelligence, Design, Choice, Implementation, Control.
B. Design, Develop, Apply
C. Data, Process, Develop, Implement, Control
D. Search, Sort, Design, Develop, Implement

10) Business intelligence allows to make and timely decisions.

A. Effective
B. Right
C. Correct
D. Beneficiary

11) What is a model ?

A. a selective abstraction of real world

B. a selective imagination of 1st world
C. a selective proposal of real world
D. a selective example of second word

12) A material representation of a real system, whose behaviour is imitated for the purpose of the
analysis is called as ?

A. Analogical Model
B. Iconic Model
C. Symbolic Model
D. Static Model

13) Which is the last Phases of mathematical models for decision making

A. Problem Identification
B. Implementation and Testing
C. Model Formation
D. Development of Algorithm

14) Which of the statement is not true about Data Mining?

A. The term data mining refer to the overall process consisting of data gathering and analysis,
development of inductive learning models and adoption of practical decisions and consequent
actions based on the knowledge acquired.
B. Data mining analysis is to draw a fresh conclusion without investigating the past
data, observations and interpretations
 C. Data mining activities can be subdivided into two major investigation streams, interpretation
and prediction.
D. The data mining process is based on inductive learning methods

15) A significant proportion of the models used in business intelligence systems, such
models, require input data concerned with future events.

A. Project management model

B. learning model
C. Predictive model
D. optimization model

16) The purpose of a data mining process is some-times to provide a simple and concise
representation of the information stored in a .

A. .small dataset
B. large dataset.
C. numeric dataset
D. stored dataset

17) The purpose of feature selection, also called .

A. feature reduction
B. feature compression
C. feature normalization
D. feature denormalization

18) The term theory is reserved for the variety of mathematical models and
methods that can be found at the core of each data mining analysis and that are used to generate
new knowledge.
A. mathematical learning
B. machine learning
C. deep learning
D. static learning

19) which technique used this general equation:

 A. Min-max standardization
B. z- score
C. standardisation
D. zero scaling

20) how many distinct myopic search schemes are followed?

A. two
B. four
C. three
D. one

21) Which of the following is finally produced by Hierarchical Clustering?

a. final estimate of cluster centroids
b. tree showing how close things are to each other
c. assignment of each point to clusters
d. k-Means Clustering

22) Point out the wrong statement.

a. k-means clustering is a method of vector quantization.
b. k-means clustering aims to partition n observations into k clusters.
c. k-nearest neighbor is same as k-means.
d. k-nearest neighbor has nothing to do with k-means.

23) Which of the following is characteristic of exploratory graph?

a. Made slowly
b. Axes are not cleaned up
c. Color is used for personal information
d. All of the mentioned

24) Which of the following gave rise to need of graphs in data analysis?
a. Data visualization
b. Communicating results
c. Decision making
d. data Analysis

25) Which of the following information is not given by five-number summary?

a. Mean
b. Median
c. Mode
d. average

26) Which of the following graph can be used for simple summarization of data?
a) Scatterplot
b) Overlaying
c) Barplot
d) pie chart

27 ) Classify variable which is not continuous.

a. age
 b. height
c. gender
d. revenue of medical shop

28 ) Neural Networks are methods of ?

a. Regression
b. Clustering
c. Classification
d. Customization

29) Classify variable which is not continuous.

a. age
b. height
c. gender
d. revenue of medical shop

30) Agglomerative methods are techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up

31) Which of the following is not a component of Relational Marketing

A. Organisation
B. BI and Data Mining
C. Technology
D. Fund

32) Which of the following is not an optimization model?

A. Extra Capacity
B. Maximum Fixed Cost
C. Backlogging
D. Multiple Plants

33) The expresses relationship between the Inputs utilized and Outputs Produced:
A. Efficiency Function
B. Effective Frontier
C. Efficient Frontier
D. Effective Fact

34) . The Relationship Marketing is all about

A. Creating database value
B. Travelling programs
C. Maintaining relationship with customer
 D. Loyalty based on behaviour

35) Which of the following is not a component of relational marketing strategy?

A. Strategy
B. Data Mining
C. Technology
D. Customers

36) The expresses relationship between the Inputs utilized and Outputs Produced:
A. Efficiency Function
B. Effective Frontier
C. Efficient Frontier
D. Effective Fact

37) Which of the following is not a stage in “Lifetime of a Customer”

a. Acquisition
b. Cross/Up Selling
c. Retention
d. Bargaining

38) Which of the following is true:

A. Intensity of Relation is low for B2C
B. Intensity of Relation is low for B2B
C. Intensity of Relation is high for B2C
D. Does not depend on whether it is B2B or B2C.

39) It is a managerial Policy whose purpose is to maximize profit through an optimal balance
between demand and supply.
A. Management insight
B. Economic System
C. Sales System
D. Revenue Management
System

40) Which of the following statements is true?

A. A relationship marketing is a collection of software applications.
B. A relationship marketing is a coherent project where the various company departments are
called upon to cooperate and integrate the managerial culture and human resources
C. A relationship marketing is a coherent project where the various company departments are
called upon to work using CRM tools
D. A relational marketing creates a true data culture in an organization.

41) represent how you increase the ability of individuals within the organisations to
influence others with the knowledge.
a. People
b. Processes
c. Technology
 d. Culture

42) Characteristics of expert systems

A. High Performance
B. Demonstrating
C. Advising
D. Diagnosing

43) Strategy followed for finding cause or reasons.

A. Backward Chaining
B. Forward Chaining
C. Facts
D. Decisions

44) Knowledge Management Activity aims at

A. Total turing test
B. The rational agent approach
C. To build knowledge infrastructure
D. Thinking humanly

45) What is the form of Knowledge representation?

A. IF-THEN
B. IF-THEN-ELSE
C. IF-ELSE
D. ELSE

46) A is nothing but an expert system without knowledge base.

A. Tools
B. Expert System
C. shell
D. knowledge

47) which one of the following is not a type of Knowledge

A. Declarative Knowledge
B. Procedural Knowledge
C. Tactic Knowledge
D. Collective Knowledge

48) Who introduced the term “Artificial Intelligence”

A. Arthur Samule
B. Marvin Lee Minsky
C. Jhon McCarthy
 D. E. F. Codd

49) is required to exhibit intelligence.

A. Data
B. Knowledge
C. Information
D. High-quality data

50) Who is the person who is responsible for making knowledge management effort in an
organization
.
A. CIO
B. CEO
C. CKO
D. CKE
 Sem 6
Business Intelligence

Unit I

1. Business intelligence system provides tools and methodologies to knowledge workers

to help them to take .
a) Effective decision.
b) Timely decision

d) Efficient Decision.

2. is the outcome of extraction and processing activities carried out on data.

a) Knowledge

c) Data
d) Raw Data

3. The objective of B.I. is .

b) To support information gathering.

c) To support data collection.
d) To support data analysis.

4. Which of the following is not a component of business intelligence analysis cycle?

a) Analysis
b) Insight
c) Decision

5. In BI Architecture, is used to gather and integrate the data stored in

various primary and secondary sources.

a) Data Warehouse
b) Data mart

d) None of the above.

6. Extraction of information and knowledge from data is known as

b) Optimisation
c) Data exploration
d) Data mart

7. Following are the phases of Development of a business intelligence system.

a) Analysis and Design
b) Planning
c) Implementation and Control
8. Decision making process is of phases.
a) Three

c) Two
d) Six

9. Well defined and recurring decision-making procedure is called

b) Semi-structured
c) Operational
d) Unstructured

10. In approach, a decision maker considers economic, tactical legal,

ethical, procedural and political factors.
a) Absolute rationality approach
b) Bounded rationality approach

d) None of the above.

11. a) Data mart is a subset of data warehouse.

b) Data marts contain repositories of summarized data collected for analysis on a
specific section or unit within an organization.
a) Only a is correct
b) Only b is correct

d) Both are wrong.

12. is the outcome of extraction and processing activities carried out on data.
a) Data

c) Knowledge
d) Wisdom

13. In ETL ‘E’ stands for .

a) External

c) Extreme
d) None of the above

14. DSS stands for:

b) Definition support System.

c) Data sub system
d) Data storage system

15. represent the real problem situations.

a) Data
b) Models
 c) Tools
d) Information

16. During the phase, additional data conversion occurs to performed to obtain
the summaries that will reduce the response time.
a) Loading.
b) Extraction.

d) Performance Evaluation.

17. Optimization is:

b) Successful marketing approaches to achieve the optimum outcome.

c) Getting the greatest return for the least expenditure of time, effort, manpower.
d) All the above.

18. (a)A decision support system helps in decision making but does not necessarily give a
decision itself.
(b) decision support system is a computer-based application that collects organizes and
analyses business data to facilitate quality business decision making for management,
operations, and planning.
a) only a is correct.
b) only b is correct
c)
d) both are wrong.

