Assignment 2 - Team Assignment
Assignment 2 - Team Assignment
Assignment
Ben Elson, Kate Gould, and Daniel Walsh
ACC20013: Company Accounting
20/01/21
Assignment 2: Team Assignment
Executive Summary
This report explores the company backgrounds of Telsta Ltd, Ooyla Ltd, Videoplaza Ltd and Nativ Ltd to
give background information about what each of the company’s industries are but also to provide relevant
information for the rest of the report.
Using the AASB standards, the step acquisition of Ooyala in 2014 is explored and includes financial
information for Telstra’s annual report, to detail the steps toward Telstra receiving a 98% controlling interest
in Ooyala.
The treatment of goodwill is explored using AASB standards 1013, 138 and 3. The report details the
goodwill gained in the acquisition of Ooyala in 2014. It then explores how the acquisition of Videoplaza Ltd
and Nativ Holdings Limited in 2015 effects the goodwill gained from the initial acquisition of Ooyala as
goodwill is re-evaluated yearly.
The sale of Ooyala in 2019 is discussed and Ooyala’s financial losses in 2016 and 2017 are discussed as
reasons behind the sale. Lastly, the report analyses the usefulness of financial statement information in
general terms but also regarding the financial information explored in this report.
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Assignment 2: Team Assignment
Table of Contents
Executive Summary........................................................................................................................................................2
1. Introduction................................................................................................................................................................. 4
2. Company Backgrounds...............................................................................................................................................4
2.1 Telstra....................................................................................................................................................................4
2.2 Ooyala...................................................................................................................................................................4
2.3 Videoplaza.............................................................................................................................................................4
2.4 Nativ......................................................................................................................................................................5
3. Step Acquisition of Ooyala.........................................................................................................................................5
4. Treatment of Goodwill on Acquisition........................................................................................................................6
5. Sale of the Ooyala Holding Team...............................................................................................................................6
6. Usefulness of Financial Statement Information...........................................................................................................7
7. Conclusion.................................................................................................................................................................. 7
8. Appendix..................................................................................................................................................................... 8
8.1 Snap Ltd at 1 September 2019...............................................................................................................................8
8.2 Team Charter.......................................................................................................................................................10
Team name................................................................................................................................................................ 10
Team members..........................................................................................................................................................10
Team goals................................................................................................................................................................ 10
Team SWOT.............................................................................................................................................................10
Allocation of work....................................................................................................................................................11
Meetings....................................................................................................................................................................11
Agreed team behaviours............................................................................................................................................11
Team member sign-off..............................................................................................................................................11
8.2 Teamwork Self-Reflection and Evaluation..........................................................................................................12
9. Reference List...........................................................................................................................................................13
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Assignment 2: Team Assignment
1. Introduction
This report examines the acquisition and sale of Ooyala by Telstra Ltd between the years of 2014 and 2019.
It will delve into the company backgrounds of Telstra, Ooyala and Ooyala’s own acquisitions, Videoplaza
and Nativ. It will explore the acquisition of Ooyala in accordance with the AASB standards and explain
how the acquisition was completed over several months in 2014.
The report will also examine the treatment of goodwill under AASB standard 1013 and how goodwill was
affected by the acquisitions of both Videoplaza Ltd and Nativ Ltd by Ooyala. The sale of Ooyala by Telstra
Ltd in 2019 and what contributed to the decision to sell will also be explored.
The report ends with a discussion about the usefulness of Financial Statements to the shareholders of Telstra
Ltd.
2. Company Backgrounds
2.1 Telstra
In 1956, the first telegraph line was built between Melbourne and Williamstown. In 1976, Alexander
Graham Bell invents the first telephone and by 1978 the first long distance call trials were conducted.
With a mission statement, ‘Proud past, brilliant future’, Telstra have become Australia’s leading
telecommunications and technology company. Telstra provides 18.8 million retail mobile services, 3.8
million retail fixed bundles and standalone data services and 960,000 retail fixed standalone voice services.
