Department of Management

Course Name:
E-Business
Course Code
MIS 207
& Section No:
Semester: Spring 2021

INSTRUCTOR & DEPARTMENT INFORMATION

1. Instructor Dr. Samim Al Azad (SAA2)

Name:
2. Office Room: NAC 839

3. Office Hours:

4. Office Phone: 02-55668200

5. Email Address: [email protected]
6. Department: Management

7. Links: North South University Website: http://www.northsouth.edu

School of Business Website: http://www.northsouth.edu/academic//

COURSE & SECTION INFORMATION

Class Time & -

Location
Course MIS 207
Prerequisite(s)
Course Credit 3

Course This course aims to provide an understanding of E-Business and its associated
Description technologies. The basics of online commerce will be introduced along with the elements
that are particular to an electronic marketplace. Learning activities concentrate on the
use of these tools for the purpose of finding viable E-Commerce solutions.

Course • Provide the students an understanding of E-Business and E-Commerce in the

Objectives digital world.
• Teach and demonstrate students how E-Business concepts can be applied in
diverse business situations.
• Introduce various E-Business models and marketplace structures.

Students • Understand the scope of E-Business and E-Commerce and what are the benefits
Learning and barriers to adoption.
Outcomes • Identify E-Business models and marketplace structures enabled by Information
and Communication Technologies.
• Demonstrate the understanding of using E-Business applications and developing
E-Business strategy.
• Explain the social media perspective of E-Business.
• Apply marketing techniques that apply E-Commerce concepts for acquiring and
retaining customers.

LEARNING RESOURCES AND TEXTBOOK(S)

 Author Title Edition & Year Publisher ISBN
Gary Schneider E-Business: International Edition 10th
(2013) Cengage 978-
(Schneider) Learning 1133526841
Dave Chaffey (Chaffey) E-Business and E-Commerce 5th (2012) Prentice Hall 978-
Management: Strategy, 0273752011
Implementation and Practice

TEACHING METHODS

Extensive lectures will be given on every topic followed by real life examples. Summary of the lectures will
be available through lecture modules. Students are highly encouraged to take notes carefully. The lectures
will be highly interactive. Cases will be analyzed in class discussion encouraging students to participate and
share their ideas regarding case problems. Lab sessions will be conducted to apply some of the theories
learned in the classroom. There are hands-on exercises using computers for the students to learn how to
operate certain software during these lab sessions.

COURSE CONTENTS

Lecture Series 1&2 Introduction to E-Business and E-Commerce (Chapter 1/ Chaffey)

Lecture Series 3&4 E-Commerce Fundamentals (Chapter 2/ Chaffey)
Lecture Series 5&6 E-Business Revenue Models (Chapter 4/ Schneider)
Lecture Series 7&8 Selling to Consumers Online (Chapter 5/ Schneider)
Lecture Series 9 & 10 Selling to Businesses Online (Chapter 6/ Schneider)
Lecture Series 11 & 12 Virtual Communities (Chapter 7/ Schneider)
Lecture Series 13 & 14 Web Hosting and E-Business Software (Chapter 9/ Schneider)
Lecture Series 15 & Online Payment Systems (Chapter 11/ Schneider)
16
Lecture Series 17 & Implementing E-Business Initiatives (Chapter 12/ Schneider)
18
Lab Session 1 TBA
Lab Session 2 TBA
Lab Session 3 TBA
Lab Session 4 TBA

ASSESSMENT STRATEGY AND GRADING SCHEME

Grading tool Points

Midterm Exam 1 15%
Midterm Exam 2 20%
Final Exam 25%
Class Quiz (2) 5%
Case 5%
Final Project 10%
Lab Assignment 10%
Class Attendance & Participation (7+3) 10%
Total 100%

1) Mid Term 1 (15% of the course grade)

a. Total Points: 30
b. Syllabus: Chapter 1, 2 and 4
c. Marks Break-down:
i. Objective question: 10 points (MCQs only)
ii. Descriptive question: 20 points, conceptual questions (2 mid-size questions and 1
broad question)

2) Mid Term 2 (20% of the course grade)

a. Total Points: 40
b. Syllabus: Chapter 5, 6, and 7
c. Marks Break-down:
i. Objective question: 20 points (MCQs only)
 ii. Descriptive question: 20 points, conceptual questions (2 mid-size questions and 1
broad question)

3) Final Exam (25% of the course grade)

a. Total Points: 50
b. Syllabus: Chapter 9, 11 and 12
c. Marks Break-down:
i. Objective question: 20 points (10 MCQs and 10 TFs)
ii. Descriptive question: 30 points (4 short/mid questions and 1 broad question)

4) Course Project (10% of the course grade) – Project Outline will be given on a later date
5) Lab Assignment (To be conducted in MIS Laboratory Rooms – 10% of the course grade)
6) E-Business Case (5% of the course grade)
7) Quiz (5% of the course grade)
8) Class Attendance and Participation (10% of the course grade/7+3)