19. measurements express the level of conformity of a given system to the

objectives for which it was designed.

b) Efficiency
c) Evaluation
d) Feedback

20. is the first stage in developing in decision support system.

a) Analysis
b) Design

d) Planning

21. Data by itself is not useful unless

a) It is massive

c) It is collected from diverse sources

d) It is properly stated

22. Decision support systems are used for

b) Providing tactical information to management

c) Providing strategic information to management
d) Better operation of an organization
23. Business intelligence (BI) is a broad category of application programs which includes:
a) Decision support
b) Data mining
c) OLAP

24. Decision support systems are used by

a) Line managers.
b) Top-level managers.
c) Middle level managers.
d) System users

25. Which of following is not phase of decision-making process

a) Design

c) Intelligence
d) Choice

26. is a broad category of applications and technologies for gathering,

storing, analysing, and providing access to data to help enterprise users make better
business decisions.
a) best practice
b) data mart
c) business information warehouse

27. Organizations have hierarchical structures because

a) it is convenient to do so
b) it is done by every organization

d) it provides opportunities for promotions

28. Strategic information is needed for

a) Day to day operations
b) Meet government requirements

d) Short range planning

29. Decision support systems are essential for

a) Day–to-day operation of an organization.
b) Providing statutory information.

d) Ensuring that organizations are profitable.

30. Computer information system are most successful in providing information for:

b) Planning decision
c) Strategic decision
d) None of the above
31. Close System Cycle defined as
a) Which is System cycle does not need any output.

c) Able to modify their own output flows based on process.

d) Able to modify their own output without any process.

32. Information is transformed into to make decisions.

a) Data
b) Information

d) File

33. Mathematical models are developed by

b) exploring the relationships with data.

c) developing mathematical logic
d) exploiting the relationships among system control variables, parameters and
evaluation metrics

34. BI supports for data.

a) Files
b) Data Marts & Data Warehouse.
c) Data Mining

35. The fourth phase of the Bicycle involves performances measurement

a) Design

c) Intelligence
d) Graph

36. technologies enabling factors that have facilitate development of BI with

complex organizations
a) Application
b) System
c) business information

37. Phases are in Decision making process

b) Design, Develop, Apply

c) Data, Process, Develop, Implement, Control
d) Search, Sort, Design, Develop, Implement

38. Decisions can be classified into their

a) concept and thoughts
b) Supply and Demand

d) Techniques
39. Full Form of DSS is
a) Day–to-day System Support.
b) Dynamic System Service.

d) Decision Solve System.

40. Knowledge Management increase in the

b) no. of difficulties considered

c) no. of risks considered
d) no. of models considered

41. Information is transformed into when it is used to make decisions and

develop the corresponding actions.
a) Data

c) Outcome
d) Experience

42. Business intelligence allows to make and timely decisions.

b) Correct
c) Right
d) Beneficiary

43. It is necessary to recognize and accurately spell out the problem in phase in
the Cycle of a business intelligence analysis

b) Insight
c) Decision
d) Evaluation

44. ETL process consists of Extract, and Load.

a) Translate
b) Track
c) Transmit

45. Analysis, Design, Planning and are the Phases in the development
of a business intelligence system.
a) Implementation

c) Control
d) Coding

46. The evaluation metrics can be categorized into two main classes - effectiveness and
.
a) Perfection
b) Performance
 c) Effectiveness

47. Decisions can be classified in terms of two main dimensions, according to

their and scope.

b) Type
c) Time
d) Need

48. Depending on scope, decisions can be classified as strategic, tactical and

.
a) Accurate

c) Sequential
d) Procedural

49. A decision support system has been defined as an interactive computer system helping
decision makers to combine data and to solve semi-structured and
unstructured problems.
a) Information
b) Knowledge

d) Experience

50. A DSS must be and adaptable.

b) Changeable
c) Adjustable
d) Knowledgeable

Unit II

1. What is a model?
a) a selective abstraction of real world
b) a selective imagination of 1st world

d) a selective example of second word

2. A material representation of a real system, whose behaviour is imitated for the purpose
of the analysis is called as .
a) Analogical Model

c) Symbolic Model
d) Static Model

3. In which model some input information represents random events characterized by a

probability distribution?

b) Iconic
 c) Symbolic
d) Static

4. What is allowed by Sensitivity and Scenario analyses be assessed?

a) the robustness of optimal decisions from variations in the input parameters.
b) the robustness of optimal decisions to variations into input parameters.
c) the robustness of optimal decisions to variations in the input data.
d) the robustness of optimal decisions to variations in the input parameters.

5. Which model observes the status of a system only at the beginning or at the end
of discrete intervals?

b) Static-time dynamic models

c) Symbolic -time dynamic models
d) Iconic-time dynamic models

6. The purpose of explanatory models is to functionally identify a possible

relationship between a dependent variable and ?
a) a set of positive attributes
b) a set of negative attributes
c) a set of neutral attributes
d) s

7. Which is one of the primary objectives of mathematical models?

b) to identify irregular patterns in the data

c) to identify negative patterns in the data
d) to identify neutral patterns in the data

8. The conceptual paradigm outlined determines a wide and popular class of

mathematical models for decision making, represented by models

b) stochastic models
c) supervised models
d) iconic models

9. What is the aim of Data Mining?

b) useful for knowledge workers in decision making

c) extracting raw data
d) Both A & B

10. On which learning methods the Data Mining method is based?

b) deductive learning methods

c) basic learning methods
d) comprehensive learning methods
 11. What is the purpose of Interpretation?

b) to express the rules and criteria for easy understanding

c) to identify irregular patterns in the data
d) Both A & B

12. Classification Trees or Association Rules are also called as?

b) knowledge discovery in databases

c) deep learning
d) A & B

13. Which are the last Phases of mathematical models for decision making
a) Problem Identification

c) Model Formation
d) Development of Algorithm

14. Which mathematical model aims at understanding the mechanisms that regulate the
development of intelligence, ability to extract knowledge from experience in order to
apply it in the future.
a) Risk analysis models
b) Optimization models

d) Waiting line models

15. In which Mathematical model the decision maker is required to choose among a number
of available alternatives

b) Optimization models
c) Pattern recognition Models
d) Waiting line models

16. Which of the statement is not true about Data Mining?

a) The term data mining refers to the overall process consisting of data gathering
and
analysis, development of inductive learning models and adoption of practical
decisions and consequent actions based on the knowledge acquired.

c) Data mining activities can be subdivided into two major investigation streams,
interpretation and prediction.
d) The data mining process is based on inductive learning methods

17. Which is not the Phase of data Mining Process

a) Data Gathering
b) Selection of Attributes
c) Prediction and interpretation
18. Data Inception Means

b) identify missing values

c) replacement of missing Data
d) discard all records

19. Data Elimination Means

a) inspection of each missing value
b) identify missing values
c) replacement of missing Data

20. Data mining activities can be subdivided into two major investigation streams , which are
a) Interpretation and Sampling

c) Forecast and Prediction

d) Forecast and Interpretation

21. Which is the Application of Data Miming

a) Fraud Detection

c) Both a & b
d) Only b

22. learning analyses are not guided by a target attribute.

b) Guided
c) Unguided
d) Unsupervised

23. Which of the following is not a primary phase for the development of a model?
a) Model formulation
b) Implementation & Testing

d) Problem identification

24. PERT is an abbreviation of

a) Process Evaluation and Review Techniques

c) Part Evaluation and Review Techniques

d) Project Estimating and Review Techniques

25. Which of the following describes the order in which customers are extracted from the line
to be admitted to the service?
a) Population
b) Arrivals

d) Line rules
26. ''To anticipate the value that a random variable will assume in the future or to estimate the
likelihood of the future events'' is the purpose of?
a) Interpretation

c) Data mining
d) A & B both

27. attributes are numerical attributes that assume a finite number or a

countable infinity of values.
a) Ordinal
b) Continuous

d) Nominal

28. is used when the target variable takes on continuous values.

b) Clustering
c) Classification
d) Characterization

29. The purpose of is to identify and implement corrective actions in case of

incomplete and inconsistent data or data affected by noise.

b) Data Transformation
c) Data Reduction
d) Data Noise

30. If the distribution of values of the attribute aj is roughly normal, the z index-based
transformation generates values that are almost certainly within the range.

b) (-2,2)
c) (-4,4)
d) (-1,1)

31. The purpose of is to obtain a decrease in the number of distinct values assumed
by one or more attributes.
a) Data Validation
b) Data Transformation

d) Data Noise

32. PCA is
a) Projection Combination Analysis
b) Principal Combination Analysis

d) Projection Combination Analysis

33. In learning analysis, a target attribute either represents the class to which
each record belongs.

b) Unsupervised Learning
c) Clustering
d) Classification

34. learning analyses are not guided by a target attribute.

a) Supervised Learning

c) Clustering
d) Classification

35. Which of the following does not include in seven basic data mining tasks?
a) characterization and discrimination

c) regression
d) time series analysis

36. In a a set of observations is available, usually represented by the records

of a dataset, whose target class is known.
a)
b) Data Transformation
c) Data Reduction
d) Clustering problem

37. is used when the target variable takes on continuous values.

a) Classification

c) Data Transformation
d) Data Reduction

38. are used to identify interesting and recurring associations between groups of
records of a dataset.
a) Supervised Learning
b) Unsupervised Learning

d) time series analysis

39. The term refers to a homogeneous subgroup existing within a population.

a) Continuous
b) Discrete
c) Nominal

40. In there are no predefined classes or reference examples indicating the target
class.
 a) classification
b) regression

d) discrete

41. Business intelligence systems and mathematical models for decision making can achieve
accurate and effective results only

b) when the output data are correct.

c) when the input data are in sequence.
d) when the input data are organized.