The Australian Postmaster-General’s department was established in 1901 to manage all telephone, telegraph
and postal services. In July 1975, the Australian Telecommunications Commission, Telecom Australia, was
created as a separate entity following the breakup of the Postmaster-General’s Department. When Telstra’s
competitor, Optus, entered the market in 1991, the Australian telecommunications market was liberalised. In
1992, the Overseas Telecommunications Commission and Telecom Australia merged to become the
Australian and Overseas Telecommunications Corporation Limited (AOTC). This merged entity became
Telstra Corporation Limited in 1993 with the domestic trading name, Telecom Australia, was changed to
Telstra in 1995.
2.2 Ooyala
In 2007, a company that develops and provides a flex media platform for content creators and distributors,
called Ooyala, was founded. Ooyala was once a successful and rapidly growing ad tech company in Silicon
Valley.
In 2014, Telstra acquired Ooyala for $500 million. They had grand plans to grow Ooyala into a multi-
billion-dollar company. With the acquisition of, Videoplaza and Nativ, Ooyala became the distribution and
monetisation engine for Walmart’s streaming service, Vudu.
Unfortunately, Ooyala had peaked. Due to 2 untimely business decisions, Telstra made the decision to write-
down Ooyala. The ad tech business was sold to AT&T and the remainder of the business was sold back to
the founders.
Ooyala was then sold off to one of its main competitors, Brightcove, in 2019 for $15 million. The merge
with Brightcove now sees Ooyala continuing to pave a path forward for their customers and compete against
the largest media conglomerate, Disney.
2.3 Videoplaza
Videoplaza is a provider of an advertising serving platform. This platform is used by a global client base to
monetise video experiences on computers, mobile devices, tablets and televisions. Videoplaza started as an
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Assignment 2: Team Assignment
idea in the shower and was founded by Dante Buhay and Alfred Ruth in 2007. ‘To empower broadcasters
and video publishers to build profitable and sustainable businesses in the internet-delivered TV world’ is the
mission statement for Videoplaza.
Videoplaza now has 100 employees with 8 offices and generates $5.7 million in revenue. Historically they
have generated $26 million in funding. According to G2 stack, Videoplaza uses 13 technology products and
services. Videoplaza, in 2014, became one of Ooyala’s first acquisitions under the Telstra banner.
2.4 Nativ
Nativ is a cloud-based media logistics and workflow platform that was founded in 2001. Nativ is an
international EPS-contractor with unparalleled expertise in helping technology companies across sectors
realise the benefits of manufacturing and sourcing in Asia. With many years’ experience operating in Asia,
Nativ is headquartered in Taiwan, a world leader in the production of high-quality technology hardware.
MioEverywhere, Nativ’s modular suite of media production, post-production, delivery and syndication
workflow software, redefined end-to-end media management for data driven, multiscreen world. After the
acquisition by Ooyala, Nativ continues to operate as a stand-alone new line of busines under the Ooyala
brand.
proven wrong months later, the CEO was removed of his position, with key employees also deciding to exit
the business, paired with losses of key clients such as ESPN and NBC, Ooyala soon lost value (Whitefield
2018).
Attributable to the losses incurred by Ooyala were the choices made in business direction, as technology
moved towards the mobile industry, Ooyala continued to develop its services using Adobe Flash, a PC based
program. During this time a competitor, Brightcove, were developing a mobile based service which would
eventually become the norm. In 2019, Ooyala sold its online video platform to Brightcove for $15M, with
no disclosures of profits attributable to Telstra (Weissbrot 2019).
On 30 June 2019 Telstra reported complete disposal of their ownership in both controlled entities Ooyala
AB and Ooyala Inc., while increasing ownership of Ooyala Holdings Inc. to 100 per cent (+3%) through
equity contributions during the financial year (Telstra Annual Report 2019). At the end of the 2019/20
financial year, Ooyala Holdings Inc. had completely been disposed of and derecognised as an investment by
Telstra (Telstra Annual Report 2020).
