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    Assignment-Sm Swot Analysis of Crocs

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    zara
    Strengths include their Croslite material, eco-friendly packaging, brand recognition, and in-house production. Weaknesses include their lack of online sales and diversity. Opportunities include expanding online, into new categories, and markets. Threats include toxic chemicals, copies, and negative publicity regarding their design. The document provides strategies to capitalize on strengths and opportunities, and address weaknesses and threats such as expanding distribution channels, highlighting Croslite's safety, and launching new attractive shoe varieties.

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    Assignment-Sm Swot Analysis of Crocs

    Uploaded by

    zara
    917 views2 pages
    Strengths include their Croslite material, eco-friendly packaging, brand recognition, and in-house production. Weaknesses include their lack of online sales and diversity. Opportunities include expanding online, into new categories, and markets. Threats include toxic chemicals, copies, and negative publicity regarding their design. The document provides strategies to capitalize on strengths and opportunities, and address weaknesses and threats such as expanding distribution channels, highlighting Croslite's safety, and launching new attractive shoe varieties.

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    SWOT analysis CROCS

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    Strengths include their Croslite material, eco-friendly packaging, brand recognition, and in-house production. Weaknesses include their lack of online sales and diversity. Opportunities include expanding online, into new categories, and markets. Threats include toxic chemicals, copies, and negative publicity regarding their design. The document provides strategies to capitalize on strengths and opportunities, and address weaknesses and threats such as expanding distribution channels, highlighting Croslite's safety, and launching new attractive shoe varieties.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    917 views2 pages

    Assignment-Sm Swot Analysis of Crocs

    Uploaded by

    zara
    Strengths include their Croslite material, eco-friendly packaging, brand recognition, and in-house production. Weaknesses include their lack of online sales and diversity. Opportunities include expanding online, into new categories, and markets. Threats include toxic chemicals, copies, and negative publicity regarding their design. The document provides strategies to capitalize on strengths and opportunities, and address weaknesses and threats such as expanding distribution channels, highlighting Croslite's safety, and launching new attractive shoe varieties.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ASSIGNMENT-SM

    SWOT ANALYSIS OF CROCS

    SWOT ANALYSIS OF CROCS STRENGTHS WEAKNESSES


    1. Croslite 1. Less online trading/fewer
    2. Eco-friendly packaging franchises
    3. Alliances with user e.g. 2. Weak legal actions
    nurses against copies
    4. Comfort-positioning 3. Alliances with nurses only
    5. Distribution channels 4. Lack of diversity in top
    6. Strong presence in Asia management
    and America 5. Lack of variety
    7. Brand recognition 6. 95% sales from footwear
    8. In-house production 7. Unattractive footwear
    9. Customer loyalty 8. Profitability/financials
    9. Marketing

    OPPOROTUNITIES SO Strategies WO Strategies


    1. Distribution channels for
    1. Online sales 1. Profitability to expand
    expansion (S5, O3)
    2. Expansion into fashion into other categories
    2. Expand into other
    shoes (W8, O5)
    categories by in-house
    3. Global expansion 2. Strategies to expand
    production (S8, O5)
    4. Distributor agreement online sales (W1, O1)
    3. Expand into other
    5. R&D/ New users for 3. Franchises in other
    categories (S5, O1)
    croslite emerging markets (W1,
    4. Customer loyalty can be
    6. Merger and acquisition’s O3)
    used to expand into
    7. Affordable line of 4. Launch more attractive
    other categories (S9, O5)
    footwear variety of shoes (W7, O2)
    5. Highlight eco-
    8. Alliances with other 5. Marketing efforts on
    friendliness/croslite’s
    users croslite’s safety (W9, S10)
    safety (S2, O10)
    9. Manufacturing in S.E Asia
    10. Proof of croslite’s safety

    THREATS ST Strategies WT Strategies


    1. Toxic chemical in 1. Publicize croslite’s safety 1. Use marketing to
    footwear to increase sales (T1, S1) decrease negative
    2. Crocs-off/copies/Me-too 2. Highlight eco-friendliness publicity (W9, T6)
    3. Takeover by Nike/other to decrease negative 2. Launch attractive shoes to
    4. Currency publicity (T6, S2) decrease negative
    fluctuation/trade 3. In-house production to publicity (W7, T6)
    restrictions decrease costs to counter 3. Use marketing to
    5. Slow growth in US crocs-off (T2, S8) publicize croslite’s safety
    market 4. Use distribution channels (W7, T1)
    6. Negative publicity on to increase sales in US
    shape market (T5, S5)
    7. Price conscious 5. In-house production to
    customers decrease cost to attract
    price-conscious
    customers (T7, S8)

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