42. may prove unsatisfactory due to incompleteness, noise and inconsistency.

a) The quantity of input data

c) The error of input data

d) The number of input data

43. Data may contain erroneous or anomalous values, which are usually referred to as
.
a) noise
b)
c) risk
d) error

44. incomplete data one may adopt several techniques. Elimination, Inspection, Identification,
Substitution are techniques of .

b) Complete data
c) Raw data
d) Accurate data

45. The term refers to a random perturbation within the values of a numerical
attribute, usually resulting in noticeable anomalies.

b) outliers
c) risk
d) error

46. corresponds to shifting the decimal point by h positions toward the left.
a) rational scaling

c) normal scaling
d) z-index scaling

47. Transformations which used to generate new attributes that represent a set of additional
columns in the matrix X representing the dataset D are referred to as .

b) Feature selection
c) Feature scaling
 d) Feature grouping

48. , accuracy and simplicity of the models are three main criteria to determine
whether a data reduction technique should be used.
a) Order

c) Sequence
d) Purpose

49. The purpose of is to eliminate from the dataset a subset of variables which
are not deemed relevant for the purpose of the data mining activities.
a) Feature extraction.

c) Feature scaling
d) Feature grouping

50. Filter methods, wrapper methods and embedded methods are three main categories of
method.
a) Feature extraction.
b) Feature scaling
c) Feature grouping

Unit III

1. Business intelligence system provides tools and methodologies to knowledge workers

to help them to take .
a) Effective decision.
b) Timely decision

d) Efficient Decision.

2. is the outcome of extraction and processing activities carried out on data.

a) Knowledge

c) Data
d) Raw Data

3. The objective of B.I is

a) .
b) To support information gathering.
c) To support data collection.
d) To support data analysis.

4. Which of the following is not a component of business intelligence analysis cycle?

a) Analysis
 b) Insight
c) Decision

5. In BI Architecture, It is used to gather and integrate the data stored in various primary and
secondary sources.
a) Data Warehouse
b) Data mart

d) None of the above.

6. Extraction of information and knowledge from data is known as

b) Optimisation
c) Data exploration
d) Data mart

7. Following are the phases of Development of a business intelligence system.

a) Analysis and Design
b) Planning
c) Implementation and Control

8. Decision making process is of phases.

b) Five
c) Two
d) Six

9. Well defined and recurring decision-making procedure is called

b) Semi-structured
c) Operational
d) Unstructured

10. In approach, a decision maker considers economic, tactical legal, ethical,

procedural and political factors.
a) Absolute rationality approach
b) Bounded rationality approach

d) None of the above.

11. Which of the following is finally produced by Hierarchical Clustering?

a) final estimate of cluster centroids

c) assignment of each point to clusters

d) all the mentioned

12. Which of the following is required by K-means clustering?

a) defined distance metric
 b) number of clusters
c) initial guess as to cluster centroids

13. Point out the wrong statement.

a) k-means clustering is a method of vector quantization
b) k-means clustering aims to partition n observations into k clusters
c) s
d) none of the mentioned

14. Which of the following clustering requires merging approach?

a) Partitional

c) Naive Bayes
d) None of the mentioned

15. Which of the following gave rise to need of graphs in data analysis?
a) Data visualization
b) Communicating results
c) Decision making

16. Which of the following is characteristic of exploratory graph?

a) Made slowly
b) Axes are not cleaned up

d) All the mentioned

17. Which of the following information is not given by five-number summary?

a) Mean
b) Median

d) All the mentioned

18. Which of the following graph can be used for simple summarization of data?
a) Scatterplot
b) Overlaying

d) All the mentioned

19. Which of the following problem is solved by reproducibility?

a) Scalability

c) Improved data analysis

d) None of the mentioned

20. Classify variable which is not continuous.

a) age
b) height
 d) revenue of medical shop

21. are supervised learning methods for predicting the value of a categorical target
attribute.

b) Clustering
c) Regression
d) Customization

22. Neural Networks are methods of?

a) Regression
b) Clustering

d) Customization

23. The development of classification model consists of main phases: Training phase,
, Prediction phase.
a) Dividing Phase
b) Combining Phase

d) Sorting Phase

24. methods make use of classification methods based on simple and intuitive
algorithms.
a) Separation
b) Regression
c) Probabilistic

25. model is used for prediction of continuous target variables

a) Probabilistic

c) Separation
d) Heuristic

26. The method involves subdividing the m observations available into two disjoint
subsets.

b) Repeated random sampling

c) Cross validation
d) Confusion matrix

27. Decision tree initially starts with.

b) Leaf
c) Terminal
d) Branch

28. The purpose of clustering is the identification of homogenous groups called .

a) Records
 b) Pairs

d) Observations

29. develops a subdivision of given dataset into pre-determined number of non-empty

subsets.
a) s
b) Hierarchical methods
c) Density Based methods
d) Grid methods

30. Which of the following clustering type has characteristic shown in the below figure?
a) Partitional

c) Naive Bayes
d) None of the mentioned

31. Which of the following is required by K-means clustering?

a) defined distance metric
b) number of clusters
c) initial guess as to cluster centroids

32. k-means clustering is also referred to as

b) Optimizing partitioning
c) Divisive clustering
d) Agglomerative clustering

33. Which statement is not true about cluster analysis?

a) Objects in one cluster are similar to each other and dissimilar to objects in the
other clusters.
b) Cluster analysis is also called classification analysis or numerical taxonomy.
c) Groups or clusters are suggested by the data, not defined a priori.

34. Clustering is what type of learning?

a) Supervised

c) Semi-supervised
d) None of the above

35. Which method of analysis does not classify variables as dependent or independent?
a) regression analysis
b) discriminant analysis
c) analysis of variance
36. In the K-means clustering algorithm the distance between cluster centroid to each object
is calculated using ..... method.
a) Cluster distance

c) Cluster width
d) None of above

37. Which of the following clustering algorithms suffers from the problem of convergence at
local optima?

b) Hierarchical clustering
c) Diverse clustering
d) All the above

38. A perceptron is:

b) an auto-associative neural network

c) a double layer auto-associative neural network
d) a neural network that contains feedback

39. Automated vehicle is an example of

b) Unsupervised learning
c) Active learning
d) Reinforcement learning

40. Classify variable which is not continuous.

a) age
b) height

d) revenue of medical shop

41. are supervised learning methods for predicting the value of a categorical target
attribute.

b) Clustering
c) Regression
d) Customization

42. Neural Networks are methods of?

a) Regression
b) Clustering
c)
d) Customization

43. The development of classification model consists of main phases: Training phase,
, Prediction phase.
a) Dividing Phase
b) Combining Phase
 d) Sorting Phase

44. methods make use of classification methods based on simple and intuitive
algorithms.
a) Separation
b) Regression
c) Probabilistic
d)

45. model is used for prediction of continuous target variables

a) Probabilistic

c) Separation
d) Heuristic

46. The method involves subdividing the m observations available into two disjoint
subsets.

b) Repeated random sampling

c) Cross validation
d) Confusion matrix

47. Decision tree initially starts with.

b) Leaf
c) Terminal
d) Branch

48. The purpose of clustering is the identification of homogenous groups called .

a) Records
b) Pairs

d) Observations

49. develops a subdivision of given dataset into pre-determined number of non-empty

subsets.

b) Hierarchical methods
c) Density Based methods
d) Grid methods

50. is also called as single linkage criterion.

b) Maximum Distance
c) Mean Distance
d) Distance between centroids

51. is also called as complete linkage criterion.

a) Minimum Distance
 c) Mean Distance
d) Distance between centroids

52. Agglomerative methods are techniques.

a) Top-Down
b) Left-Right
c) Right-Left

53. Divisive methods are techniques.

b) Left-Right
c) Right-Left
d) Bottom-Up

54. When data are classified according to a single characteristic, it is called:

a) Quantitative classification
b) Qualitative classification
c) Area classification

