Example: The most notable statement that President Duterte delivered during his

Week 2 campaign for Presidency was “Change is coming”.

English 8 • In this example, the word ‘change’ can make people feel hopeful for the leadership that
the person shall apply.
Name: __________________________________Year and Section: _____________
c. Transfer – is when a symbol that carries respect, authority, sanction or prestige is used along
with an idea or argument to look it more acceptable.
EXPECTATIONS This method is also called GUILT- or VIRTUE-BY-ASSOCIATION.
This is your self-instructional module in English 8. All the activities provided in this lesson will
Example: Philippine Flag, University Seal
help you learn and understand: Recognizing Propaganda Techniques Used in a Given Text • In this technique, using the Philippine flag as a backdrop for political event makes the
After going through this lesson, you are expected to: impression that the event is patriotic.

1. Define what propaganda is d. Testimonial – when a respected celebrity (or alternatively someone generally hated) claims
2. Find out the differences of the propaganda techniques used in a text;
that an idea or product is good (or bad).
3. Recognize propaganda techniques used in a given text
Example: A famous beauty queen gives her positive reviews about a beautyproduct.
LESSON
Oftentimes, people have negative thoughts about the word “propaganda”. They think of it as e. Plain Folks – this is the way that a speaker convinces an audience that an idea is good
dishonesty and lies. However, propaganda is so common that people must learn to think critically to because it is the same idea of the majority of people like yourself.
deal with it. Example: This is the will of the people.
Like persuasive techniques, propaganda techniques appeal more to one’s emotions than to Another example would be when the speaker tells a story about a family or people that are
common sense or logic. “just like you” to reinforce the speakers point of view.
• The most essential part of this technique is the speaker’s portrayal as someone who
Propaganda shares the same experience with the audience.
• is the spreading of rumors, false or correct information or idea in order to influence the
opinion of the society. f. Bandwagon – this common propaganda method is used when the speaker makes an appeal
that “everyone else is doing it, and so should you.”
There are seven (7) most commonly used propaganda techniques in a text. Example: Marlon is not a fan of social media because he prefers to have a face-to-face
a. Name Calling – giving a person or an idea a bad label by using an easy-to – remember conversation. However, most of Marlon’s friends have joined social media sites, so Marlon
name to reject or condemn the person or idea without examining what the label really decided to create an account as well.
means. • The bandwagon effect is when a person, which is evident in this example, starts doing
Examples: Terrorists, Rebels, Activists something because everybody else seems to be doing it.
• These labels are used by some politicians to address their rivals. In addition, these are
proven to be effective in strengthening the support of the people who already support g. Scapegoat– it transfers the blame to one person or group without investigating the
them. complexities of the issue.
Example: Juan Dela Cruz didn’t practice social distancing and wearing of mask, so he got
b. Glittering Generalities – this is the use of strong and positive words to persuade us into infected of the virus. As a result, he was furious and called out the government for not doing
accepting and approving things without examining the evidence. anything to stop the virus.
 • The person, in this example, is avoiding personal responsibility by blaming the
government for his actions. POSTTEST
Read each question item carefully. Write the letter of your answer on the space before every item.
ACTIVITIES
Activity 1 _____ 1. Which of the following words is an example of name calling?
Write T if the statement is True and F if the statement is False. Write your answer on the space A. Majority B. Racist C. Democracy
provided before each number. _____ 2. A recent survey indicates that 8 out of 10 Filipinos use social media sites. What type of
propaganda technique is this statement?
_____ 1. Propaganda techniques appeal more to one’s logic rather than emotions.
A. Bandwagon B. Transfer C. Glittering Generalities
_____ 2. Propaganda is an example of bias.
_____ 3. Which among these propaganda techniques is used to convince the public that one’s views
_____ 3. Propaganda is associated with dishonesty and lies. reflect those of the common people.
_____ 4. Propaganda is the spreading of false or correct information to influence the opinion of the A. Name Calling B. Plain Folks C. Testimonials
society. _____ 4. Which of the following words can be used for glittering generalities?
_____ 5. The use of strong words to persuade someone into accepting things without examining the A. Terrorist B. Nazi C. Hope
evidence is not an example of propaganda technique.
_____ 5. The statement “This is the voice of the people” is an example of what propaganda
technique?
Activity 2 A. Plain Folks B. Scapegoat C. Name Calling
Identify the propaganda technique used in each sentence/phrase. Write the answer on the space
before the number.

_____ 1. Manny Pacquiao is a millionaire, but he presents himself as an ordinary citizen.

_____ 2. The flag represents the nation.
_____ 3. An athlete made an online product review.
_____ 4. “I can’t believe her”. She’s such a gossiper.
_____ 5. He often says that he has “thousands of people’ who support him or believe in what he
does.

Activity 3
Fill in the blank with the correct answer to complete each statement.
1. Scapegoat transfers the ________ to one person or group without investigating the complexities of
the issue.
2. Plain Folks is the way that a speaker _______ an audience that an idea is good because it is the
same idea of the majority of people like yourself.
3. Glittering Generalities is the use of strong and _______words to persuade us into accepting and
approving things without examining the evidence
4. Name Calling is giving a person or an idea a _______label by using an easy-to – remember name to
reject or condemn the person or idea without examining what the label really means.
5. Testimonial is when a respected celebrity (or alternatively someone generally hated) _______that an
idea or product is good (or bad).