Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6 Stage 7 Stage 8 Stage 9

Milestone
Product Product Design Design Product Product Product Product Product
Design Design Design Design Design Design Design
Product
Social Leads
Squad Leads Squad Leads
DT
DT

Owner / Presenter

Data Gathering/ Product  UX Design UX - Product  UX Design  UX Design Final UX 

UX 
Define Features +  Strategy Explorations + Design Showcase Finalization Usability  Design
Refinements
PRD based on H2  Syncup Tests Iterations 
Define / Design  and 
Stakeholder
Backlog refinement

Identify  Product  Club Reviews UX Reviews Design Club Reviews

Problems Strategy Iterations as  Agenda + Instructions
Showcase Usability tests Detailed 
Start Detailed  Product +  per MVP/MLP
Identify  PRD's PRD's
Form Initial  CONTENT  Design  PRD  Design 
Opportunities Product Brief BRIEF Syncup walkthrough Iterations Format / Details Shared

CONTENT 
Discussions with Backend Document 
Finalization
feedback and 
changes made  Start with PRD  Takeaway
post  walkthrough 
discussions and 
document all 
Refine PRD discussions
6 WEEKS FRAGILE NEXT 6 WEEKS

1 WEEK 2 WEEKS 3 Weeks 2 WEEKS

Stage 10 Stage 11 Stage 12 Stage 13 Stage 14 Stage 15
Design Design Product Product Product
Product
Design Design Design
Product Design
Social Leads Social Leads

DT DT

UI - Design UI - Product  UI Design  UI Design UI Final UI on 

Explorations + Design Discussion Finalization Refinements Zeplin
Syncup /MLP MVP 
cases

Design  Design Iterations as 

Reviews Showcase per MVP/MLP
Product + 
Detailed  Content  Design  Final PRD 
PRD's Finalization Syncup walkthrough

Content 
PRD with Data 
Revisions
Points

Showcase  When  have a design freeze 

Keep tech in 
Involve the  open  Gather, Vision, 
after 2 rounds of  Squad level  ceremonies  brainstorm, 
process  would this  feedback. any other  the loop while  entire DT in 
design  within squad for  benchmark, 
rather than  process  feedback can be  making design  the design  soliciting design  explore, 
considered in the 
decisions showcase
outcome work next release process feedback finalise

Involve only the most 

relevant team members 
and business stakeholders. 
And walk them through use 
cases scenarios and design 
guidelines if their feedback 
is not relevant or possible 
as per the design
 What we missed/
Step What we did Why Who was involved What went well Links
learnings

It was initiated to figure out what 

connection model we wanted to 
1:1 contextual interviews and with 24  -Research synthesis with the help of  Protocol
introduce in social. After the initial  -Product design Involve the product team in the research, 
Step 1 - Qualitative Research participants about their social  Miro. Data logging / notes
scope was discussed, we broadened the  -Research share insights with them regularly.
behaviour -Recruitment Insights
purpose to cover the direction Social 
on social media
could take instead.
around gaming
around fantasy gaming

The aim of the survey was to 

Send out an open survey to validate  understand the potential scope for  -Number of responses - 49K
-Product design
Step 2 - Quantitative Research and get quantitative data around key  Social. Since the qualitative research  -The qualitative research helped frame a  Survey results
-Research
insights from the qualitative research was done with only 24 participants, the  more focussed/informed survey
validation helped quantify the insights.

Based on the research insights (Step 1+2) 

Step 3 - Defining Problem
gathered, Social Vision Board (Old)
Statements + creating the  Product design
Re-evaluated and modified problem  Social Vision Board (New)
Vision Board
statements
Modified Pillars

Ideas and benchmarks from the previous  Pushing the squad to ideate remotely was 
vision board were mapped to each  a challenge.
problem statement and the board was  Involving the entire squad
Brainstorming was required to come up 
opened up for new brainstorming for 2  Helped bring in different perspectives. Keeping the brainstorming open (not tied 
Step 4 - Brainstorming and  with a range of ideas for the new  Squad
days. Increased ownership and involvement  to each problem statement) could have led 
forming themes problem statements quickly.
in the vision. to a more organic/creative ideation 
These ideas were them clustered into  process, with ideas tackling multiple 
themes. statements at once.

From the 30 problem statements that 

arose from the research, the squad leads 
voted on the top 10. Brainstorming was required to come up 
Step 5 - Voting on problem 
Squad leads with a range of ideas for the new 
statements and themes
The themes that came under these  problem statements quickly.
statements were also voted upon to select 
the top 10.

-Product
Step 6 - Building Vision 2022
-Product Design

Step 7 - Building the roadmap 

Squad Leads
for IPL 2021
 Showcase  DS Club
process  Board Meeting When to Schedule

rather than  Special  Owner / Presenter

Reviews
outcome Stakeholder

Agenda

Format / Details Shared

Define 
ceremonies for  Takeaway

taking CXO's 
through key 
designs (define 
key design)
 Showcase  Townhall
Brownbag
process  Ceremonies

Showcase
rather than  DS Club Syncup Owner / Presenter

outcome Squad Stakeholder

Agenda

Format / Details Shared

Involve only the most 

open 
Takeaway
relevant team members 
and business stakeholders. 
ceremonies  And walk them through use 

for showcasing  cases scenarios and design 

guidelines if their feedback 
designs is not relevant or possible 
as per the design
 Showcase  Syncups
Brainstorming
process  New component 
Milestone / When to schedule this

rather than  discussion Owner / Presenter

Peer Reviews
outcome Learnings Stakeholder

Agenda

Format / Details Shared

have a design freeze  Takeaway

after 2 rounds of 

feedback. any other 
feedback can be 
considered in the 
next release
 Showcase 
process  When to schedule

rather than  Owner / Presenter

outcome Stakeholder

Agenda

Format / Details Shared

In depth  Takeaway

feedback round 
with product 
(DT mandatory, 
club optional)