55. Cluster is

b) Operations on a database to transform or simplify data in order to prepare it

for a machine-learning algorithm
c) Symbolic representation of facts or ideas from which information can
potentially be extracted
d) None of these

56. Which of the following statements about Naive Bayes is incorrect?

a) Attributes are equally important.

c) Attributes are statistically independent of one another given the class value.
d) Attributes can be nominal or numeric

57. Suppose we would like to perform clustering on spatial data such as the geometrical
locations of houses. We wish to produce clusters of many different sizes and shapes.
Which of the following methods is the most appropriate?
a) Decision Trees

c) Model-based clustering
d) K-means clustering

58. Bayesian classifiers is

b) Any mechanism employed by a learning system to constrain the search space

of a hypothesis
 c) An approach to the design of learning algorithms that is inspired by the fact
that when people encounter new situations, they often explain them by
reference to familiar experiences, adapting the explanations to fit the new
situation.
d) None of these

59. Classification is

b) A measure of the accuracy, of the classification of a concept that is given by a

certain theory
c) The task of assigning a classification to a set of examples
d) None of these

60. Classification of data according to location or areas is called:

a) Qualitative classification
b) Quantitative classification

d) Chronological classification

61. In classification, the data are arranged according to:

a)
b) Differences
c) Percentages
d) Ratios

62. Which of the following curve analysis is conducted on each predictor for classification?
a) NOC
b)
c) COC
d) All the mentioned

Unit IV

1. Which of the following is not a component of Relational Marketing?

a) Organisation
b) BI and Data Mining
c) Technology

2. Which of the following is true?

b) Intensity of Relation is low for B2B

c) Intensity of Relation is high for B2C
d) Does not depend on whether it is B2B or B2C.

3. The aim of strategy is to initiate, strengthen, intensify and preserve over

time the relationships between a company and its stakeholders.
a) proportional marketing
b) business intelligence
 d) artificial marketing
4. The number of customers and their characteristics strongly influence of the
relationship with an enterprise.

b) the relative sequence

c) the cost effects
d) the behaviour

5. Which of the following is not included in Cycle of Relational Marketing Analysis?

a) Collecting information on Customers
b) Identifying their needs

d) Planning based on knowledge

6. Which of the following is not a stage in “Lifetime of a Customer”?

a) Acquisition
b) Cross/Up Selling
c) Retention

7. Which of the following is not part of Web Mining?

a) Content Mining
b) Structure Mining

d) Usage Mining

8. Which of the fallowing is False for Supply Chain?

a) It is network of connected and inter dependent organizational units
b) Strong Coordination is required
c) It improves flow of materials if it is effective

9. Which of the following is not an optimization model?

a) Extra Capacity

c) Backlogging
d) Multiple Plants

10. Planning, target selection, channel selection, content selection, campaign cycle,
optimization comes under campaigns.
a) Business campaigns

c) Sales campaigns
d) System campaigns

11. It is a managerial Policy whose purpose is to maximize profit through an optimal

balance between demand and supply.
e) Management insight
f) Economic System
 g) Sales System

12. CCR Model stands for:

b) Charley-Common-Rules
c) Challenging-Common-Rules
d) Cooper-Common-Rules

13. The expresses relationship between the Inputs utilized

and Outputs Produced:
a) Efficiency Function
b) Effective Frontier

d) Effective Fact

14. One of the main difficulties in loyalty analysis is

a) understanding concept

c) relocating market
d) communication

15. The term cross-selling refers to

a) the attempt to change the idea of product
b) the attempt to order something

d) sell product to another customer

16. The term up-selling refers to

b) complaining about lower version product

c) selling second-hand products
d) making good feedback of customer

17. The purpose of market basket analysis is

a) to gain invoice

c) to provide services to customer

d) to gain negative feedback

18. Which methods can be traced back to data mining problems?

b) Shell mining
c) Web mining
d) Scrap mining

19. Content mining include

a) Static links
b) Dynamic links
 d) User Profile

20. The database provides access to data on customers’ contacts with the call
center.
a) log center

c) address center
d) sequence center

21. analysis is mostly concerned with clickstreams – the sequences of pages

visited during a given session.

b. Image mining
c. Web mining
d. Data mining

22. The term is generally taken to mean the whole set of people and roles that
are involved.
a. Response management

c. Assessment
d. Formulation

23. Designing a sales territory means .

a. grouping customers and assigning agent

c. Coupling customers to an agent

d. Measuring distances

24. The purpose of assessment and control activities is

a) to control customers
b) to measure geographical distance
c) to minimize weighted sum

25. play a key role in the formulation of models for designing and planning a
sales network.

b) Ready function
c) Sales function
d) Network function

26. design involves allocating sales coverage units to individual agents to

minimize a weighted sum of two terms
a) System Design

c) Minimum territory
d) Integrated design
27. The major purpose of an integrated logistic process is

b) to maximize a total cost function

c) to combine cost function
d) none of above

28. In relational marketing the first step is the of the data available for each
customer.

b) Explanation
c) Management
d) Combination

29. The aim of the integrated planning and operations of the supply chain is

b) to group customer
c) to combine and evaluate from a customer
d) to combine and evaluate from a proportional approach

30. The term refers to the possibility that a portion of the demand due in a
given period may be satisfied in a subsequent period, incurring an additional penalty
cost.

b) Salesforce
c) System Design
d) Frontier

31. is a managerial policy whose purpose is to maximize profits through

an optimal balance between demand and supply.
a) Salesforce management
b) Data management

d) Profit management

32. For what purpose does Revenue management involve the application of mathematical
models?

b) to predict the customer age

c) to predict the behaviour of customers at a first level
d) to make financial models

33. The purpose of revenue management is

a) to minimize profits

c) to generate risk
d) to make report
34. The purpose of data envelopment analysis (DEA) is
a) to measure the effectiveness and efficiency of individuals
b) to predict the behaviour of customers at a first level

d) to minimize a total cost function

35. Data envelopment analysis relies on

b) decision indicator
c) performance
d) making units

36. In data envelopment analysis the units being compared are called
a) Profit making units (PMUs)

c) Cost-making units (CMUs)

d) Performance making units (PMUs)

37. The expresses the relationship between the inputs utilized and the outputs
produced.
a) Backward frontier

c) Backlog
d) productivity indicator

38. Data envelopment analysis identifies for each inefficient unit a set of excellent units,
called .

b) Network group
c) Customer group
d) Organizational group

39. The analysis of _provides information on the nature of the weights system.
a) productivity indicator
b) Organizational group

d) Peer group

40. provide information on the relative importance that each unit attributes to
each individual input and output.
a) customer relationship management

c) Decision-making units (DMUs)

d) Cost-making units (CMUs)
41. is used to separate the units that are really efficient from those whose
efficiency score is more.
a) cross-efficiency
b) Backlog
c) performance

42. CRM is
a) customer retention manager
b) customer reseller management

d) customer regression management

43. involves the analysis of the content of web pages to extract useful
information.
a) Usage mining
b) Image mining
c) Web mining

44. The area between the efficient frontier and the positive horizontal semi-axis is called
.

b) customer relationship management

c) Efficient frontier
d) Backlog

45. are given by the product of the outputs of the unit and the associated optimal
weights.

b) virtual inputs
c) virtual cost
d) virtual path

46. The is a critical channel for the communication and promotion of a

company’s image.

b) Virtual
c) Big data
d) Server

47. is a matter of working out the optimal number of agents that should
operate within the selected structure.
a) Sales scaling

c) Sales management
d) Sales cost
Unit V

1. Which among these are the key stages for managing organisational transformation

b) Manage the future

c) Both
d) None of the above

2. represent how you increase the ability of individuals within the organisations to
influence others with the knowledge.

b) Processes
c) Technology
d) Culture

3. It addresses how you choose, configure and utilise tools and automation to enable
knowledge management.
a) People
b) Processes

d) Culture

4. It directs how you transform organizational structures to facilitate and encourage

cross discipline awarene.ss and expertise.
a) Binding
b) Context

d) Association

5. Characteristics of expert systems

b) Demonstrating
c) Advising
d) Diagnosing

6. Capabilities of expert systems.

a) Reliable

c) High Responsive
d) Understandable

7. In-capabilities of expert systems.

a) Advising
b) Diagnosing
c) Interpreting input

8. Strategy followed for finding cause or reasons.

 b) Forward Chaining
c) Facts
d) Decisions

9. Strategy followed for working on conclusion, results or effects.

a) Backward Chaining

c) Facts
d) Decisions

10. Levels in ES technology

b) Design
c) Both
d) None

11. Knowledge Management Activity aims at

a) Total turning test
b) The rational agent approaches

d) Thinking humanly

12. The challenges faced by Knowledge Management System are

a) Psychology

c) Control theory and cybernetics

d) Computer Engineering

13. Which of the following is not a Capabilities of Expert Systems?

a) Advising
b) Demonstrating
c) Explaining

14. What is the form of Knowledge representation?

a) IF-THEN

c) IF-ELSE
d) ELSE

15. Which of the following is not a benefit of Expert Systems?

a) Availability
b) Speed

d) Less Error Rate

16. Which is the key area in which Knowledge Management is applied

a) Technological Advances
b) Inference Engine
 c) Globalization of Business
d) a & c