7. Conclusion
This report has explored the company backgrounds of Telsta Ltd, Ooyla Ltd, Videoplaza Ltd and Nativ Ltd.
Using the AASB standards, it has detailed and explored the step acquisition of Ooyala in 2014. The
treatment of goodwill was explored using AASB standard 1013, in 2014 with the acquisition of Ooyala and
then again in 2015 with the acquisition of Videoplaza Ltd and Nativ Holdings Limited. Finally, it explored
the sale of Ooyala in 2019 after financial losses in 2016 and 2017 and analysed the usefulness of financial
statement information in general terms but also regarding the financial information explored in this report.
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Assignment 2: Team Assignment
8. Appendix
8.1 Snap Ltd at 1 September 2019
Acquisition Analysis
Cost of Combination – Acquiring Assets of Southern Pty Ltd
Description
Accounts Payable $ 24 800
Loans $ 41 200
Interest Accrued $ 22 800
Annual Leave Entitlements $ 13 000
Less Cash on Hand ($ 16 000)
Total Cash $ 85 800
Ordinary A Shares (60,000 ×2 ÷ 3× $ 2.16 FV ¿ $ 86 400
Ordinary B Shares (Artwork FV) $ 58 000
Lost Asset $ 230 200
FVINA Acquired
Description
Plant $ 112 000
Land $ 35 800
Accounts Receivable $ 44 800
Inventory $ 28 000
41 South Brand $ 10 000
FVINA $ 230 600
Gain
Description
Consideration transferred $ 230 200
Less FVINA $ 230 600
Gain $ 400
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Assignment 2: Team Assignment
Inventory $ 28 000
41 South Brand $ 10 000
Payable to Southern Pty Ltd $ 230 200
Gain $ 400
(Acquisition of Southern Pty Ltd)
Artwork $ 18 000
Asset Revaluation Reserve $ 18 000
(Artwork Revaluation for business combination)
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Assignment 2: Team Assignment
Team members
Please list the full name (first name and surname) of each team member.
Ben Elson
Kate Gould
Daniel Walsh
Team goals
Team goals Measure of success
Distinction standard submission Achieve a mark higher than 75%
Keep in constant contact about the assignment and
Regular team communication
discuss challenges and ideas
Each member is proud of the work they and others
Each member to contribute equally
have contributed
Team members will hold each other accountable
Ensure tasks are completed on time and will let others know if they need more time to
complete a task
Treat others how they would like to be treated and
Respect each team members opinions and one
clarify miscommunication before it gets out of
another
hand
Team SWOT
Consider your own strengths, weaknesses and ideal or preferred roles in a team, and share these with your
team members. Record them below.
Ideal/preferred
Team member Strengths Weaknesses
role/contribution
Research, structure,
Proof reading, any
Ben Elson proofreading, time Creativity, leadership
research role
management
Dyslexia so therefore
Organised, natural Happy with any role, I am
proofing reading my own
Kate Gould leader, efficient, great at quite good at executive
work, can be a bit of a
formatting summaries
perfectionist
Daniel Walsh Time management, Creativity, inflexible Happy with any part of the
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Assignment 2: Team Assignment
Allocation of work
In this section describe how the team will carry out the work and how tasks will be divided (e.g. conduct of
research, writing, editing).
Task How work will be carried out and allocated
Research Carried out by everyone
Formatting Kate Gould
Writing Everyone, different sections of the assignment
Editing Ben Elson and Daniel Walsh
Meetings
Meetings are to be conducted through communication through WhatsApp as our schedules do not match up
to have traditional meetings. Communication regarding structure and team roles will be conducted before
Christmas. Communication in the lead up to the assignment being due will be daily to make sure all team
members are on task and completing our work on time. Team members will communicate on the day before
the assignment is due to finalise the report and make sure all team members agree with the final product
before submission.