DATE-WISE LECTURE PLAN

Lecture Date Content (s)

No
1 February 14, 2021 Introduction to E-Business and E-Commerce (Chapter 1)
2 February 16, 2021 Introduction to E-Business and E-Commerce (Cont.)
February 21, 2021 Int. Mother Language day
3 February 23, 2021 E-Commerce Fundamentals (Chapter 2)
Group Formation (Due date same day)
4 February 28, 2021 E-Commerce Fundamentals (Cont.)
5 March 02, 2021 E-Business Revenue Models (Chapter 4)
Case Presentation of Group-1
6 March 07, 2021 E-Business Revenue Models (Cont.)
Quiz-1 (Chapter 1 & 2)
7 March 09, 2021 Selling to Consumers Online (Chapter 5)
Case Presentation of Group-2
March 14, 2021 Selling to Consumers Online (Cont.)
8 March 16, 2021 MID-1 (Chapter 1, 2, & 4)
9 March 21, 2021 Selling to Businesses Online (Chapter 6)
Case Presentation of Group-3
10 March 23, 2021 Selling to Businesses Online (Cont.)
11 March 28, 2021 Virtual Communities (Chapter 7)
Case Presentation of Group-4
12 March 30, 2021 Virtual Communities (Cont.)
13 April 04, 2021 Web Hosting and E-Business Software (Chapter 9)
Quiz-2 (Chapter 5 & 6)
April 06, 2021 Web Hosting and E-Business Software (Cont.)
Case Presentation of Group-5
14 April 11, 2021 MID-2 (Chapter 5, 6, & 7)
15 April 13, 2021 Online Payment Systems (Chapter 11)
Discussion of Project Outline
Case Presentation of Group-6
16 April 18, 2021 Online Payment Systems (Cont.)
Submission of Project Proposal (1½ to 2 pages maximum)
17 April 20, 2021 Implementing E-Business Initiatives (Chapter 12
Case Presentation of Group-7
18 April 25, 2021 Implementing E-Business Initiatives (Cont.)
Case Presentation of Group-8
LAB-1 April 27, 2021 TBA
LAB-2 May 02, 2021 TBA
LAB-3 May 04, 2021 TBA
LAB-4 May 09, 2021 TBA (Last Class of ST)
Submission of Final Project Report (20 pages maximum)
May 20-25, 2021 Final Exam (Chapter 9, 11, & 12)

*** Bold event schedules cannot be changed in any situation.

 COURSE RELATED SYSTEM REQUIREMENT
• All students should have access to Personal Computers preferably with Windows and Mac
Operating Systems installed.
• Appropriate software tool will be provided by the Lecturer.

Other Resources

PPT Slides, Notes, and Case Articles: Available to student in NSU Network Resource
Other Reference Materials: Instructor will provide in class as needed.

Class Performance and Attendance

Every student is expected to attend every class. However just attending the class will not earn class
performance points. Students have to actively participate during discussion sessions to earn participation
points. Students are also required to finish all in class assignments to earn class performance points.

Exams
Three examinations are required. The purpose is to give the students an opportunity to demonstrate an
understanding of the course material. These exams consist of MCQs (multiple choice question), short and
essay type questions. The exam process and topics will be discussed throughout the classes. Lab exam will
take place in lab class rooms.

Exam Formalities
Students will be notified about the exam date in advance and points break down. It could be straight short
and broad questions or it can be of multiple choice questions or a combination of both. Instructor will make
those decisions in duly fashion and notify the students. Students must take the exam in due date. There is
NO opportunity of makeup exam except for very serious causes for which student has to provide solid
proof. In additions special permission will be required from the Program Department signed by the Chair
of the Management program verifying the cause of makeup exam.

Due Date Policy

Every individual assignment, report, term paper are due on the exact due date. Failure to meet deadline
will cause you to lose significant points.

Grading Scale
NSU standard grading scale will be followed.

Classroom Rules of Conduct

• Cell phones must be switched off or in silent mode.
• Cell phones will not be allowed during exam.
• Laptops are allowed if situation requires.
• Show respect to your course instructor and to your peers.
• Do not miss deadlines. All your hard works could mean nothing if you are not serious about due
dates.
• Cheating in any form will result in a “Fail” grade.

Students with Special Needs

North South University will provide educational opportunities that ensure fair, appropriate and reasonable
accommodation to students who have disabilities/special needs that may affect their ability to participate
in course activities or meet course requirements. Students with disabilities are encouraged to contact
their instructors to ensure that their needs are met. The University through its Special Need section will
exert all efforts to accommodate special needs.

Final Comments
Please understand that your instructor is here to help you, to be with you, and to walk you through the
difficult steps as long as you co-operate. Instructor of this course will be available for all of you. Feel free
to stop by when something bothers you and we will try our level best to help you out. You may contact
me through email, SMS, or by making an appointment in addition to the office hours mentioned in this
outline.

Good luck.

The instructor reserves the right to change the above outline at his discretion.