17. The advantage of AI over Natural Intelligence are

a) Fabulous speed
b) Less baised
c) Error prone

18. Data, information, and past experience combined together are termed as .
a) Inference
b) Acquisition
c) vision

19. A is nothing but an expert system without knowledge base.

a) Tools
b) Expert System

d) knowledge

20. What kind of signal is used in speech recognition?

a) Electromagnetic signal
b) Electric signal

d) Radar

21. Which one of the following is not a type of Knowledge?

a) Declarative Knowledge
b) Procedural Knowledge
c) Tactic Knowledge

22. KDD Stands for:

a) Knowledge Discovery Data

c) Knowledge Database Discovery

d) Knowledge Data Discovery

23. Who introduced the term “Artificial Intelligence”?

a) Arthur Samule
b) Marvin Lee Minsky

d) E. F. Codd

24. In which of the following steps of expert system development, the knowledge should
be represented in IF-THEN-ELSE rules form?
a) System Design
b) Expert System Development and Completion
c) Prototype Development
 d) Problem Domain Identification

25. Forward Chaining Strategy is used by to recommend a solution.

a) Inference Engine
b) Knowledge Engine
c) Expert Engine
d) Forward Engine

26. is required to exhibit intelligence.

a) Data
b) Knowledge
c) Information
d) High-quality data

27. Which of the following is not a component of ES?

a) Knowledge Base
b) Inference Engine
c) User Interface

28. Human use content memory and thinking whereas, robots are using the , designed
by scientists.
a) Knowledge
b) Data

d) High Level Information

29. Knowledge is resource.

a) Replaceable
b) Draining
c) Exhaustible
d) Depleting

30. Who is the person who is responsible for making knowledge management effort in
an organization.
a) CIO
b) CEO

d) CKE

31. First basic step for knowledge management process is

a) summarizing information

c) Data analysis
d) Data classification

32. Following step is not involved in knowledge management process

a) Decision making
b) Information Analysing
 d) Synthesizing

33. Who is not involved in organizational transformation?

a) People
b) process
c) technology

34. Artificial intelligence is a study and design of

a) operations research

c) neuroscience
d) control theory

35. Expert systems are capable of

b) refining their own knowledge

c) possessing human capabilities
d) substituting human

36. Knowledge consist of

a) Data and Information only
b) past experience and data only

d) only past experience

37. Knowledge engineers acquire information from subject expert by

a) recording
b) interviewing
c) observing his/her work

38. Forward and Backward chaining are the strategies of

a) Inference Engine
b) Knowledge management process
c) Data mining process
d) Effective communication process

39. The components of Expert system include

a) knowledge base

c) user interface
d) all of above

40. knowledge management process has basic steps

a) 4

c) 8
d) 7
41. Gathered information in knowledge management is organised, stored, shared and
using defined techniques.
a) Collected

c) Planned
d) Minimized

42. Knowledge Management process has basically six steps, they are collecting, organizing,
summarizing, analysing, synthesizing and of data.

b) Knowledge processing
c) Planning
d) Arranging

43. In data collection procedure of knowledge management process, certain data collection
points define the of certain routine reports.
a) Idea
b) Knowledge
c) Data

44. Lengthy information is presented in or graphical format and stored in appropriate

form in summarizing step of knowledge management process.
a) unorganised

c) sequential
d) unstructured

45. In decision making step of Knowledge Management process the is used for decision
making.
a) Data

c) Information
d) Metadata

46. People are ultimately the of knowledge.

a) Storage
b) Gainer

d) Acquire

47. Learning organisation is an organisation characterised by a deep commitment to learning

and with the intention of continuous improvement.
a) Education
b) Understanding
c) Training
d) Improving

48. The three key stages for managing organisational transformation for critical success factor
are break with the past, managing the past and .
 a) Invest in present

c) Managing the present

d) Outlining the future

49. is a way of making a computer, a computer-controlled robot, or a software think

intelligently, in the similar manner the intelligent humans think.
a) Machine Intelligence

c) Linguistic Intelligence
d) Naturalistic Intelligence

50. are one of the prominent research domains of Artificial Intelligence.

a) Knowledge Management Systems
b) Data driven Systems

d) Cognitive Systems

51. Data, information and past experience combined together are termed as .
a) Intelligence

c) Expert systems
d) Data driven systems

52. is a strategy of an expert system to answer the question, “What can happen next?”

b) Backward Chaining
c) Total Task Chaining
d) Backward Reasoning
BI Unit I
Unit I Syllabus

Business intelligence​:

Effective and timely decisions, Data, information and knowledge, The role of mathematical
models, Business intelligence architectures, Ethics and business intelligence

Decision support systems​:

Definition of system, Representation of the decision-making process, Evolution of

information systems, Definition of decision support system, Development of a decision
support system

-----

1. Business intelligence system provides tools and methodologies to knowledge

workers to help them to take______.

A.​ ​Effective decision.

B.​ ​Timely decision

C.​ ​Both 1 and 2.

D.​ ​Efficient Decision.

Ans: 3

2. _________ is the outcome of extraction and processing activities carried out on

data.

A.​ ​Knowledge

B.​ ​Information

C.​ ​Data

D.​ ​Raw Data

Ans: 2

3. The objective of B.I is

A.​ ​To support decision-making and complex problem solving.

B.​ ​To support information gathering.

C.​ ​To support data collection.

D.​ ​To support data analysis.

Ans: A

4. Which of the following is not a component of business intelligence analysis cycle?

A.​ ​Analysis

B.​ ​Insight

C.​ ​Decision

D.​ ​Design

Ans: D

5. In BI Architecture, It is used to gather and integrate the data stored in various

primary and secondary sources.

A.​ ​Data Warehouse

B.​ ​Data mart

C.​ ​Data Sources

D.​ ​None of the above.

Ans: C

6. Extraction of information and knowledge from data is known as

A.​ ​Data mining

B.​ ​Optimisation

C.​ ​Data exploration

D.​ ​Data mart

Ans: A

7. Following are the phases of Development of a business intelligence system.

A.​ ​Analysis and Design

B.​ ​Planning
C.​ ​Implementation and Control

D.​ ​All of the above

Ans: D

8. Decision making process is of ____________ phases.

A.​ ​Three

B.​ ​Five

C.​ ​Two

D.​ ​Six

Ans: B

9. Well defined and recurring decision making procedure is called

A.​ ​Structured

B.​ ​Semi-structured

C.​ ​Operational

D.​ ​Unstructured

Ans: A

10. In ____________ approach, a decision maker considers economic, tactical legal,

ethical, procedural and political factors.

A.​ ​Absolute rationality approach

B.​ ​Bounded rationality approach

C.​ ​Rational approach

D.​ ​None of the above.

Ans: C

---

Q1. a) Data mart is a subset of data warehouse.

 b) Data marts contain repositories of summarized data collected for
analysis on a specific section or unit within an organization.

a) Only a is correct

b) Only b is correct

c)Both are correct

d)Both are wrong.

Ans: c

Q2. ________is the outcome of extraction and processing activities carried out
on data.

a) Data

b) Information

c) Knowledge

d) Wisdom

Ans: b

Q3. In ETL ‘E’ stands for

a) External

b) Extraction

c) Extreme

d) None of the above

Ans: b

Q4. DSS stands for:

a) Decision Support System.

b) Definition support System.

c) Data sub system

d) Data storage system.

Ans: a

Q5. ________represent the real problem situations.

a) Data

b) Models

c) Tools

d) Information

Ans: a

Q6. During the _________ phase, additional data conversion occurs to

performed to obtain the summaries that will reduce the response time.

a) Loading.

b) Extraction.

c) Transformation

d) Performance Evaluation.

Ans: c

Q7. Optimization is:

a) Determine the best solution.

b) Successful marketing approaches to achieve the optimum outcome.

c) Getting the greatest return for the least expenditure of time, effort,
manpower.

d) All the above.

Ans: d

Q8. (a)A decision support system helps in decision making but does not
necessarily give a decision itself.

(b) decision support system is a computer-based application that collects

organizes and analyses business data to facilitate quality business decision
making for management, operations, and planning.
a) only a is correct.

b) only b is correct

c) both are correct.

d) both are wrong.