Agreed team behaviours
The team agrees to abide by the following guidelines for team conduct:
Behaviour Plan of Action
We will encourage others to share ideas and listen
1. We will be open to sharing ideas
to every idea
2. We agree to complete allocated tasks within the We will regular check in with others to issue we
agreed timeframe are all on track
3. We will all contribute We will split the work as evenly as possible
4. Establish roles within teams to make group We will establish each person's role for the
workflow easily assignment
5. Team members to update the group if they are
We will regularly communicate via WhatsApp
struggling on their task or cannot make a meeting
Ben Elson ☒
Kate Gould ☒
Daniel Walsh ☒
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Assignment 2: Team Assignment
1
2 3 4
Extremely
Well Adequately Poorly
well
Overall, how efficiently did
the team work together on this X
assignment?
None One Two Three
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Assignment 2: Team Assignment
9. Reference List
Australian Accounting Standards Board 1996, Accounting for Goodwill AASB 1013, Australian Accounting
Standards Board, viewed 8 January 2021,
<https://www.aasb.gov.au/admin/file/content102/c3/AASB1013_6-96.pdf>.
Australian Accounting Standards Board 2007, Business Combinations AASB 3, Australian Accounting
Standards Board, viewed 8 January 2021, <https://www.aasb.gov.au/admin/file/content105/c9/AASB3_07-
04_COMPapr07_07-07.pdf>.
Australian Accounting Standards Board 2015, Intangible Assets AASB 138, Australian Accounting
Standards Board, viewed 8 January 2021,
<https://www.aasb.gov.au/admin/file/content105/c9/AASB138_08-15_COMPoct15_01-18.pdf>.
Australian Accounting Standards Board 2015, Presentation of Financial Statements AASB 101, Australian
Accounting Standards Board, <https://www.aasb.gov.au/admin/file/content105/c9/AASB101_07-15.pdf>.
Bettner, M 2014, Using Accounting and Financial Information: Analyzing, Forecasting and Decision-
Making, Business Expert Press, Ebook Central (ProQuest).
Dreier, T 2018, ‘Ooyala Management Buys Company from Telstra, Price Undisclosed’ Online Video News,
viewed 15 January 2021, <https://www.streamingmedia.com/Articles/ReadArticle.aspx?
ArticleID=127999>.
Leo, K, Knapp, J, McGowan, S & Sweeting, J 2015, Company Accounting, 10th edn, John Wiley & Sons,
Milton, Queensland.
Pankoff, L & Virgil, R 1970, ‘On the Usefulness of Financial Statement Information: A Suggested Research
Approach’, Accounting Review, vol. 45, no. 2, p. 269 – 272.
Telstra Corporation Limited, Telstra Annual Report 2015, viewed 8 January 2021,
<https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20D/telstra-annual-report-
2015.pdf>.
Telstra Corporation Limited, Telstra Annual Report 2016, viewed 8 January 2021,
<https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20F/FY16-Annual-Report-single-
pages.pdf>.
Telstra Corporation Limited, Telstra Annual Report 2018, viewed 8 January 2021,
<https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20F/2018-Annual-Report-
singlepages.pdf>.
Telstra Corporation Limited, Telstra Annual Report 2019, viewed 8 January 2021,
<https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20F/2019-Annual-Report-
singlepages.PDF>.
Telstra Corporation Limited, Telstra Annual Report 2020, viewed 15 January 2021,
<https://www.telstra.com.au/content/dam/tcom/about-us/investors/pdf%20F/2020-Telstra-Annual-Report-
singlepages-accessible.pdf>.
Weisbrott, A 2019, ‘After A Bumpy Road, Ooyala Sells Video Platform to Brightcove For $15 Million’
viewed 15 January 2021, < https://www.adexchanger.com/platforms/after-a-bumpy-road-ooyala-sells-video-
player-to-brightcove-for-15-million/>.
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Assignment 2: Team Assignment
Whitefield, P 2018, ‘Telstra Drops Video Streaming Technology Provider Ooyala’, The Deal, viewed 15
January 2021, <https://global-factiva-com.ezproxy.lib.swin.edu.au/ga/default.aspx>.
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