Ans: c

Q9. ___________measurements express the level of conformity of a given

system to the objectives for which it was designed.

a) Effectiveness

b) Efficiency

c) Evaluation

d) Feedback

Ans: a

Q10. ___________is the first stage in developing in decision support system.

a) Analysis

b) Design

c) Knowledge Acquisition

d) Planning

Ans: c

Submitted By: Megha Sharma.

--

Q11.Data by itself is not useful unless

A. It is massive

B. It is processed to obtain information

C. It is collected from diverse sources

D. It is properly stated

ANSWER: B

12.​Decision support systems are used for

A. Management decision making

B. Providing tactical information to management

C. Providing strategic information to management

D. Better operation of an organization

ANSWER: C

13.​.
Business intelligence (BI) is a broad category of application programs
which includes :

A. Decision support

B. Data mining

C. OLAP

D. All of the mentioned

ANSWER: D

14.Decision support systems are used by

A. Line managers.

B. Top-level managers.

C. Middle level managers.

D. System users

ANSWER: B

15.Which of following is not phase of decision making process

A. Design

B. Analysis

C. Intelligence

D. Choice

ANSWER:B

16.___________is a broad category of applications and technologies for

gathering, storing, analyzing, and providing access to data to help
enterprise users make better business decisions.

A. best practice

B. data mart

C. business information warehouse

D. business intelligence

ANSWER: D

17.Organizations have hierarchical structures because

A. it is convenient to do so

B. it is done by every organization

C. specific responsibilities can be assigned for each level

D. it provides opportunities for promotions

ANSWER: C

18.Strategic information is needed for

A. Day to day operations

B. Meet government requirements

C. Long range planning

D. Short range planning

ANSWER: C

19.Decision support systems are essential for

A. Day–to-day operation of an organization.

B. Providing statutory information.

C. Top level strategic decision making.

D. Ensuring that organizations are profitable.

ANSWER: C

20.Computer information system are most successful in providing

information for:

A. Control decisions

B. Planning decision
C. Strategic decision

D. None of the above

ANSWER: A

By Priyanka, Pillai HOC college

---
BI Unit II
Use the following format

Topic Name

Q. Type our question here

1.
2.
3.
4.
Correct answer
---
Paste Your questions here (Questions from Reference books)

Unit II Syllabus

Mathematical models for decision making:

Structure of mathematical models, Development of a model, Classes of models

Data mining: ​Definition of data mining, Representation of input data , Data mining process,
Analysis methodologies

Data preparation:​ Data validation, Data transformation, Data reduction

----

Topic : ​Mathematical models for decision making, Data Mining and Data Preparation

Q. 1 What is a model ?

A. a selective abstraction of real world

B. a selective imagination of 1st world
C. a selective proposal of real world
D. a selective example of second word

Correct answer: A

Q. 2 A material representation of a real system, whose behaviour is imitated for the

the purpose of the analysis is called as ?

A. Analogical Model
B. Iconic Model
C. Symbolic Model
D. Static Model

Correct answer: B

Q. 3 In which model some input information represents random events characterized

by a probability distribution?

A. Stochastic
B. Iconic
C. Symbolic
D. Static

Correct answer: A

Q.4 What is allowed by Sensitivity and Scenario analyses be assessed ?

A. the robustness of optimal decisions from variations in the input parameters.

B. the robustness of optimal decisions to variations into input parameters.
C. the robustness of optimal decisions to variations in the input data.
D. the robustness of optimal decisions to variations in the input parameters.
Correct answer: D

Q. 5 Which model observes the status of a system only at the beginning or at the end
of discrete intervals ?

A. Discrete-time dynamic models

B. Static-time dynamic models
C. Symbolic -time dynamic models
D. Iconic-time dynamic models
Correct answer: A

Q. 6 The purpose of explanatory models is to functionally identify a possible

relationship between a dependent variable and ___________________ ?
A. a set of positive attributes
B. a set of negative attributes
C. a set of neutral attributes
D. a set of independent attributes

Correct answer: D

Q. 7 Which is one of the primary objective of mathematical models ?

A. to identify regular patterns in the data

B. to identify irregular patterns in the data
C. to identify negative patterns in the data
D. to identify neutral patterns in the data

Correct answer: A

Q.8 The conceptual paradigm outlined determines a wide and popular class of
mathematical models for decision making, represented by _________models

A. optimization models
B. stochastic models
C. supervised models
D. iconic models
E.
Correct answer: A

Q.9 What is the aim of Data Mining?

A. extracting information and knowledge

B. useful for knowledge workers in decision making
C. extracting raw data
D. Both A & B

Correct answer: D

Q.10 On which learning methods the Data Mining method is based?

A. inductive learning methods

B. deductive learning methods
C. basic learning methods
D. comprehensive learning methods

Correct answer: A

Q.11 What is the purpose of Interpretation?

A. to identify regular patterns in the data

B. to express the rules and criteria for easy understanding
C. to identify irregular patterns in the data
D. Both A & B

Correct answer: D

Q.12 Classification Trees or Association Rules are also called as?

A. machine learning
B. knowledge discovery in databases
C. deep learning
D. A&B

Correct answer: D

---
By ArchanaPatil
Which is the last Phases of mathematical models for decision making

(a) Problem Identification

(b) Implementation and Testing
(c) Model Formation
(d) Development of Algorithm

Answer b
Which mathematical model aims at understand the mechanisms that regulate the
development of intelligence, ability to extract knowledge from past experience in order to
apply it in the future.

a. Risk analysis models

b. Optimization models
c. Pattern recognition Models
d. Waiting line models
Answer C
In which Mathematical mode the decision maker is required to choose among a number of
available alternatives

a. Risk analysis models

b. Optimization models
c. Pattern recognition Models
d. Waiting line models

Answer A
Which of the statement is not true about Data Mining?

a) The term data mining refer to the overall process consisting of data gathering and
analysis, development of inductive learning models and adoption of practical decisions and
consequent actions based on the knowledge acquired.
b) Data mining analysis is to draw a fresh conclusion without investigating the past data,
observations and interpretations
c) Data mining activities can be subdivided into two major investigation streams,
interpretation and prediction.
d) The data mining process is based on inductive learning methods

Answer b
Which is not the Phase of data Mining Process

A. Data Gathering
B. Selection of Attributes
C. Prediction and interpretation
D. Data Discarding

Answer D

Data Inception Means

(a) inspection of each missing value

(b) identify missing values
(c) replacement of missing Data
(d) discard all records

Answer a
Data Elimination Means
(a) inspection of each missing value
(b) identify missing values
(c) replacement of missing Data
(d) discard all records

Answer d
Data mining activities can be subdivided into two major investigation streams , which are
a. Interpretation and Sampling
b. Interpretation and Prediction.
c. Forecast and Prediction
d. Forecast and Interpretation

Answer b.
Which is the Application of Data Miming

a. Fraud Detection
b. Risk Analysis
c. Both a & b
d. Only b

Answer C
____________ learning analyses are not guided by a target attribute.
a. Supervised
b. Guided
c. Unguided
d. Unsupervised

Answer d
---
BI Unit III
Use the following format

Topic Name

Q. Type our question here

1.
2.
3.
4.

Correct answer

---
Paste Your questions here (Questions from Reference books)

Unit III Syllabus

Classification:
Classification problems, Evaluation of classification models, Bayesian methods, Logistic
regression, Neural networks, Support vector machines
Clustering:
Clustering methods, Partition methods, Hierarchical methods, Evaluation of clustering
models
----

Topic :
By Sarojini
Business intelligence system provides tools and methodologies to knowledge workers to
help them to take______.
A. Effective decision.
B. Timely decision
C. Both 1 and 2.
D. Efficient Decision.
Ans: 3
_________ is the outcome of extraction and processing activities carried out on data.
A. Knowledge
B. Information
C. Data
D. Raw Data
Ans: 2
The objective of B.I is
A. To support decision-making and complex problem solving.
B. To support information gathering.
C. To support data collection.
D. To support data analysis.
Ans: A
Which of the following is not a component of business intelligence analysis cycle?
A. Analysis
B. Insight
C. Decision
D. Design
Ans: D
In BI Architecture, It is used to gather and integrate the data stored in various primary and
secondary sources.
A. Data Warehouse
B. Data mart
C. Data Sources
D. None of the above.
Ans: C
Extraction of information and knowledge from data is known as
A. Data mining
B. Optimisation
C. Data exploration
D. Data mart
Ans: A
Following are the phases of Development of a business intelligence system.
A. Analysis and Design
B. Planning
C. Implementation and Control
D. All of the above
Ans: D
Decision making process is of ____________ phases.
A. Three
B. Five
C. Two
D. Six
Ans: B
Well defined and recurring decision making procedure is called
A. Structured
B. Semi-structured
C. Operational
D. Unstructured
Ans: A
In ____________ approach, a decision maker considers economic, tactical legal, ethical,
procedural and political factors.
A. Absolute rationality approach
B. Bounded rationality approach
C. Rational approach
D. None of the above.
Ans: C

--

1. Which of the following is finally produced by Hierarchical Clustering?

a) final estimate of cluster centroids

b) tree showing how close things are to each other

c) assignment of each point to clusters

d) all of the mentioned

Answer: b

Explanation: Hierarchical clustering is an agglomerative approach.

2. Which of the following is required by K-means clustering?

a) defined distance metric

b) number of clusters

c) initial guess as to cluster centroids

d) all of the mentioned

Answer: d

Explanation: K-means clustering follows partitioning approach.

3. Point out the wrong statement.

a) k-means clustering is a method of vector quantization

b) k-means clustering aims to partition n observations into k clusters

c) k-nearest neighbor is same as k-means

d) none of the mentioned

Answer: c

Explanation: k-nearest neighbor has nothing to do with k-means.

4. Which of the following function is used for k-means clustering?

a) k-means

b) k-mean

c) heatmap

d) none of the mentioned

Answer: a

Explanation: K-means requires a number of clusters.

5. Which of the following clustering requires merging approach?

a) Partitional

b) Hierarchical

c) Naive Bayes

d) None of the mentioned

Answer: b

Explanation: Hierarchical clustering requires a defined distance as well.

6. Which of the following gave rise to need of graphs in data analysis?

a) Data visualization

b) Communicating results

c) Decision making

d) All of the mentioned

Answer: d

Explanation: A picture can tell better story than data.

7. Which of the following is characteristic of exploratory graph?

a) Made slowly

b) Axes are not cleaned up

c) Color is used for personal information

d) All of the mentioned

Answer: c

Explanation: A large number of exploratory graphs are made.

8. Which of the following information is not given by five-number summary?

a) Mean

b) Median

c) Mode

d) All of the mentioned

Answer: c

Explanation: The mode is the value that appears most often in a set of data.

9. Which of the following graph can be used for simple summarization of data?

a) Scatterplot

b) Overlaying

c) Barplot

d) All of the mentioned

Answer: c

Explanation: A

bar chart or bar graph is a chart that presents Grouped data with rectangular bars with lengths
proportional to the values that they represent.

10. Which of the following problem is solved by reproducibility?

a) Scalability

b) Data availability

c) Improved data analysis

d) None of the mentioned

Answer: b

Explanation: More transparency is achieved with reproducibility.

---
Questions
Classify variable which is not continuous.
a. age
b. height
c. gender
d. revenue of medical shop

______ are supervised learning methods for predicting the value of a categorical target
attribute.

a) Classification
b) Clustering
c) Regression
d) Customization

Neural Networks are methods of ?

a) Regression
b) Clustering
c) Classification
d) Customization

The development of classification model consists of main phases: Training phase,

______,Prediction phase.

a) Dividing Phase
b) Combining Phase
c) Testing Phase
d) Sorting Phase

______ methods make use of classification methods based on simple and intuitive
algorithms.

a) Separation
b) Regression
c) Probabilistic
d) Heuristic
______ model is used for prediction of continuous target variables

a) Probabilistic
b) Regression
c) Separation
d) Heuristic
The ______ method involves subdividing the m observations available into two disjoint
subsets.
a) Holdout
b) Repeated random sampling
c) Cross validation
d) Confusion matrix

Decision tree initially starts with ?

a) Root
b) Leaf
c) Terminal
d) Branch
The purpose of clustering is the identification of homogenous groups called ______.

a) Records
b) Pairs
c) Clusters
d) Observations

______ develops a subdivision of given dataset into pre-determined number of non-empty

subsets.

a) Partition methods
b) Hierarchical methods
c) Density Based methods
d) Grid methods

______ is also called as single linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids

1. ______ is also called as complete linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids

Agglomerative methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up

Divisive methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up

---
By Sadaf
Which of the following clustering type has characteristic shown in the below figure?

a) Partitional
b) Hierarchical
c) Naive bayes
d) None of the mentioned
Answer: b
Which of the following is required by K-means clustering?
a) defined distance metric
b) number of clusters
c) initial guess as to cluster centroids
d) all of the mentioned
Answer: d

k-means clustering is also referred to as

a. Non-hierarchical clustering
b. Optimizing partitioning
c. Divisive clustering
d. Agglomerative clustering
Answer: a

Which statement is not true about cluster analysis?

a. Objects in one cluster are similar to each other and dissimilar to objects in the other
clusters.
b. Cluster analysis is also called classification analysis or numerical taxonomy.
c. Groups or clusters are suggested by the data, not defined a priori.
d. Cluster analysis is a technique for analysing data when the criterion or dependent variable
is categorical and the independent variables are interval in nature.
Answer: d

Clustering is what type of learning?

a. Supervised
b. Unsupervised
c. Semi-supervised
d. None of the above
Answer: b

Which method of analysis does not classify variables as dependent or independent?

a. regression analysis
b. discriminant analysis
c. analysis of variance
d. cluster analysis
Answer: d

In the K-means clustering algorithm the distance between cluster centroid to each object is
calculated using ....method.
a. Cluster distance
b. Euclidean distance
c. Cluster width
d. None of above
Answer: b

Which of the following clustering algorithms suffers from the problem of convergence at local
optima?
a. K- Means clustering
b. Hierarchical clustering
c. Diverse clustering
d. All of the above
Answer: d

A perceptron is:
a) a single layer feed-forward neural network with pre-processing
b) an auto-associative neural network
c) a double layer auto-associative neural network
 d) a neural network that contains feedback
Answer: a
Automated vehicle is an example of
a) Supervised learning
b) Unsupervised learning
c) Active learning
d) Reinforcement learning
Answer: a
---
Questions Answers
Classify variable which is not continuous.
a. age
b. height
c. gender
d. revenue of medical shop
Ans : c

______ are supervised learning methods for predicting the value of a categorical target
attribute.

a) Classification
b) Clustering
c) Regression
d) Customization A

Neural Networks are methods of ?

a) Regression
b) Clustering
c) Classification
d) Customization C

The development of classification model consists of main phases: Training phase,

______,Prediction phase.

a) Dividing Phase
b) Combining Phase
c) Testing Phase
d) Sorting Phase
c
______ methods make use of classification methods based on simple and intuitive
algorithms.

a) Separation
b) Regression
c) Probabilistic
d) Heuristic D
______ model is used for prediction of continuous target variables

a) Probabilistic
b) Regression
c) Separation
d) Heuristic b
The ______ method involves subdividing the m observations available into two disjoint
subsets.
a) Holdout
b) Repeated random sampling
c) Cross validation
d) Confusion matrix
A
Decision tree initially starts with ?
a) Root
b) Leaf
c) Terminal
d) Branch A
The purpose of clustering is the identification of homogenous groups called ______.

a) Records
b) Pairs
c) Clusters
d) Observations
c
______ develops a subdivision of given dataset into pre-determined number of non-empty
subsets.

a) Partition methods
b) Hierarchical methods
c) Density Based methods
d) Grid methods
A
______ is also called as single linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids
A
1. ______ is also called as complete linkage criterion.

a) Minimum Distance
b) Maximum Distance
c) Mean Distance
d) Distance between centroids

B
Agglomerative methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up
d
Divisive methods are ______ techniques.

a) Top-Down
b) Left-Right
c) Right-Left
d) Bottom-Up
a
----
When data are classified according to a single characteristic, it is called:
(a) Quantitative classification (b) Qualitative classification
(c) Area classification (d) Simple classification
Answer d
Cluster is

A.
Group of similar objects that differ significantly from other objects
B.
Operations on a database to transform or simplify data in order to prepare it for a
machine-learning algorithm
C.
Symbolic representation of facts or ideas from which information can potentially be extracted
D.
None of these
Answer A
Which of the following statements about Naive Bayes is incorrect?

a) Attributes are equally important.

b) Attributes are statistically dependent of one another given the class value.

c) Attributes are statistically independent of one another given the class value.

d) Attributes can be nominal or numeric

Answer B
Suppose we would like to perform clustering on spatial data such as the geometrical
locations of houses. We wish to produce clusters of many different sizes and shapes. Which
of the following methods is the most appropriate?

a) Decision Trees b) Density-based clustering

c) Model-based clustering d) K-means clustering

Answer b
Bayesian classifiers is

A.)
A class of learning algorithm that tries to find an optimum classification of a set of examples
using the probabilistic theory.
B.)
Any mechanism employed by a learning system to constrain the search space of a
hypothesis
C.)
An approach to the design of learning algorithms that is inspired by the fact that when people
encounter new situations, they often explain them by reference to familiar experiences,
adapting the explanations to fit the new situation.
D.)
None of these
Answe A
Classification is

A.) A subdivision of a set of examples into a number of classes

B.)A measure of the accuracy, of the classification of a concept that is given by a certain
theory
C.)The task of assigning a classification to a set of examples
D.)None of these
Answer A
Classification of data according to location or areas is called:
(a) Qualitative classification (b) Quantitative classification
(c) Geographical classification (d) Chronological classification
Answer c
In classification, the data are arranged according to:
(a) Similarities (b) Differences
(c) Percentages (d) Ratios

Answer a
Which of the following curve analysis is conducted on each predictor for classification?
a) NOC b) ROC
c) COC d) All of the mentioned

Answer b
What is formed by K-means Algorithum
a) Line b) cluster
c) Patches d) Systems
Answer c
----
BI Unit IV

Use the following format

Topic Name

Q. Type our question here

1.
2.
3.
4.

Correct answer

---
Paste Your questions here (Questions from Reference books)

Unit IV Syllabus

Business intelligence applications

Marketing models:
Relational marketing, Sales force management
Logistic and production models:
Supply chain optimization, Optimization models for logistics planning, Revenue management
systems.
Data envelopment analysis:
Efficiency measures, Efficient frontier, The CCR model, Identification of good operating
practices
---
Topic :

Question
Which of the following is not a component of Relational Marketing
a. Organisation b. BI and Data Mining
c. Technology d. Fund
Which of the following is true:
a. Intensity of Relation is low for B2C
b. Intensity of Relation is low for B2B
c. Intensity of Relation is high for B2C
d. Does not depend on whether it is B2B or B2C.
Which of the following is not included in Cycle of Relational Marketing Analysis:
a. Collecting information on Customers
b. Identifying their needs
c. Paying them
d. Planning based on knowledge
Which of the following is not a stage in “Lifetime of a Customer”
a. Acquisition
b. Cross/Up Selling
c. Retention
d. Bargaining
Which of the following is not part of Web Mining:
a. Content Mining
b. Structure Mining
c. Database Mining
d. Usage Mining
Which of the fallowing is False for Supply Chain
a. It is network of connected and inter dependent organizational units
b. Strong Coordination is required
c. It improves flow of materials if it is effective
d. Suppliers are given priority
Which of the following is not an optimization model?
a. Extra Capacity
b. Maximum Fixed Cost
c. Backlogging
d. Multiple Plants
It is a managerial Policy whose purpose is to maximize profit through an optimal balance
between demand and supply.
a. Management insight
b. Economic System
c. Sales System
d. Revenue Management System
CCR Model stands for:
a. Charnes-Cooper-Rhodes
b. Charley-Common-Rules
c. Challenging-Common-Rules
d. Cooper-Common-Rules
The __________________________ expresses relationship between the Inputs utilized and
Outputs Produced:
a. Efficiency Function
b. Effective Frontier
c. Efficient Frontier
d. Effective Fact
BIUnit V

Use the following format

Topic Name

Q. which one of the following is not a type of Knowledge

1. Declarative Knowledge
2.
3.
4.

Correct answer

---
Paste Your questions here (Questions from Reference books)

Unit V Syllabus
Knowledge Management:
Introduction to Knowledge Management, Organizational Learning and Transformation,
Knowledge Management Activities, Approaches to Knowledge Management, Information
Technology (IT) In Knowledge Management, Knowledge Management Systems
Implementation, Roles of People in Knowledge Management
Artificial Intelligence and Expert Systems:
Concepts and Definitions of Artificial Intelligence, Artificial Intelligence Versus Natural
Intelligence, Basic Concepts of Expert Systems, Applications of Expert Systems, Structure of
Expert Systems, Knowledge Engineering, Development of Expert Systems

---

Topic :

BI
UNIT V

Q1. ​
Which among these are the key stages for managing organisational transformation
a)​ ​Break with the past
b)​ ​Manage the future
c)​ ​Both
d)​ ​None of the above
Ans: a
Q2. ​
_______ represent how you increase the ability of individuals within the
organisations to influence others with the knowledge.
a)​ ​People
b)​ ​Processes
c)​ ​Technology
d)​ ​Culture
Ans: a

Q3. It addresses how you choose, configure and utilise tools and automation to enable
knowledge management.
a)​ ​People
b)​ ​Processes
c)​ ​Technology
d)​ ​Culture
Ans: c

Q4. It directs how you transform organizational structures to facilitate and encourage
cross discipline awareness and expertise.
a)​ ​Binding
b)​ ​Context
c)​ ​Structure
d)​ ​Association
Ans: c

Q5. Characteristics of expert systems

a)High Performance
b)Demonstrating
c)Advising
d)Diagnosing
Ans: a

Q6. Capabilities of expert systems.

a) Reliable
b) Demonstrating
c) High Responsive
d) Understandable
Ans: b

Q7. In-capabilities of expert systems.

a) Advising
b) Diagnosing
c) Interpreting input
d) Refining their own knowledge
Ans: d

Q8. Strategy followed for finding cause or reasons.

a)​ ​Backward Chaining
b)​ ​Forward Chaining
c)​ ​Facts
d)​ ​Decisions
Ans: a

Q9. Strategy followed for working on conclusion, results or effects.

e)​ ​Backward Chaining
f)​ ​Forward Chaining
g)​ ​Facts
h)​ ​Decisions
Ans: b

Q10. Levels in ES technology

a)​ ​Shells
b)​ ​Design
c)​ ​Both
d)​ ​None
Ans:a

---
Questions
Knowledge Management Activity aims at
a) Total turning test
b) The rational agent approach
c) To build knowledge infrastructure
d) Thinking humanly

Answer: c
The challenges faced by Knowledge Management System are
a) Psychology
b) Communication and Collaboration
c) Control theory and cybernetics
d) Computer Engineering

Answer: b
Which of the following is not a Capabilities of Expert Systems?
a) Advising
b) Demonstrating
c) Explaining
d) Expanding

Answer : d

What is the form of Knowledge representation?

a) IF-THEN
b) IF-THEN-ELSE
c) IF-ELSE
d) ELSE

Answer: b
Which of the following is not a benefits of Expert Systems?
a) Availability
b) Speed
c) Time
d) Less Error Rate

Answer: c
Which is the key area in which Knowledge Management is applied
a) Technological Advances
b) Inference Engine
c) Globalization of Business
d) a&c

Answer: d

The advantage of AI over Natural Intelligence are

a) Fabulous speed
b) Less baised
c) Error prone
d) a & b
Answer: d
Data, information, and past experience combined together are termed as __________.
a) Inference
b) Acquisition
c) vision
d) knowledge
Answer: d
A ______ is nothing but an expert system without knowledge base.
a)Tools
b)Expert System
c) shell
d) knowledge

Answer: c

What kind of signal is used in speech recognition?

a)Electromagnetic signal
b) Electric signal
c) Acoustic signal
d) Radar

Answer: c

----

UNIT 5 BI

BY HIRAL PARAKHIYA (GOKHALE COLLEGE)

Q1. which one of the following is not a type of Knowledge

A. Declarative Knowledge

B. Procedural Knowledge

C. Tactic Knowledge

D. Collective Knowledge

Correct answer D

Q2. KDD Stands for :

A. Knowledge Discovery Data

B. Knowledge Discovery in Database

C. Knowledge Database Discovery

D. Knowledge Data Discovery

Answer D

Q3. Who introduced the term “Artificial Intelligence”

A. Arthur Samule

B. Marvin Lee Minsky

C. Jhon McCarthy

D. E. F. Codd

Correct answer C

Q4. In which of the following steps of expert system development, the knowledge should
be represented in IF-THEN-ELSE rules form?

A. System Design

B. Expert System Development and Completion

C. Prototype Development

D. Problem Domain Identification

Correct answer C

Q5. Forward Chaining Strategy is used by ________ to recommend a solution.

A. Inference Engine

B. Knowledge Engine
C. Expert Engine

D. Forward Engine

Correct answer A

Q6. ______________ is required to exhibit intelligence.

A. Data

B. Knowledge

C. Information

D. High-quality data

Correct answer B

Q7. Which of the following is not a component of ES .

A. Knowledge Base

B. Inference Engine

C. User Interface

D. High-level Data

Correct answer D
Q8. Human use content memory and thinking whereas, robots are using the _______,
designed by scientists.

A. Knowledge

B. Data

C. built-in instruction

D. High Level Information

Correct answer C

Q9. Knowledge is ___________ resource.

A. Replaceable

B. Draining

C. Exhaustible

D. Depleting

Correct answer A

Q10. Who is the person who is responsible for making knowledge management effort in
an organization .

A. CIO

B. CEO

C. CKO

D. CKE

Correct answer C